SURYADATTA INSTITUTE OF MANAGEMENT AND MASS COMMUNICATION, PUNE.

UVR Pvt. Ltd

BE PURE DRINK PURE

GUIDED BY SIMMC PUNE

SUBMITTED BY PGDM 2010-12 MKT + IB

CHAPTERS

PAGE NO.

 Acknowledgment Objective of the Study Methodology of the study CEO Message Company History Company Vision Company Mission Company Philosophy Objective of the Company Plant Location & Branches Type of Company Board of Directors Products of the Company Operations Research & Development Quality Control Financial Data Learning Experience CONCLUSION

ACKNOWLEDGEMENT
The successful completion of my Company profile project was possible only because of the people who guided me and encouraged me whom I would like to acknowledge. I take this opportunity to express my deep sense of gratitude to all those who have contributed significantly by sharing their knowledge and experience in the establishment of company. My first word of gratitude is due to teachers, mentor I thank to all the persons who co-operated with me answering the questions during the survey and for their participation in the establishment of the company. This company will also help me in the future as it has taught me the factors that have to be kept in mind while opening a company n making my self as entrepreneur Finally I express my gratitude to each and everyone involved in making the company successful. I thank to Founder President & Chairman Of our college Dr. Sanjay B. Chordiya for providing all facilities to complete my project successfully. I express my sincere gratitude and thanks to our beloved Director General Prof. Ashok Benegal for his encouragement and moral support. I would like to thank all the Staff-members also for providing and arranging facilities for the completion of the project. I express my sincere thanks to all the Non-teaching staff and all my friends for their kind cooperation.

OBJECTIVE OF THE STUDY

As a part of curriculum at Suryadatta Institute of Management and Mass Communication (SIMMC)-Pune, the Company Profile Project aims at overall development of the students by providing them an opportunity to gain knowledge about the Various Companies, Products, History, Vision, Mission and space to apply their knowledge in practice in a mutually beneficial manner. This project comes out to be a great source of learning and experience for me. Because I want to entrepreneur in my future so it was like a dream completion . To knowa about how to start a company ,what is the key functional area of a company n how all the different part of a company work together achieve a comman goal

METHODOLOGY OF THE STUDY

Collected parimary data through personal interview and questionnaires. Collected secondary data through google n scribd mns

Data use

www.googlr.com www.scribd.com www.kent.co.in www.compairindia.in www.pureitwater.com www.eurekafobes.com www.linkedin.com www.ultraviolet.com

Introduction of company
UVR.was stabilized in Jaipur Rajasthan on 26of March 2010. It has set a new horizon in water purifier the 6 month of its compellation . water purifiers is our sole focus and we are leading in water purifiers for all class. We provide a wide verity of water purifiers according to need n budget of our customer. We are also are also known as a reputed brand in industrial water treatment product with brand name CLEAR We at Water Technologies offer excellent quality swimming pool water chemicals product with brand name SWIMMER.

CONTACT US : Uvr.pvt.ltd providing liquid Phno:-01412520886 Faxno:-1416790881 Website:-www.uvr.com Address:- 4sector 708 malviya nager industrial aria ,jaipur rajasthan

technology. manner so required and give a true and fair view, in conformity with the

CEO MESSAGE
It gives me immense pleasure to introduce you to my company. The customer is the sole focus of our business. We constantly direct all our efforts to towards achieving maximum customer satisfaction by delivering products and services to the best value and quality. It has been our content endeavor to bring sharp focus to the requirement of our customer and we strive to leverage new technology. We strive to honor our commitments, implied or expressed to both our internal and external customers. Our products are is for every class of society. We stress on integrity, transparency and consistency in all our dealings. We always strive to have trusting, mutually beneficial and long-lasting relationship with our business associates. We seek to maintain a warm, positive and friendly work environment where everyone shares a mutual feeling of respect for each other. We encourage teamwork, motivate and train our people to perfect their skills for the benefit of the individual and the organization. We set, communicate and pursue clear operational guidelines and business strategies. We empower people at appropriate levels to achieve their goals. We recognize and reward merit and performance. We strive to make the organization a responsible corporate citizen. We believe in one foot today and one foot tomorrow. We believe in team work with passion. Thank you TEJ SINGH RATHORE CEO of UVR.. Pvt..LTD

COMPANY VISION
Diversity is a integral to UVR vision, strategy and business success. We recognize that leadership in todays global marketplace requires that we create a corporate culture and an inclusive business environment where the best and brightest diverse minds employees with varied perspectives, skills, and experiences--work together to meet global consumer demands. We want to be among top-3 company in water purifier by year 2012 . We give max wealth to our share holders n employee and society .

