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Apple Inc.

BRIEF INTRODUCTION ABOUT THE COMPANY Apple Inc., formerly Apple Computer, Inc., is an American

multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software the and personal phone, computers. and the Its iPod best-known tablet hardware Its products are the Mac line of computers, the iPod music player, iPhone smart computer. software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and production suites. The company was founded on April on 1, 1976, 9, and incorporated reflecting as its Apple Computer, focus Inc. on January 3, 1977. The word "Computer" was removed from its name January 2007, shifted towards consumer electronics after the introduction of the iPhone. Apple is the world's mobile second-largest maker information Samsung technology and Nokia.

company by revenue after Samsung Electronics, and the world's third-largest phone after Fortune magazine named Apple the most admired company in the United States in 2008, and in the world from 2008 to 2012. However, the company has received criticism for its contractors' labor practices, and for Apple's own environmental and business practices. As It of is November the by 2012, Apple maintains 394 retail stores in in the of

fourteen countries as well as the online Apple Store and Store. second-largest market had publicly traded an corporation estimated employees world capitalization, permanent with value and

US$414 billion as of January 2013.As of September 29, 2012; the company 72,800 full-time 3,300

temporary full-time employees worldwide. revenue in 2012 totalled $156 billion.

Its worldwide annual

PRODUCTS

Mac iPod iPhone iPad iPad Mini Apple TV OS X iLife iWork iOS SERVICES

Apple Store Apple Store online Mac App Store iOS App Store iTunes Store iBooks iCloud

EMPLOYEES 72,800 (2012)

ORGANISATION STRUCTURE

Timothy cook Arthur Levinson Millard Drexler Andrea Jung Robert Iger Ronald Sugar Albert Gore William Campbell Peter Oppenheimer Craig Federighi Philip Schiller

CEO CHAIRMAN OF THE BOARD DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR DIRECTOR CFO SOFTWARE ENGINEERING MARKETING

SWOT Analysis SWOT stands for Strengths, Weaknesses, Opportunities and Threats, and is very important of finding out where a business currently is and where it could be tomorrow. In order to find out Apples position and define the strategy to be used, internal factors (strengths and weaknesses) and external factors (opportunities and threats) are analyzed. Strengths:

ITunes is a marvelous revenue source, since it also sells its own tool, the iPod; and is accessible on Windows as well. For every hardware Apple Inc. produces its own software as well, and is master of expertise for both. Apples price area level provides it with enough room to avoid price competition. Apples so much appealing design, is also easy to use. Low debt- gives more space to control finance The good brand loyalty of Apple Computers Mergers with Intel Computers since 2006 High developed Research & Development department Steeply growing market The services/products offered by Apple are original, meaning many people will return to Apple to obtain them.

Weaknesses: Weaknesses of a company or business are the negative elements that could be improved because they are under the control of that business. Weaknesses also express the disadvantages to competition that might not let the business meet the objectives. Weak relationship with market titan Microsoft Technological products as Apples have extremely short lifecycles, this implies that the development and production of new products and services has to be constant Low presence in advertising other than products placement in publishing and educational areas Very little market share compared to main competitor Microsoft

Opportunities: Opportunities are external factors that influence the companys current and future position; they are presented as offers, trends, needs that promise beneficial outcomes for the company. The production of computer anti-viruses, which are increasing on PCs Large and increasing population resulting in more potential customers of tomorrow Increasing bonds and partnerships with other companies

Increasing online sales Most demanded and sold Apple products are laptops, therefore producing more types to meet as many needs as possible

Threats: Threats are negative external factors the company has no control over. In cases of threats most and best a company can do is identify them and prepare scenarios of how threats can be turned beneficial or at least do no harm to the company. In the Laptop market Apple has very strong competition from Dell, HP, Sony and Toshiba Media piracy: iPod users illegally downloading music for free instead buying at iTunes Its product expensiveness threatens Apple being undercut by low-cost imports. The long lasting economic recession, which might influence Apples Sales in the near future Windows 7 (software), which after the flop of vista is gaining more and more market share The very high speed of technology development

PEST Analysis The PEST analysis helps determine the current situation of Apple Inc., identifying potential influences of the political, economic, social and technological sectors; and have a glimpse into the future of Apple Inc. Political Influences: It is reported that in 2007 52% of sales of Apple were from outside America. Bad international relations, wars and terrorism might influence Apple in a huge manner; moreover these are all factors Apple has no ability to control . Apple Inc. produces many of its parts and products outside the U.S., like Ireland, Czech Republic, Korea, China, and Cork. Political Conflicts between the U.S. and any of these states may have awful outcomes for Apple Inc. Economic Influences: The global economic depression might have immense impact on Apple Inc. The inflation rate is high, while the consumers incomes rate has didnt have significant changes, moreover unemployment increased,

leading consumers to spend less, especially on luxury products, as Apple products might be viewed. Even though the U.S. dollar has lost value, Apple Inc. is not as endangered economically. The corporation has purchased itself foreign currency, to minimize the economic effects of inflation on Apple Inc. It needs to be said that the U.S. dollars depreciation has in fact increased Apples revenue in the international market. Social Influences: Globalization includes the interaction of people worldwide, for which technology plays the main role. Todays World cannot be imagined without

technological devices as Computers, mobile phones etc. Apple is the globally seen as the King of technology, not because of most usage, but quality and design. Another big social influence is the music industry, which over the last decade has become virtual and set its market to the cyberspace. Apple having developed the biggest virtual media store, iTunes, is well ahead any other competition of this direction. Web piracy might be a threat, but most governments punish those behaviors. All in all, Apples image also portrays the modern individuals lifestyle, combining functionality with design, leading to brand identification and loyalty. Therefore social influences have positive effects on Apple Inc. Technological Influences: The technology market for computers and mobile phones has become huge, adding more competition in the market. Also technology innovations and changes are almost as fast as light, therefore the products lifecycle is very short. Investing Development, Apple is on top largely of the in Research and Product innovative market, regarding

products. This includes making the work for the competition to follow, but its still better because innovation is a big part of the brand and has shown to pay out.

MANAGEMENT ROLE

A TECH COMPANY SHOULD BE RUN BY ENGINEERS, NOT MANAGERS

Apple is completely run by its engineers. "They dont have a lot of product management," he says. "Most of the project teams are really small, and theyre all driven by the engineers."Managers are all engineers as well, "not product people or MBAs." That means that the people overseeing for a projects project, understand and can the technology, what's necessary really

relate to their team. CHALLENGE YOUR EMPLOYEES TO GROW Apple is really good at developing their employees, and giving them the skills they need to rise up within the company.

DEADLINES ARE CRUCIAL

Apple required absolute deadlines, and they never missed them. "In terms of quality, one of the things I learned was that you dont ship things that arent of 'Apple quality,'... [even if] that means cutting something that didn't make it in time," "Especially at a startup... it's easy to keep building and keep building and never launches anything,"."The better thing to do is ship, stick to deadlines, [and then] iterate."

BIBLIOGRAPHY

www.google.com www.apple.com www.wikipedia.com

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