THE MISSION STATEMENT

We share the vision and belief that by improving our performance through innovative spirit and dedication, we shall serve our customer and stakeholders satisfactorily. We shall the trendsetters in fashion and offer a fair deal to all our customers. The company shall strive to be the Indian Retailing conglomerate, an efficient and low cost operator, with a commitment to quality. Our positive attitude from our devotion, sincerity and united determination shall be the driving force to make us globally competitive.

We are in the process of constant evolution and firmly believe in creating the present, with the future in mind. We have only one vision-to capture the highest share of the consumers wallet. This is what has led us to believe that apart from our core strengths in fashion, food and general merchandise, we will operate through various formats in other lines of businesses; complete home solutions, leisure & entertainment, wellness, communications and financial products

We share the vision and belief that our customers and stakeholders shall bes e rve d o nl y b y c re at i n g a nd e x e c u ti ng f ut ure s c e na ri o s i n t he c o ns um p ti o n space leading to economic development. We will be the trendsetters in evolving delivery formats, creating retail realty,making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful. Future Group believes in developing strong insights on Indian consumersand building businesses based on Indian ideas, as espoused in the groupscore value of Indianness . The groups corporate credo is, Rewrite rules,Retain values.

Future the word which signifies optimism, growth, achievement, strength,beauty, rewards and perfection.We, in Future Group, will not wait for the Future to unfold itself but createfuture scenari o s in the c o nsu m er s p ace and facilitate consumptionbecause consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders,associates and partners. O ur customers will not just get what they need , but also get them where,h

o w and when they need.We will not just post satisfactory results, we will write success st o ries .We will not just operate efficiently in the Indian economy, we will ev o lve it.We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow. Rewrite Rules. Retain Values.

Group VisionFuture Group shall deliver E verything, E verywhere, E very time for E veryIndian C onsumer in the most profitable manner.Group MissionWe share the vision and belief that our customers and stakeholders shall beserved only by creating and executing future scenarios in the consumptionspace leading to economic development.We will be the trendsetters in evolving delivery formats, creating retail realty,making consumption affordable for all customer segments for classes andfor masses.We shall infuse Indian brands with confidence and renewed ambition.We shall be efficient, cost- conscious and committed to quality in whatever we do.We shall ensure that our positive attitude, sincerity, humility and uniteddetermination shall be the driving force to make us successful.

That in our business, customer decides your fate. To observe them shop and evolve excites me. I firmly believe that consumption= development and retail will play a role in accelerating Indias economic growth, and that I want to play a role here. Besides, providing employment opportunities to hundreds also gives me satisfaction.

All our lines of business are consumer centric and I believe that if we are to be in the larger consumer space, we would need to keep changing, evolving and accordingly be flexible in our business plans. Consumers are the same everywhere; we are only bound by our social systems. Their desires, greeds and needs are similar. The value for money proposition is so ingrained in the Indian consumers mind that he needs to be shown true value all the time. Therefore, all our current and future businesses would necessarily have the common denominator as the consumer. All our alliances and relationships with many companys have been built, keeping the synergies of business and consumer offerings in mind