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Ayurvedic
therapist
Hand and Nail Products
How to be an
The Bowen Technique
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Health & Wellbeing
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The party season is fast approaching and for many it is the busiest time of year. If you havent already this is the ideal time to add a pamper product to your services, that you can offer all year round. We have the perfect product that is unique and beautiful, which you can offer to your customers to purchase as gifts for birthdays, Valentines, anniversaries, Christmas or as something to treat themselves. We will be adding one new design each month. Having ruined so many beautiful shawls, blouses and scarves using pins that have left pinholes, snags and pulls, I decided to use a magnetic brooch as it was so versatile that l could wear literally anywhere and not damage my clothes. Magnetic brooches are a great way to dress up any outfit. Snap them onto a scarf, bag or belt for a fresh new look. They can also be used as decoration on gift wraps, table decor, curtains, lampshades and other household items. Visit www.magneticbrooches.com for more details. All our products come with a 60-day, money-back guarantee. Happy reading
Issue 19 Oct/Nov 2012
Contents 3
Aromatherapy
The lavenders and lavandines
Essential OilIndex
Clove bud oil
Business Support
The concept of training
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24 30 38 44 52 58 67
Complementary Therapies
Men are fromMars
Integrated Healthcare
Arthritis a mind-body understanding
Natural Beauty
Banish wrinkles, age spots and more
52
Personal Development
Power language
Diary Dates
38
Angela
Angela Mahandru Editor
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Choice - Health & Wellbeing is copyright to Success Publications Ltd 2012 No part of this publication may be reproduced or transmitted in any form or by any means electronically or mechanically, including photocopying without prior permission from the Publisher. The Publisher has taken all reasonable measures to ensure the accuracy of information contained within this journal.
Business Support 23
And theres no reason why you (as their trusted wellbeing adviser) could not be a part of that ongoing regime.
So, there you have it. The three essential services are
1. Therapy 2. Maintenance 3. Pamper And the way you offer these is always robust, ethical, unapologetic and with enthusiasm. Remember, people look to their therapist for advice so be prepared to give it. The many therapists who have adopted this approach throughout their marketing have always benefited from an uplift in business and, perhaps unsurprisingly, referrals. Referrals because the customers feel better looked after than ever and seem even more willing to pass their great experiences on.
The model is not so new. Think of your car! If anything goes wrong you go to get it fixed (Therapy). You regularly provide it with appropriate liquids, MOT and service (Maintenance). And, perhaps you are happy to buy an air freshener, personalised number plate, pair of furry dice or two-tone paint job (Pamper) simply because you WANT to? Remember the sceptical guy in the audience I spoke about earlier in this article? A couple of weeks after the event I received this email from him: Dear Andy. You have turned me into a believer. I truly hope that other therapists do what you suggest because I am and it really is working. Thank you again. Mr A Cambridgeshire CHW
Join The Club. Andy Edwards is cofounder of the Marketing Therapy Business Building Club the fastest-growing club of its type in the UK. Membership allows access to exclusive Marketing Therapy briefings, reports and even specially recorded video clips. You could qualify for FREE MEMBERSHIP. Learn more about the Marketing Therapy Business Building Club by visiting www.marketingtherapy.co.uk where you will also be able to download a free 20-page report, The Seven Marketing Mistakes Therapists Make.
How can we
become an effective learner?
We constantly strive to learn how to become organised because becoming more efficient saves us valuable time. We want to learn how to live healthier and fitter lives because it equates with vitality and energy.
e want to learn how to make more money because, even though it cant buy us happiness, it increases enjoyment of life, of business, virtually everything. So, how can we become an effective learner and learn these vital skills?
What is learning?
The dictionary defines learning as the act, process, or experience of gaining knowledge or skill. Studies reveal that from birth, up until we are about eighteen, we learn a tremendous amount very quickly about almost everything
ranging from language, culture, history, science, mathematics and so on. The great news is that, for some people, the accelerated learning process will continue. Sadly, for others, it levels off when they get their first job. Why? Many people have bad associations with school and leaning. Since schooling, its no longer compulsory to learn: there are no more exams to take, and there is no demand to learn new skills. So why bother to read more books, if they can simply learn through experience? This is all well and good, but what about if you just stop learning? In her book If Life Is a Game, These
Are the Rules, Cherie Carter Scott shares the following two fundamental rules of life: Life is a series of lessons. If you dont learn the first time, the lesson will be repeated until you do learn.
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Oct/Nov
24 Complementary Therapies
and often diminishes our confidence. Because this is such a prevalent phenomenon, many people have come to the conclusion that learning new skills is hard, stressful, and at worst, downright scary. They would rather give up in learning new skills and just hold onto what they are comfortable with, especially if there are more enjoyable ways to spend their time. Do those that struggle to learn have bad memory? The answer for this question is not at all. In his book One Minute Millionaire, Robert G Allen said: People dont have bad memories. They have preferred memories. They just have a bad system for accessing what is already there. The reality is that it takes effort to get out of your comfort zone, and most of the time, people prefer to be lazy and stay comfortable, rather than do the work it takes to meet their goals. Many studies shows that most of our frustration is the number one reason of most people stopping dreaming, or dont even think big anymore: because they dont believe that it can be possible. Therefore, it is important that you must learn to discipline your frustration. Many books in professional development stress that there are no shortcuts for the things we often want in life. The key to success is in learning a new skill, habit or knowledge. All successful people learn that success is buried on the other side of frustration. development, and psychotherapy shows that many people learn more effectively by using several senses. For instance, auditory learners find that they process information better if they hear it. Visual learners learn more from seeing information presented and tactile learners are more likely learn by touching and experimenting with an object than by hearing or reading about it. Let suppose that you are a primarily auditory learner, read over the tips for visual and tactile learners. You may find that you understand the concepts more clearly or are able to recall the information better. When you make a habit of learning new things this keeps you more interested, motivated and happy and that will inspire you to become an active learner! CHW Gervasio Da Gloria is the author of Discover the Secret: Making Money as a Fitness Professional. He has created successful software that enables fitness professionals to manage their business performance, time and money. For more information contact him at gervasio@justfit-training.co.uk or visit www.justfit-training.co.uk
Men account for 49% of the population yet most touch therapists will tell you males make up only a small percentage of their client base. Market research indicates there are increasing numbers of males challenging traditional stereotypes and embracing products and services once considered out of bounds.
Oct/Nov www.choicehealthmag.com