2013 Media kit

overview
December 2012

FLIp For

poLISHINg CoNTrACTor
HOW I DID IT Hair Salon Makeover
PAGE 18
FLIP FOR CONCRETE CONTRACTOR

POLISHING
CONTRACTOR

A Supplement to Cygnus Business Media

WINTER 2013

NEW
PRODUCTS
PAGE 4

Back to Basics: Material Removal

PAGE 14

TECHNICAL:

Equipment Today

* 77,000*
Rental

Spotlight on Retail Effective Merchandising 34

October/ November 2012

Find the latest news at RentalProductNews.com

CATERPILLAR VISITORS CENTER

PAGE 10

PROJECT PROFILE:

BRINGS THE LOOK OF THE JOBSITE INSIDE WITH POLISHED CONCRETE FLOORS
POLISH_01_winter2013_final.indd 1 11/30/12 11:29 AM

Equipment Today Rental Pavement Concrete Contractor Asphalt Contractor

Online Exclusive
Portable Signals Increase Business for california Rental Business
ForconstructionPros.com/ 10784398

SPEcIAl REPORT

Equipment Edge
At Interstate Sawing, owneroperator Duke Longs belief in the importance of equipment gives him an edge over his competition. 22

The

How to estimate the in-place strength of concrete 36

By Kim Basham

*20,000*
Pavement Maintenance & Reconstruction Concrete Contractor Asphalt Contractor Sustainable Construction ForConstructionPros.com

Emissions Education
how new EPA regulations for small enginepowered equipment affect your business 24

techie tools for the decorative contractor 28

By Joe Nasvik

New Products Page 10 Special Report: Flagger Safety Page 66

* 18,500*

WHAT YOU MISSED AT

Page 10

PA VEMENT
The difference between radial and vertical lift machines and why it matters 16
Page 20 Page 30

Pavement LIVE 2011 Wacker Drive

Skid Steer Geometry Demystified

SHOT BLASTING CHICAGOS WHY YOU NEED A

Duke Long, president of Interstate Sawing Company, Inc., on the job at a warehouse rehab project where he is removing the concrete floors throughout the second story.

Best Practices in Paving, Preservation and Plant Operations

Cell Phone Policy

Radial and vertical lift path skid steers each have unique benefits, and theres room for both varieties in every rental inventory.

Contractor

www.ConcreteContractorMag.com
TEchNOlOGy & INNOvATION

MAINTENANCE & RECONSTRUCTION

How to

*29,000* * 10,000*

Preserve Pavement in 2012

Page 12

Improve Billing Microtunneling Handles Tough Boring Job Online Exclusive: & Invoicing
how to get faster cash flow and provide better service 12
Helping you optimize ROI on your construction equipment

www.RentalProductNews.com

APRIL 2012

No two applications for backhoe-loaders such as the JCB 4CX are exactly alike. So we asked end users to describe which features matter most in their operations. Turn to page 12 for their responses about what works, and what doesn't, on their jobsites.

Grind Out New Revenues

Recycling operations offer profit potential, but weigh the risks vs. rewards
Page 18

FDR CIR
and

E.J. Breneman Combines

Vermont tests advanced

thin overlay
Page 16

Two processes needed to reconstruct a Maryland road in desperate need of repair

Page 30

FDR in tight
Page 42

areas

Sustainable Construction FCP.com Digital

Kentucky asphalt producer goes

100% WMA
Page 56

The Green Benefits of

Micro Surfacing & Slurry Seal Page 16

How to
Page 18

February2012 www.Asphalt.com

RE ent HE avem ness BEhere pns busi

W ea m

Seal Cracks Effectively

Airport Runways
Page 24

How to Preserve

** 116,000**

February 2012 www.Pavementonline.com

RE ent HEpaveminess BEhereans bus W

me

BACKHOE-LOADERS
Page 12

What Users Dig Most About

Work Truck Show 2012 Fuels Excitement

Fuel Economy & New Fueling Alternatives Take Center Stage in Indianapolis
Page 26

Mobile Events Social Cygnus Analytics

** 100,000**

ForConstructionPros.com #1 Website

A suite of tools for managing, analyzing and producing data about our readers that helps advertisers better understand their potential customers and improve ROI PriNt

*BPA Statements June 2012 **Publishers own data

The authoritative guide

for equipment purchasing and asset management
When you partner with Equipment Today, your message reaches highway/heavy construction and general construction professionals through our highly valued print magazine, website, email and mobile applications. Our big picture tabloid magazine supersizes your message.

Equipment Today Rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com

We know the industry! For 48 years and counting, weve provided independent,
insightful content about equipment best practices, including selection, application and maintenance, as well as options to acquire and manage assets. Each year, our September issue brings you the Contractors Top 50 New Products, celebrating our print and online audiences top equipment choices. Your ad in this issue gets exceptional visibility.

*Based on June 2012 BPA Statement **Publishers own data

et

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94% of surveyed subscribers report they have the authority to specify, select and approve purchases**
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Audience Profile:
Highway and heavy construction contractor General building construction contractor Contractors engaged in both categories distributor/dealer of construction equipment, materials, supplies other contractor: electrical, demolition, mechanical, masonry/stonework, others Construction materials producer Non-contractor user of construction equipment and products (utilities, power co-op)

By business and industry*

Digital Mobile

By job title*
Foreman equipment maintenance mgmt. Project management operations management equipment operator/ staff/safety mgmt.

Events Social Cygnus Analytics

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Corporate management

2013 Editorial Calendar

JaNuary February 1-18-2013 1-24-2013 MarCH 2-13-2013 2-19-2013 aPril 3-18-2013 3-21-2013 May 4-18-2013 4-23-2013 JuNe 5-17-2013 5-22-2013 July 6-17-2013 6-20-2013 auGust 7-17-2013 7-22-2013 sePteMber 8-19-2013 8-22-2013 oCtober 9-16-2013 9-19-2013 NoveMber 10-18-2013 10-23-2013 deCeMber 11-12-2013 11-15-2013

Equipment Today Rental Pavement

Ad close Materials due Special Focus

Throughout 2013, watch for special reports on sustainable construction

12-5-2012 12-10-2012

attaCHMeNt Guide

aNNual sHowCase Annual pictorial guide features hundreds of products listed by picture and feature. The commercial construction contractors preferred source of product information.

eXCavator sPeC Guide

truCks & trailers

Product Focus

world oF CoNCrete Preview Excavators Lift equipment

Pavers asphalt Skid-steer loaders Compaction equipment

Backhoeloaders Power sources Land clearing/ site prep

Wheel loaders Compact track loaders Pavers concrete

Excavator attachments Engines and components Pumps

Skid-steer loaders Concrete equipment Telescopic handlers

Compact excavators

Demolition attachments

Excavators Attachments Road building Underground/ Compaction equipment utility and repair Undercarriage equipment On- and and tracks off-road tires

Skid-steer loaders and attachments

Vehicles and accessories Wheel loaders

Backhoeloaders Compact track loaders

Grading and Power sources scraping Service and equipment repair equipment Equipment monitoring and logistics

Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com Digital Mobile

Technology Trends Trucks & Transportation Running the Business Oils & Lubricants Jobsite Safety & Compliance Bonus/Show Distribution Supplements

Project management solutions

Jobsite Grade control communication technology

iCuee

sPeCial FoCus

aed, woC, NaPa, NPe, ara

Ntea, aGC

bauMa

Fall 2013
elevatiNG saFety
Dates and topics are subject to change without notice.

