International Telecommunication Union

ITU-T

IMS enabling interactive IPTV services

Gianluca DErrico
Project Manager in the Service Layer Innovation of Telecom Italia
ITU-T IPTV Global Technical Workshop Seoul, Korea, 12-13 October 2006

IMS enabling interactive IPTV Services

ITU-T

o o o o o o

An interactive IPTV service concept The enabling functionalities Discussion about architecture The hot topics TI is investigating Conclusions Question and answers

ITU-T IPTV Global Technical Workshop Seoul, Korea, 12-13 October 2006 2

An interactive IPTV service concept

ITU-T

Im watchingis my the TV the rider, of the Worlds MOTOGP race Loris Capirossi to the favoritelastthe and Id like to chat about start, all MyTwo minutes is goingTVjust spectators can see the picture is now on the to start. time for few adverts championshiplap Loris takes the lead and win!... but me 2 laps to go chatting, a sliding text onIM client, I canthat all the the race lastmy TV-SET, using the the TV warns search while Im On video coming from my house and I can talk with the too usersawho wont change the channel during the advertising Im winner Im receiving an incoming video-call for a temporary buddy list selecting supporters of Loris Iwho cameramen and with the champion lets start my answer and WOW ! Im in the of the race. Capirex paddock with are watching the race. could win and meet What an unforgettable race !! PERSONAL INTERVIEWthe winner
Incoming Video call from MOTOGP

erts and win your personal Interview with the ch

ITU-T IPTV Global Technical Workshop Seoul, Korea, 12-13 October 2006 3

Enabling functionalities
ITU-T

Audio/video Communication Exposure for Editors

Presence on Watched Channel

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Enabling functionalities - details

ITU-T

o
Comm/IPTV Integration Service Layer Architecture

Audio/Video communication
bringing communication as close as possible to the TV-set (user perspective)

Presence on watched channel

adding the watched channel in the RPID, and using it with the other presence attributes.

Exposure for editors

creating a flexible infrastructure to enable new TV formats offered together with other players (content and service providers).
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Architecture: Comm/IPTV integration

ITU-T
IPTV IMS

No integration (IPTV-centric vision) custom communication infrastructure embedded in proprietary interactive IPTV solutions vertical communication infrastructure dedicated to IPTV services one custom combo device

Service Plan integration

o

o o

several coupling relations allowed, with different level of integration reuse of IMS communication enablers several device integration solution allowed (combo, separated, coupled, )

Control Layer Integration (IMS-centric vision) o IMS core network used to deliver IPTV, seen as just another IMS application o reuse of IMS enablers to deliver communication services o combo IMS device

The integration should follow the following priorities Market (increasing value on IPTV services) Architecture (re-using legacy as much as possible)
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Architecture: IMS/IPTV integration

ITU-T Network integration Integration of IMS enablers (service layer level) Client Integration Enabled scenarios
o Services based on watched-channel Presence (real-

No integration

Complexity (time?)

time auditel, prize games on watched channels, building od temporary buddy lists based on watched channel and other RPID attributes) o 3 party calls started by IPTV apps (e.g. MHP) o No use of IMS for security, AAA, and charging, Qos
o Services based on watched-channel Presence (see

Integration of IMS Slightly integrated enablers IMS and IPTV clients (service layer level) Integration on both Tighly integrated service and control IMS and IPTV client layer

above) o Sharing of the TV display for IMS applications (e.g. IM client, incoming call manager, etc.) o No use of IMS for security, AAA, and charging, Qos

o Services based on watched-channel Presence (see

above) o Full integration of IPTV and communication features (audio/video calls, IM, etc.) o Use of IMS for security, AAA, charging, Qos

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Architecture: Flexible Exposure and business models

ITU-T
STB CAS/DRM Unicast delivery Multicast delivery VoD CDN Authentication Provisioning CRM Metering Billing Encoding Ingestion Metadata GUI Offer line-up Advertising Presence Audio/Video Com IM Content reseller STB CAS/DRM Unicast delivery Multicast delivery VoD CDN Authentication Provisioning CRM Metering Billing Encoding STB CAS/DRM Unicast delivery Multicast delivery VoD CDN Unicast delivery Multicast delivery

Multicast delivery

Functionalities supplied by the operator in the model Presence Audio/Video Com IM Shop Window WholeSale NW provider MC NW provider

A modular composition (SOA) of the functionalities/enablers allows multi-model approach in 3 party integration
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Architecture: The target schema

ITU-T
Third partys infrastructures IPTV modular Infrastructure IMS infrastructure

Access Networks
Dedicated Bcast bearers (e.g. DVB-H) Fixed general purpose bearers (e.g. ADSL) Mobile general purpose bearers (e.g. UMTS) Mobile broadcast bearers (e.g. MBMS)

Not coupled slightly coupled

tighly coupled

Complexity (deployment time)

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Hot topics
ITU-T

o o o o o

Interactive TV formats Identity management in the home IMS/IPTV integration (step-by-step) CE vision and business models SL SOA architecture (modularization of infrastructure)

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Conclusions
ITU-T

IMS is the right technology in order to PUSH interactivity on IPTV services, but the focus must be set on market requirements and legacy rationalization. The architecture, in order to allow flexibility on business models, must be designed to be open, but controlled, to third parties.
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Questions & Answers

ITU-T

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