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NEW VENTURE PLAN

HOTEL ATITI DEVO BHAVAM


CONTENTS Executive summary The business 1. Gap 2. Employee 3. Investors Primary needs 1. Land & building 2. Rooms 3. Finance 4. Marketing Strategies 1. Differenciaton & pricing strategies 2. SWOT analysis Market analysis Organization structure Market research Financial data 1. Estimated balance sheet 2. Operating expenses

EXECUTIVE SUMMARY
THE BUSINESS
MISSION: To achieve the market leadership. To provide better comfort and hygienic food. VISSION: To increase women entrepreneurs in our society. To attained breakeven point 2.5 within years. NAME : HOTEL ATITI DEVO BHAVAM Heavenly Rest Divinely Feast

SLOGAN : LOGO :

NAME OF THE PRINCIPALS Sujitha, M Ramya, M Krishna Kumar, S Prathap Kumar, S Sri Hari, T.S.

NATURE OF THE BUSINESS Service industry-comfort & food

Services offered by the firm


Lodging 25 S & 10 WB ; 50D; 15 F Restaurant Bar A/c Children Park Gym, Clinic Sports Library Parking Bakes, Yoga center, Disco, Garden, Swimming pool, Elevator, Wi-Fi facility for the business people. Butler service Transport facility Pet maintain center Net Caf E - business

Lodging
5 floors including ground floor Ground floor - conference hall Dailies as per clients taste Laundry Centralized A/C

Bar A/c
Continental Liquors are available. Hi-FI Infrastructures with sophisticated lightening

Restaurant
Buffy system Continental foods Beverages (Cock tail & mock tail) Fast food Fruit salads and desserts

Children Park
Kinder garden Theme park

Gym
Separate gym for Gents and Ladies

Clinic
First aid center General clinic

Sports
Indoor games Outdoor games

Library
All business journals and magazines are available Cartoon books for kids are available All dailies are available

Parking
Separate parking center for two-wheeler and four-wheeler

Bakes
Continental bakes are available Soft drinks and cool drinks

Swimming pool
Separate Swimming pool for children, gents and ladies

Butler service
Guest relationship executive - service from the customer arriving minute onwards to departure

Transport facility
To pick up the customer from the airport and other connecting points

THE GAP
Coimbatore has seven 3 star hotel and few Multi- cuisine restaurants. But the higher class peoples and business peoples are want 5 star hotels. The foreigners and other business peoples will come in coimbatore and near places also, for visit tourist places and business proposal. These peoples are expect more facility and better comfort level to stay. So we feel it is a good opportunities to start a new 5 star hotel ti locate this market.

EMPLOYEES
Hotel Atiti Devo Bhavam, our employees haveing more skills, knowledge and experience in their relevant field. Attractive good communication and better hospitality. Our employees are satisfy in their work and they are give dedicate work to the firm.

INVESTERS
Hotel Atiti Devo Bhavam promoters and investors will benefit from this attractive emerging business, through its goal to be the best not necessarily the biggest or the most profitable and its success will be at pursuing new customer group and keep improving their satisfaction level.

PRIMARY NEEDS
Land and Building
In hotel, we will buy a land of 82.40 cents just away from the city centre. The requirement of the land as follows, Main building area = 10000Sft Other building area = 5000Sft (like parking place) Free space = 20928Sft (like gardens, child park, outdoor games )

Rooms
In our hotel have 100 rooms and 1 conference hall. All rooms are centralized A/C and having higher class sophisticated things.

Finance
This plans to raise an initial amount of Rs 352000000 to open one 5 star hotel.

FINANCIAL INVESTMENT
Capital Investment Running Cost 298704600/52954000/-

FINANCIAL STATEMENT OF THE BUSINESS Source of Finance (In Rs)


S.No 1 2 3 4 5 Partner Name Sujitha, M Ramya, M Krishna Kumar, S Prathap Kumar, S Sri Hari, T.S Partners Capital Bank Loan Total Capital Amount (Rs) 42240000 42240000 42240000 42240000 42240000
211200000

140800000 352000000

MARKETING
Marketing will be executed by creating the awareness of the service and its quality. And our dedicated work to the customer.

STRATEGIES
DIFFERENTIATION AND PRICING STRATERGY
Our hotel is precisely design to attract the people based on its service. Hotel will position itself as a differentiation best cost provider with better comfort and high quality food.

