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Teaching Suggestions
p. 1
Teaching Suggestions
p. 2
Teaching Suggestions
1. 2. Arouse students interest in the topic with a short quiz Briefly introduce McDonalds history and development using data on the establishment dates of McDonalds in various countries 3. 4. Question: What is fast food? What are its characteristics? Homework: Examine the reasons for the rapid worldwide growth of the fast food industry
Teaching Suggestions
p. 3
Teaching Suggestions
1. Play a video of McDonalds ads to get students to discuss the effectiveness of advertisements. The teacher then makes a summary. 2. Students analyze reasons for McDonalds popularity in terms of standardized procedures, familiarity and improved menu. 3. 4. Discuss other reasons for the success of McDonalds. Homework: Design a menu with Hong Kong characteristics.
Teaching Suggestions
p. 4
Teaching Suggestions
1. 2. 3. Students discuss the rules of McDonalds outlets. Teacher then gives a summary. Show the video. Discuss the meaning of smiles. Teacher then gives a summary. Students read or role-play a Peoples behavior at McDonalds story, and discuss how abuse of public facilities can be prevented. Teacher then gives a summary. 4. Students bring in McDonalds gifts they have redeemed. Ask one to two students to describe the situations when the gifts were redeemed. Students analyze the different redeeming situations. 5. Discuss whether gift redemption is an effective sales strategy.
Teaching Suggestions
p. 5
Learning Objectives
1. 2. To examine McDonalds development in Southeast Asia To examine how people in Southeast Asia see McDonalds
Teaching Suggestions
1. 2. Students decide where the people come from by what they say. Analyze the changes McDonalds has made in response to local characteristics.
Teaching Suggestions
p. 6
Teaching Suggestions
1. 2. 3. 4. 5. 6. 7. 8. Students discuss concern about McDonalds and environmental protection, and then the teacher gives a summary. Discuss the relationships between fast food culture and health. Students complete the score board for McDonalds vs HK-style caf-restaurants after class. Write the scores of the two on the board and work out the total score. Get students to discuss the results. Ask one or several students to explain why HK-style caf-restaurants score higher marks. Ask one or several students to explain why McDonalds score higher marks. Use information from Customer Survey and Food Recommendations to assess Hong Kong peoples demand on restaurants and food and drink. Teacher draws conclusions on the unit, encourages and commends students who perform well.