COMPANY MISSION
The customer is the sole focus of our business. We constantly direct all our efforts to towards archiving the customer satis faction n retention n r new customer. We care for each customer n each customer is having a equal value in our company .we are always looking for best technology at the cheapest prize . Our employee also have great value n all will put there max potentional for the satisfaction of customer Every shareholder must be satisfied by his wealth.

COMPANY PHILOSOPHY
WORK CULTURE:- company believe in WE we treat our employ e as a asset our company .our each in every employee is precious for us .company believe in group work n we believe us n we are confident what so ever target we sets we believe in delivery before time n we also believe under promise our delivery we welcome each n every suggestion of our company n we believe in group harmony must be good . we appreciate error n treat it as a lesion for next time Great just isnt good enough. We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we cant reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways.

CUTOMER SATISFACTION:- we are customer oriented .feedback We always givers preference to our customer n try to satisfied them 100% with t believe in product n services We believe in change n our major focus is to provide latest technology product to our customer Customers feedbacks is one of the tool to get the best know age a bout the market requirement. We pay lot of attention to our customer We believe in long term relation with each n every customer

COMPANYS OBJECTIVES
1. To provide top quality healthcare products which come true to customers expectations. 2. To conduct our business according to the highest level of ethics. 3. To ensure that our customers get the best value, quality and satisfaction from products. using our

4. To maintain a management culture that is action oriented, always flexible and never bureaucratic. 5. To expect from the product we render, satisfaction and unbiased truthful information. 6. To continue to train ourselves and improve our products.

Location of the company

Location of a company is very important because it location must be nearer to ur supplier.uvr pvt.ltd was stabilized in Jaipur Head office address Uvr.pvt.ltd providing liquid Phone:-01412520886 Fax no:-1416790881 Website:-www.uvr.com

Address:- 4sector 708 malviya Nager industrial aria ,Jaipur Rajasthan Braches of company Pune ,Mumbai,kolcutta,west bengol,Chennai,Udaipur,jodhpur,hydrabad ,Kanpur lkhanue,Bhopal.bihar

Type of company
UVR.pvt.ltd is pvtlic limited company

Board of Directors

Chairmen:- Tej Singh Rathore CEO:Inder Singh Rathore

Vp of marketing:- Ms. Yesha Ameta

Vp of HR :- Ms.Sonam Ojha Vp of operation :- Mr. Saurabh Mishra Vp of finance :- Ms. Priyanka Gangwar Vp of R & D:- Mr. Anuj Gupta

CHAIRMAN

HHHHM.VG
CEO

VPMARKETING

VP FINANCE

GGGG
MANAGER

VP HUMAN RESOURCE DEPARTMENT

VP OPERATIONS DEPARTMENT HOD-

SEC ACCOUNTANT

TRAINER

PRODUCTION MANAGER OPERATION MANAGER

Ast. MANAGER (2)

RECRUITERS

ENGENEER

DGDG

SALES

AUDIT

SUPERVISER

QA & QC MEDIA BRANCH ACCOUNTANT MANUFACTURING UNIT

B.SALES TEAM

WORKERS

PRODUCT OF COMPANY
WATER PURIFIER INDUSTRIAL WATER TREATMENT SWIMMING POOL WATER TREATMENT

PRODUCT DETAILS
Description faucet attachment type home use water purifier Material sediment filter, granular activated carbon filter, kidney filter Purifying capacity 2,400 liter (10 liter per day) Filter replace period 7~8 months Dimension [mm] 125(W)x145(D)x66(H) Classification HIFIL Permeability 7,5~ 8,5 Rejection [%] 80 ~ 93 Water pressure Resistance 0,29 Remark dry membrane

BRAND
Water purifieIndustrial water treatmentSwimming pool water treatmentswifter cleaner swimer

MAJOR SUPPLIER
1. Ajnata .pvt. Limited. 2. Smite . Pvt. Limited. 3. Ebsco .pvt limited. 4. Cysce pvt limited.