Events
1X 4X $32,495 18,270 12,360 21,010 12,360 8,635 6,485 4,645 3,460 6X $31,625 17,545 11,870 20,395 11,870 8,335 6,300 4,400 3,325 8X $31,415 17,185 11,570 20,260 11,570 8,235 6,255 4,345 3,235 12X $30,540 16,425 11,015 19,525 11,015 7,885 6,025 4,225 3,090

2013 Display ad rates

Ad Sizes & Specifications

Located on page 14 or on our marketing and advertising resource center at ForConstructionPros.com/Advertise.

Tabloid Spread Tabloid Page 1/2 Tabloid Journal Spread Journal Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page

$33,355 18,980 12,875 21,585 12,875 8,925 6,625 4,680 3,630

Social Cygnus Analytics

Sean Dunphy, Publisher

Sean.Dunphy@Cygnus.com 800.547.7377 ext. 1504

Color Rates: Four-color process $2,500

renters review guess what we Found 10

June/July 2012
Find the latest news at rentalProductNews.com

online exclusive

how to select Floor equipment to meet Your customers Needs

Product News INsIght

sPecIal rePort

understand the difference between watts and lumens to make the right light tower selection for your inventory 36
dIamoNd core drIlls

Portable lighting

top Five customer

Frustrations
and what to do about them 18
manufacturers recommend using a trench cleaner, or crumber, like the one shown on the trencher at left, to remove trench spoil which falls back into the trench during operation, one of the most common complaints from operators.

The leading source

Equipment Today Rental rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com Digital

wIth walk-BehINd treNchers

of product information, business management advice, and industry insight

Rental targets decision makers with purchasing power in the rental industry. Over the course of more than 30 years, we earned our reputation as the most credible source for accurate, in-depth and unbiased industry information. Our ability to reach across media platforms allows us to put your message in front of rental industry professionals so they can make informed decisions about equipment purchasing and asset management.

how to select a high-Quality tool

leading manufacturers note must-have features 32

what You Need to know about Pumps

does your staff have enough knowledge to make the right recommendation? 26
www.RentalProductNews.com

With Rental, you target the right rental businesses who supply equipment and
tools to contractors, commercial businesses and do-it-yourselfersno exclusive party houses or event planners. Rentals affiliation with its sister properties, including our industry-leading web portal, ForConstructionsPros.com, ensures your message receives enhanced exposure to the concrete, asphalt, pavement and general construction sectors, as well as to landscape and OEM markets.

reNtal

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96.3% of Rental subscribers are owners, partners, presidents, managers or corporate officers* of their companies
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20,000* rental businesses subscribe to our print publication

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Audience Profile:
By job title*
supervisor or department head, department manager, foreman, chief/head mechanic Manager, sales manager, branch or other manager

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owner, partner, president, general manager, other corporate officer

More than 20% greater reach to executive management than our nearest competitor

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2013 Editorial Calendar

JaNuary February/ MarCH 1-4-2013 1-9-2013 aPril/ May 3-5-2013 3-8-2013 JuNe/ July 5-3-2013 5-8-2013 auGust/ sePteMber 7-5-2013 7-10-2013 oCtober/ NoveMber 9-9-2013 9-12-2013

Equipment Today
deCeMber 10-31-2013 11-5-2013

Ad close Materials due Feature Articles

Each issue tackles a topic or event vital to our readers interests, including economic reports, business management advice and new product information

12-5-2012 12-10-2012

Rental rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com Digital Mobile

2013 state oF tHe iNdustry rePort Analysis of factors affecting the rental market and the contractors who rent, includes an exclusive economic forecast by Manfredi & Associates Blades, Saws

tHe reNtal sHow issue Comprehensive coverage of new products introduced at the only national trade show dedicated to the rental market Engines, Trailers Business Management Software

aerial iNdustry rePort In-depth look at the dynamic forces within the aerial market with analysis as to how they impact the current business environment Attachments

reNters review Our staff secret shops rental businesses and shares experiences and insights

busiNess survival Guide Rental industry experts reveal the secrets to surviving and thriving in the current business climate

2013 editors CHoiCe awards Rentals editorial staff selects the years top products available in the equipment rental industry

2014 sHowCase Annual pictorial product guide displaying hundreds of products available to rental fleets

Special Reports
Information to effectively serve rental customers

Pumps

Debris Handling

Engines Business Management Software

Earthmoving Construction Support DIY/Light Bonus/Show Distribution

Big iron is a big part of many rental businesses, and each issue features coverage of earthmoving equipment such as: skid steers excavators backhoe-loaders trenchers wheel loaders attachments Contractors increasingly look to rental and rely upon equipment such as: scissor and boom lifts Material Handling Concrete Compaction Power sources

Homeowners are renting more than ever, and to help rental businesses serve that customer base, each issue features DIY/Light equipment such as: lawn and Grounds Floor and Carpet Care Hand tools aed summit & CoNdeX, National Pavement expo, woC ara the rental show, iPaF summit/iaPa lift and access showcase & symposium, iPaF u.s. Convention, staFda

Supplements

elevatiNG saFety
Throughout 2013, watch for special reports on sustainable construction. Dates and topics are subject to change without notice.

Events Social Cygnus Analytics

2013 Display ad rates

1X Full Page Spread Full Page 2/3 Page 1/2 Page Standard 1/2 Page 1/3 Page 1/4 Page $9,075 5,195 4,185 3,615 3,240 2,620 2,195

4X $8,835 5,055 4,065 3,525 3,140 2,525 2,145

6X $8,590 4,905 3,935 3,445 3,065 2,475 2,085

8X $8,355 4,780 3,840 3,335 2,975 2,395 2,025

12X $8,090 4,640 3,725 3,245 2,870 2,260 1,970

Ad Sizes & Specifications

Located on page 14 or on our marketing and advertising resource center at ForConstructionPros.com/Advertise.

Eric Servais, Publisher

Eric.Servais@Cygnus.com 800.547.7377 ext. 1713

Color Rates: Four-color process $1,275

How-to resource

Equipment Today Rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com

for pavement contractors

When you partner with Pavement Maintenance & Reconstruction, your message reaches contractors who specialize in paving, sealcoating, striping, sweeping, crack repair and/or pavement repair. Contractors in paving and pavement maintenance rely on Pavement as their how-to guide for running their businesses more effectively and profitably.

