Vision The Nestl global vision is to be the leading health, wellness, and Nutrition Company in the world Mission

Statement Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestl products bring consumers the vital ingredients of taste and pleasure 1. 2. 3. 4. 5. 6. 7. 8. 9. Customers. Products or services. Markets. Technology. Concerns for survival growth and profitability. Philosophy . Self concept. Concerns for public image. Concerns for employees. Yes Yes No No No No Yes No No

Mission Statement

(Proposed)

Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs with the best technology around the globe. In addition to Nutrition, Health and Wellness, Nestl products bring consumers the vital ingredients of taste and pleasure that is matched by none. We want to excel as market leader in the industry with an ethical culture and care for its employees.

IFE Internal Factor Evaluation Matrix. Key internal factors Strengths Socially Responsible company Nestle Products enjoy strong brand image Sales force as a major physical resource strength Quality products distribution network in country. Net profit increased by 94% in 2009. Price earning ratio decreased from 38.9 to 18.8 Exports sales increased by 48% to PKR 3.3 billion. Weight Rating Weighted Score 0.09 0.21 0.15 0.16 0.8 0.15 0.72

0.03 0.07 0.05 0.08 0.20 0.05 0.18

3 3 3 2 4 3 4

Weaknesses Lack of awareness among target market. Nestle milk always stand at last because of low advertisement. Revenue from confectionery decreased by 14%. Low credit sales and profit margin to retailers. Weak promotional activities through websites. Cant launch expensive brand due to low income groups. Total.

0.04 0.09 0.08 0.05 0.05 0.03 1.00

2 2 2 2 3 1

0.08 0.18 0.16 0.10 0.15 0.03 2.99

EFE External Factor Evaluation Matrix Key External Factors Opportunities. Few and week competitors in the market Disposable income increased by 3.6%. Consumer expenditures increased by 3.6% Population density increased by 2.18%. Credit policy can be adopted to increase sales. Potential in cold dairy market. All companies contribute only 2%to processed milk market. Pakistan as the 7th largest milk producing country with milk output 200 billion liter. Increase in consumer food industry by 14% Threats. Engro and shankerj as major competitors. Market segment growth can attract new entrants. Test of the consumer has already developed. Legal and ethical issues. Economic slow down can reduced demand. Effect of seasonality upon sales. Strong advertisement by major competitors. Total Weight Rating Weighted score 0.24 0.21 0.36 0.15 0.09 0.06 0.48 0.36 0.20 0.42 0.08 0.04 0.02 0.02 0.15 0.24 3.02

0.15 0.07 0.09 0.05 0.03 0.02 0.12 0.12 0.05 0.14 0.04 0.02 0.01 0.01 0.05 0.08 1.00

2 3 4 3 3 3 4 3 4 3 2 2 2 2 3 3