Openness to Experience Curiosity: Steve embraced the impossible; in fact he thrived on it.

i One would have thought that a PC without a fan would be rather absurd not Steve Jobs. He recruited Rod Holt to build the Apple 2 using switching power supply, which was much more complex but lighter, cooler and smaller. ii (evidence 1) [1] Jobs was amazed at the fact that Michael Eisner, CEO of Disney, was never curious about Pixars formula for success.iii Jobs himself had been innately curious. He dropped by Sonys sales office when Apple had shared its building premises to check out their brochures, particularly fascinated with their signature style and unique product designs.(evidence 2) When deriving the concept for the Apple stores, Jobs remained curious, considering the options as they evolved. He often wandered in Apple store prototype, brainstorming on potential improvements he could make. iv . (evidence 3) Seeking after new experiences: Steve constantly sought after new experiences. In his venture to India, Steve adapted quickly into his environment, dressing in a lunghi and walking barefooted. At the Himalayans, he chanced upon a holy man at a religious festival, who took him hiking to the top of mountain trail, dunked his head in water and shaved Steves head.v (evidence 1) In another incident, he and Dan Kottke tried out skinny-dipping (evidence 2) in a reservoir at the mountains and back roads behind Stanford. vi Pam Kerwin also recalls a time at Pixar that Steve decided to embark on a Jurassic Park ride at the Universal Studios after a meeting and arrived with his staff soaking wet at the airport. vii (evidence 3) viii Creativity and Broadmindedness: Dubbed the creative genius behind Apple, Steve Jobs drove the revival of Apple through the introduction of the iMac G3; its Internet capabilities, floppy drive-less and toaster concept from the original Mac was Jobs idea of simplicity of user experience when using Apple products. His genius was in blending design and experience, tuning in to our complex lives and helping us orchestrate them [3]. (Evidence 1) What Steve learnt in his calligraphy seminar at Reed College [1] was featured in the The iMac, which contained a variety of typefaces and proportionately spaced fonts, a hallmark of the Apple brand. (Evidence 2) When Jobs returned to Apple in 1997, his creative slogans: Heres to the Crazy Ones and Think Different built Apple as a distinctive brand, targeted at potential customers and Apples own employees. ix(evidence 3) Imagination: Steves exceptional power of imagination propelled him into becoming a superstar. When others produced boxy computers with error messages prompting C:\>, Jobs imagined a market for an interface such as the Macintosh. x(Evidence 1) Steve pondered the possibility of simulating experiments on the NeXT computer after exploring biochemistry and recombinant DNA research, increasing efficiency and possibly entering the education sector. xi (Evidence 2) Jobs imaginative leaps were instinctive, unexpected, and at times magical. Steve Jobs had imagined a device that could be a personal assistant (now known as Siri), feature face to face calling, and a touch screen interface as early as 1987.xii (Evidence 3) Steve Jobs imagined the future and then designed it to perfection. Broad Interests: Jobs had a wide array of interests. He was into Shakespeare, & Dylan Thomas. He read Moby Dick and went back as a junior at high school to take creative writing classes. [1] In fact, most of Steves classmates at that time called him a wire-head. (evidence 1) Steve was inspired by Picasso and Bob Dylan as artists and memorised the lyrics to all of Dylans songs. He related to the artists risk of failure by nurturing their identity. Jobs tried his best at whatever he did, and didnt mind failing. [2].(evidence 2) The Mach approach would institute the software element crucial to the computer operating system for the NeXT computer. For someone who had little knowledge of software, Steve was excited at the prospect of the arcane mass of programming code the Mach. xiii (evidence 3)

[1] Pg 194 [2] Elkind, Peter (March 5, 2008). "Steve Jobs (pg 2)". CNN. pp. 2. http://money.cnn.com/2008/03/02/news/companies/elkind_jobs.fortune/index2.htm [1] Pg 236 i Pg 79 ii Pg 38 iii PG 302 Steve Jobs iv Pg 338 Steve Jobs v Pg 25 vi Pg 56 vii Pg 185 viii Pg 195 ix Pg 301 Steve Jobs x http://www.nytimes.com/2011/10/30/opinion/sunday/steve-jobssgenius.html?_r=1&pagewanted=all xi Pg 121 xii http://www.youtube.com/watch?feature=player_embedded&v=SSr-yCRkiCk xii Pg 179 Potential evidence for Creativity: When hiring for Macintosh, Steve asked a candidate whether he was a virgin and the number of times he had taken LSD. No book teaches you to be prepared for that kind of question; Steve wanted to attract a creative, ingenious individual to join his team.

(Evidence 3): Jobs had a creative solution for preventing the iPhone from accidentally making a call or playing music a Swipe to Open, on-screen slider which activated the device when it had gone dormant.