Professional Documents
Culture Documents
Table of Contents
Page 1. CORPORATE PROFILE
1.1 Background 1.1.1 Business Name 1.1.2 Vision 1.1.3 Mission 1.1.4 Company Objectives 1.2 Company History 1.3 The Description of the Company 1.3.1 Products Offer 1.3.2 Business Activities 1.4 Company Profile
2. ADMINISTRATIVE PLAN
2.1 Business Logo 2.2 Business Slogan 2.3 Organization Chart 2.4 Members Background 2.5 Business Layout
3. HUMAN RESOURCE
3.1 Management Team 3.2 Recruitment 3.3 Training and Development 3.4 Compensation and Benefits
5. MARKETING
5.1 Our Product 5.1.1 Products Features and Benefits 5.1.2 Competitive Analysis 5.1.3 Classification of Product 5.1.4 Product Life Cycle 5.2 Pricing 5.2.1 Target Market 5.2.2 Market Segments 5.2.3 Product Pricing 5.2.4 Pricing Tactics 5.3 Place 5.3.1 Business Location 5.3.2 Distribution Strategies 5.3.3 Distribution Channels 5.4 Promotion 5.4.1 Advertising Strategies 5.4.2 Promotional Tools 5.4.3 Promotion Budget
6. REFERENCES 7. APPENDICES
CORPORATE PROFILE
BACKGROUND
Business Name
The name of our business is AIMS. The alphabet AIMS stands for each of the first letters of our name. We choose each of the first letters of our name as our business name because of the share that we own is same. For each share is 25%.
Our Vision
Our vision is to provide fast, easy and convenience service all over the time to customers.
Our Mission
1. AIMS are devoted to become the market leading in the vending machine service provider in retail industry by providing quality product at reasonably price. 2. AIMS will provide the vending machine service any time to meet our customers needs and preferences. 3. AIMS will ensure all customers gain satisfaction with our consistent machines service quality and products and always the best choice for customer with our professionalism and comprehensiveness on vending machines.
Our Objectives
1. We expect to reach the break-even point within a year. 2. We will create a reliable, well-perceived brand image in the retail industry by providing excellent vending machine service to customers. 3. We are dedicated to open branches of AIMS Vendor in all around Malaysia. We plan to open our first branch in five years time which the location will be targeting on potential business or schooling area within Kuala Lumpur. 4. We will recover the capital invested by our partners within five years of business.
COMPANY HISTORY
Business Activities
AIMS business concept is similar with convenience store but we are operating with full-line vending machines. Our product is consisting of five categories which are food, beverage, snack and candy, health and beauty care, and general merchandise. The selling price of our products will be set with a reasonable price. On the other hand, we offered customers to start their own vending machine business; whereas allowed them to sell their D.I.Y or other products in our store on rental basics with terms and conditions applied.
Company Profile
Business Name Form of Business Business Location Business Address Contact No : Telephone No Fax No Company Website E-mail Address Date of Registration Registration No Date of Commencement Name of Bank Start-up Capital Name of Members : : : : : : : : : : A I M S : AIMS VENDOR SDN. BHD. : : :
ADMINISTRATIVE PLAN
Business Logo
The logo of our company is symbolizing our companys name (AIMS). The --------------------. Besides, our logo is created in such a simple but unique way to let it easily remember by everyone. Our company logo will also printed in our companys name card (Refer to APPENDIX A)
Business Slogan
Our business slogan is -------------------------------Make people easily to get something what they want
Organization Chart
NUR AIMUNI
SYAZREEN
Members Profile
Name Position Department Age Status Job Duties and Responsibilities 1. 2. 3. 4. Salary Contact No. Academic Qualifications 1. 2. 3. 4. Working Experience 1. 2. 3.
:RM7000 : :
Name Position Department Age Status Job Duties and Responsibilities 1. 2. 3. 4. Salary Contact No. Academic Qualifications 1. 2. 3. 4. Working Experience 1. 2. 3.
:RM5000 :0122596246 :
Name Position Department Age Status Job Duties and Responsibilities 1. 2. 3. 4. Salary Contact No. Academic Qualifications 1. 2. 3. 4. Working Experience 1. 2. 3.