Get increased credibility when you partner with Pavement, serving the pavement
industry for 27 years with editorial coverage that addresses the entire life cycle of pavement. National Pavement Expo, the industrys foremost trade show, gives you a premium opportunity to meet your clients and prospects face to face.

*Based on June 2012 BPA Statement **Publishers own data

PaveMeNt

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67.4% of subscribers are in corporate management**

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Paving/pavement maintenance Government

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By business and industry*

Digital Mobile

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By job title*
100% qualified circulation by individual name and title or function
operations personnel

Pavement maintenance only

Events Social Cygnus Analytics

other contractor

supervisory management

Paving/producer dealer/distributor of products or equipment used in pavement maintenance HMa producer Corporate management

2013 Editorial Calendar

JaNuary February 1-11-2013 1-16-2013 MarCH/ aPril 2-15-2013 2-21-2013 May 4-10-2013 4-15-2013 JuNe/ July 5-21-2013 5-24-2013 auGust/ sePteMber 7-18-2013 7-23-2013 oCtober/ NoveMber 9-20-2013 9-25-2013

Equipment Today
deCeMber 11-8-2013 11-14-2013

Ad close Materials due Best Practices Focus

Throughout 2013, watch for special reports on sustainable construction

12-5-2012 12-10-2012

Rental Pavement Concrete Contractor

MaNaGiNG a CoNtraCtiNG busiNess Industry trends Contractor profiles Job stories Articles by NPE speakers

PaveMeNt PreservatioN Contractor profiles Job stories Technology update

sealCoatiNG How to feature Contractor profiles Job stories

striPiNG How to feature Contractor profiles Job stories

2013 toP CoNtraCtor raNkiNGs Paving Sealcoating Striping Sweeping state oF tHe iNdustry

PaviNG & CoMPaCtioN How to feature Contractor profiles Job stories

CoNtraCt sweePiNG How to feature Contractor profiles Job stories

aNNual ProduCt sHowCase

Special Reports PAVEMENT Features:

These topics covered regularly in our 2013 issues

NatioNal PaveMeNt eXPo show coverage

sPeCial NaPsa FoCus

CONSTRuCTION: Paving, milling, compaction MAINTENANCE: sealcoating, striping, cracksealing REPAIR: infrared, pothole repair, patching PRESERVATION: slurry seal, microsurfacing, chip seal, fog seal, cape seal SWEEPING: Construction, street, parking lots & special events

Asphalt Contractor Sustainable Construction FCP.com Digital Mobile

Hot Mix This Just In Your Business Matters Tailgate Talk Bonus/Show Distribution Trade Shows & Supplements

News select products and upgrades Management tips insights NPe, woC, ara, NaPa annual Meeting arra/aeMa/issa, atssa traffic expo woa asPHalt & PaveMeNt iNdustry direCtory aPwa Congress aed summit & CoNdeX

Events Social Cygnus Analytics

Dates and topics are subject to change without notice.

2013 Display ad rates

1X Full Page Spread Full Page 2/3 Page 1/2 Page Standard 1/2 Page 1/3 Page 1/4 Page $8,720 4,995 4,025 3,480 3,115 2,520 2,115

4X $8,495 4,860 3,910 3,390 3,020 2,430 2,065

6X $8,255 4,720 3,790 3,310 2,950 2,380 2,005

8X $8,030 4,595 3,690 3,205 2,860 2,305 1,945

12X $7,780 4,465 3,585 3,120 2,765 2,175 1,895

Ad Sizes & Specifications

Located on page 14 or on our marketing and advertising resource center at ForConstructionPros.com/Advertise.

Amy Schwandt, Publisher

Amy.Schwandt@Cygnus.com 800.547.7377 ext. 1667

Color Rates: Four-color process $1,275

December 2012

FLIp For

poLISHINg CoNTrACTor
HOW I DID IT Hair Salon Makeover
PAGE 18
FLIP FOR CONCRETE CONTRACTOR

POLISHING
CONTRACTOR

A Supplement to Cygnus Business Media

WINTER 2013

NEW
PRODUCTS
PAGE 4

Back to Basics: Material Removal

PAGE 14

TECHNICAL:

CATERPILLAR VISITORS CENTER

PAGE 10

PROJECT PROFILE:

BRINGS THE LOOK OF THE JOBSITE INSIDE WITH POLISHED CONCRETE FLOORS
POLISH_01_winter2013_final.indd 1 11/30/12 11:29 AM

Equipment Edge
At Interstate Sawing, owneroperator Duke Longs belief in the importance of equipment gives him an edge over his competition. 22

The

How to estimate the in-place strength of concrete 36

By Kim Basham

The trusted resource

for concrete contractors
Concrete Contractor is dedicated to commercial and residential concrete contractors, giving you access to a targeted, highly qualified audience that turns to us as their authoritative business resource. WE kNOW thE iNduStrY through our industry connections and as proud members of ASCC, ACi, CFA and tCA. We feature columns by industry icons Bruce Suprenant, kim Basham, Brad humphrey and dave Whitlock.

Equipment Today Rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com

techie tools for the decorative contractor 28

By Joe Nasvik

Duke Long, president of Interstate Sawing Company, Inc., on the job at a warehouse rehab project where he is removing the concrete floors throughout the second story.

We cut through the clutter to deliver actionable information about concrete equipment, tools, current technology, jobsite solutions, tips on staying competitive, finance, insurance and a host of other hard-hitting material.

Audience Profile:
www.ConcreteContractorMag.com
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By business and industry*

both residential and commercial concrete contractor General contractor that self-performs concrete other concrete contractor Commercial concrete contractor residential concrete contractor Concrete road and highway contractor other

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29,000* subscribers all involved in concrete contracting

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By job title*
99.3% qualified circulation by individual name and title
supervisory field staff Management equipment staff & other

Digital Mobile Events Social Cygnus Analytics

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PREMIERE PREMIER ISSUE ISSUE
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11

ahead of the Curve

January 2013

How to deter abrasives mine an true for concrete cost and polishing grinding
8

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PR EMIER PR EMIER E ISSUE ISSUE

CONCRETE FLIP C O N T R A C TF O R OR

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11

Equipment Today Rental Pavement

S&S Concrete Floors strives to stay one step ahead of its competition
page 20

Q&a with the inventor of the Somero laser Screed

the limitations of F-number specifications page 12

How to avoid the false alarm of low-strength concrete
www.ConcreteContractorMag.com

nathan and David Somero of S&S Concrete Floors on site at a 1 million+ square foot warehouse tilt-up project in Windsor, Conn.

HOW I DI

page 26

B ooks CI str OLISrHCnNctG o TOn P u ioR

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Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com Digital Mobile

FLIP FOR CTOR CONCRETE CONTRA

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WINTER 2013

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NEW in 2013:

our second cover format:

Polished and decorative concrete are areas of high interest for our concrete contractors who are looking to diversify. To provide the industry insights they seek, we have implemented a second cover for every issue featuring Polishing Contractor magazine or our new Decorative Contractor magazine.

