Marketing director job description

II/ Key job tasks of marketing director job description

1. Marketing plan

• Design, implement, and facilitate annual marketing plan for the firm.
• Support and facilitate development and implementation of section business/marketing
plans.
• Translating business unit objectives and strategies to develop brand portfolio
objectives, strategies and plans to facilitate business unit growth.
• Develops marketing strategy, based on knowledge of establishment policy, nature of
market, copyright and royalty requirements, and cost and markup factors.

2. Marketing budget

• Plan and administer the firm’s Marketing Operations budget;

• support development of regional marketing budgets.

3. Manage marketing suppliers

• Negotiates with media agents to secure agreements for translation of materials into other
media.

• Edits materials according to specific market or customer requirements.

• Develop promotional materials including marketing collateral and print copies

4. Oversee business development activities

• Efforts through Business Development Coordinator

• Assisting attorneys in strategic planning for client presentations, beauty
• contests, etc.
• Offer coaching for prospective client meetings, presentations, etc.
• Work with regional offices on designing and implementing prospecting and client contact
systems.

5. Oversee corporate communications activities

• External communications and systems

 • Internal communications and systems
• Public relations efforts
• External vendors and consultants

6. Develop and administer marketing database

• Includes client and prospect information, mailing list applications, access to financial
reports, etc.

7. Develop business unit

• Develop and deliver insightful presentations and strategies to the business unit and
executive committee where appropriate.
• Ensure the integration of the business unit marketing function within that of the
greater group, and ensure that the business unit optimizes its use of shared and
support services.
• Assist the business unit to meet its objectives, live the values and culture and to
practice company policies.

8. Manage marketing dept

• Supervise Marketing Assistant, Client Services Administrator, Communications

Manager, Practice Development Manager and Regional Marketing Manager(s).
• Make staffing and hiring decisions within marketing department.
• Build and develop a marketing team which is competent, commercially astute,
dedicated and efficient.
• Manage day to day activity with PR, press and marketing communications agencies

III / Job specification of marketing director job description

1. BS/BA in Marketing or related field

2. Minimum 8 years marketing experience at a small to mid-size professional services
organization.
3. 2 years experience at director level or 5 years experiences at marketing manager.
4. Experience with new media and internet advertising
5. Detail-oriented with the ability to manage projects from inception through execution
6. Entrepreneurial, self-starter with hands-on approach
7. Excellent communication skills, both verbal and written
8. A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial
environment

III/ TYPES OF MARKETINGJOB DESCRIPTION

Marketing job descriptions include JDs as follows:

1. Marketing director job description.

2. Marketing manager job description
3. Marketing assistant job description
4. Marketing coordinator job description
5. Marketing officer job description
6. Marketing executive job description

Source: http://marketingjobdescription.info/