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performance, however, indicates that consumer demand is gradually getting impacted after robust sales in the last two years because of inflation and a slowing economy. Analysts, too, are concerned by the slowdown in volumes the actual number of products that customers were putting in their shopping baskets in key segments such as soaps and detergents. We believe weakening consumer sentiment following high inflation and employment challenges is putting pressure on consumers wallets. Discretionary categories are now facing stress and the lack of inclusive growth in the economy will continue to hurt low-ticket spending, Nitin Mathur, consumer research analyst at Esprito Santo Securities, said. HUL, also Indias largest advertiser, increased its advertising and promotion spends by 100% to . 822 crore, or 12.4% of its sales, in the third quarter. The sales of its largest segment soaps and detergents rose 20% in the quarter, mainly due to price hikes and new launches in brands like Lifebuoy. New launches in Dove and Fair & Lovely drove up sales of personal care products by 13%.