EW N
PRODUCTS
PAGE 4

ics: Back to Bas al erial RemovE 14 Mat PAG

TECHNICAL:

Polishing Contractor
OFILE: PROJECT PR

Events Social Cygnus Analytics

L R CATERPIS LA NTER R CE VISITOHE LOOK OF GS T

PAGE 10
POLISH_01_wint er2013_final.indd 1

H BRIN INSIDE WIT HE JOBSITEONCRETE FLOORS T POLISHED C

is the first publication dedicated to the concrete polishing industry, featuring new products, project profiles, technical articles and business management tips.
AM 12/5/12 8:37

2013 Editorial Calendar

JaNuary February/ MarCH aPril/ May JuNe/ July auGust/ sePteMber oCtober/ NoveMber

Equipment Today
deCeMber

Ad close Materials due Cover Feature Profile of a leading concrete contractor, detailing the companys success and how it got where it is today Topics

12-12-2012 12-20-2012

2-5-2013 2-13-2013 saFety sPeCial issue each article will focus on safety equipment and tool safety features, jobsite safety, safety equipment and contractor safety programs.

4-16-2013 4-24-2013

5-24-2013 6-4-2013

7-19-2013 7-29-2013

9-12-2013 9-20-2013
sHowCase

11-8-2013 11-19-2013

Rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com

Concrete cutting Jobsite technology Concrete consolidation

Finishing Testing equipment Pumps and placing Repair

Forming Pervious concrete Site prep Mixers

Tilt-up BIM Industrial floors Rebar accessories

Annual photo-andfeatures guide to products for concrete contractors and the Contractors Choice 2013 Top Products

Roadbuilding ICFs Concrete anchors Software and computer programs

Throughout 2013, watch for special reports on sustainable construction

Trowels

Regular Columns Challenging the System by Bruce Suprenant Legal Matters by Dave Whitlock Business 101 by Brad Humphrey Bonus/Show Distribution Second Cover
woC, NPe, ara CFa asCC, tCa, iCPsC aed, woC

Digital Mobile Events Social Cygnus Analytics

Supplements

Fall 2013
Dates and topics are subject to change without notice.

2013 Display ad rates

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Quality Control Technology Guide: WMA Testing Page 72

Best Practices in Paving, Preservation and Plant Operations

Contractor
Crews worked from midnight to before dawn to complete the milling at Reagan Airport.

Tandem Mills
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Vail Pass Paving

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authority for asphalt producers and contractors

Partner with Asphalt Contractor and your message reaches valued, industry decision-makers who turn to us as their credible source for accurate, in-depth information about the entire life cycle of asphalt and paving. We know the industry by regularly engaging contractors in on-going discussions, attending trade events and visiting jobsites. Asphalt Contractor reaches materials producers, highway contractors and public works officials with critical how-to information on the asphalt industrys three Ps production, paving and preservation and delivers the latest insight and updates on equipment and technology for this industry.

27 years as the information

Equipment Today Rental Pavement Concrete Contractor Asphalt asphalt Contractor Sustainable Construction FCP.com

results in highincentive dollars Contractor tackles large

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87.5% of surveyed subscribers** report they have authority to recommend, purchase or specify equipment
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By job title*
Digital Mobile Events Social Cygnus Analytics
President/owner supervisor/Manager/ estimator, Fleet/equipment Manager vP/General Manager

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By business and industry*

asphalt producer all other Government employee with road jurisdiction asphalt contractor

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2013 Editorial Calendar

JaNuary February MarCH/ aPril May JuNe/ July

Equipment Today
auGust sePteMber oCtober NoveMber deCeMber

Ad close Materials due

12-5-2012 12-10-2012

1-9-2013 1-14-2013

2-4-2013 2-7-2013 world oF asPHalt Show Report

4-8-2013 4-11-2013

5-14-2013 5-17-2013 Quality CoNtrol teCHNoloGy Guide: Improve the quality of asphalt you produce, lay and preserve

7-3-2013 7-9-2013 SHOWCASE AND BuYERS GuIDE: Comprehensive listing of equipment and technology offerings for asphalt contractors and producers

8-6-2013 8-9-2013 asPHalt reCyCliNG aNd CrusHiNG PlaNts: Insiders look at the latest trends and technologies

9-4-2013 9-9-2013 traiNiNG review aNd sCHedule: Leading suppliers list of training opportunities

10-2-2013 10-7-2013 teCHNoloGy GPs aNd otHer Jobsite tools: Products to improve productivity on the jobsite

10-30-2013 11-4-2013 2014 iNdustry ForeCast: Industry experts predict the year ahead

Rental Pavement Concrete Contractor Asphalt asphalt Contractor Sustainable Construction FCP.com

Special Reports
Throughout 2013, watch for special reports on sustainable construction

Plant Matters Paving Innovations Pavement Preservation New Products Bonus/Show Distribution Trade Shows & Supplements Advertising Specials

Innovative, how-to solutions to maximize production capabilities Project profiles address specification and logistical challenges Meet the growing demand to maintain the countrys aging infrastructure by focusing on techniques and equipment to extend the life cycle of good roads The latest equipment and technology unveiled to the asphalt industry NPe, woC, ara arra/ aeMa/ issa, atssa woa aPwa aed

asPHalt & PaveMeNt iNdustry direCtory

Digital
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4X $4,650 2,730 2,445 2,350 2,035 1,915 1,645

6X $4,330 2,530 2,320 2,155 1,900 1,775 1,520

8X $4,105 2,410 2,170 2,050 1,800 1,675 1,445

12X $3,730 2,195 1,985 1,875 1,655 1,535 1,325

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Educating contractors
on the sustainable construction opportunity
do you believe that educating contractors on sustainable construction best practices is important to the future of their businesses, our industry and society in general? then partner with Sustainable Construction to help close the information gap, demonstrate your companys commitment to sustainability and help contractors compete in the $100 billion sustainable construction market.

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help educate contractors on how they can improve productivity and efficiency, win sustainable projects and ultimately drive profitability through sustainable best practices while decreasing their environmental footprint.

Get in on the action as a sponsor of our quarterly digital editions, awardnominated iPad app, monthly e-newsletters, website and fall print issue. Events and continuing education are coming soon.

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2-1-2013 2-8-2013 Sustainable Project Profile Demolition/Recycling

5-2-2013 5-9-2013

8-2-2013 8-7-2013

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susC

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ForConstructionPros.com with its powerhouse of online and ,

digital marketing opportunities, is the contractors #1 source for information, products, breaking news, business management, video commentary and other tools to grow your business.

Reach: 100,000 construction professionals Online platform for the construction-industrys premier B2B
publications and their readerships: Equipment Today, Rental, Pavement Maintenance & Reconstruction, Concrete Contractor, Asphalt Contractor and Sustainable Construction

Mobile-enhanced site: Compatible with todays popular devices Full social media integration: Facebook, twitter, Linkedin, Google Plus and enhanced blog interface connect readers, suppliers and our editors.

