2013 02

ARO / MMX
ARO .........................................3

IX Survey
..............9
2013 ..................20
January 2013 United States Auto Sales Brand
Rankings...............................................................................24
2013 Car Brand Perception Survey Consumers
name their top 20 brands......................................................29

2013 01 .........32

ARO/MMX -

ARO/MMX20131215
18.2%15-20% 5
1220%
2012Q3102013132006400

1: 20121-20131

: comScore Media Metrix, Jan 2013

//1Yahoo!+/

/
//
/
//

//

/ Audience
Duplication /
Kijiji Yahoo!+

2: 20131

: comScore Media Metrix & customized report, Jan 2013

2012/
/
//
//
3: 20121-20131

: comScore Media Metrix & customized report, Jan 2013

/8891HOT
SUMSAVEKijiji2
Yahoo!2012Yahoo!+

ARO/MMX20131/Yahoo!+3
23.82%7,70030110
1.78891/
8891SUM
1: 20131/

: comScore Media Metrix & customized report, Jan 2013

/Yahoo!+8891
8891
SUM

Kijiji Yahoo!+
Yahoo!+(Yahoo! ServicePlus Autos*)

4: 20131/

: comScore Media Metrix, Jan 2013

/7:3SUM
50%25-44
335/
SUM35-4445-54HOT35-44

5: 20131/

6: 20131/

: comScore Media Metrix, Jan 2013

Segment Metrix//
/:/:
/:HOT
SUM
2: 201212/

: comScore Media Metrix, Dec. 2012

ARO/MMX2013118.2%3200
6400

//
/

2012//

20131ARO/MMX/Yahoo!+
8891/
8891SUM

Yahoo!+8891
8891SUM

/7:3SUM
50%25-44
335

/SUM
35-4445-54HOT35-44

Segment Metrix/
/:HOT
SUM

IX -

2013 02 01 02 05
4,015

Toyota (56%)
Mazda (31%)Nissan (28%)
Toyota
35 Mazda
Nissan

Hyundai Mazda Suzuki

Nissan Luxgen

(Ford Nissan Toyota )

Ford Nissan Toyota

Mazda Luxgen

Mazda
Luxgen
Honda
Toyota

Mitsubishi Suzuki
Hyundai

Luxgen Suzuki

Honda /

(Ford Nissan Toyota

Mitsubishi )Luxgen
Hyundai Mazda Honda /
Luxgen
Mazda Honda /
Suzuki Mitsubishi Nissan
Toyota

Hyundai
Mazda
onda

Mitsubishi Nissan
Toyota Ford


Hyundai

Mazda onda

Mitsubishi
Nissan

Toyota Ford

Mazda
Mitsubishi Nissan
Mitsubishi

(IX Survey )

15

2013/02/01~2013/02/05

N=4,015 95% 1.55%

1873

46.7%

2142

53.3%

19

116

2.9%

20-24

448

11.2%

25-29

791

19.7%

30-34

966

24.1%

35-39

745

18.6%

40

949

23.6%

2098

52.3%

856

21.3%

1061

26.4%

Feb 2013
Base N=4,015

-2013

2013 2

(IX Survey )

2013/02/01~2013/02/05

4,015

2012 (2013)

2013 02
02 01 02 05
4.015

35% 30-34 40

71%
35-39 29% 20-24

(77%)
40
(23%)

(25-34 )

65

89
33

January 2013 United States Auto Sales Brand Rankings

2013 1
2013 1 15%(Ford)
(Chrysler) 22% 16%
(Ford) 39% F 24%(Dodge)
2013 1 Dart Caliber 6000 (Jeep)
(Lincoln)(Lincoln) MKZ
MKZ 2013 1 73%

(GM)(Buick) Enclave 57%ATS

(Cadillac)(Chevrolet) Silverado 32
GMC Terrain 51%
(Ford)(GM)
-(Mercedes-Benz) Sprinter
(Cadillac)
(Lincoln)

