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TABLE OF CONTENTS
1. Asia-Pacific Athletic Apparel and Footwear Industry Introduction 1.1. Asia-Pacific Athletic Wear Market Size by Revenue, 2006-2012 By Athletic Apparel, 2006-2012 By Athletic Footwear, 2006-2012

1.1.1. 1.1.2. 2.

Asia-Pacific Athletic Wear Market Segmentation, 2006-2012 2.1. 2.2. By Athletic Apparel and Footwear, 2006-2012 By Geography, 2006-2012

3.

Australia Athletic Apparel and Footwear Industry Introduction 3.1. Australia Athletic Apparel and Footwear Market Size, 2006-2012 By Athletic Apparel, 2006-2012 By Athletic Footwear, 2006-2012

3.1.1. 3.1.2. 3.2.

Australia Athletic Apparel Market Segmentation By Gender, 2012 By Product Categories, 2012

3.2.1. 3.2.2. 3.3.

Australia Athletic Apparel and Footwear Industry: Trends and Developments Increasing Sports Participation Australia's Ageing Population Growing Sports Sponsorship

3.4. Market Share of Major Distribution Channels in Australia Athletic Apparel and Footwear Industry, 2011 3.4.1. 3.4.2. 3.5. By Athletic Apparel, 2011 By Athletic Footwear, 2011

Competitive Landscape of Australia Athletic Apparel and Footwear Industry

3.6. Macro Economic Factors of Australia Athletic Apparel and Footwear Industry, 20062017 3.6.1. Population, 2006-2017 2

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3.6.2. 3.6.3. 3.6.4.

Consumer Expenditure on Clothing and Footwear, 2006-2017 Import of Athletic Footwear in Australia, FY2006-FY2017 Export of Athletic Footwear from Australia, FY2006-FY2017

3.7. Australia Athletic Apparel and Footwear Market Future Outlook and Projections, 20132017 4. Asia-Pacific Athletic Apparel and Footwear Market Future Outlook and Projections, 20132017 4.1. By Geography, 2013-2017

4.2. Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Athletic Apparel and Footwear Market Prospects 5. Major International Players in Asia-Pacific Athletic Apparel and Footwear Market 5.1. NIKE Company Overview Business Strategy

5.1.1. 5.1.2.

Increased Focus on Product Research and Development Targeting the Middle-Class Segment of China 5.1.3. 5.2. Financial Performance, FY2008-FY2012

Adidas Group Company Overview Business Strategy

5.2.1. 5.2.2.

Emphasizing on innovative footwear designs for the niche market segment Bringing New Technologies 5.2.3. 5.3. Financial Performance, 2008-2012

PUMA Company Overview Business Strategy

5.3.1. 5.3.2.

Differentiating Brand Elements Growth through Acquisitions 3

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Increasing Focus on Restructuring and Regional Diversification 5.3.3. 6. Financial Performance, 2008-2012

Appendix 6.1. 6.2. 6.3. Market Definitions Abbreviations Research Methodolgy Data Collection Methods Approach Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion 6.4. Disclaimer

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LIST OF FIGURES
Figure 1: Asia-Pacific Athletic Apparel Market Size by Revenue in USD Million, 2006-2012 Figure 2: Asia-Pacific Athletic Footwear Market Size by Revenue in USD Million, 2006-2012 Figure 3: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic Footwear on the Basis of Contribution in Percentage (%), 2006-2012 Figure 4: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 5: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Figure 6: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million, 20062012 Figure 7: Australia Athletic Footwear Market Size on the Basis of Revenue in USD Million, 2006-2012 Figure 8: Australia Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012 Figure 9: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012 Figure 10: Market Share of Distribution Channels in Australia Athletic Apparel Market on the Basis of Contribution in Percentage (%), 2011 Figure 11: Market Share of Distribution Channels in Australia Athletic Footwear Market on the Basis of Contribution in Percentage (%), 2011 Figure 12: Australia Population in Million, 2006-2017 Figure 13: Australia Consumer Expenditure on Clothing and Footwear in USD Million, 20062017 Figure 14: Import of Athletic Footwear in Australia in USD Million, FY2006-FY2017 Figure 15: Export of Athletic Footwear from Australia in USD Million, FY2006-FY2017 Figure 16: Australia Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017 Figure 17: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017 5

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Figure 18: NIKE Global Revenue Contribution of Athletic Apparel and Footwear by Asian Countries in Percentage (%), FY2012 Figure 19: NIKE Revenue from Athletic Footwear and Apparel in Greater China in USD Million, FY2008-FY2012 Figure 20: NIKE Revenue from Athletic Footwear and Apparel in Japan in USD Million, FY2008-FY2012 Figure 21: Adidas Group Suppliers by Region in Percentage (%), 2011 Figure 22: Adidas Athletic Footwear Production by Region in Percentage (%), 2011 Figure 23: Adidas Athletic Apparel Production by Region in Percentage (%), 2011 Figure 24: Adidas Group Asia Revenue by Athletic Footwear and Athletic Apparel in USD Million, 2008-2012P Figure 25: Adidas Group Asia-Pacific Revenue by Athletic Footwear, Athletic Apparel and Accessories on the Basis of Contribution in Percentage (%), 2012P Figure 26: Adidas Group Asia-Pacific Revenue by Wholesale, Retail and Other Business on the Basis of Contribution in Percentage (%), 2012P Figure 27: Puma Asia-Pacific Revenue from Athletic Footwear and Apparel in USD Million, 2008-2012