91% of contractors use websites to assist in purchase decision-making+ 70% said product demonstration videos are important+
+ Source: Eric Mower + Associates Group B2B Contractor Insight Study January 2012

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NEW! Job Lead Center

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Boost your visibility using a tiered category sponsorship with ad placement for products specifically used by construction professions. We employ contextual advertising to deliver your message to viewers based on specific keyword search terms.

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: Tracy Hegg: Your daily construction news Friday, May 25, 2012 11:00:25 AM CT For Construction Pros tracy.hegg@cygnusb2b.com

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Tracy Hegg
Subject: Golden Trowel Award Winners Announced Date: Thursday, February 16, 2012 12:14:54 PM CT From: To: Concrete Contractor tracy.hegg@cygnusb2b.com
Thursday February 16, 2012
9/25/12 2:59 PM

Wednesday, M ay 3 0, 2 012 7 :36:24 P M C T

Tracy Hegg
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ASCC Announces Winners of Its Annual Decorative Concrete Awards Competition

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FEATURED CONTENT Subject: Check out these featured products from Equipment Today Date: Thursday, April 12, 2012 1:31:08 PM CT

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This online Print Plus Product eShowcase is provided to our Pavement Maintenance & Reconstruction email subscribers to highlight selected companies in the construction equipment industry. To find out more about these important products, please click on the company logo.

and Will Extend into 2014

Construction Economy Outlook: Recovery Has Begun

Positive factors in the construction industry, including a rise in architectural billings, suggest a sustained construction spending rise started in May 2012, according to Gilbane Building's economic analysis. In addition, the report says the FMI first quarter Non-residential Construction Index Report (NRCI) is 58.1, up almost 8 points from the previous quarter.

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The Decorative Concrete Council, a specialty council of the American Society of Concrete Contractors, has announced the winners of its fourth annual... MORE
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Tracy Hegg
Housing Starts Rise 2.3% in Augusthe construction zones of 68% of highway contractors Subject: Vehicles crashed into t on Single-Family Strength Date: Tuesday, May 1, 2012 4:20:39 PM CT
U.S. housing starts rose 2.3 percent in August (+29.1% versus August 2011) From: Asphalt Contractor to a seasonally adjusted annual rate of 750,000 units, fueled entirely by gains in the... To: tracy.hegg@cygnusb2b.com
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Tuesday May 1, 2012

Women in Concrete Alliance Announces 2012 Woman of Distinction Award Winner

From: Equipment Today To: tracy.hegg@cygnusb2b.com Wednesday, M ay 3 0, 2 012 7 :37:08 P M C T

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Kilah Engelke, apprenticeship coordinator for Milwaukee OPCMIA Local 599, won the Women in Concrete Alliance's Woman of Distinction award. Engelke has... MORE
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Paver Takes Command on German Tunnel Project

GOMACO's Commander III slips along the interior of the nearly 4.3-mile-long Finne Tunnel MORE
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Structure Collapse at Brighton Beach

OSHA Cites Brooklyn Steel Erector Following Fatal

The U.S. Department of Labor's Occupational Safety and Health Administration cited SP&K Construction, a Brooklyn contractor, for alleged safety violations in connection with a fatal structural collapse in Brighton Beach in November 2011. The citations carry $77,880 in proposed penalties.

Equipment Finance Sector Confidence Reflects Increased Optimism

CLICK HERE to view online Golden Trowel Competition

Two New World Records Set in 2011

Keystone Concrete Placement set a new world record for Unshored Elevated Decks while GNP Construtora set the record for Narrow Strip construction in... MORE
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The Effect of Curling on Floor Flatness

Overall, confidence in the equipment finance market is 53.0, up from the August index of 50.2, reflecting increased optimism despite concerns over companies willingness to...
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This online Print Plus Product eShowcase is provided to our Equipment Today email subscribers to highlight selected companies in the construction equipment industry. To find out more about these important products, please click on the company logo.

Seal-Rite

EDCO

Bonsal

Pumping Concrete With Induction Hardened Piping Win Big at the Project Interview

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High October and November Diesel Prices Expected to Raise Average for 2012
Retail prices, which averaged $3.84 per gallon in 2011, are expected to ForConstructionPros.com average $3.96 per gallon in 2012. The EIA expects the 2013 average to...
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A D V E R T I S M E N T

KUTRITE
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INDUSTRY NEWS
--------Last week, the House of Representatives voted to meet with the Senate to negotiate a

Webinar Series: Meeting Legal Requirements for Government Work

Associated General Contractors of America compliance webinar series focuses on educating contractors on liability and how to follow the rules when working with federal, state or local agencies. Contractors can register for the whole eight-part series or for individual webinars.

Highway Bill Heads to -------------------------------------------------ADVERTISEMENT---------------------------------------Congressional Conference May 8

FEATURED CONTENT

LSC - Redesigned federal YOU in transit bill funding with highway and programs, setting up... MORE mind!
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The KleanRite vacuum systems are capable of maintaining constant cfm, allowing you to keep your production time up and your downtime down. The cartridge filters are sequentially pulsed with a burst of air every 7 seconds from the blower exhaust chamber. The KleanRite dust collection system is ideal for decorative concrete clean-up; drum sanders for wood sanding and most other type of floor prep. http://www.kutritemfg.com

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ForConstructionPros Equipment Network

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New-Home Sales Rise 3.3% in April 2012

Sales of newly built, single-family homes rose 3.3% in April 2012 to a seasonally adjusted annual rate of 343,000 units, according to newly released data from HUD and the U.S. Census Bureau. "Today's report is representative of the kind of modest but consistent gains that we expect to see in new-home sales through the remainder of 2012," said National Association of Home Builders Chief Economist David Crowe.

While retaining our same class-leading reliability, we have enhanced our Doosan Senate Fails to Block NLRB's Portable Power LSC Election' Rule 'Quickie light tower features. The Senate failed to pass a resolution of We have improved our compact light disapproval of the National Labor Relations tower by reducing(NLRB) rule on representation-case Board the footprint and procedures. and ease MORE increasing the runtimeThe NLRB... of maintenance and operation. Regardless of your illumination and FHWA optimal APWA needs, the Sign Agreement light tower choice is theSafe Transportation to Provide Doosan LSC. Systems
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VIDEO NETWORK
Boots On The Ground: 12 Steps to Backing Equipment Safely
One of the leading causes of accidents for all vehicles, including construction machinery, is backing and reverse motion. Follow these safety tips to help your organization back up machines safely. MORE
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ultraSHORE

ForConstructionPros Equipment Network

ForConstructionPros Video Network

Seal-Rite offers the most comprehensive selection of user friendly equipment on the market. A trained member of our staff will answer the phone and promptly assist you with both knowledge and confidence. Call 573-387-4491 to find out about the SR-700 XP Trailer: It has standard features such as Brush Box, Water Tank with Flush-Out System, Fuel Tank, Ramp, Torsion Axles and an Enhanced Spray Wand Holder. Call Brent, Greg or Andrea today at 573-3874491 or go to: www.seal-rite.com.