2013 1 14.2 13
MoCo 33,000 FoMoCo 30,000
27,000 16,000

Rank

Automaker

January 2013

% Change

Year To Date

YTD % Change

#1

Ford

161,672

+ 23.3%

161,672

+ 23.3%

#2

Chevrolet

137,304

+ 10.9%

137,304

+ 10.9%

#3

Toyota

136,621

+ 25.7%

136,621

+ 25.7%

#4

Honda

84,137

+ 12.7%

84,137

+ 12.7%

#5

Nissan

73,793

+ 1.8%

73,793

+ 1.8%

#6

Hyundai

43,713

+ 2.4%

43,713

+ 2.4%

#7

Dodge

43,227

+ 37.4%

43,227

+ 37.4%

#8

Kia

36,302

+ 2.2%

36,302

+ 2.2%

#9

GMC

30,816

+ 23.4%

30,816

+ 23.4%

#10

Jeep

30,318

- 4.4%

30,318

- 4.4%

#11

Volkswagen

29,018

+ 6.7%

29,018

+ 6.7%

#12

Subaru

27,663

+ 21.3%

27,663

+ 21.3%

#13

Mercedes-Benz

23,578

+ 11.1%

23,578

+ 11.1%

#14

Mazda

21,319

- 11.2%

21,319

- 11.2%

#15

Ram

20,987

+ 13.6%

20,987

+ 13.6%

#16

Chrysler

20,696

+ 17.6%

20,696

+ 17.6%

#17

BMW

16,513

+ 0.7%

16,513

+ 0.7%

#18

Lexus

16,211

+ 32.1%

16,211

+ 32.1%

#19

Buick

13,463

+ 31.9%

13,463

+ 31.9%

#20

Cadillac

13,116

+ 47.0%

13,116

+ 47.0%

#21

Audi

10,056

+ 7.5%

10,056

+ 7.5%

#22

Acura

9489

+ 13.2%

9489

+ 13.2%

#23

Infiniti

7126

+ 4.9%

7126

+ 4.9%

#24

Scion

4893

+ 38.4%

4893

+ 38.4%

#25

Volvo

4875

+ 9.3%

4875

+ 9.3%

#26

Mitsubishi

4659

- 1.1%

4659

- 1.1%

#27

Land Rover

4200

+ 31.0%

4200

+ 31.0%

#28

Lincoln

4191

- 18.2%

4191

- 18.2%

#29

Mini

3682

+ 10.4%

3682

+ 10.4%

#30

Porsche

3358

+ 31.7%

3358

+ 31.7%

#31

Fiat

2503

+ 31.0%

2503

+ 31.0%

#32

Suzuki

1486

- 1.3%

1486

- 1.3%

#33

Jaguar

1029

+ 4.5%

1029

+ 4.5%

#34

Smart

481

- 3.0%

481

- 3.0%

#35

Bentley

188

+ 59.3%

188

+ 59.3%

#36

Maserati

172

+ 11.7%

172

+ 11.7%

---

-----

----

----

----

----

General Motors

194,699

+ 15.9%

194,699

+ 15.9%

Ford

165,863

+ 21.7%

165,863

+ 21.7%

157,725

+ 26.6%

157,725

+ 26.6%

Chrysler Group

117,731

+ 16.4%

117,731

+ 16.4%

Honda Motor Company

93,626

+ 12.8%

93,626

+ 12.8%

Nissan Motor

80,919

+ 2.0%

80,919

+ 2.0%

Hyundai-Kia

80,015

+ 2.3%

80,015

+ 2.3%

Volkswagen

42,620

+ 8.6%

42,620

+ 8.6%

Daimler AG

24,059

+ 10.7%

24,059

+ 10.7%

BMW-Mini

20,195

+ 2.3%

20,195

+ 2.3%

Jaguar-Land Rover

5229

+ 24.8%

5229

+ 24.8%

---

----

----

----

----

----

---

Total

1,043,192

+ 14.2%

1,043,192

+ 14.2%

Motor Company
Toyota Motor
Corporation

Company

Group *

http://www.goodcarbadcar.net/2013/02/january-2013-usa-auto-sales-brand-rankings.html

