Sample Question Paper Marketing Bank Entrance Exam

1. A prospect means
2. a) any customer who walks into the bank 3. b) an employee of the bank 4. c) a customer who is likely to be interested in bank's product or service 5. d) a depositor of the bank' 6. e) a borrower of the bank

7. 2. A lead means
8. a) a prospect who is more likely to avail of the Bank's product 9. b) a political leader 10. c) a religious leader 11. d) a bank chairman 12. e) None of these

13. 3. Innovation means

14. a) Compensation 15. b) inspiration 16. c) additional perquisites 17. d) implementing new ideas or new methods 18. e) None of these 19. 4. A Call means 20. a) calling on friends 21. b) calling on bank employees 22. c) calling on prospective customers 23. d) to make telephone calls 24. e) calling on relatives 25. 5. The Traditional Marketing style involves 26. a) Telemarketing 27. b) Digital Marketing 28. c) Indirect Marketing 29. d) Direct Marketing 30. e) All of these 31. 6. Modern Method of Marketing include 32. a) Publicity on the net 33. b) Advertisement on the net 34. c) Soliciting business through e-mails

35. d) Tele marketing 36. e) All of these 37. 7. A true marketing requires 38. a) Command and other mindset 39. b) Control Mindset 40. c) Passive mindset 41. d) Active mindset 42. e) None of these 43. 8. Which of the following sentences is true? 44. a) Marketing is not required in a Buyers' Market 45. b) Marketing is not required in a Sellers's market 46. c) Marketing is not required due to competition 47. d) Marketing is not required due to liberalization 48. e) Marketing is not required due to globalisation 49. 9. For effective marketing the salesmen should have which of these qualities? 50. a) Creativity 51. b) Team spirit 52. c) Motivation 53. d) Effective communication skills 54. e) All of these 55. 10. Market information means 56. a) Knowledge of shops and bazaars 57. b) Knowledge of shopping malls 58. c) Knowledge of customer profile and product mix 59. d) knowledge of various languages 60. e) None of these 61. 11. Market Research is needed for 62. a) checking the market area 63. b) checking the right product to be sold 64. c) making proper marketing decisions 65. d) deciding right time to sell 66. e) All of these 67. 12. Which of the following statement is true 68. a) Marketing makes the company to go into loss due to higher expenses 69. b) Marketing is not required in profit making companies 70. c) Marketing sharpens the minds of the employees

71. d) Marketing is a time bound seasonal function 72. e) Marketing is a waste of time 73. 13. Marketing plan helps in 74. a) better lead generation 75. b) better systems 76. c) better results 77. d) improved balance sheet 78. e) better customer service 79. 14. If Marketing is done effectively which of the following is not required? 80. a) Advertisement 81. b) Publicity 82. c) Market Research 83. d) Market Segmentation 84. e) None of these 85. 15. Motivation means 86. a) Inspiring employees to perform better 87. b) Better communication skills 88. c) Sales Coaching 89. d) Market Research 90. e) None of these 91. 16. In a Selling Process in today's world? 92. a) Only standard products are sold 93. b) No customization required 94. c) the seller need not have product knowledge 95. d) the seller should aim at customer satisfaction 96. e) only quantum of sales matters 97. 17. Find the true statement 98. a) Marketing is a waste of the employees' time 99. b) Marketing is not required in India due to its vast population 100. 101. 102. 103. 104. 105. 106. c) Marketing involves additional work d) Marketing involves team work e) Marketing is not required today due to IT advancement 18. A Target market is a) entire country b) entire city c) entire globe

107. 108. 109. 110. 111. 112. 113. 114. 115. 116. 117. 118. 119. 120. 121. 122. 123. 124. 125. 126. 127. 128. 129. 130. 131. 132. 133. 134. 135. 136. 137. 138. 139. 140. 141. 142.

d) that which consists of customers who need the identified product e) all of these 19. Sales forecasting involves a) Sales Planning b) Sales Pricing c) Distribution Channels d) Consumer tastes e) All of these 20. Which of the following product is being sold under the brand name ZODIAC a) Shirts b) Ties c) Both A and B d) Liberty 21. SWIFT - cars are being manufactured by a) DCM b) Maruti c) Premier Automobiles d) Hyundai 22. With you all the way is the slogan of a) Vodafone b) SBI c) ICICI d) Raymonds 23. Which company used the slogan "The complete Man" a) DCM b) GRASIM c) RAYMONDS d) VIMAL 24. Which brand uses the slogan "Made for each other" for its cigarettes? a) Cavenders b) Four Square c) Red & White d) Wills 25. Cross Selling means a) Identifying customer needs b) matching the products to customer needs

143. 144. 145.

c) convincing the customers of product benefits d) responding to questions and objections of customers e) all of these 146. ANSWERS 4 ( c) 9 (e) 14 (b) 19 (e) 24 (d) 5 (d) 10 (c ) 15 (a) 20 (c) 25 (e)

1 (c) 6 (e) 11 (e) 16 (d) 21 (b)

2 (a) 7 (d) 12 (c) 17 (d) 22 (b)

3 (d) 8 (b) 13 ( c) 18 (d) 23 (c)