:RM4500 : :
Name Position Department Age Status Job Duties and Responsibilities 1. 2. 3. 4. Salary Contact No. Academic Qualifications 1. 2. 3. 4. Working Experience 1. 2. 3.
:RM4500 : :
Business Layout
HUMAN RESOURCE
Management Team
In AIMS, there are four major members of our business management team; --------------------- . Every member is in charge of different position in company; this is according members abilities and responsibilities due to the company target, which is producing the right performances with the right quality and at the right cost and time to meet the customer requirement and satisfaction.
1. I
(---------------------------------------------------------------------------------------------------------------------------------------------------------------------)
Position
Job Description
2. A (------------------------------------------------------------)
Position
Job Description
3. M (--------------------------------------------------------)
Position
Job Description
4. S (------------------------------------------------------------------)
Position
Job Description
Recruitment
Production Process
Customer Contact
Business Operations
Operation Hours
Our operation hours -------------------------------------------
List of Products
Canned Products
C1 RM1.20
C2 RM1.20
C3 RM1.20
C4 RM1.20
C5 RM1.20
C6 RM1.20
C7 RM1.20
C8 RM1.20
C9 RM1.20
C10 RM1.20
C11 RM1.20
C12 RM1.20
C13 RM1.20
C14 RM1.20
C15 RM1.20
C16 RM1.20
C17 RM1.20
C18 RM1.20
C19 RM1.20
C20 RM1.20
C21 RM1.20
C22 RM1.20
C23 RM1.20
C24 RM1.20
C25 RM1.20
C26 RM1.20
C27 RM1.20
C28 RM1.20
C29 RM1.20
C30 RM1.20
Bottles Products
BO1 RM1.60
BO2 RM1.60
BO3 RM1.60
BO4 RM1.60
BO5 RM1.60
BO6 RM1.60
BO7 RM1.60
BO8 RM1.60
BO9 RM1.60
BO10 RM1.60
BO11 RM1.00
BO12 RM1.60
BO13 RM1.60
BO14 RM1.60
BO15 RM1.60
BO16 RM1.60
BO17 RM1.60
Snacks Products
S1 RM1.00
S2 RM1.00
S3 RM1.00
S4 RM1.00
S5 RM1.00
S6 RM1.00
S7 RM1.00
S8 RM1.00
S9 RM1.00
S10 RM1.00
S11 RM1.00
S12 RM1.00
S13 RM1.00
S14 RM1.00
S15 RM1.00
S16 RM1.00
Coffees Products
C1 RM1.60
C2 RM1.60
C3 RM1.60
C4 RM1.60
C5 RM1.60
C6 RM1.60
C7 RM1.60
C8 RM1.60
C9 RM1.60
Tobacco Products
T1 RM10.00
T2 RM10.00
T3 RM10.00
T4 RM10.00
T5 RM10.00
T6 RM8.50
T7 RM8.50
T8 RM10.00
T9 RM10.00
T10 RM10.00
T11 RM10.00
T12 RM8.50
M1 RM4.00
M2 RM4.00
M3 RM4.00
M4 RM4.00
N1 RM1.00
N2 RM1.00
N3 RM1.00
N4 RM1.00
N5 RM1.00
N6 RM1.00
N7 RM1.00
Breads Products
BR1 RM0.50
BR2 RM0.50
BR3 RM1.00
BR4 RM1.00
BR5 RM0.50
BR6 RM1.00
BR7 RM3.00
BR8 RM3.50
BR9 RM2.00
Machines
Items
Descriptions
Units Price/Unit
Machine Type: Beverage Selections and Capacity: 7 Selections 315 drink items Machines Size/Weight: 1850mm X 730mm X 890mm/300Kgs Power Consumptions: 220V Temperature: R134a / adjustable from 3C~14C Charge System: Coin and Note
RM17000
Items
Descriptions
Units Price/unit
Machine Type: Snacks and Beverages Selections and Capacity: Up to 300 confectionery, snacks & chilled drinks items Machines Size/Weight: 1700mm X 700mm X 850mm/190kgs Power Consumptions: 240v Temperature: R134a / adjustable from 3C~14C Charge System: Coin and Note
RM15000
Items
Descriptions
Units Price/unit
Machine Type: Juices Selections and Capacity: 9 selections 350 drink items Machines Size/Weight: 1830mm X 760mm X 950mm/310 kg Power Consumptions: 230v Temperature: R134a / adjustable from 3C~14C Charge System: Coin and Note
RM14000
Items
Descriptions
Units Price/unit
Machine Type: Magazines and newspaper Selections and Capacity: 8 selections 200 read items Machines Size/Weight: 1830mm X 868mm X 863mm/334kgs Power Consumptions: 230v Charge System: Coin and Note
RM10000
Items
Descriptions
Units Price/unit
Machine Type: Tobaccos Selections and Capacity: 88 selections 270 items Machines Size/Weight: 1730mm X 553mm X 850mm/164kgs Power Consumptions: 230v Charge System: Coin and Note
RM8500
Items
Descriptions
Units Price/unit