American Public Works Association and the Noble Iron Secures $10 Million in Financing to Expand itswill embrace Federal Highway Administration innovation, new/emerging... MORE Houston Fleet

The continued partnership between the

FCP Talks Purpose and Benefits Concrete Countertop Institute with Its Founder

Alpine Equipment
Alpine Equipment is the industry leader with over 40 years of expertise in roadheaders, shaft sinkers and hydraulic cutter head attachments. Alpine can spec equipment for tunneling, mining, scaling, excavating and any other rock cutting or grinding project. Alpine specializes in transverse rotary cutter/grinder attachments with models ranging from 20-190hp to fit most carrier vehicles. Our experienced team can assist you in equipping your project, engineering custom solutions or providing spare parts.

Visit www.seal-rite.com >>

Construction Career Day

Close to 500 Students Participate in North Carolina

On May 16, the Build Your Future (BYF) campaign co-sponsored a Construction Career Day in Concord, N.C., where close to 500 high school students got the opportunity to operate many types of heavy equipment used on today's construction projects. The event featured hands-on demonstrations in welding, electrical, plumbing, masonry and heavy equipment.

The company has secured financing to acquire approximately $8.0 million of Terex aerial work platforms and light construction equipment. This purchase Vehicles Crashed into the will significantly expand... Construction Zones of 68% of Highway Contractors, AGC Study Read more | Share Finds
.

How to Establish a Workplace Drug Testing Policy Light Tower Lamp Options: What Contractors Should Know VGELE Pavers Build First Formula 1 Circuit in India

EVENTS
NRMCA Annual Convention Ed Sullivan with the PCA Looks at the Industry Now and in the Future
Ed Sullivan, chief economist with Portland Cement Association, talks about what he sees in the current concrete industry economy and what he predicts we'll see in the future WATCH Type: Conference/Expo Date: 03/04 - 03/06/12 Location: Savannah, GA Contact: (888) 846-7622 ext 1152 Visit Website Summary: Professional development and networking opportunities for those involved in the ready...

Contrx Propane Polisher

EDCO Equipment Development Company, Frederick, MD, manufacturers of CONTRx Systems Concrete Polishing machines, introduces their new Propane powered polisher. Using standard propane gas, this machine polishes residential and smaller commercial concrete floors without using electrical cords. Standard system features include this long-lasting machine, quick-change accessories, densifier and helpful support. With proven designs and compact dimensions CONTRx polishers are more versatile, more affordable and require less maintenance than planetary polishers. All CONTRx machines are manufactured in the USA. Visit www.contrxsystems.com >>

A new AGC study found that 68% of the nation's highway contractors had motor vehicles crash into their construction work zones during the past year... MORE
.

Birdwell & Associates Talks About Golden Trowel Winning Projects

Visit www.alpinecutters.com >>

Bore Repair Systems, Inc

Bore Repair Systems, Inc., offers patented bore repair solutions for equipment used in various industries including mining, construction and recycling. Our simple, and fully portable bore welders, boring bars and bore sizers easily repair bore diameters under 1 inch to over 48 inches. Product demonstrations, factory and on-site training and more is available. Please call 800-650-1005 or visit www.borerepair.com today.

Portable Signals Are Increasing Traffic to California Rental Specialist

VIDEO NETWORK A growing fleet of solar-powered portable traffic signals is helping Pacific Highway Rentals establish itself in specialty markets and...
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FEATURED PRODUCTS

Concrete Sawing & Drilling Association 2012 Convention & Tech Fair
Type: Conference/Expo Date: 03/04 - 03/09/12 Location: Kaanapali Beach, Hawaii United States Contact: 727-577-5004 Visit Website

You demand more, GemSeal delivers it!

GemSeal Guardian AE is a low VOC, water-based coating that contains 100% asphalt emulsion. Fortified with proprietary compounds for added durability and longevity. Formulated specifically to protect all asphalt surfaces including commercial and residential parking areas and driveways. Weatherproofs porous asphalt surfaces, seals against penetration by water and oil, and blocks the destructive drying action of the sun by forming a tough protective membrane with a deep black color. GemSeal Pavement is our passion!

Canadian Rental House Optimistic About Growth

Cat Video Shows AP255E Center Paving

CRT 60-66K Hydraulic Lithium Protective Ride-on Trowel Finish

By: Wacker Neuson Corporation By: H&C Decorative Concrete Products

RHS181 Compact Rotary Hammer

FEATURED VIDEO
Doosan Portable Power's Platinum Series Air Compressors
Available in a variety of configurations, our Platinum Series compressors are designed to increase both productivity and profits. With the industrys largest tool storage system, highcapacity fuel tanks and plenty of options, these powerful units offer the performance and serviceability you need to complete the most difficult tasks with the greatest efficiency.

C & T Rentals is celebrating its 25th anniversary with the opening of a third location. The latest expansion will move this independent operation into...
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By: Bosch Power Tools Convention & Accessories

American Concrete Institute Spring 2012

Type: Conference/Expo Date: 03/18 - 03/22/12 Location: Dallas, TX United States Contact: Visit Website Summary: The spring convention's theme, Art of Concrete, will showcase the creative side of...

Visit www.borerepair.com >>

for each of our brands

Visit www.gemseal.net >>

Ask about list rentals

Trail King Live Bottom Trailer Delivers More Payload

RECENT ISSUE
FEATURED STORY: Pervious Pays Off
In 2005, Zeke Zinchiak, owner of Z Con, Inc., Woodbine, Md., witnessed a pervious concrete demonstration at an American Society of Concrete Contractors (ASCC) event in Denver, Colo. Zinchiak was drawn to the technology, which allows rainwater and... MORE
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Extend Your Reach with the 1500SJ

Ideal for general contractors, glaziers, window cleaners, welders and more, the JLG 1500SJ is the first self-propelled telescopic boom lift that takes operators 150 ft and doesnt require an oversized load permit. A telescoping jib provides greater work envelope flexibility and even more outreach at elevation while 100,000 psi steel provides strong support for work at heights. The 1500SJ features dual 1,000/500 lb capacity. Its the largest self-propelled telescopic boom available.

