Royal Mail - Carbon Neutral Door Drop

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0
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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 2
Contents
> > > > > > > > Overview The logostyle The symbol Colour & usage Clear space Sizing Multiple logos Positioning 2 3 6 7 10 11 13 14
What is a Door to Door Carbon Neutral Mailing?

Weve set up a Door to Door scheme which helps our business customers reduce the environmental impact of their unaddressed mailings. Businesses that join the scheme must use our Carbon Neutral logo, to show their customers that the mailing is carbon neutral.
How does it work?

The aim of this scheme is to minimise the environmental impact of our Door to Door service for the delivery of unaddressed items. Business customers must follow the specication for the production of their mailings to use the scheme and in return we promise to pay to offset any remaining carbon emissions produced by the mailing, to make it carbon neutral. For more details visit our website: www.royalmail.com/responsible
Click on hyperlinks (underlined) to go to the relevant section in these guidelines
Get Artwork
Artwork is available by contacting the Door to Door Team on 08457 950 950 and selecting the option for leaet distribution. Royal Mail will supply free artwork on receipt of agreed and signed Terms & Conditions for use of this scheme. Please contact us for more details. Artwork available in the following formats: EPS, TIFF, GIF and JPEG
If you need to print this document, please print double-sided on recycled paper. Thank you.
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The logostyle v.1
Minimum size
50 mm
Carbon Neutral Mailing symbol
Carbon Neutral Mailing text
This positive version of the logostyle gives impact to the Carbon Neutral Mailing symbol and should be used whenever possible. It works best when it is has space and is not competing with other messages. See page 10 for more details. Never re-proportion, re-typeset or otherwise alter the Carbon Neutral Mailing logostyle. Always use originals provided by Royal Mail.
Get Artwork
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The logostyle v.2
Minimum size
50 mm
Carbon Neutral Mailing symbol
Carbon Neutral Mailing text
The text reversed out of the green panel, creates a stronger impact when competing with other messages, This version works effectively when it appears against a full colour halftone. See page 9 for more details.
Get Artwork
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The logostyle v.3 (reversed-out version)
Minimum size
51 mm
When the Carbon Neutral Mailing logostyle is reversed out from different colour backgrounds, you must use this version. See page 8 for more details.
Get Artwork
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The symbol
Minimum size
50 mm
Usage
The Carbon Neutral Mailing symbol copyright and intellectual property are owned by Royal Mail. The symbol may only be used in the applications illustrated in these guidelines.
The Carbon Neutral Mailing symbol consists of a dynamic arrow that evolves into an envelope and creates a symbolic carbon C.
The Carbon Neutral Mailing symbol must always be used with the accompanying text, as these elements enable the recipient to understand: 1. The item has been delivered by Royal Mail 2. Is Carbon Neutral 3. Where they can go to nd out more information
Get Artwork
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Colour & usage of logostyle v.1 and v.2

Pantone 376
Both versions of the logostyle, when used against a white background, must whenever possible be printed in Pantone 376 or the CMYK equivalent. The only exception is when used on any material printed in black and white.
This is the chosen colour for the Carbon Neutral Mailing logostyle. Cyan Magenta Yellow Black 50% 0% 100% 0%
Get Artwork
Web #8DC63F
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Colour & usage of logostyle v.2

When the Carbon Neutral Mailing logostyle is used against a complex background illustration or halftone, you must use v.2 to ensure clear legibility.
Minimum size
50 mm
Get Artwork
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Colour & usage of logostyle v.3

Pantone 376
The preferred colours to reverse out of are Pantone 376 and black. However, you can reverse the logo out of any colour. To ensure the Carbon Neutral Mailing logostyle has clear standout from the background use logostyle 3, see page 8.
You may reverse the logo out of any colour but you must use the version opposite. Cyan Magenta Yellow Black 50% 0% 100% 0%
Get Artwork
Web #8DC63F
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Clear space: Logostyle v.1

height
25%
height
25%
height
height
25%
height
25%
Both the logostyle and the symbol should always be surrounded, irrespective of size or format, by an area of clear space equal to 25% of the vertical height of the symbol.
Get Artwork
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height
25%
height
25%
height
height
25%
height
25%
Get Artwork
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height
25%
height
25%
height
height
25%
height
25%
Get Artwork
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Multiple logostyles
50% height
Accompanying logostyles should be scaled down to the height of the Carbon Neutral Mailing logostyle. They space between each should be at least 50% of the height of the Carbon Neutral Mailing logostyle. As part of the specication for Carbon Neutral Door to Door, we ask that you also include on your mailing an appropriate recycling logo. We recommend the WRAP Recycle Now programme, to nd out more about the using the Recycle Now logo visit: www.wrap.org.uk
Get Artwork
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Positioning of logostyles
The logostyle should be displayed in the top left or bottom left hand corners of a printed document.
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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0
gone green
Royal Mail, the Cruciform and the colour red are registered Trade Marks of Royal Mail Group Ltd. Carbon Neutral Mailing Guidelines Royal Mail Group Ltd 2007. All rights reserved.

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0

<< Back to Contents | Close

www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 2

What is a Door to Door Carbon Neutral Mailing?

How does it work?

Click on hyperlinks (underlined) to go to the relevant section in these guidelines

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 3

The logostyle v.1

Carbon Neutral Mailing symbol

Carbon Neutral Mailing text

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 4

The logostyle v.2

Carbon Neutral Mailing symbol

Carbon Neutral Mailing text

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 5

The logostyle v.3 (reversed-out version)

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 6

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 7

Colour & usage of logostyle v.1 and v.2

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 8

Colour & usage of logostyle v.2

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 9

Colour & usage of logostyle v.3

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 10

Clear space: Logostyle v.1

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 11

Clear space: Logostyle v.2

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 12

Clear space: Logostyle v.3

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 13

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0 | 14

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www.royalmail.com/responsible | Carbon Neutral Mailing Guidelines | Version 1.0

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