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  • Metabical Calculations

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    Sushant Bhatia
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    This document presents three methods for estimating demand for a weight loss product over five years. Method 1 estimates sales of 4.1 million packs in the first year growing to 9.3 million total packs over five years. Method 2 estimates initial sales of 1.3 million packs growing to 16.1 million total packs over five years. Method 3 estimates starting sales of 0.8 million packs and total sales of 15.5 million packs over five years. The document also provides figures for research and development costs, manufacturing costs, marketing costs, and calculates net profit and return on investment for each estimation method.

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    Calculatins for metabical case

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    This document presents three methods for estimating demand for a weight loss product over five years. Method 1 estimates sales of 4.1 million packs in the first year growing to 9.3 million total packs over five years. Method 2 estimates initial sales of 1.3 million packs growing to 16.1 million total packs over five years. Method 3 estimates starting sales of 0.8 million packs and total sales of 15.5 million packs over five years. The document also provides figures for research and development costs, manufacturing costs, marketing costs, and calculates net profit and return on investment for each estimation method.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4K views5 pages

    Metabical Calculations

    Uploaded by

    Sushant Bhatia
    This document presents three methods for estimating demand for a weight loss product over five years. Method 1 estimates sales of 4.1 million packs in the first year growing to 9.3 million total packs over five years. Method 2 estimates initial sales of 1.3 million packs growing to 16.1 million total packs over five years. Method 3 estimates starting sales of 0.8 million packs and total sales of 15.5 million packs over five years. The document also provides figures for research and development costs, manufacturing costs, marketing costs, and calculates net profit and return on investment for each estimation method.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Demand estimation-Method 1

    total population of overweight people


    25 to 30 BMI
    potential market
    15 percent of potenial market
    1st year
    2st year
    3nd year
    4rd year
    5th year
    total packs sold in 5 years(millions)

    Millions

    Demand estimation-Method 2
    total population of overweight people
    25 to 30 bmi
    potential market(comfortable with weight loss)
    15 percent of potenial market
    1st year
    2st year
    3nd year
    4rd year
    5th year
    total packs sold in 5 years(millions)

    Millions

    Demand estimation-Method 3
    total population of overweight people
    25 to 30 BMI
    female
    women age grp 35-65 (percentage)
    potential user (millions)
    1ST year
    2nd year
    3rd year
    4th year
    5th year
    total packs sold in 5 years

    Millions

    230
    78.2
    27.37
    4.1055
    0.41055
    0.615825
    0.8211
    1.026375
    1.23165

    230
    78.2
    9.384
    9.384
    0.9384
    1.4076
    1.8768
    2.346
    2.8152

    230
    78.2
    46.92
    21.6
    4.3
    1.29
    1.505
    1.72
    1.935
    2.15

    R&D
    manufacturing budget(5 years)
    marketing budget(5 years)
    Total (mill)
    calculation of net profit
    $75
    $125

    400
    6
    115
    521
    estimation by method 1
    -344.675792
    -109.3173302

    $150
    Calculation of ROI
    $75
    $125
    $150

    8.397208
    Method 1
    -0.66156582
    -0.209822131
    0.016117482

    Users who repurchase once (60%)

    Users who complete the course(20%)

    0.24633
    0.369495
    0.49266
    0.615825
    0.73899

    repurchase(60%)

    0.049266
    0.073899
    0.098532
    0.123165
    0.147798

    complete the course(20%)

    0.56304
    0.84456
    1.12608
    1.4076
    1.68912

    repurchase(60%)

    0.112608
    0.168912
    0.225216
    0.28152
    0.337824

    complete the course(20%)

    0.774
    0.903
    1.032
    1.161
    1.29

    estimation by method 2

    0.258
    0.301
    0.344
    0.387
    0.43

    estimation by method 3
    -119.516096
    418.4461024

    -135.896
    380.0524

    687.507904
    Method 2

    638.104
    Method 3

    -0.229397497
    0.803159506
    1.319592906

    -0.260836852
    0.729467179
    1.224767754

    overall sales

    0.706146
    1.059219
    1.412292
    1.765365
    2.118438
    7.06146

    overall sales

    1.614048
    2.421072
    3.228096
    4.03512
    4.842144
    16.14048

    overall sales

    2.322
    2.709
    3.096
    3.483
    3.87
    15.48

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