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MrJeanFrancisJPParker

PleasecontactviaSocialMediaMessaginginthefirstinstance.

JPisastrategicthinkerwithextensiveexperienceofworkingacrossandinteamstocreatesuccessfuloutcomes.Highly creativewithstrongorganisationalskillshehasworkedateverylevelofbrandfocusedbusinessfor19yearsintheoutdoor andadventuresportsindustryadventureishispersonalpassion.Hehasatrackrecordoftakingneworchallengedbrands and,withvision,buildingstronglongtermfutures. 2008Present.FacetMarketingLtd(Carnforth,UK).Director


Aplatformbuilttoallowworkonaportfolioofownedandcontractedkeyprojects. 2012Present.TeeboyClothing(UK)BigGrin/DirteeGear.Partner CreatedateamthatwillsupplyfocusedbrandidentitiesandfinishedproductsinTshirts.Currentprojects:OutdoorLifestyle,2 wheeledoffroading(MTB,TrailandEnduro). Wrotebrandvaluestatementsandguidedcreativepartnerstodevelopidentitiesandproductartwork.Currentlyworking closelywithmanufacturerstofinaliseaTshirtblankwithuniquespecification. Liaisingwithkeynationalaccountcustomersandpotentialexportpartnersthroughoutdevelopment,focusingourofferontheir requirementstoensurestronglaunchsuccesswithanewbrand. LaunchedsocialmediapresenceforDirteeGearonFacebooktogarnerfeedbackandgeneratebrandfollowingduringproduct developmentphaseengagingtargetedusersintheprocess.CurrentlyplanningsocialmedialaunchforBigGrintoabroader audience. 2013Present.CraigWhitneyAssociates(UK).Contractor Contractedhourstomanagevarioussocialmedia/webpagecontentcampaignsforbrandsunderCWassosumbrellainthe adventuremotorcycleindustry. 20092011.Lifeisgood(Boston,USA).Leadsalesagent SuccessfullyrepositionedLifeisgoodclothingintheUKleisuremarket.Identifiedkeybusinesschallengesandachieved significantchangeinretailpresencewithin1season,leadingtoamoresecurepositioninstore. ProposedtheneedforanewmarketsolutionintheUKthatwouldmakestronggrowthpossible.Workedwiththebrand, distributorandcustomerstofacilitateasmoothtransitiontoadirectmarketmodel.Newstructuredelivereda43%growthin saleswithin2seasonstoover380K LiaisedacrossdepartmentsateveryleveloftheLIGorganisation;board,management,salesandoperationstoestablishgoal focusedshortandlongtermobjectivesfortheUKmarket.WorkedalongsidetheLIGbusinessteamtodevelopnewpoliciesfor allaspectsofLIGsdirectactivityintheUK. NegotiatednewPRagreement,retargetedawayfromcoreoutdoorpressintomainstreampublicationstobroadenourlifestyle marketpotential. PartoftheEUteam(UK,IT,DE)thatdevelopedanEUfocusedproductlinetailoredtospecificmarketneedsnotmetbytheUS line. Recruitmentandmanagementofnewsalesagentteamtocoverregionswhilstmanaginganddevelopingallaspectsofnational keyaccounts. Managedseasonalphasesofbusinesstimeline:Forecasting,sampling,saleslaunches,tradefairparticipation,specificcustomer branding/merchandisingrequirements,ordercoordinationandstockdelivery.

(continued)2008Present.FacetMarketingLtd(Carnforth,UK).Owner/Director
20092010.BESCRNationallevelmotorsportsseries(UK).Seriescoordinatorandmarketer NegotiatedwithanationalmotorsportclubtosupplytracktimeforanewracingclassintheUK. Communications:TV/press/onlineforlaunchphaseandfullyearofscheduledracing. Competitorcontactpointforallaspectsofparticipation. 20082011.Phenix(Japan)/Snowlife(Switzerland).UKSalesAgent KeyaccountsagentforbothbrandsintheUK.Workingwithaccountsincl.HarrodsandSnowandRocktoincreasesalesand brandpresenceforthesehighlevelskibrands.

