RESEARCH METHODOLOGY & TECHNICAL WRITING

Module 1

MODULE 1
Meaning and significance of Research in Management, Different Approaches to research Scientific method and non scientific Methods, Types of research Historical studies, case studies, survey and experimental studies, criteria for good research, the manager and researcher relationship.

Answers to the questions or Searching for the facts -Research

MEANING OF RESEARCH

Research means a search for facts. It is for discovering an answer to a question. It is a critical and exhaustive investigation. Finding solution to a problem through systematic approach. To find explanation for unexplained phenomena. To clarify the doubtful and misconceived facts.

OBJECTIVES OF RESEARCH

Promotes better decision making Research is the basis for innovation. Research identifies the problem area. Research helps in forecasting, which is very useful for managers. Research helps in formulation of policies and strategies. Research helps in optimal utilization of resources. Research helps in evaluating marketing plans. Research helps in identifying marketing opportunities and constraints.
5

SIGNIFICANCE OF RESEARCH

Inculcates scientific and inductive thinking An aid to economic policy, which has gained added importance, both for government and business. Provides the basis for nearly all government policies in our economic system. It has its special significance in solving various operational and planning problems of business and industry. It is very useful in studying social relationships and in seeking answers to various social problems.
6

DIFFERENT APPROACHES TO RESEARCH

Historical approach Case study approach Descriptive approach Experimental approach Survey approach Field investigation approach

Scientific approach Analytic approach Library approach Quantitative approach Qualitative approach

ARBITRARY OR UNSCIENTIFIC METHOD

ARBITRARY METHOD

Imagination Belief Currory observation These are subjective , non-verifiable and vague

SCIENTIFIC METHOD

A solution to the problem without the drawbacks under the arbitrary method. It is a systematic method of formulating a problem, measuring occurrences and testing the hypotheses and interpreting the result.

LOGICAL AND SYSTEMATIC TECHNIQUES, AIMS TO

Discover of new facts or verify and test old facts. Analyse their sequence, interrelationships. Develop new scientific tools, concepts and theories which would facilitate reliable and valid study of human behaviour.

12

TYPES OF RESEARCH

Pure Research. Applied Research. Exploratory Research. Pilot Study or Pilot Survey. Descriptive Research. Experimental Research. Analytic Research or Statistical Method. Historical Research. Survey Study. Qualitative Research & Quantitative Research. Case Study.

CRITERIA FOR GOOD RESEARCH

Purpose should be clearly defined. keeping the continuity of what has already been attained. Procedural design should be carefully planned The researcher should report with complete frankness, flaws in procedural design and estimate their effects upon the findings. The validity and reliability of the data should be checked carefully. Conclusions should be confined to those justified by the data of the research and limited to those for which the data provide an adequate basis.

THE MANAGER AND RESEARCHER RELATIONSHIP

Favourable relationships with their manager. When they faced technical obstacles, these employees also saw their managers as more motivating and encouraging, we found a strong correlation between relationship quality, managerial support, and process and product innovation.