Professional Documents
Culture Documents
rb5g11@soton.ac.uk, @RDBinns
Background
Every day, web users give away information such as likes and dislikes, purchase histories, messages, emails, tweets, GPS coordinates, browsing habits and search terms. Many people now track their daily activity, health and diet via the web. When combined, such data constitutes a rich digital profile of our lives. Mining and analysing this data can reveal a lot for marketers, researchers and individuals themselves. Three related research themes will be explored through the disciplines of Computer Science, Management and Law.
Privacy Icons
(examples from Mozilla / Disconnect.me CCBY-SA)
We don't share your data with third parties We give your data to the authorities
Data Protection