The April 19 edition of the Construction News Tracker takes a look at political efforts to extend the depreciation bonus and Orion Software Announces SiriusSMM in equipment rental costs, repeal a truck sales tax, the increase the introduction of the 2013 Ram pickup truck, and more... More and more rental companies are offering WATCH

Video: Effort Underway to Extend Depreciation Bonus

services and more services companies are getting involved in equipment rental. SMM is FEATURED PRODUCTS the response to...
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EVENTS
National Pavement Preservation Conference

How to Manage Social Media in the Workplace How to Properly Handle Concrete Slurry Consider Consolidation in Both Design and Detailing

Trail Kings Advantage Series Over-The-Fifth-Wheel Live Bottom (OLB) asphalt trailer delivers 2,000 pounds more payload than competitive models. The Advantage OLB incorporates smooth aluminum sheeting and a reengineered frame for a lower, lighter, more aerodynamic and fuelefficient design, able to haul up to a ton more payload. The hopper is extended two feet forward to provide lower overall trailer height, improved load distribution, and lower payload center of gravity. Other features: 36 belt, patented floor system, and self-lubricating chain oiler system.

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Visit www.jlg.com/1500SJ >>

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Data Acquisition CR652RX Remix System Hub Controls Paver

By: Astec Inc.

Skid-Mounted RAP Recycling System

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By: Terex Roadbuilding By: Eagle Crusher Co. Inc.

Type: Conference/Expo Date: 08/27 - 08/30/12 Location: Nashville, TN Contact: 517-432-8220 Visit Website This e-mail is being sent to tracy.hegg@cygnusb2b.com . Summary: The First Forward this message to a friend. National Pavement You may also unsubscribe from this mailing by clicking here. Preservation Conference If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377. is scheduled to be held For Construction Pros August... Cygnus Business Media 1233 Janesville Ave International Fort Atkinson, WI 53538

ultraSHORE Trench Shields

ultraSHORE, a division of Trench Shoring Systems, Inc., was invented by a contractor for contractors. Made of a specially corrugated aluminum, ultraSHORE trench shields weigh hundreds of pounds less than other shoring products. It is lightweight, easy to use and a real workhorse saving time and money. This is the ultraSHORE advantage! 1-800-SHORING Visit http://www.shoring.com >>

Visit www.trailking.com >>

RECENT ISSUE
Resurfacing of I-55
FEATURED STORY: Plote Construction Completes the
Communication and efficiency are two skills every contractor must actively use to achieve success. The resurfacing and bridge rehabilitation of Interstate 55 in Chicago required just that of contractor Plote Construction, located in Hoffman... MORE
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Symposium on Asphalt Emulsion Technology

From "Little Squirts" to Large Capacity paint trucks

Our inventory includes everything from small marker equipment to the largest of paint or removal trucks and everything in between. Visit www.usedstripingequipment.com before you purchase any new or used pavement marking equipment from any other source. We have (literally!) tons, and tons of quality used striping equipment. We are a trusted source that sells and ships used striping equipment throughout the US and abroad. Visit our site to find whatever you need to compete for pavement marking work in your market--wherever that may be! Visit www.usedstripingequipment.com >>

This e-mail is being sent to tracy.hegg@cygnusb2b.com. Forward this message to a friend. You may also unsubscribe from this mailing by clicking here. If you have trouble with any of these methods, you can reach us toll-free at 800-547-7377. For Construction Pros Cygnus Business Media 1233 Janesville Ave Fort Atkinson, WI 53538

Many Techniques, Many Expectations Alaskan Asphalt Producer Uses Additive to Eliminate Odors Warm Mix Asphalt Takes Flight at OHare International

Type: Conference/Expo Date: 10/10 - 10/12/12 Location: Arlington, VA United States Contact: Visit Website Summary: Organized under the auspices of the International Bitumen Emulsion Federation...

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NAPA's Midyear Meeting

Type: Conference/Expo Date: 07/16 - 07/18/12 Location: Chicago, IL Contact: Visit Website Summary: Join NAPA in Chicago for three days of game-changing interaction with the asphalt...

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For Construction Pros

1233 Janesville Ave Fort Atkinson, WI 53538

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Cygnus Analytics
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diGital

Mobile
Take your message mobile
With our tablet applications and sponsorships, you get in front of busy contractors on the go. Be available when they make job-site purchase decisions to keep their projects on budget and on time.

Equipment Today Rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com Digital Mobile Events Social Cygnus Analytics

Mobile site sponsorship

With half of contractors using smartphones and other mobile devices for their jobs, sponsorship of the ForConstructionPros.com mobile site gives your company front row privileges.

Tablet edition sponsorship

Create a big buzz on a compact device with sponsorship of a tablet edition for one of our industry-leading magazines or e-newsletters. Get significant branding and advertising visibility on the app and in all promotions.

Custom tablet publications & e-books

Become a publisher! We can help you create your own custom tablet publications and e-books for internal use, sales or customers.

Custom mobile app

request a custom app to deliver your exclusive message to our inclusive marketplace or your company database.

CONTRACTORS ON THE GO:

50% of contractors use a smartphone+ 49% use a laptop with mobile web access+ 21% use an iPad or other tablet+
+ Source: Eric Mower + Associates Group B2B Contractor Insight Study January 2012

Mobile

eveNts
Equipment Today Rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com Digital Mobile Events events Social Cygnus Analytics

World of Concrete 2012

LIVE streaming from

High-touch lead generation

National Pavement Expo
E xHIBITOR SALES RESuLTS:
National Pavement Expo January 23-26, 2013, in Nashville, tennessee brings together vendors and contractors who make their living from paving, sealcoating, striping, sweeping, crack repair and pavement repair. Were equal parts education, networking and buying offering something for paving professionals at every stage of their careers. take advantage of this premium opportunity to meet your clients and prospects face to face.

Whether you exhibit at one of the Cygnus-sponsored trade events or at another industry gathering, you know the critical value of meeting your customers, prospects and industry leaders face-to-face. Ask us how to enhance your results from in-person and virtual events.

Trade show promotion and videos

drive traffic to your trade show booth with pre-show promotion via e-blast, product showcase or video delivered to our subscribers inboxes. Need a product or service video? Our video team will capture video footage during the show and create a feature video for sales calls, trade show presentation, your corporate website, training and other corporate uses. And, well air it on ForConstructionPros.com.

38% sold product/ equipment at the show* 67% sales pending as a result of the show* 33% sold product/ equipment as a direct result of the show*
* Based on NPE 2012 post-show exhibitor survey.

Live-streaming video
Bring your event, product release or booth presence to life with live-streaming video, played on ForConstructionPros.com and your website.

Webinars/webcasts
Looking for leads? Name recognition? Positioning as an industry expert or thought leader? Ask about a multi-media webinar or webcast to accomplish all three goals.

eveNts

soCial
Past the hype
Equipment Today Rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com Digital Mobile Events Social social Cygnus Analytics
At Cygnus, were past the hype of social media and diving into what works an integrated, knowledge-based approach. Check out the TRACKtion Leads program, a new Cygnus program using social media analytics complemented by research in a trackable, turnkey format. Enhance that long list of leads with actionable information and identify the key individuals who are keeping your messaging alive on social sites. Engage social media channels for social referrals, networking, building relationships and engaging with customers and prospects. But social media doesnt succeed in a vacuum. Surround it with digital, mobile and print to turn engagement into sales. Our blogs, tweets and posts lead readers to ForConstructionPros.com and your advertising message, where your products and services take center stage.

