Professional Documents
Culture Documents
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Table of Contents
Introduction
Executive Summary...................................................................................................................................Page 3
BrandWizard in Action
Object-oriented Packaging Graphics..............................................................................................Page 9
Postscript
About BrandWizard Technologies .................................................................................................Page 17
Page 3
Introduction
Executive Summary
Some of you are well aware of the significant time and
costs associated with global packaging graphics. For
others, this may be a new area of responsibility. Either
way, your organizations are spending too much time and
money in implementing and managing your global
packaging graphics. And, if you are like most companies
that we meet with, you are not achieving the results that
you desire in implementing a consistent brand message
on your packaging graphics.
But perhaps the biggest expense you will face will occur
when you need to make an across-the-board change to
some or all of your packaging graphics. This can occur
when your corporate name changes or when a
product’s attributes or formulation changes. This will
cost your company significant resources of both time
and money. It is not uncommon for a simple corporate
name change to take six months to a year to be updated
on all packaging.
− external designers
− internal colleagues
BrandWizard in Action
Imagery Options
The Administrator can select images from the BrandWizard
Image Library that are appropriate for a given master
template. Additionally, the Administrator can recommend or
constrain the use of certain images in certain situations
and regions. In some cases, the Administrator can enable
the local user to upload a new image file for the package.
Brandmark Options
In like manner, the Administrator can associate a master
template with one or more brandmarks and packaging
content options. As with imagery options, the Administrator
can set up recommendations and/or constraints for
brandmark and packaging content usage in certain
situations and regions.
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Accuracy
The first benefit will be that your product coding will be
more accurate. Your BrandWizard Packaging System will
seamlessly integrate all of the tasks associated with
product coding. These tasks include but are not limited
to inputting the correct number, generating the correct
code and sizing and positioning the code properly on
the packaging graphic.
Speed
The second benefit will be that the process of accurately
coding your products will be a lot quicker. Product
coding is a persistent but usually overlooked bottleneck
in your global packaging process. This is partly due to
the fact that there are so many different types of codes
that are necessary in global packaging.
− EAN
− Code 39
− Code 128
Postscript
The Nabisco brands shown in this White Paper are the property of Philip Morris
Companies whose principal wholly-owned subsidiaries are Philip Morris
Incorporated, (Philip Morris U.S.A), Philip Morris International, Inc., Kraft Foods,
Inc., Miller Brewing Company and Philip Morris Capital Corporation. Rubbermaid
is a registered trademark of Rubbermaid Home Products. Band Aid is a registered
trademark of Johnson & Johnson Consumer Products Company, division of
Johnson & Johnson Consumer Companies, Inc. ACDelco, GM GoodWrench, GM
and Genuine GM Parts are registered trademarks of General Motors Corporation.
Telfast is a registered trademark of Hoechst Marion Roussel. Delphi is a registered
trademark of Delphi Automotive Systems.