PROCESSES

First stage, water flows through a 20" sediment filter cartridge that removes sediment, silt, sand and dirt. Also extends the life of the water filter and prevents damage. In stages 2 and 4, water flows through 2 beds of Redox (Oxidation/reduction process) media made of a special high-purity alloy blend of two dissimilar metals - copper and zinc. Representing a new and unique way of water processing medium which by its natural process of electrochemical oxidation/reduction and adsorption action reduces and/or remove many unwanted contaminants from water. It is a major advancement in Wholehouse Water Purifier technology that works on electrochemical and spontaneous-oxidation-reduction (REDOX) principles. Chlorine is instantaneously and almost inexhaustibly oxidized. Iron and hydrogen sulfide are oxidized into insoluble matter and attaches to the surface of the media. Heavy metals such as lead, mercury, copper, nickel, chromium, cadmium, aluminum, and other dissolved metals are also removed from the water by this natural process of electrochemical process. They are attracted to the surface of the media, much like a magnet. The media inhibits bacterial growth throughout the entire whole house water purifier. In stage 3, Water flows through the ion exchange resin, reducing heavy metals such as lead, copper, aluminum, and water hardness. In stage 5, water passes through granulated activated carbon (GAC). GAC is universally recognized and widely used as an effective adsorbent for a wide variety of organic contaminants, such as chlorine (99.9%), chemicals linked to cancer (THM's, benzine), pesticides, herbicides, insecticides, volatile organic compounds (VOC's), PCB's, MTBE's and hundreds of other chemical contaminants that may be present in water, bad taste, and odors from your drinking water. In stage 6 and 7, Water travels through a special blend of natural Infra-Red and mineral balls. Infra-Red rays are the invisible portion of the sunlight spectrum that has been found to promote growth and health to living cells in plants, animals, and humans. By using a far infrared water filtration system, some have estimated an enrichment of treated water that somehow strengthens various organs within our bodies. In stage 8 and 9, water travels through special blend of natural calcium carbonate medias which will alkalize/ionize and rematerializes water and raise the pH level of your water. It

reduces acidity in the body and will produce natural calcium, magnesium, sodium and potassium ions that can be absorbed 100% in the human body. These Essential Minerals are vital to our organs. These are the symptoms when lacking essential minerals: Fatigue, Insomnia, Loss of Hair, Depression, Diabetes, High Blood Pressure, Asthma, Decayed Teeth, PMS. Migraines, Heart Disease. BENEFITS Produces large quantities of hydrogen and oxygen Produces Alkali Calcium Ionized Water Provides more energy and increases the metabolic process. Prevents Reproduction of Germs and Virus Reverses aging, due to reduction of acid wastes Activates water molecules in our body Helps the body dissolve wastes and makes it easier to dispose them safely In Stage 10, water travels through bed of gravel. It provides back-washing support & polishes off the water. In stage 11 and 12, water flows through two powerful magnets (greater than 12,000 gauss) create magnetic field in filter for magnetic resonance activation of the water. This process lowers surface tension, increases solubility and increases absorptivity. This process also alter the physical characteristics of water-borne minerals so they dont cling to pipes or equipment surfaces. It also controls lime/scale build-up plumbing corrosion protection.

In stage 13, water flows through a 20" solid carbon cartridge for removing volatile organic carbon compounds (VOC's, insecticides, pesticides and industrial solvents).* In stage 14, water passes through a .01 micron Ultra-filtration (UF) membrane. Ultra-filtration (UF) is an important purification technology used for the production of high-purity water. UF is effective for the removal of colloids, proteins, bacteria, viruses, parasites, protozoa and pyrogens (e.g., gram-negative bacterial endotoxins), other organic molecules larger than .01 micron, and most other water contaminants known today WORLD CASS RESEARCH DEVELPOMENT APS has In-House R&D, managed by highly motivated, professionally qualified and experienced world class team of professionals, headed by IITians, and is strongly dedicated to provide technologically advanced and high quality products. UVR R&D is fully equipped with State-Of-The-Art World Class sophisticated testing equipments. The R&D is continuously working on products development as per changing products usage criteria and for users benefit by making the products more and more efficient. We are thinking for assembling the coffee machine with water purifier N our researcher n developer are working on that We always give consideration to our customer Our research n development team working on customize product mean according to customer we will develop the purifier

Quality control
We are very stick on our quality controller measure We have 12 machine for caking the quality of our last product We use our own method for quality checking At the time of final delivery we also check our product . We assure world best product through our world best engineering team

1. To offer the best quality products and services conforming to National & International Quality Standards at competitive prices as per the committed delivery schedule. 2. Total customer satisfaction by meeting the customer's needs and wherever possible, exceeding the customer's expectations, through continuous improvements in the products, services and systems. 3. Human Resources Development and growth through continuous motivation and training.

MARKETING DEPARMENT
Marketing is backbone of any business Our company believes in marketing with full satisfaction. Sales we have 140 sales people in different branch of India. We have 13 service center BRANDING N POSITIONING :- OUR brand ambassador is sachin tendulkar We use all media to make a brand image n positioning in our customer. Print media :- we give our add times of india,danik bhaskar n Rajasthan patrika ,economy times Electronic media:- we give our add sony ,ND TV ,zee Tv Chanel Digital media :- we are also having hording on railway stations of jaipur n Delhi n Bihar, FM RADIO:- radio most important part of our product promotion n our water purifier brand name is SWIFTER INTERNET:-is playing a vital role in marketing n branding of product We are also us using this media .we have our website in which customer can online purchases SWIFTER with debit card.