SWOT ANALYSIS Strengths


Strong management team. Best service

Weakness
Not standard price

Opportunities
Government permission to industry to set up plantation

Threats
Lack of supply chain management

MARKET ANALYSIS
Trends
In Coimbatore having 7, 3* hotel competitors

Analysis of competitors
Competitors are increasing day by day in this field. So we are provide best service compare than other competitors.

Market Segmentations
Focus of our hotel at present is South India only. In future the hotel planned to extend throughout India.

Distribution Channel
Direct service from hotel to customers and clients.

Description of venture
Service comfort and food Size large scale business Human resource241 Background of the entrepreneurs five partners are post graduates and hotel management and catering science in business

Organizational Plan
It is a partnership firm. Firm promoted by four partners with the equal capital contribution.

ORGANIZATION STRUCTURE

BOARD OF DIRECTORS CEO

GM

PURCHASE MANAGER

PRODUCTION MANAGER

HR MANAGER

FINANCE MANAGER

MARKETING MANAGER

ASSISTANT MANAGERS SUPPERVISORS WORKERS

MARKET RESEARCH
The firm got a positive result through marketing research, because the no five star hotel in the Coimbatore.

NEW TECHNOLOGIES If new technologies are implemented according to the latest trend, the organization can achieve more number of clients. Adopting new technologies is very expensive, so we have to keep reserve fund.

BREAKEVEN POINT BEP = TOTAL INVESTMENT / TOTAL PROFIT = 352000000 / 140800000 = 2.5 YEARS

FINANCE DATA
ESTIMATED BALANCE SHEET AT THE TIME OF ESTABLISHMENT Liabilities Capital Partner-1 Partner-2 Partner-3 Partner-4 Partner-5 Bank loan 42240000 Lodging exp 42240000 42240000 42240000 42240000 211200000 140800000 Sports Gym Library Bakes Swimming pool 3000000 2500000 2350000 1130000 2800000 Restaurant exp Bar exp Garden &park exp 916300 795000 2825000 26849600 Amount Assets Land & building Amount 233892000

Transport Clinic laundry running cost total 352000000 cash in hand Total

5000000 390000 4010000 52954000 341400 352000000

INITIAL APPLICATIONS OF FINANCE


Lodging Requirements Descriptions Double cot Single Cot double bed Single bed Pillow Tea poy Sofa (Single)1:3+10 Ceiling Fan Tube Lights & fittings Night Lamp with regulator Table lamp Dressing Table Cup boards Chairs TV With home theatre Water Heater Bed spread Bed sheet Dust Bin Calling Bell Intercom Freezer Toilet Qty Rate Amount 425000 85 5000 114000 38 3000 425000 85 5000 114000 38 3000 53600 268 200 165000 110 1500 775000 310 2500 530000 265 2000 3600000 300 12000 150000 300 500 20000 100 200 800000 100 8000 2000000 100 20000 147000 210 700 1000000 0 100 100000 1500000 100 15000 55000 110 500 500000 200 2500 11000 110 100 30000 100 300 35000 100 350 400000 10 40000 5000000 100 50000 2684960 0

Restaurant Requirements (Front office) Cash Till (Auto) Computer & Accessories Stationeries (Set) Dinning Table Dinning Chair (1:4) Table lamp Ceiling Lamps Hand Wash Liquid Soap Hand dryer Napkins Stand Toilet Fruit stand Freezer Soft Drinks Show Case Ceiling Fan Restaurant Requirements (Back Office) Deep freezer Micro Wave Oven Grinder Mixer Grinder Dish Washing M/c Utensils(sets) Storage Stand Small Storage Containers 1:20 Consumables(sets) Cooking Stove (Big) Cooking Stove (Small) Chopping M/c & Tools (Set) Power source Incubator Freezer Vessels (Sets) Trolley Water filter System RO Exhaust System Kitchen Dress Materials (Sets) Bar A/C Cash Till

1 1 1 20 80 20 20 3 3 3 3 2 1 1 1 10

30000 50000 10000 5000 500 500 12000 3000 3000 5000 1000 50000 25000 40000 50000 2000

30000 50000 10000 100000 40000 10000 240000 9000 9000 15000 3000 100000 25000 40000 50000 20000 751000

2 5 5 10 3 50 4 80 80 3 3 10 1 3 1 20 4 2 3 46

100000 0 200000 40000 15000 150000 1000 25000 15000 3000 25000 15000 30000 400000 40000 40000 20000 25000 500000 150000 2000

2000000 1000000 200000 150000 450000 50000 100000 1200000 240000 75000 45000 300000 400000 120000 40000 400000 100000 1000000 450000 92000 8412000 30000

