A Project Report on PORTFOLIO MANAGEMENT AT STEEL CITY SECURITIES LTD.

By ANDRA VANAJA 02008109

Project submitted in partial fulfillment for the award of the Degree of MASTER OF BUSINESS ADMINISTRATION

By

Osmania University, Hyderabad-500007

DECLARATION

hereby

declare

that

this

Project

Report

titled

PORTFOLIO

MANAGEMENT submitted by me to the department of Nava Bharathi College of P.G. Studies, Bolarum, Secundrabad, is a bonafide work undertaken by me

and it is not submitted to any other University or Institution for the award of any degree diploma/ certificate or published any time before.

ANDRA VANAJA Anakapalli Visakhapatnam Date:

Signature of the Student

Abstract:
As the business and industry expanded and economy became more complex in nature, a need for permanent finance arose. Entrepreneurs require money for long-term needs, were as investors demand liquidity the solution to this problem gave way for an origin of stock exchange, which is a ready market for investment and liquidity. As per the securities contract Act, 1956, Stock Exchange means any body of individuals whether incorporated or not, constituted for the purpose of regulating or controlling the business of buying, selling or dealing in securities.

Aim:
1 To evaluate the performance of 15 different companies Based on Risk, Rate of return and Coefficient of Correlation 2. To compare the returns of the company to that of NSE, Nifty. Conclusion: There is an extraordinary amount of ignorance and of prejudice born out of ignorance with regard to nature and function of stock exchange as economic development proceeds; the scope for acquisition and ownership of capital by private individuals also grows. Along with it, the opportunity for a stock exchange to render the service of stimulating private savings and challenging such savings into productive investment exists on a vastly great scale. These are services, which the stock exchange alone can render efficiently

ACKNOWLEDGEMENT
I extend my sincere gratitude to Dr. M. Ghosh, Director, and Nava Bharathi College of P.G. Studies and to Mr. MD. Naseeruddin Ahmed, Head of the department of management studies, for their kind support and guidance for making my project great success. I thank my internal faculty guide Ms. Mousumi Mahanty, able guide for the project, for the continuous support extended to me, without which the project would not have been efficiently completed. I render my whole hearted thanks to all the other respected faculties of the management department, librarian, for their assistance and co-operation given to me in regard to this work. I am extremely indebted to the management of Steel City Securities Ltd., Visakhapatnam and Mr. Satish Kumar Arya, Finance Department, who gave me the privilege to carry out my project in their distinguished institution.

Andra Vanaja

TABLE OF CONTENTS
SI:NO I II III CONTENTS List of Tables List of Charts List of Figures PG:NO i ii iii

1 2 3 4 5 6 7

INTRODUCTION INDUSTRY PROFILE COMPANY PROFILE THEORETICAL FRAME WORK DATA ANALYSIS & INTERPRETATION FINDINGS & SUGGESTIONS BIBLIOGRAPHY

1 7 24 48 75 92 95

List of Tables
S.No 2.1 2.2 2.3 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 Particulars Tables Showing the History of Indian Stock Market Table showing the Pre Independence Scenario Table showing the Table Pattern of the Indian Stock Market Table showing the Market Returns of NIFTY Table showing the Performance of MAHINDRA SATYAM LTD., Table showing the Performance of SBI Table showing the Performance of ANDHRA BANK Table showing the Performance of MAHINDRA & MAHINDRA Table showing the Performance of MARUTHI SUZUKI Table showing the Performance of HERO HONDA Table showing the Performance of DLF Table Showing the Performance of L&T Table showing the Performance of R POWER Table showing the Performance of TATA POWER Table showing the Estimations Of SECURITY RETURNS Table Showing the VARIANCE & COVARIANCE MATRIX Page No 9 10 12 76 77 78 79 80 81 82 83 84 85 86 89 90