ROAD CAMPAIN: - We also arrange road cam pain show stalls outside the malls to make aware about our all product. We go in school, college, for demonstrating off our different product. WE also give purified water of 1plastic glass sample in different restaurant near to railway station in office so that after tasting the water customer can make a difference. We also distribute posters to marriage garden, exam center, gardens. We give 7 days trail to our customer n if he is not satisfied with product we give 100% money back. our expert technician go to house of customer for installation of swifter DISTRIBUTION :- in distribution we have 13 braches all over India n 1 main plant Each branch has got some limited stock n buffer stock n they inform to main office when they are in short age of stock For distribution we have 150 employee all over the country .they do door door marketing and they go almost 500 house every day.

CUSTOMERS
Our customer is every person of this world because every one need pure water Our potential customer will be 1. Families 2. Education institute 3. Colleges 4. Corporate office s 5. Restaurants 6. Hotel 7. Government offices 8. Bars 9. Canteens 10 schools

competitors

Eureka Forbes Philips Kent Usha Brita Jaipan Kenstar Maharaja Whiteline Orpat

CAPITAL
ASSETS AMOUNT IN LAKHS TANGIBLE ASSETS

FIXED ASSETS
HOLD LAND HOLD BUILDING PLANT & EQUIPMENT VEHICLES FURNITURE

OPENING AS ON 26.03.2010 40.00 40.00 70.00 20.00

CLOSING AS ON 31.09.2010 40.00 30.00 67.00 19.00

20.00 19.50 AMOUNT IN LAKHS

EXPENSES & LIABILITIES

MARKETING & ADVERTISEMENT COMPUTER SOFTWARE R&D CERDITORS BILLS PAYABLES LOANS SALARY

OPENING AS ON 26.03.2010 30.00 5.00 8.00 8.00 2.00 3.00 CR. 0

CLOSING AS ON 31.09.2010 9.00 5.00 5.00 6.00 50,000 Thousand 2.50 CR. 1 CR.

CURRENT ASSETS & INCOME

Debtors Stock: 1.Raw Material 2.Work in progress 3. SALES 4. INVESTMENT

OPENING AS ON 26.03.2010
50.00 LAK 0 0 0 0 0

CLOSING AS ON 31.09.2010
30.00 LAKHS 20.00 7.00 3.00 6 CR. 50 LAKHA

NET SALES APRIL MAY JUNE JULY AUGUST SEPTEMBER TOTAL

70 60 50 40 30 20 10 0 APRIL MAY

RUPESS IN LAKHA 10 30 37 50 55 60 2 cr

JUNE

JULY

AUGUST

SEPTEMBER

FUTURE PLAN
Our future plan are We are going to launch air purifier. We also coming with customized water purifier. We are also going to establish a new manufacturing plant at Delhi. We are also going to open new branches at biwad(raj),

WHAT DID I LEARN

While doing this project I learn so many think. Firstly u learn how the company work mean how each department is related to each other n how much importance each department is having What are the difficulty faced to become a entrepreneur.eg money proplem,staffing problem, marketing problem I learn how to do competitive analysis. How to market a new product, I learn about supply chain management Difficulty faces by top management. I learn how company makes is vision n mission objective, philosophy.

HOW IS IT RELEVANT TO MY APPROACH TO BECOME A MANAGER?

To become a manger one should have the basic know age about a company, What is the key department in a company? What is organization structure

How to manage finance for smooth operation in a company. This all think i came to know while doing this profile. Key aria of a company, department, branches, all think is cleared by this company profile. Manger should have a wide thinking.

HOW I PUT IT TO PRACTICE

project experience is a premises in our future .whatever I will learn in class I will relate with this project company profile and in future when I m going to become a manger that time all this experience I have carried I use best of it.
this

Now I will pay equal attention to every specialization because each is having its own value n importance in any organization.

CONCLUSION
Thanks to our Institute for making us go through such a wonderful experience of making a own company and being a part of the name associated with the biggies of Business world and making me learn a lot from it. The nooks and corners of a business were known to me to some extent because of this project. In future it would me in my mind and would hope to achieve as much as I can from this. Lastly I would like to thank Our Chairman Sir Mr S. B. Chordiya to guide us through this and giving us an opportunity faces such a real life situation. This experience will lifelong help us