Machine Type: Hot and Cold Coffees Selections and Capacity: 46 selections 27 cold and 19 hot 1561 cups Machines Size/Weight: 1830mm X 990mm X 775mm/360 kg Power Consumptions: 240v Charge System: Coin and Note
RM15000
Items
Descriptions
Units Price/unit
Machine Type: Beverages Selections and Capacity: 25 selections 484 cans and 88 bottles Machines Size/Weight: 1830mm X 999mm X 693mm/320 kg Power Consumptions: 240v Temperature: R134a / adjustable from 3C~14C Charge System: Coin and Note
RM15000
Items
Descriptions
Units Price/unit
Machine Type: Breads Selections and Capacity: 20 selections 300 to 600 breads Machines Size/Weight: 1900mm X 830mm X 890mm/246 kg Power Consumptions: 150v Temperature: R134a / adjustable from 20C~25C Charge System: Coin and Note
RM13000
Business Suppliers
1. F&N Beverages Marketing Sdn Bhd Address : 1, Jalan Bukit Belimbing 26/38 Persiaran Kuala Selangor Section 26, 40400 Shah Alam, Selangor Tel : +603 - 5101 4288 www.fnbm.com.my
Website :
2. Cadbury Confectionery Malaysia Sdn Bhd Address : 47, Jln. Hon 34/10, Bkt. Kemuning Light Industrial Park, Section 34, 40000 Shah Alam, Selangor Tel : 03-5519-1192
3. Gardenia Bakeries (KL) Sdn Bhd Address : Lot 3, Jalan Pelabur 23/1, 40300 Shah Alam, Selangor Tel : 03-55423228
E-mail : customer_service@gardenia.com.my
4. Permanis Sdn Bhd Address : Level 10, Menara Yayasan Tun Razak, No 200, Jalan Bukit Bintang, 55100 Kuala Lumpur Tel E-mail : : 03-21687333 enquiry@permanis.com.my
5. Nestl (Malaysia) Berhad Address : 22-1, 22nd Floor, Menara SurianNo. 1, Jalan PJU 7/3 Mutiara Damansara, 47810 Petaling Jaya Selangor. Tel : 03-7965 6000
6. Yeo Hiap Seng (Malaysia) Berhad Address : 7, Jalan Tandang, 46050 Petaling Jaya Selangor Darul Ehsan, Malaysia Tel Email : : 03 7787 3888 publicrelations@yeos.com
7. Lam Soon Edible Oils Sdn. Bhd Address : Wisma DLS, No. 6 Jalan Jurunilai U1/20 HicomGlenmarie Industrial Park, 40716 Shah Alam, Selangor Tel : 03 7882 2399
8. Sweetkiss Food Industry Sdn. Bhd Address : 36 - 44, Jalan Mega B, Taman Industry Mega, 43500 Semenyih, Selangor. Tel E-mail : : 03-8724 4188 info@sweetkissfood.com
9. The Wrigley Company (M) Sdn Bhd Address : No 2 Jalan Peguam Satu U1/25a Hicom-glenmarie Industrial Park 40150 Shah Alam, Selangor. Tel : 03-5569 2807
10. Philip Morris (Malaysia) Sdn. Bhd Address : Lot 3967/3968 Oakland Industrial Park, 70200 Seremban. Tel : 03 2080 5600
11. British American Tobacco Malaysia Address : Virginia Park, Jalan Universiti, 46200 Petaling Jaya, Selangor Darul Ehsan Tel : 03-7956 6899
12. The New Straits Times Press (M) Berhad Address Tel E-mail : : : Balai Berita, 31 Jalan Riong, 59100 Kuala Lumpur 1300-22-6787 general@nstp.com.my
13. BluInc Media Sdn Bhd Address Tel E-mail : : : Lot 7, Jalan Bersatu 13/4, section 13 46200 Petaling Jaya, Selangor 03 7952 7000 enquiries@bluinc.com.my
14. ART SQUARE CREATION SDN BHD Address : 17, Jalan 8/146, Bandar Tasik Selatan, 57000 Kuala Lumpur Tel : 03 - 9056 1637
Select Products
Buy Products
Closed Sales
AIMS is an automated retailed store that focus on the easy and convenience service provided to the customers. When customers walk through our store, they can quickly gain what they want due to the easy view of products. Moreover all the transaction is fast as it done automatically through vending machines. Meanwhile, customers are exposed to the detailed information of the particular product pasted on the vending machines. The information includes the product features, price, materials or ingredients used country of origin and the benefits of the products. As so, it helps to promote the products while increasing the products reliability. Besides that, we will always keep our customers up to date. For example, this week special offer products, upcoming products and date of sales. Through this, customers will become more alert about the ongoing of the store while increasing the loyalty of customers.