19992007.CrystalDistribution(Carnforth,UK).Managingdirectorandshareholder
AcompanycreatedtolaunchanddevelopanewbrandintheUK,SinnerSportseyewear.Soldin2007withaturnoverinexcess of700k. Identifiedanopportunityintheopticalsectorofsnowandoutdoorbasedoncompetitoranalysisandmarketknowledge. DevelopedandexecutedabusinessplantolaunchSinnereyewearintheUK,atthattimeanunknownbrand.Created commercialplatform&operationalstructure. Fullbudgetaryresponsibilityforallaspectsofthebusinessincluding,marketing,advertising,purchasing,salesandoperational overheads.Deliveredconsistentgrowthandprofitablereturnsyearonyear. Managementcoordinationwithallinhouseandcontractedsuppliers. Specificcommunicationsplanningandexecutioninseasonallydiversemarkets;snow,outdoorandbeach.Targetingbrand developmentandspecificproductcampaignswithadvertising,PR,productreviewsandplacement. Plannedandexecutedallphasesofseasonaltimeline:Forecasting,sampling,launching,tradesaleseventsincludingtradefairs, purchasingcoordination,factorydelivery/distributionandcreditcontrol. Ledadesign&creativeagencytoestablishbrandpresenceintheUK(adoptedthenbytheDutchparentmarket)includingbrand presentationguidelines,marketingmaterials,stockphotography,advertisingmedia,packagingandinstoremerchandising. Involvedatallpointsincludingconcept,costing,design,photoshoots,samplingandfinalproductionqualitycontrolensuringon targetcampaigndelivery. Drivingforcebehinddevelopingmarketspecificcampaignsandproductsthatledtoinitiativesadoptedin27distributormarkets. Keynationalaccountmanagerestablishinglongtermbusinessrelationshipstoensurebrandgrowth. Salesmanagerofretainedandagentbasedsalesteam.

19981999.OutdoorLeisureGroup(UK).Keyaccountsmanager
PortfolioKeyaccountsmanagerincl.SmithSportOpticsandMOAC. PrinciplemarketcontactforSmithSportOptics.LiaisedwithseniorEUbrandmanageronUKprojectsincl.sponsoredathlete events.

19971998.SectorsportWatches(Milan,Italy).UKNorthernterritorymanager
Newbusinessdevelopment&accountmanagement. Trainingandmerchandising.

19941997.LoweAlpine/EuropaSport(Kendal,UK).Northwestareasalesrep
Responsibleforaccountmanagementandsalesgrowthinthreekeyregions:LakeDistrict,PeakDistrictandSnowdonia. TrainingandinstorecommunicationoftheTriplepointceramicconcept. Directinputintoforecastingprocessatinternationalmeetings. Partofateamthatsuccessfullymanagedahugegrowthphasewithinthebrand.

SkillsandQualifications Education OngoingstudytowardsDesign&Innovation(BA)OpenUniversity.


ModulescompleteU101designthinking80+%.T189Digitalphotography80+%

2yearsstudytowardsArchitecture(BA)ManchesterUniversity. FoundationinStructuralEngineeringManchesterUniversity. ALevels.Economics,Maths,Physics,GeneralStudies. Skills ProficientinAdobeCSproductsincludingPhotoshop,Lightroom,basicIllustrator. SkilledinOfficesuitecommunication,databaseandprojectmanagementproducts. SkilledwithFacebook,Twitter,Hootsuite&Wordpressplatformsincludingreportingstructures. Abletoadapttonewsocialmediaandwebplatformsasrequired. WorkingknowledgeofOpenStudio,Sage,MYOB,Filemaker. ConversationalFrenchandBasicGerman. Fullcleandrivinglicenceupto8.25Tonnesincludingtrailer&Fullmotorcycleentitlement. CommerciallyendorsedMCAOffshoreYachtmaster.STCWSeaSurvival,RYApowerboatL2,HSEaccreditedfirstaid. PADIDivemaster.1000+loggeddivesinallconditions. IANTDAdvancedNitroxDiverwithdecompressionendorsement. MSANationalAracelicenseholderincl.NationalBARDSinstructorstatus. Successfullycampaigned3yearsatnationallevelmotorsportincludingsponsorshipgenerationandretention. Passtimes Adventuretravel&motorcycling,wildernesscamping,photography,snowsports,yachting,scubadiving,MTB,motorsport, design,technologyandHifi. References Referencesareavailablefromclients,colleaguesandsuppliersasrequiredonrequest.