STRATEGIC PLAN 2012-2015

Our VisionOurdeterminationof
wherewewanttobe
Football NSW will be a unifying leader promoting the global appeal of football in NSW and supporting FFA in making Australia a world class football nation.

Our MissionAclearstatement
ofwhatwedo
Football NSW will grow, develop and promote the game by supporting our members, stakeholders and football family through effective governance, strong leadership, transparent communication, professional administration and clear strategic direction.

Our Core Values

Providestrongleadership  uildtrustviaintegrity, B transparencyandaccountability Behaveprofessionally Actasateam Maintaincustomer-focus  epassionateabout B improvingfootball

Key Performance Areas (KPAs) & Strategic Goals

1. REFORM LEADERSHIP, GOVERNANCE AND ORGANISATION To be recognised and acknowledged by our members and stakeholders as a responsible, credible, progressive, relevant and effective peak organisation, which acts in their best interests. 2. GAME DEVELOPMENT In conjunction with our members and stakeholders implement sustainable and inclusive programs and services that increase participation; particularly females and facilitate the retention of existing players, coaches, referees and volunteers through the provision of tangible assistance and support to all participation providers. 3. TECHNICAL Deliver and promote a professional, integrated and clear elite development pathway, which lifts the overall technical standard of identified players and coaches throughout NSW and produces world class players.

Key Performance Areas (KPAs) & Strategic Goals

4. COMPETITIONS Enhance the overall football experience through the implementation of best practice administration procedures at all levels, which result in highly successful leagues, championships, tournaments and special events. 5. MARKETING AND COMMERCIAL SERVICES Implement professional and innovative marketing and communication activities that position Football NSW as FFAs leading Member Federation; build a credible and positive image for the sport and to facilitate the achievement of our vision and strategic goals.

By 2015, Football NSW will...

Key Success Measures

1. REFORM LEADERSHIP, GOVERNANCE AND ORGANISATION:  atisfyourmembersandidentifiedstakeholdersoverallexpectationsoftheirpeak S bodyandhowtheyareserviced;  erecognisedasFFAsleadingcontributortothedevelopmentoffootballinAustralia; B  avecompletedaconstitutionalreviewandachievedalignmentwithFFAandother H MemberFederations;  aveafullcomplementofDirectorswiththeskillsidentifiedtodelivereffective H governance;  averegularlyreviewedtheperformanceoftheCEO; H  eadaunifiedfootballfamilywhichacknowledgesthevaryingrolesand L responsibilitiesandrespectstheSportsgovernancestructure  avemaintainedourstrongnetassetposition;and H  erecognisedasanemployerofchoicethroughouttheindustry. B

By 2015, Football NSW will... 2. GAME DEVELOPMENT:

Key Success Measures

 nsurefootballremainstheteamsportwiththegreatestandmostdiverse E participationinNSW; Increasefemaleparticipationto25%ofthetotalregisteredplayers; Haveincreasedparticipationopportunitiestheindigenousanddisabled;  rivetheimplementationoftheFFANationalFootballDevelopmentPlanforthe D benefitofplayers,coaches,referees,administratorsandvolunteersthroughoutNSW; HaveimplementedFFAsClubAccreditationScheme;  aveundertakenaFacilitiesStrategy,whichidentifiesandprioritisestheSports H facilityrequirements;  aveenoughrefereestomeettheexpectationsofourgrowingparticipation; H Have100%ofparticipantsself-registeringthroughmyfootballclub;  evelopedyearroundparticipationopportunitiesthroughoutNSWincludingFutsal D andSpecialCompetitions(5&6a-side);and  rovideourvolunteerswithgreateraccesstoeducationandtrainingforthepurpose P ofimprovingtheoverallfootballexperience

By 2015, Football NSW will... 3. TECHNICAL:

Key Success Measures

 avetechnicalprogramsandelitedevelopmentpathwaysthatarerecognisedasthe H primarypathfortalentedplayersandcoachesinNSW; Provideopportunitiesforeliteteamstocompeteinappropriatelevelcompetitions; Haveappropriatelyqualifiedcoachesworkingwitheliteplayersateverylevel;  rovideidentifiedplayersandcoacheswithaccesstoprogramsandserviceswhich P givethemeveryopportunitytoreachtheirfullpotential; DominateNationalunderagerepresentationandNYCAll-starteams; AssistallAssociationstounderstandandfullyembraceFFAsNationalCurriculum;  aveaneffectiveworkingrelationshipwithSydneyFCandtheCentralCoastMarinersthat H facilitatesthetransitionfromFNSWProgramstotheNationalYouthLeagueandW-League;  avedevelopedaneffectiveworkingrelationshipwithPremierLeagueClubs,which H aimstoensurethatthebestinterestsofplayersareconsideredatalltimes; HaveSkillAcquisitionTrainersworkingwithidentifiedplayersthroughoutNSW;and  rovideidentifiedcoacheswithgreateraccesstoprofessionaldevelopment P opportunitiesandelitecoachingcourses.

By 2015, Football NSW will... 4. COMPETITIONS:

Key Success Measures

 noverallsatisfactionlevelof80%amongclubsandassociationscompeting A inFNSWsLeagues,Championships,TournamentsandSpecialEvents;  aveimplementedtherecommendationsemanatingfromFFAsNational H CompetitionReviewandFNSWsinternalreview;  avefullyautomatedadministrationofallLeagues,Championships H andTournaments;  ethedominantproviderofFutsalcompetitionsthroughoutNSW; B  aveallplayerscompetinginFNSWsLeagues,ChampionshipsandTournaments H self-registeringthroughmyfootballclub;  avedemonstratedtoallAssociationsthebenefitsofmanagingtheircompetitions H withtheNationallyendorsedCompetitionManagementSystem;  aveestablishedyearroundparticipationopportunitieswhichareconsistently H conductedandpromoted;and  aveimplementedtherecommendationsemanatingfromtheRefereesReview H andimprovedthestandardofrefereeinginFootballNSWsPremierCompetitions.

By 2015, Football NSW will... 5. MARKETING AND COMMERCIAL SERVICES:

Key Success Measures

 eahighlycredibleandwellrecognisedbrandthroughoutNSW; B Haveanintegratedwebsitenetworklinkingallmembersandidentifiedstakeholders;  ecurefootballeditorialwhichreachesatotalcumulativeaudienceof50million S annuallyinprintmediathroughoutNSW; Generatetotalsponsorshiprevenueof$1mannually; Have10,000socialmediafollowers; Accessadatabasewhichcapturesallfootballparticipants; Have750kuniqueusersaccessingFNSWsintegratedwebsitenetworkannually; IncreaseSoccerWearhousesannualturnoverof$1m; HavegrownHummelstotalturnoverto$1.5mannuallywithcompetitivemargins;  aveastrongandmutuallybeneficialrelationshipwithSydneyFCandCentral H CoastMariners.