2013 Car Brand Perception Survey: Consumers name their top 20

brands

2013 20
2013 (Toyota)
(Ford)(Honda)(Chevrolet)

//(
)

(Toyota)(Ford)(Honda)(Chevrolet)
(Benz)(Volvo)(Volvo)

Best overall
Brand

Score

Toyota
Ford
Honda
Chevrolet
Mercedes-Benz
Volvo
Cadillac
BMW

133
118
114
94
77
77
66
66

Dodge
Tesla
Lexus
Subaru
Audi
GMC
Hyundai
Buick
Nissan

56
55
50
50
47
45
43
42
41

Smart
Lincoln
Chrysler

35
33
32

 2013
(Volvo) Volvo
Volvo
Volvo

Volvo

2,034
1,764 2012 12 6 12
16

http://news.consumerreports.org/cars/2013/02/2013-car-brand-perception-survey-consum
ers-name-their-top-20-brands-1.html

2013 1

2013 1

//

iPhone

A1

VISA V.me

2012 11 3 Visa V.me beta

digital cash

RunKeeper

RunKeeper
3.0 App

Kickstarter 2012 224 1.8

Kickstarter crowdfunding

Dish.fm

Yelp Yelp Dish.fm

CD Mp3 AutoRip iTunes

Amazon AutoRip CD
Mp3

App

App

Facebook GoogleLinkedIn Yelp

FB Messenger VoIP

iPhone Messenger

Hack Design Code Design

Hack Design

Airbnb

Airbnb 192 3.4 25

1000

20 Blind Date

OkCupid AppiPhone AndroidCrazy Blind Date

Twitter 6 App 6

Twitter Vine App

App Urgent Care

Nokia Music+ 3.99

Google Slides

Google (Slides) Google

3 20 NARUKO

Apple Samsung VMK

25 App 24

Canalys App Store Google Play 70 Apps

Fab 56% App

Fab.com
56% 40% App

Rovio 3,000

1,740
Angry Birds 800

Pinterest Punchfork

2011 RightNow(customer
experience, CX)

Fast Company

iCook

9 iCook iCook iOS App

PC 5

IDC PC 5 Microsoft Windows 8

WeChat 3

1/21 WeChat 1 15 3
3

MSN Skype

3 MSN Skype

Yahoo Snip.it

2011 Snip.it 1/22 Yahoo

Mixi OL Petite jete

Petite jete (1/21) 2/15

Twitter 6 App 6

Twitter Vine App

App Urgent Care

Nokia Music+ 3.99

Google Slides

Google (Slides) Google

TWNIC 976 11.9%

2012 2012 10
3 12 976
11.9

Android

Apple ios Android profile

T-shirt

Hitwise2012

Vpon2012

Vpon 2008 1.8

 750

15 1400 2011
4.6% 13% 14%

(Gartner)2016 85%
2016 1 9800

Facebook 20%

Kenshoo Facebook
20%

5.6

CNNIC 5.64 74.5%

70.6% 45.9%

80%

Gartner2013 114

Gartner 2013 114

2016 245

iPad

MoPub 900 iPad

iPhone

iPhone Q4 51%

Kantar WorldpanelComTech 12 23 12
iPhone 51.2% Android 44.2%
Windows 2.6%

20 APP 5
AppWORKS

APP APP

Google+

Trendstream Global Web Index

Google+
Twitter Facebook

47.2


(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore

IX Survey panel
CyberPanel-Taiwan IX Survey

ARO / comScore Survey

[]
EMAIL marcom@insightxplorer.com
TEL 02-33222882