Facebook claims 552 million daily active users on average in June 2012
Facebook Newsroom (http://newsroom.fb.com/content/default. aspx?NewsAreaId=22)

soCial

NEW!

Announcing Cygnus Analytics

We are pleased to unveil our revolutionary tech tool that incorporates social media, proprietary research questions, personal urLs and multi-channel tracking to augment your marketing campaign. its not good enough to generate sales leads without a plan to make the sale. Cygnus Analytics can give you a competitive advantage by transforming data into meaningful information and actionable market knowledge.

Engagement Report

Equipment Today Rental Pavement Concrete Contractor Asphalt Contractor

Engagement Report
Engagement is no longer focused on whether your customers tune in to your messaging. its how engaged they are with you, your competitors and the market in general and what drives those connections. the Engagement report helps identify your marketing strategys strengths and weaknesses and provides competitive benchmarks.

Sustainable Construction FCP.com Digital

TRACKtion Leads
the best way to know if your brand/message is gaining traction with key prospects is to track whos pushing your message to the marketplace. Cygnus Analytics has created the trACktion Leads program to do just that. By tracking engagement in social media and other gathering points, we can identify your hottest prospects and how they regard your brand, all in real time!

TRACKtion Leads
Mobile Events

Cygnus Profiler Lead Report

Getting lots of leads, but not sure WhO they really are? Cygnus Profiler Lead report can fill in the blanks by adding qualifying information from our database to identify demographic information that helps you target your marketing follow up.

Lead Enrichment Program

have too many leads and no time to do anything with them? Our Lead Enrichment Program can nurture your leads to help qualify and identify potential buyers.

Convert data into actionable knowledge

Social Cygnus Analytics analytics

aNalytiCs

Equipment Today

Engagement Report

Rental
Your Content

Content Share

The only tool of its kind designed to measure the effectiveness of your digital communication strategies.
Engagement is no longer focused on whether your customers tune in to what youre selling. its how engaged they are with you, your competitors, the marketplace, and what is driving those connections. the Cygnus Analytics Engagement report helps identify strengths and weaknesses in your marketing strategy and provides competitive benchmarks. Measure the exposure and consumption of your messaging including news articles, press releases, blogs, videos, product listings, webcasts, podcasts, and white papers on our digital platforms.

8,234 Visits 13,493 Page Views 1.64 Pages/Visit 93 Content 89 Visits/Content

Companies Like You (Average)

Pavement
I: 18.7 %

YOU: 20.8 %

Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com Digital Mobile Events Social Cygnus Analytics analytics

H: 2.8 %

3,494 Visits 5,691 Page Views 1.63 Pages/Visit 51 Content 69 Visits/Content

A: 15.3 % G: 24 % B: 4.5 % C: 0.1 % D: 0.4 % E: 2.9 %

F: 10.7 %

Example of a portion fo the Content Overview information shared

You will learn:

how you stack up against the competition

and which content is most effective, compared to companies like you. Categories and Channels A view of how your content is categorized, and in the channels it appears. Audience Overview A look at the audience viewing your content, compared to companies like you. Leads and Investment Analysis of your product investment, and leads received, compared to companies like you.

how well your marketing strategy is performing insights into what the market finds interesting and acts upon What content increases engagement and sales

Your customized Engagement Report measures:

Report sections include:

Your exposure versus your competitors Engagement by market segments and titles The volume of your outbound communications

Content Overview and Share An overview of your website traffic, and content share, compared to companies like you. Content Effectiveness An overview of how your content is consumed,

eNGaGeMeNt

Equipment Today
MarkEting CaMpaign BEgins DirECt Mail with personal Url sent to John Data captured via form/survey

TRACKtion Leads

Rental Pavement Concrete Contractor Asphalt Contractor Sustainable Construction FCP.com Digital Mobile Events Social

JOhn sMith
Influence ProfIle: 352 friends 212 followers 104 connections

Combine direct marketing with social media and primary research to generate highly qualified leads that convert into sales.
the best way to know if your brand/message is gaining traction with key prospects is to track whos pushing your message to the marketplace. Cygnus Analytics has created the trACktion Leads program to do just that. By tracking engagement in social media and other gathering points, we can identify your hottest prospects and how they regard your brand, all in real time! Add the opportunity to deliver a brief, targeted survey and you have a tool that not only works smarter, but harder too! With trACktion Leads you can dial in to the key individuals who are keeping your message alive on social sites and specifically target them in future mailings.

John sharEs to his social community and via email 45 people clicked on Johns post and went to the inital landing page 28 people filled out form/survey 7 people forward the message on to their social communities

JOhns inflUEnCE On sOCial COMMUnity

TRACKtion Leads enables you to:

rEspOnD tO JOhns pOst

45

COMplEtE sUrvEy

28

sharE thE MEssagE

Build a custom campaign around a product promotion develop custom landing pages and Personal urLs (PurLs) Ask proprietary research questions Create new marketing channels through social media track each channels performance Generate highly actionable leads

Get real-time results and know exactly who your brand/message advocates are via tracking their interaction.
traCktioN

sharEs ExpanD CaMpaign ExpOnEntially tracking continues indefinitely

Cygnus Analytics analytics

800.547.7377
Kris Flitcroft
executive vice President kris.Flitcroft@Cygnus.com ext. 1646

Contact us today for an entirely new experience in business-to-business marketing planning.

Nancy Terrill
Publisher, Concrete Contractor Nancy.terrill@Cygnus.com ext. 1387

Debbie George
vice President, Marketing debbie.George@Cygnus.com ext. 1709

Jill Draeger
integrated Media Consultant Jill.draeger@Cygnus.com ext. 1617

Greg udelhofen
vice President, Content Greg.udelhofen@Cygnus.com ext. 1502

Tammy Jefson
integrated Media Consultant tammy.Jefson@Cygnus.com ext. 1696

Norine Conroy
director of digital business Norine.Conroy@Cygnus.com ext. 1330

Barb Levin
integrated Media Consultant barb.levin@Cygnus.com 800.538.5544

Sean Dunphy
Group Publisher, Equipment Today, Sustainable Construction and OEM Off-Highway sean.dunphy@Cygnus.com ext. 1504

Denise Singsime
integrated Media Consultant denise.singsime@Cygnus.com ext. 1381

Tom Lutzke
National automotive and truck Manager tom.lutzke@Cygnus.com 630.484.8040

Amy Schwandt
Publisher, Asphalt Contractor and Pavement amy.schwandt@Cygnus.com ext. 1667

Eric Servais
Publisher, Rental eric.servais@Cygnus.com ext. 1713 1233 Janesville ave. Fort atkinson, wi 53538 www.Cygnus.com

For updated information throughout the year, visit our marketing and advertising online resource at ForConstructionPros.com/Advertise or call your Cygnus integrated media consultant at 800.547.7377.