The chart above shows the transaction flow of vending machine in AIMS. Basically customers will choose the product they need from our vending machine. Next they will insert coin to make order. Once the machine received customers coin, the transaction will be proceeding and customers have to choose the product they prefer. Meanwhile, if customers want to cancel the order, coin will be refunded. In the end, after customers gained their product, they can either choose to end the transaction or proceeding to another products they looking for.
Expenses
General Expenses
Item Shop Rental (2 shop lot) Shop Deposit (2 month) Water Electricity Telephone Unifi Petrol Company insurance (annually) Van Insurance (annually) Van Road tax (annually) Price per unit (RM) 3000.00 Calculation (3000 x 2) x 12 Total (RM) 72000
3000.00
(3000 x 2) x 12
72000
800
800
300
Administrative Expenses
Item Business License Registration fees Trademark Legal and Audit Fees Processing fees Website (server and rental) Unit 1 1 1 1 1 1 Price per unit 100.00 60.00 2150.00 1200.00 350.00 500.00 Total (RM) 100.00 60.00 2150.00 1200.00 350.00 500.00 Total : RM4360
Item Desktop Computer (ASUS) 4 Computer software - MS office Software - MS windows OS Printer - Hp officejet 6000 - Hp officejet 6500 (All in one) Air Condition (Panasonic 1.5 H.P- envio) CCTV Stationery - Calculator - Ball pen per box - A4 paper per pack - File 4 1 2 10
Unit
Price/unit 1500.00
1 1
700.00 350.00
1 700.00 350.00
700
700
1 1
150.00 280.00
150.00 280.00
1000
1000.00
1600
1600.00
45 20 25 20
4 180 1 20 2 50 10 200
45 20 25 20
45 20 25 2
Total : RM10530
Units
Price/Unit 10000.00
Items Office Chairs Office Tables Sofa set Front Desk Building Renovation
Unit 10 6 1 1 1 80
Price/Unit
Unit 20 1 5 -
Price/Unit
500.00
Advertising and Promotion Expenses Items Banner Flyers (every 3 month) Unit 10 5000 30 0.01 Price/unit Total (RM) 300.00 150.00 Total : RM450
Descriptions
Initial Stock Purchase = First year sales forecast / 12 months
Total (RM)
50000.00 Total : RM50000
Certifications
MARKETING
Our Products
Competitive Analysis
AIMS High
7 Eleven Moderate
KK Supermart Moderate
Product Innovation
Moderate
Moderate
Moderate
Low
High
High
High
Moderate
Moderate
Moderate
Low
Low
Low
High
Moderate
Locations
Highly Strategic
Moderately Strategic
Moderately Strategic
Classification of Product
Pricing
Target Market
Our target markets are students, tourist and passengers that surrounded in Kuala Lumpur and Selangor area. As the former capital of Malaysia, Kuala Lumpur had a lot of commercial centres, shop lots and schools. Besides that, the traffic system is also comprehensive which includes LRT and Taxi services. As a result, the population of Kuala Lumpur is high density than other areas in Malaysia. The residents and tourist in Kuala Lumpur are facing dilemma such as traffic jam and also time consuming for waiting public transport. Most of them are familiar with vending machine as it provides conveniences and simplicity for purchasing. The selection of products offering by vending machines may limit by the number of machines that being installed in the area and also the variety of the product itself. Therefore, it is applicable to offer customers more variety of products by just on one spot. Besides that, customers can enjoy the flexibility in terms of time. The vending machines will be operated day and night to serve the customers. People surrounding the area can come through our vending machines any time as long as they feel free. Without any monitoring from staff personnel, the customers can choose their preferable products freely. People that surrounded in Kuala Lumpur streets are crowded no matter day and night. Hence, by offering variety choice of products via vending machine, they can purchase the goods through machine when the traditional convenience shops were closed.