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LIST OF TABLES
Table 1: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012 Table 2: Asia-Pacific Athletic Apparel Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 3: Asia-Pacific Athletic Footwear Market Segmentation by Geography on the Basis of Contribution in Percentage (%), 2006-2012 Table 4: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue in USD Million, 2012 Table 5: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Revenue in USD Million, 2012 Table 6: Australia Sports Participation by Categories in Thousands, 2006-2010 Table 7: Market Share of Leading Players in Australia Athletic Apparel Market on the Basis of Percentage of Consumers Buying at Each Destination, 2011 Table 8: Market Share of Leading Players in Australia Athletic Footwear Market on the Basis of Percentage of Consumers Buying at Each Destination, 2011 Table 9: Australia Major Domestic Athletic Apparel and Footwear Retailers Profile, 2011 Table 10: Asia-Pacific Athletic Apparel Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 11: Asia-Pacific Athletic Footwear Market Future Projections by Geography on the Basis of Revenue in USD Million, 2013-2017 Table 12: Cause and Effect Relationship between Industry Factors and Asia-Pacific Athletic Apparel and Footwear Industry Prospects Table 13: Total Number of NIKE Stores in the World in Units, 2011 Table 14: NIKE Brand Wholesale Equivalent Global Revenue by Categories in USD Million, FY2012 Table 15: Adidas Production of Athletic Footwear in Million Pairs, 2008-2011 Table 16: Adidas Production of Athletic Apparel in Million Units, 2008-2011 Table 17: Adidas Group Asia Pacific Research and Development Centers in Asian Countries 7

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Table 18: Adidas Group Global Research and Development Expenditure in USD Million, as a Percentage (%) of Net Sales and Operating Expenses, 2007-2011 Table 19: Adidas Group Global Revenue by Athletic Footwear, Athletic Apparel and Accessories in USD Million, 2012 Table 20: PUMA Number of Employees by Geography, 2009-2011 Table 21: Correlation Matrix of Australia Athletic Apparel and Footwear Market Table 22: Regression Coefficients Output of the Australia Athletic Apparel and Footwear Market

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ASIA-PACIFIC ATHLETIC WEAR MARKET SEGMENTATION, 2006-2012

BY ATHLETIC APPAREL AND FOOTWEAR, 2006-2012

Asia-Pacific market for sportswear has been traditionally dominated by athletic apparels which have contributed nearly ~% to the overall sportswear market in 2012. However, the contribution has witnessed a decline over the last five years from ~% in 2006 to ~% in 2011. This is because Figure: Asia Pacific Sportswear Market Segmentation by Athletic Apparel and Athletic Footwear on the Basis of Contribution in Percentage (%), 2006-2012
100.0% 90.0% 80.0% 70.0% 60.0% Percentage(%) 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 2006 2007 2008 2009 2010 2011 2012P Athletic Apparel Athletic Footwear

Table: Asia-Pacific Athletic Wear Market Segmentation by Athletic Apparel and Footwear on the Basis of Revenue in USD Million, 2006-2012
Particulars Athletic Apparel Athletic Footwear Total 2006 2007 2008 2009 2010 2011 2012P

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AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR MARKET SIZE, 2006-2012

BY ATHLETIC APPAREL, 2006-2012

Sporting activity is a popular recreational quest in Australia and is in accordance with the countrys outdoor lifestyleAustralian market for sports apparel has experienced rapid growth over the last two years due to the increased desire the trend towards physical recreational pursuits is also spurred by fun runs and the media coverage of national champions such as golf star Greg the Shark Norman has aided the growth of sports apparel and footwear in Australia thereby leading to inclined revenue generated by the market. The athletic apparel market in the country reached USD ~ million in 2012 as compared to USD ~ million in 2006, thus growing at a CAGR of 8.3% over the period Figure: Australia Athletic Apparel Market Size on the Basis of Revenue in USD Million, 2006-2012
800.0 700.0 600.0 USD Million 500.0 400.0 300.0 200.0 100.0 0.0 2006 2007 2008 2009 2010 2011 2012P

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AUSTRALIA ATHLETIC APPAREL MARKET SEGMENTATION

BY GENDER, 2012

Mens wear is the largest segment of Australia athletic apparel market. The segment held ~% of the athletic apparel market in the country in 2012 and was valued at USD ~ million. Womens wear is the second largest segment of athletic apparel market in Australia Figure: Australia Athletic Apparel Market Segmentation by Gender on the Basis of Contribution in Percentage (%), 2012

