Professional Documents
Culture Documents
Date: 03/15/2013
OVERVIEW
Session #treechat
Introduction: Analysis of the last #treechat (12nd march) made with the App Tweet Category for iPad.
Statistics
573
Retweets Links
45
Replies Pictures
users
94 43
Tweets Checkins
237 0
198 1
1.286.788 Impressions
Potential impact Users Potential reach
12,7
% 54 35 12 0
RT 71 0 23 0
Users 31 22 29 1
74.725
1.661
Charts
num. tweets
CoronaTools
tweets followers
181
3280
PermalocEdging
104 5
04:17 12 mar
tweets 28 followers
time
52
624
0
06:51
0
09:25
0
12:00
1
14:34
10
17:08 19:42 22:17
11
00:51 13 mar
VoiceOfTreeCare
tweets followers
49
num. users
8
1947
4 3
4
2 1 1500-5000 5000-10000 >10000
NJTrees
tweets followers
45
3852
2 1 1
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
num. followers
5 6
CristinaGardens
tweets followers
42
3900
StarkBrosCares
tweets followers
>5 5 4 3 2 1 2 2 4 4
15
28
837
18
num. users
Mike_Caprio
tweets followers
20
1077
CATEGORIES
Categories Rankings Potential Reach Text Tweets Replies Links Number of impressions Text Tweets Replies Links Number of users Text Tweets Links Replies Number of tweets Text Tweets Replies Links Retweets Text Tweets Links -
4 5
Pictures -
4 5
Pictures -
4 5
Pictures -
4 5
Pictures -
4 5
Charts Impressions per category Tweets per category Users per category
Categories Rankings Category Text Tweets Replies Links Pictures Total tweets 308 198 66 1 % 54 35 12 0 Original Tweets 237 198 43 1 RT 71 0 23 0 Users 31 22 29 1 Impressions 645.028 501.573 136.907 3.280 Potential Reach 47.570 34.828 45.106 3.280 Tweets/ User 9,9 9,0 2,3 1,0 Followers/ User 1.534 1.583 1.555 3.280
USERS
Statistics
45
Number of users Top 5 users Most active users
CoronaTools
15,0
Number of users per category
12,7
Number of tweets per user
28.595
Number of impressions per user
181
tweets PermalocEdging BG_garden
10.924
followers NJTrees
593.680
impressions
52
tweets VoiceOfTreeCare ValleyCrest
9.491
followers
173.340
impressions CristinaGardens
49
tweets
7.053
followers
163.800
impressions
4 5
NJTrees
45
tweets CristinaGardens
4 5
AboutInsects
4.326
followers CristinaGardens
4 5
VoiceOfTreeCare
95.403
impressions TLCmagazine
42
tweets
3.900
followers
46.100
impressions
Retwitters
CoronaTools
4
num. categories CristinaGardens StarkBrosCares
33
num. of RTs
148
original tweets PermalocEdging
3
num. categories Flintscape NJTrees
17
num. of RTs VoiceOfTreeCare
50
original tweets
3
num. categories
8
num. of RTs
48
original tweets
4 5
Charts
Mike_Caprio
3
num. categories NJTrees
4 5
CristinaGardens
7
num. of RTs Flintscape
4 5
NJTrees
37
original tweets CristinaGardens
3
num. categories
3
num. of RTs
35
original tweets
1661
Followers per user
17
10
HIGH INFLUENCE
11
4 0
influence level
Very low 0 to 10 followers
3
Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers Very high >5000 followers
0
Low 10 to 50 followers Medium-low 50 to 200 followers
Highlighted tweets
Nicholas Crawford @bullmeister
19:36 - 12 Mar 13
18:56 - 12 Mar 13
I believe Facebook is the best outlet for connecting, but the content is key. Share before/afters. The green, not the chainsaws! #treechat
Wow, this was a 90 chat and still went by quickly! Thank so much for joining in and sharing today! #treechat
18:50 - 12 Mar 13
18:34 - 12 Mar 13
I'm liking this more than Vine...IMHO RT @Flintscape: @CoronaTools pheed huh? Interesting #treechat
Def some social media champions here! RT @ValleyCrest: @coronatools Chris this is amazing! #treechat
18:25 - 12 Mar 13
18:17 - 12 Mar 13
Thanks for all the e-blast feedback guys! Always like to hear what others are doing. #treechat
Good info. Today's flyer! RT @CoronaTools: Email marketing is still #1 in terms of engagement and conversion #treechat
18:13 - 12 Mar 13
18:06 - 12 Mar 13
Interesting topic. I use Chrome and love the Buffer app for Tweets and LinkedIn posts. #treechat
SEO and social should go hand in hand. Even Google Analytics can give you feedback on social efforts #treechat
18:00 - 12 Mar 13
17:54 - 12 Mar 13
At @arborday we evaluate where our users/members/potential advocates want to engage and focus on those channels. Think end user. #treechat
AboutInsects @AboutInsects
17:45 - 12 Mar 13
17:44 - 12 Mar 13
Better to use a few social sites well, engage people. Don't feel pressured to jump on new ones quickly. That's my advice. #treechat
Good strategy. RT @RREditor: For YouTube, we try to get more videos up, instead of spending extra time... 1 "professional" video. #treechat
17:37 - 12 Mar 13
Over the course of the chat, we'll look at trends in social media & how it relates to tree care and landscape pros #treechat
CONCLUSIONS
Glossary
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.
ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).