4.

1 GRAPHICAL REPRESENTATION OF DATA ANALYSIS

TABLE 1.SHOWING THE AGE OF THE RESPONDENTS

AGE Below 20 years 20-30 years 30-40 years 40 and Above TOTAL

NO.OF RESPONDENTS 25 40 20 15 100

PERCENTAGE 25% 40% 20% 15% 100%

ANALYSISThe above table analysis the age of the respondents.40% of the respondents are between the age of 20-30 years, 25% are teenagers, 20% fall in 30-40 years bracket and 15% of the respondents are 40 years and above.

CHART 1. SHOWING THE AGE OF THE RESPONDENTS

AGE
50 40 40 30 20 10 0 Below 20 years 20-30 years AGE 30-40 years 40 and Above 25 20 15

INFERENCEIt is inferred that the respondents are not evenly distributed on the basis of age and a high percentage of the respondents are in the 20-30 years age group.

TABLE 2.SHOWING THE GENDER OF THE RESPONDENTS

GENDER Male Female TOTAL

NO.OF RESPONDENTS 42 58 100

PERCENTAGE 42% 58% 100%

ANALYSIS

The above table analyzes the gender wise classification of the respondents. It is seen that 42% of the respondents are males and 58% are females.

CHART 2. SHOWING THE GENDER OF THE RESPONDENTS

GENDER

42% Male Female 58%

INFERENCEIt is inferred that the survey group was not distributed evenly on the bases of gender and there were more females as compared to males.

TABLE 3 SHOWING THE OCCUPATION OF THE RESPONDENTS

OCCUPATION Student Professionals Businessmen Others TOTAL

NO.OF RESPONDENTS 35 15 22 28 100

PERCENTAGE 35% 15% 22% 28% 100%

ANALYSISThe above table analysis the occupation of the respondents.35% of the respondents are students followed by 28% are others, 22% are businessman and 15% are professionals being the least.

CHART 3 SHOWING THE OCCUPATION OF THE RESPONDENTS

OCCUPATION

Others

28

Businessmen

22

Professionals

15

Student 0 5 10 15 20 25 30

35 35 40

INFERENCEIt is inferred that the respondents are not evenly distributed on the basis of occupation and a high percentage of the respondents are students.

What is your opinion towards products and services? FACTORS Satisfied Highly satisfied Neutral Dissatisfied Highly dissatisfied NO. OF RESPONDENTS 58 6 35 18 8 PERCENTAGE 46.4% 4.8% 28% 14.4% 6.4%

a. b. c. d. e.

Satisfied. Highly satisfied. Neutral. Dissatisfied. Highly dissatisfied.

Chart Title
highly dissatisfied

dissatisfied

neutral

highly satisfied

satisfied 0 10 20 30 40 50 60 70

TABLE 10 SHOWING THE CUSTOMERS PERCEPTION TOWARDS THE PRODUCT RANGE

FACTORS

NO.OF RESPONDENTS

PERCENTAGE

Satisfied Highly satisfied Neutral Dissatisfied Highly dissatisfied

37 4 51 8 0

37% 4% 51% 8% 0%

TOTAL

100

100%

ANALYSISA customer becomes a loyal customer only if he is satisfied with the range of products available in the store. The above table analyzes the opinion of the respondents about the product range of store. 37% of the respondents are satisfied with the present product range but 8% of the respondents are not satisfied with the same. 51% of the respondents fall under the neutral category. 4% of the respondents are highly satisfied with the current product range.

CHART 10 SHOWING THE CUSTOMERS PERCEPTION TOWARDS THE PRODUCT RANGE

CUSTOMERS PERCEPTION TOWARDS RANGE OF PRODUCTS

60 50 40 30 20 10 0 1 4 37

51 Satisfied Highly satisfied Neutral 8 0 Dissatisfied Highly dissatisfied

INFERENCEThus it can be inferred that majority of the respondent have neutral view about the product range but there is large percentage of respondent who are satisfied with the current product range. TABLE 7. Respondents opinions on Vudtique creations Factors Like it very much Not bad Dont like it Dont know the brand No of respondents 30 72 9 39 Percentage 20% 48% 6% 26%

Like what we knew already, 39 respondents didnt know what the brand vudtique creation was. Among the other people, 30 liked the brand very much and 9 was not interested at all in Bestseller. 74 people kept a neutral opinion.

Sales

26%

20% like it very much not bad

6%

don't like it don't know the brand

48%

111 before making any product purchase , do you compare the designs and prices of the same between the branded showrooms and the local dealers? Factors Always Often Sometimes Rarely Never a. b. c. d. e. Always Often Sometimes Rarely Never No of respondents 15 35 25 40 35 Percentage 10% 23% 17% 27% 23%

10% 23% always 23% often sometimes rarely never 27% 17%

222 if local retailers, what factors affect this decision (one or more) a. b. c. d. I can buy the products on credit card The prices are negotiable, I do not have to buy on M.R.P The products are comparatively priced low. The retailer is reliable as I have been dealings with him since a long time.