Market Segments
Products Pricing
Our pricing strategy is developed based on 4'c, which are customer, competitor, cost and convenience. Firstly, we will consider about the perception of customers. Secondly, we will pay attention to the price of competitors. Thirdly, all of our fix and variable cost will be considered when formulate pricing strategy. Lastly, we will consider the convenience of customer and avoid odd pricing strategy. For an example, insert RM 2.00 will be more convenience than insert RM 1.90 for a transaction. These are the four main factors to consider when we determine the price of our product. After consider all the four factors, our company has chosen everyday low price strategy. Everyday low price strategy is a pricing strategy promising consumers a low price without the need to wait for promotion or comparison shop. Everyday low price strategy can help us to save the expenses and effort needed to mark down prices in the store during promotion. Everyday low price strategy is suitable due to our low operating cost. We transfer the value which we save from operating cost to our customers, and we still able to earn a same margin with other competitors. Everyday low price strategy helps our company to generate customer loyalty and promote the culture of vending machine (www.alsomia.com, 2008). Compare to Japan, the culture of using vending machine is still between the introduction stage and growth stage.
Pricing Tactics
Place
Location of Business
Distribution Strategies
Distribution Channels
In the whole distribution chain, AIMS act as a value-added intermediate between manufacture and end user. AIMS will use direct channel to distribute product to customers and also directly deal with suppliers. For the vending machine rental service, customer can reach us directly by telephone, e-mail or visit our official website (www.aims.com). AIMS purchase a variety of product directly from difference suppliers and place them in vending machine for customer to purchase. Direct distribute channel is a simple channel which easily to monitor and operate. It also help to eliminate a lot of cost since there are no intermediate involve. By replenish stock at the lowest cost, our everyday low pricing strategy able to implement. We decide to use direct channel through vending machine after consider the characteristic of our products and target customers. These two element play an important role in the selection of distribute channel. First, the characteristic of our product is considered as general and daily consume product. So the availability of our product is important. Customers will have the need of this general merchandise most the time in many places. Besides that, the transaction between customers and us can do without provide any additional information, such as usage and function. Second, our customers are target as those who pass by the location. So the transaction must be as simple as possible and let customers able to get the merchandise on the spot. Our direct channel through vending machine is suitable for our business due to it can match with the characteristic as we mention before.
Promotion
Advertising Strategies
I. Banners
We will have attractive weather resistant banners around our location to catch people attention, especially the residential and commercial areas which nearby our location. It helps to create awareness of our product, services and location. Our banner will consists of company logo, product categories, contact and location map. Consistently display our banners in front of target customers can reinforce our brand name.
III. Flyers
We will also printed flyers and distributed to people within certain location, such as housing areas and LRT station that nearby our shop. By doing so, we are able to create awareness of V world services and products to people. Five thousand pieces of flyers will be printed and distributed each three months. The flyers will contain product categories and also companys location map in order to reach our target market effectively.
Promotion Tools
Promotion Budget
REFERENCES
(REFERENCES)
APPENDICES
(APPENDICES)