Men

Women

Kids

Table: Australia Athletic Apparel Market Segmentation Gender on the Basis of Revenue in USD Million, 2012
Particulars Men Women Kids Total Revenue( USD Million)

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BY PRODUCT CATEGORIES, 2012

The athletic footwear market in Australia although is a mature market but still has the potential to generate demand amongst all categories of consumers irrespective of their age. This segment of the market has grown at a CAGR of 8.9% from 2006-2012 on account of innovative designs and models which has gained the preference of the people over the years Running shoes held the dominant share of ~% in the overall athletic footwear market in Australia and generated revenue worth USD ~ million in 2012. The increasing involvement incross training footwear held third position in athletic footwear market in Australia, accounting for nearly ~% of the overall market in 2012, followed by Figure: Australia Athletic Footwear Market Segmentation by Product Categories on the Basis of Contribution in Percentage (%), 2012

Running Atheltic/Leisure Cross Training Football Court Basketball Cleated Others

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MARKET SHARE OF MAJOR DISTRIBUTION CHANNELS IN AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR INDUSTRY, 2011

BY ATHLETIC APPAREL, 2011

In 2011, specialty sports store and general clothing store contributed around ~% and ~% of the total athletic apparel market sales respectively. The Australian athletic apparel market is fragmented with the presence of several players, of which Rebel Sports contributed around ~% of the total revenue of the athletic apparel market in 2011Amart All Sports is the second largest player in the athletic apparel market footwear segment which contributed around ~% of the total Australian athletic apparel market in 2011 General clothing store has also held a significant share in the market for sports clothing in Australia with the presence of leading players such as KMART, Target and Big W which commands a market share of ~%, ~% and ~% respectively in 2011

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Figure: Market Share of Distribution Channels in Australia Athletic Apparel Market on the Basis of Contribution in Percentage (%), 2011

Specialty Sports Store

General Clothing Store

Online Sales

Table: Market Share of Leading Players in Australia Athletic Apparel Market on the Basis of Percentage of Consumers Buying at Each Destination, 2011
Distribution Channels Specialty Sports Store Rebel Sports Amart All sports Athletes Foot Lorna Jane Sports Co Others Total General Clothing Store KMART Target Big W Myers Cotton on Body Market Share (%)

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Others Total Online Sales oo.com.au Amart All sports Catch of the Day Rebel Paul's eBay .com wiggle.com Nike Others Total

AUSTRALIA ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE OUTLOOK AND PROJECTIONS, 2013-2017

although the Australian sportswear market witnessed downfall in 2010 and 2011, the market is expected to come out of the same as the overall apparel market is expected to witness healthy growth rates in the coming years The future of the Athletic apparel market in the short run seems to be promising as the Australian Open athletic apparel market in Australia is expected to reach USD ~ million in 2017 as compared to USD ~ million in 2012, thereby growing at a CAGR of 6.8% from 2013-2017. overall outlook for online sales of sports apparel and footwear in Australia also remains constructive since many consumers have been purchasing goods from Australian online providers. Sporting goods retailers have been some of the first to embrace online retail and are offering consumers this channel

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Figure: Australia Athletic Apparel and Footwear Market Projections on the Basis of Revenue in USD Million, 2013-2017
1,000.0 900.0 800.0 700.0 USD Million 600.0 500.0 400.0 300.0 200.0 100.0 0.0 2013 2014 Atheltic Apparel 2015 2016 Atheltic Footwear 2017

ASIA-PACIFIC ATHLETIC APPAREL AND FOOTWEAR MARKET FUTURE OUTLOOK AND PROJECTIONS, 20132017

The future of the athletic footwear market is likely to be favorable as the preference for a healthy lifestyle gains continuous momentum amongst the people in Asian countries. Changing lifestyles and In the absence of major economic shocks, the athletic apparel and footwear industry in Asian region is expected to expand in 2013 and 2014. Following macroeconomic trends growing awareness about healthy lifestyle is expected to lead to an increased involvement in sports and fitness activities, thereby leading to in the coming few years, it is expected that consumption will continue to be driven by

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Overall, the sporting goods companies in Asian region are rapidly adopting strategies to address distinctive demand of men and women, a diverse age segment, the casual, competitive or nonathletes who prefer fitness clothing for daily use A number of sporting events such as the Rugby World Cup that the hosting of such events in the countries such as China, India, and Japan will further impel the demand for sports apparel and footwear. Asia-Pacific is forecasted to emerge as the fastest growing market for athletic apparel and footwear with an expected CAGR of 12.3% from 2013-2017 Figure: Asia-Pacific Athletic Apparel and Footwear Market Future Projections on the Basis of Revenue in USD Million, 2013-2017
35,000.0 30,000.0 25,000.0 USD Million 20,000.0 15,000.0 10,000.0 5,000.0 0.0 2013 2014 Athletic Apparel 2015 Atheltic Footwear 2016 2017

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