Press release for dissemination:

Indian Staffing Federation announces the appointment of Rufina Fernandes as its Chief Executive Officer
Delhi, March 15, 2013: Indian Staffing Federation (ISF), an apex body of staffing companies in India comprising more than 30 key players from the staffing industry has appointed Ms Rufina Fernandes as its CEO. Industry veteran Ms Fernandes appointment is a further reiteration of ISFs commitment towards establishment of flexi-staffing as an effective way of running a business. Ms Rufina Fernandes has over 26 plus years in varied areas of handling business, running an organisation and managing operations. She was the Business Head of EnTeEf, a technology platform for schools management with VBHC Education Services, Bangalore, before serving as Sr. Vice - President at Crest Animation Studios, Mumbai. Prior to this, Rufina headed NASSCOM Foundation for over 5 years as CEO. Her 13 year stint with GTL group handling multiples roles including CSR, Corporate Communications and Strategic Initiatives has given her an overall exposure in managing external affairs of an organization. Announcing Ms Rufinas appointment, Mr K Pandia Rajan, President, Indian Staffing Federation, said, As we witness the rapid and promising growth of flexi staffing in Indian companies, we see ourselves playing a crucial role in this emerging trend. I am pleased to have Ms. Rufina on board and believe her rich experience will be of immense value to the Indian Staffing Federation as it enters the next phase of growth. Mr.JaithirthRao, Chairman NASSCOM foundation and Chairman of Value Budget and Housing Corporation said, Rufina's highly collaborative and woman-with-a-mission approach helped NASSCOM Foundation grow to a nationally recognized body having strong partnerships across both the for-profit and the non-profit sectors not only domestically but on the international arena as well. Her exposure to the development and corporate sector has placed Rufina perfectly to further ISF's mission to provide a platform for India's emerging workforce.

Accepting her position, Ms. Rufina Fernandes, CEO, Indian Staffing Federation, said, It is an honor to be able to play the role of handling Indian Staffing Federation at a juncture when the industry is growing at a rapid pace in India across all the sectors. With my longstanding experience, I look forward to further enhancing the staffing industry and ensure its continued ability to make positive contributions to the economy and society. About Indian Staffing Federation: Indian Staffing Federation (ISF) was set up by leading staffing companies in India with one common goal - Staffing India's Growth. Staffing - an established form of outsourcing globally - is yet to be recognised and adopted as an effective means of running a business in India. The flexi staffing industry provides a platform for recognised employment, work choice, even compensation, annual benefits and health benefits for the flexi workforce that constitutes a sizeable segment of Indias total workforce. The purpose of ISF is to enhance long-term growth of the staffing industry and to ensure its continued ability to make positive contributions to the economy and society. The principal focus of the Federation's activities shall be to strengthen triangular employment relationships, in which the staffing company is the employer of the flexi worker, who works under the supervision of the user company. _____________________________________________________________________________________________ For editorial enquiries only, contact: priyankas@prhub.com / 8459166939