Name of Company Business Plan

Firstname I. Lastname
Your Title
0000 Name of St
City, State 00000
(000) 000-0000
Email.addresss.of.company@domain.com
October 11, 2011

Executive Summary......................................................................................................................................................3
Company Summary......................................................................................................................................................4
Market Analysis............................................................................................................................................................5
Market Strategy............................................................................................................................................................6
D1: 4Ps........................................................................................................................................................................6
D2: Price List- ............................................................................................................................................................6
D3: Selling Strategy- .................................................................................................................................................6
D4: Sales Forecast- ....................................................................................................................................................6
Implementation Strategy..............................................................................................................................................6
E1. Overall Strategy- .................................................................................................................................................6
E2. Implementation- ..................................................................................................................................................6
E3. Control Plan- .......................................................................................................................................................6
Financial Statements and Projections.........................................................................................................................6
F1. Revenue and Cost Estimate- ................................................................................................................................7
F2. Forecasted Profit and Loss Statement..................................................................................................................7
F3. Forecasted Balance Sheet- ...................................................................................................................................7
G1. Financial Projections............................................................................................................................................7
G1a- Breakeven Point- ....................................................................................................8
G1b-Financial Position:.....................................................................................................8
G1c-Capital/Investment Needs: .......................................................................................8
References......................................................................................................................................................................8

Executive Summa ry
(1-2 pages) - A brief synopsis highlighting the key facts, issues, and conclusions

A1. Business Identification: Include the business name and location, a brief summary of the
business concepts and the purpose of the business plan.

A2. Mission, Goals and Objectives: Explain the goals and objectives you have outlined for
your company.

A3. Keys to Success: Include what you think will be your 3 main keys to success in the new
operation.

Co mpany Summary
(4-6 pages) Describe the history of the origins of your business.

B1. Industry History: Describe the industry in which the business will operate.
B2. Legal Form of Ownership: Describe the ownership and legal
establishment of the company, (i.e. specifying whether your company is a
corporation, partnership, sole proprietorship, limited liability partnership, etc.).

B3. Location and Facilities: Describe the geographic location of your business
including where the products/services will be produced. Identify any regulatory or legal Issues
your company needs to consider now or in the future in reference to the location and/or facilities.

B4: Management Structure: Include the key personnel and positions.

B5. Products and Service: Explain the primary product(s) and/or
service(s) your company produces and any unique attributes they may have.

Market Analy sis

(3-5 pages)- The market analysis section of your business plan should demonstrate that you know your
customers.

C1: Target Market- Describe the current market for your companys product.
C2: Industry Analysis - Discuss the characteristics of this industry such as growth trends,
units sold, or employment.
C3: Competitive Analysis- Describe your companys current competition.

Market Strategy
(3-6 pages) Describe how product, price, place and promotion related to the
products/services offered by the business.

D1: 4Ps.
Discuss the pricing, product, promotion and distribution of your product

D2: Price ListDevelop a price list for the products/services offered.

D3: Selling StrategyDevelop a selling strategy with goals, milestones and deliverables.

D4: Sales ForecastDevelop a Sales forecast based on expected market conditions.

Imple mentation Strategy
(3-6 pages)- Outline how you will launch the business and evaluate the businesss
success of failures

E1. Overall StrategySummarize your overall strategy for successfully launching the business.

E2. ImplementationOutline your target dates for implementation along with your goals and objectives.

E3. Control PlanDevelop a control plan to be used to evaluate the success of the company in meeting
milestones.
Financial State ments and Projections
(3-5 pages) Develop projected financial statements for the first year of business. You
may use the Business Plan Financials Template to prepare this section (see Appendix B) or you
may create your own template.

F1. Revenue and Cost EstimateThis is the first part of the profit and loss statement. You will estimate the revenue (sales)
and expenses for the first 12 months of your business.

F2. Forecasted Profit and Loss Statement

(Month by month for 1st 12 months) Here you will consider the sales forecast, the
operating expenses, and the profits. Take the month-by-month revenue estimates of sales and
expenses from the revenue and cost estimate (F1) and include interest expense to obtain a profit
projection for your first year of operations. It will reveal net profit (obtained from subtracting the
interest expense from the profit before interest). The profit before interest is calculated by
subtracting total expenses from total revenue.

Examples of expenses may include:

Salary expenses
Payroll expenses
General and administrative
Repairs and maintenance
Marketing and Advertising
Accounting and legal
Utilities
Insurance
Taxes (real estate, etc.)
Selling Expenses
Other expenses (specify)

F3. Forecasted Balance SheetThis statement deals with cash and income and also with assets, liabilities, and capital.
The balance should result in the debit and credit balances ending up equal.

G1. Financial Projections

(1-2 pages)- Summarize the financial projections and the assumption used in estimating the

projections in section F.
G1a- Breakeven PointInclude an estimate of income and expenses. It determines whether or not your business will
bring in enough money to meet its costs.
This method is used to determine the exact point at which the business makes neither takes a loss
nor makes a profit. It is calculated at a point where sales have grown at a greater rate than costs
and the two lines cross.

G1b-Financial Position:
Include the estimated financial position of the company at the end of the first year and the
estimated capital/investment needs. Make sure to include any assumptions you used in estimating
this information.
G1c-Capital/Investment Needs:
Estimate the capital and investment needs for your company. Be sure to discuss any
equity contributions your company will need along with other start up costs required.

References
Doe, J. P. (2011, 10 10). www.wgu.edu. Retrieved from Student Template in APA for Business Plan:
http://www.wgu.edu