30000

Computer Stationeries (set) Liquor Show case Freezer Stand Table Chairs Side dish Stand & Utensils (Sets) Hand Wash cum Toilet Accessories (Sets) Music System Garden & Theme Park Paid Games accessories Free Games accessories Garden Equipments Sports Indoor Games Accessories Outdoor Game Accessories Gym Fitness Equipments Library Books Journal Dailies for 365*100*5Rs*10 Years Weeklies Bakes Cash Till Computer Stationeries Show case Kitchen Equipments Swimming Pool Diving Board Safety Equipments Air bed & rings Transport

1 1 1 2 1 5 20 20 2 5 1

50000 10000 40000 40000 25000 5000 500 15000 50000 5000 100000

50000 10000 40000 80000 25000 25000 10000 300000 100000 25000 100000 795000 2500000 125000 200000 2825000 2000000 1000000 3000000 2500000

5 5 1

500000 25000 200000

100000 50000 2000000 200000 2350000 1 1 1 1 1 30000 50000 10000 40000 100000 0 30000 50000 10000 40000 1000000 1130000 2400000 200000 200000 2800000

4 1 10

600000 200000 20000

Vehicles Clinic Cash Till Computer Stationeries Consumables Pharmacy Laundry Auto clave Tremble Dryer Washing M/C Ironing Equipments Consumables

100000 0

5000000

1 1 1 1 1

30000 50000 10000 100000 200000

30000 50000 10000 100000 200000 390000

2 5 4 10 1

100000 0 300000 40000 25000 100000

2000000 1500000 160000 250000 100000 4010000

Land with Building Cost 10000 Sft per floor(5*10000) free space Other building works 5000 0 2092 8 5000 4050 1500 800 2025000 00 3139200 0 4000000

TOTAL CAPITAL INVESTMENT INR. 298704600 Description


Land(per Sft ) B. Cons(per Sft) Electricity & Carpentry Interior Dec Total

Amount
1500 1500 550 500 4050

OPERATING EXPENCES
Human Resource

CEO GM Managers Supervisors (3 Shift) Head Cook Cook 3Shift *3 Store Keeper 3 shift* 3 Bar Operator 3 Shift* 3 Room Attenders 3 Shift* 15 Sweepers &Scavengers 3 Shift* 15 Laundry Garden & Park Employees Drivers 2 Shift* 5 Securities Physician Pharmacist Total Employees Administrative cost Electricity Bill Net Bill Telephone Charge Provisions Meat, Fishes & Vegetables Overall Maintenance Cost Employees Uniform Maintenance

1 1 5 50 3 9 9 9 45 45 20 10 10 20 2 2 241

150000 0 120000 0 400000 200000 800000 400000 150000 200000 100000 80000 80000 80000 100000 100000 200000 150000

150000 0 120000 0 200000 0 100000 00 240000 0 360000 0 135000 0 180000 0 450000 0 360000 0 160000 0 800000 100000 0 200000 0 400000 300000 380500 00 420000 0 144000 360000 240000 0 240000 0 240000 0 600000 149040 00

12 12 12 12 12 12 300

350000 12000 30000 200000 200000 200000 2000

Human Resource Planning: Top Level: Category/ Dept. CEO GM Purchase Finance Production HR Marketing/ Sales TOTAL Top Level 1 1 2 Functional level 1 1 1 1 1 5 Line Managers 1 1 1 1 1 5 Total 1 1 2 2 2 2 2 12

Operational Level: Category/ Nature of Supervisor Job Chief cook 3 Cook All 45 department Store 2 keeper pharmacy 50 General Shift: Category/ Gardener Scavenger park laundry Room Other Operators 9 6 6 2 23 Helpers 2 2 2 6 10 4 79 TOTAL 3 9 53

Nature of Job Workers Operator Helper TOTAL

attainder works 3 1 1 5 40 5 45 3 1 1 5 1 0 5 5 20 40 5 45 25 5 30

total 121 7 22 150

TIME ACTIVITY CHART Activities Jan- Feb10 10 Research Write Plan Research Finance Staff Training Construction Opening Business

Mar10

Apr10

May10

Jun10

Jul10

Aug10

Sep10

Oct10

Nov10

Dec10

CONTACT Address: Hotel Atiti Devo Bhavam,


Coimbatore District.

Tamil Nadu.

Mobile no: 9944150482, 9789628414 Phone no : 0422- 2875621 Website Email Fax no
: www.hoteladb.com

: hoteladb@hot.com : 0422-567823