EMBA () 99 3

: 3

: 3

: EMBA

E-mail:jyeh@mail.ncyu.edu.tw
: Tuesday, 13:20-15:10

: D01-802

and Thursday, 13:20-15:10

(SPSS)

( 1~5 )

1
2
3
4
5
6

6/18
6/18
6/25
6/25
7/2
7/2

SPSS

7
8
9
10
11
12
13
14

7/16
7/16
7/30
7/30
8/13
8/13
8/27
8/27

14 213
15 214
15 214

15
16
17
18

9/3
9/3
9/17
9/17

110
111
112

11 22
26
12 24 25

13 212

16 217
17 215.3
18 215 216
19


50%
25%
25%

1. : SPSS
2010
2. 2011

 EMBA

: 2011.6.18~2011.10.19

08:00~13:00

EMBA
( 403)

2011/6/18
()( ch1.ch2)
6/18
() (ch1)
6/18
()(ch2)
6/25
()(ch5)
6/25

() (ch7)
7/2
() --(ch8)
7/2

() (ch10)
7/16
() (ch11)
7/16
() (ch12.ch13) 7/30
()
7/30

()(ch14)
8/13

()(ch12.ch13) 8/13
() (Usry24)
8/13

()( ch4)
8/14
()(ch19)
()( ch2.ch3.ch4.ch5)
()(Horngren)
8/27
()(10)( ch11.) 8/27
() ( ch6)
9/3
() ( ch1)
9/3
() ( ch12.13)
9/17
@() -------------------------- 9/17

Required
1. Ronald W. Hilton, Managerial Accounting 7,th Edition
(2010), MC Graw Hill (, 2010)
2. (2009), Smart

Optional
1.Horngren (2008)
2.Usry() (2008)
3.,(2009),
4.2010)
5.2006,

1. ...........30%
2. .............20%
3. ...........10%
4. ...........30%

 EMBA /

/
+ 90 60 3-5

60% 40%
ManMachineaterial MethodMoney

6/18
/

6/25
/

7/2

7/16
JIT

7/30

C
8/13

8/14
()

8/27
(I)

9/3
(II)
9/17

()

()
99

14:0019:00

1. 1.40%
()
2.40%
2. 3.20%

3.

4.

1.
3.
5.
7.
9.
11.
13.
15.
17.

2.
4.
6.
8.
10.
12.
14.
16.


: EMBA
:
: ( )
:
: 08:00~13:00
: D01-333
(Objectives of the Course)

:( ) ( )
:
( )

( )
( )

(Teaching Materials)

1.
2. (2008).
3.

1. Cooper & Emory, Business Research Methods, tenth edition,(2008).

2. Veal,A.J.,(1997),Research Methods for Leisure and Tourism -A
Practical Guide,2 n d Ed.(TEL:2722-7543)
3. Paul Brunt(1997),Market Research in Travel and Tourism.
4.
5.
6.

-1 -


SYLLABUS
Date

Topics

06/18(1)
What is research?

Preparations

06/25(2)

(The Research Process)

07/02(3)

07/16(4)

(Chap1)

(Chap23)

Homework1A/
Homework1B
(Chap4)
Homework1 Discussion

Homework2A(Key word) &

()
Homework2B(Key word
)
(Chap5)
Homework2 Discussion

Homework3A

Homework3B

(Chap101112)
Homework3 Discussion

Homework4A
Homework4B
(Chap13)
Homework4 Discussion

Homework5A
Homework5B
(Chap 876)
Homework5 Discussion

Homework6A
Homework6B
Homework6 Discussion

(B )

09/03(9)

09/17(10) Report presentation

(A )

07/30(5)

08/13(6)

08/14(7)

08/27(8) proposal

1.

2.

3.

& & (50%) (50%)

-2 -

 50%

1.
2.
3.

paper paper
( )
1. paper

2.

3.
4.

1. Powerpoint 30
2. ,

3.
(1)
(2)
(3)

(4)

1.
2.
3.

4.

Dawson, M., Abbo, J. and S. Shoemaker (2011), The Hospitality Culture Scale: A
measure organizational culture and personal attributes International Journal of
Hospitality Management,Vol.30, pp.290300

-3 -

05-2732896 05-2732848
E-mailhsdoong@mail.ncyu.edu.tw moonshih@mail.ncyu.edu.tw

25%25%30%20%

Introduction to Electronic Commerce and Internet

Marketing
Business Model

Consumer Behavior Online

Data Mining Technique

Online Segmentation and Targeting Strategies

1 06 18

2 06 25
3 07 02

4 07 16

Differentiation and Position Strategies

5 07 30

Pricing Strategy

6 08 13

E-Commerce Strategy and Global E-Commerce

The Web 2.0 Environment and Social Networks

7 08 14

Business to Business E-Commerce

E-supply Chains, Collaborative Commerce
Case Demo

8 08 27

Database Marketing Online

Basket Analysis + Examples

9 09 03

Segmentation Methods + Examples

WebMining Techniques + Examples

10 09 17

-1-

E-Marketing 5th EditionJydy Strauss and Raymond Frost Pearson Educationn

International
EMBA 2 4

-2-

/
E-MAILtchuan@mail.ncyu.edu.tw/ yddai@mail.ncyu.edu.tw
(05)27170002928
0958608672
800~1200
3
08:00-13:00 & 14:00-17:00
5F 507
E-mailwatch200283@gmail.com

1.

PPT 2
2.
PPT
30
5.

WORD (15-20 ..) PPT

50

1. 40
2. 30
5. 30

1.

100/06/18
07/02 ch3 & ch4
--

07/16 ch5 & ch6

--

07/30 ch7 & ch8

--

08/13 (1) ch9 & ch10

--

(2)

(0936743857weiyenshun@gmail.com)
Office Hours e-mail

innovation

Thinking
Change
Entrepreneurship

()

()
1. powerpoint
()
1.1234(5)
2.
3.12
4.

1.
2.
3.
4.
1

25%
25%
30%
20%


1.(1992)
2.(2005)
3.(2008)
4.(2009)
5.(2004)
6.(2008)
7.(2006)
8.1997
9.(1995)()
10.1993
11.1988
12. 2001
13.2002
13.20082008
14.(2004):
15.(2004):
16.(2002)

17.(2006) 3
18.(2006)2006
19.(2005)
20.(1992)
21.(1994)
22.(1995)
23.(1998)
24.(1995)
25.(1996)
26.(2002)
27.(2006)
28.(2008)Mark A. Runco
29.Amabile(1996). Creativity in the context. NY: Springer-Verlag.
30.Derrida, J. (1978). Writing and difference. (A. Bass trans.) Chicago, ILUniversity
of Chicago Press.
31.Derrida, J. (1989). Of grammatology. (J. P. Leavey, JR trans.) LondonUniversity of
Nebraska Press.
32.Gardner1997()
2


1.
2.
3.
4.

01

06/18
()

1.EMBAEMFA
2.

02

06/25
()

1.EMBAEMFA
2.
3.

03

07/02
()
*
(
)

1.
2.
3.

4.

04

07/16
()

05

07/30
()

06

08/1314

1.

07

()

08

08/27
()

1.(
)

09

09/03
()

1.

10

09/17
()

1.