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UNIT TITLE BRIEF SUMMARY

International Retailing International retail markets, international retailers expansion strategies, concepts explaining international business expansion in general and that of international retailing in particular. 5H3060 Undergraduate Business Programmes Network Marketing and Retail Elke Pioch 20 200 CREDITS AT LEVEL: 6

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UNIT CODE NUMBER HOME PROGRAMME HOME DEPARTMENT SUBJECT AREA UNIT LEADER(S) CREDIT VALUE TOTAL AMOUNT OF STUDENT LEARNING (NOTIONAL HOURS OF LEARNING) UNIT STATUS PRE-REQUISITES CO-REQUISITES UNIT LEARNING OUTCOMES

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Core/Elective For non-retailing students, Principles of Marketing and specified additional preparatory reading (or equivalent) On successful completion of this unit students will be able to: 1. Understand, compare and analyse different retail markets in the main trading blocks and in developing markets. 2. Demonstrate a comprehensive understanding of a variety of international retailers and analyse their activities. 3. Evaluate different factors affecting retail internationalisation processes and operations. 4. Critically evaluate and apply general and retail specific international retail models. 5. Select and apply appropriate current technical language of international retailing and utilise established techniques of analysis and enquiry. 6. Manage individual and group work processes.

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CURRICULUM OUTLINE

Introduction and critical evaluation of various international retail markets (such as EU, CEE, NAFTA, Pacific Rim, developing markets) and international retail companies; Introduction, analysis and evaluation of general international business models and retail specific concepts; analysis of factors influencing pre- and post international retail expansion decisions and operations, e.g. motives, culture, HRM, entry strategies, sourcing, supply chain management, store

operations; analysis and evaluation of international learning, divestment and exit strategies as well as reasons for success and failure. Teaching of this unit may be delivered in blocks. Normally lectures, guest lectures and tutorials; dedicated library sessions to support enquiry techniques Summative 100% Course work In small groups (or equivalent): Tracking the development of international retailers throughout the duration of the teaching terms (or equivalent) and provide end of session company portfolio(s) (or equivalent) including an analysis and assessment of international activities. This will assess all unit learning outcomes. Formative Presentation (or equivalent) of work in progress to receive peer group and tutor feedback Refer to MMUBS Assessment Criteria

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LEARNING & TEACHING ACTIVITIES ASSESSMENT STRATEGIES

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ASSESSMENT CRITERIA FOR UNIT/ELEMENTS OF ASSESSMENT INDICATIVE STUDENT LEARNING RESOURCES

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Core Text There is no one suitable key text available; current journal articles and book chapters will be drawn on unless a suitable text book becomes available. For each week a key text will be suggested in the Unit Handbook e.g. Myers, H. and Alexander, N. (2007). The role of retail internationalisation in the establishment of a European retail structure. International Journal of Retail and Distribution Management, 35 (1), 6-19, or Moore, C. and Fernie, J. (2004). Retailing within an international context. In M. Bruce, C. Moore and G. Birtwistle (eds.) International Retail Marketing. A Case Study Approach. Elsevier/Butterworth-Heinemann: London, Chapter 1; or various chapters from Dawson, J. Larke R. and Mukoyama, M. (2006). Strategic Issues in International Retailing, Routledge: London). MyMMU WebCT vista unit resources Additional reading For topic the Unit Handbook identifies up-to-date reading; it is being up-dated on a yearly basis Journals European Journal of Marketing

International Journal of Retail and Distribution Management International Marketing Review International Review of Retail, Distribution and Consumer Research Journal of Retailing and Consumer Services Services Industry Journal Internet Sites www.europa.eu.int www.forbes.com www.igd.com www.cbbc.org www.retail-week.com www.smartbrief.com

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ANY ADDITIONAL NOTES AND COMMENTS DATE OF APPROVAL DATE OF MOST RECENT CONSIDERATION: April 2008

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