INFORMATION SHEET FOR PARTICIPANTS

REC Reference Number:[INSERT ONCE PROVIDED BY REVIEW BODY] YOU WILL BE GIVEN A COPY OF THIS INFORMATION SHEET

Using social media marketing to influence attitudes and awareness of active transport and lifestyle physical activity I would like to invite you to participate in this original postgraduate research project from March and will finish in May 2013. You should only participate if you want to; choosing not to take part will not disadvantage you in any way. Before you decide whether you want to take part, it is important for you to understand why the research is being done and what your participation will involve. Please take time to read the following information carefully and discuss it with others if you wish. Ask us if there is anything that is not clear or if you would like more information. This research is to investigate how social media marketing can affect the awareness of and participation in active transport and lifestyle physical activity. Posts in this campaign are about participation in physical activity incorporated into daily routine. We are recruiting users of the social media sites Facebook and Twitter who are over 18 and interested in sharing ideas of how to increase physical activity levels. Submitting posts, retweeting and any other interaction in this campaign is signifying your consent to your contributions being used, however if you would like to withdraw, please delete your comment and message me by 12pm on the Friday after you have made your post (if the post has been made after 12pm on a Friday, you will have up to 12pm the following Friday) and we will not use you data in the research or analysis. I will guarantee anonymity, please feel free to use an alias or post using your correct name, all data will be confidential in my publication of results. I will make the summary of results available via Twitter and Facebook in September 2013. If you have any queries regarding the information above and your participation in this study, please contact Emily by email on k1183998@kcl.ac.uk or feel free to message me through Facebook or Twitter and I will respond to your questions. Please be reminded that by joining this group (or following this campaign on Twitter this will be tailored for the platform), you are giving your consent to be included in this study and any interaction provided by you may be included in the analysis. It is up to you to decide whether to take part or not. If you decide to take part you are still free to withdraw from the study at any time and without giving a reason. If this study has harmed you in any way, you can contact King's College London using the details below for further advice and information: Margaret Sills, P/t tutor Dept Education and Professional Studies Health, Education and Training Consultant, MargaretSills <margaret.sills@kcl.ac.uk>;

Kings College London - Research Ethics 2012/2013/1

CONSENT FORM FOR PARTICIPANTS IN RESEARCH STUDIES

Please read this form after you have read the Information Sheet, by following this campaign you are giving your consent for your posts to be used in this study. Title of Study: Using social media marketing to influence attitudes and awareness of active transport and lifestyle physical activity Kings College Research Ethics Committee Ref:________________ Thank you for considering taking part in this research. The person organising the research must explain the project to you before you agree to take part. If you have any questions arising from the Information Sheet or explanation already given to you, please ask the researcher before you decide whether to join in. You will be given a copy of this Consent Form to keep and refer to at any time.

I understand that if I decide at any time during the research that I no longer wish to participate in this project, I can notify the researchers involved and withdraw from it immediately without giving any reason. Furthermore, I understand that I will be able to withdraw my data up to the point of publication I consent to the processing of my personal information for the purposes explained to me. I understand that such information will be handled in accordance with the terms of the UK Data Protection Act 1998.

Participants Statement: I agree that the research project named above has been explained to me to my satisfaction and I agree to take part in the study. I have read both the notes written above and the Information Sheet about the project, and understand what the research study involves.

Kings College London - Research Ethics 2012/2013/1