List of Charts
S.No 5.1 5.2 5.3 5.4 5.5 5.6 5.7 5.8 5.9 5.10 5.11 5.12 5.13 Particulars Graph showing the Market Returns of NIFTY Graph showing the performance of Mahindra Satyam Ltd., Graph showing the performance of SBI Graph showing the performance of ANDHRA BANK Graph showing the performance of MAHINDRA & MAHINDRA Graph showing the performance of MARUTHI SUZUKI Graph showing the performance of HERO HONDA Graph showing the performance of DLF Graph showing the performance of L&T Graph showing the performance of R POWER Graph showing the performance of TATA POWER Graph showing the Estimation of SECURITY RETURNS Graph showing the VARIANCE & COVARIANCE MATRIX Page No 76 77 78 79 80 81 82 83 84 85 86 89 90

List of Figures
S.No Particulars Figure showing the Public Limited Companies Figure showing the types of Transactions Figure showing the Activities of Steel City Page No 13 13 27

2.1 2.2 3.1

CHAPTER 1 INTRODUCTION

1.1 INTRODUCTION

Indian financial market consists of money market and capital market. Money market is mainly for the short-term needs and capital market for long term needs.

CAPITAL MARKET AND ITS STRUCTURE

Capital market is a financial market, which provides and facilitates an orderly exchange of long term needs. The capital market in India is classified into

Primary market or new issuance market Secondary market

The primary market deals with new issue of long term securities. Whereas the secondary market deals with buying and selling of old, second hand, existing securities, which are already listed in official trading list of recognized stock exchange. Players of New Issue Market are many, among them the most important are: Merchant bankers Registrars Collecting and coordinating bankers Underwriters and brokers The players of secondary market are: Issuers of securities like companies

 Intermediaries like brokers, and sub-brokers etc.

NEED FOR THE STUDY

As the business and industry expanded and economy became more complex in nature, a need for permanent finance arose. Entrepreneurs require money for long-term needs, were as investors demand liquidity the solution to this problem gave way for an origin of stock exchange, which is a ready market for investment and liquidity. As per the securities contract Act, 1956, Stock Exchange means any body of individuals whether incorporated or not, constituted for the purpose of regulating or controlling the business of buying, selling or dealing in securities.

SECURITIES INCLUDE
1. Shares, scrip's, stocks, bonds, debentures and other marketable Securities. 2. Government securities 3. Rights or interests in securities.

NATURE AND FUNCTION OF STOCK EXCHANGE

There is an extraordinary amount of ignorance and of prejudice born out of ignorance with regard to nature and function of stock exchange as economic development proceeds; the scope for acquisition and ownership of capital by private individuals also grows. Along with it, the opportunity for a stock exchange to render the service of stimulating private savings and challenging such savings into productive investment exists on a vastly great scale. These are services, which the stock exchange alone can render efficiently.

The stock exchange in India has an important role to play in the building of a real shareholders democracy. To protect the interests of the investing public, the authorities of the stock exchange have been increasingly subjecting not only its members to high degree of discipline, but also those who use its facilities- joint stock companies and other bodies in whose stocks and shares it deals.

The activities of the stock exchange are governed by a recognized code of conduct apart from statutory regulations, investors both actual and potential are provided, through the daily stock exchange quotations The job of the stock exchange and its members is to satisfy the need of market for investments - to bring the buyers and sellers of investments together, and to make the exchange of stock between them as simple and fair a process as possible.

CHARACTERISTICS OF THE EXCHANGES IN INDIA

Traditionally, a stock exchange has been an association of individual members called brokers, formed for the express purpose of regulating and facilitating the buying and selling of securities by the public and institutions at large. A stock exchange in India operates with the recognition from the government under the securities and contracts (Regulation Act, 1956). The member brokers are essentially the middlemen, who transact in securities on behalf of the public for a communism or on their behalf. There are at present 26 stock exchanges in India. The largest among them is being the Bombay stock exchange (BSE), which alone accounts for over 80% of due total volume of transactions in shares in the country.

Securities and Exchanges Board of India (SEBI) has been setup in Bombay by the Government to oversee the orderly development of stock exchanges in the country. All companies wishing to raise capital from the public are required to list their securities on at least one stock exchange thus, all ordinary shares, preferences shares and debentures of publicity held companies are listed in one are more stock exchanges. Stock exchanges also facilitate trading in the securities of the public sector companies as well as government securities.

1.2 OBJECTIVES OF THE STUDY

1 To evaluate the performance of 15 different companies Based on Risk, Rate of return and Coefficient of Correlation 2. To compare the returns of the company to that of NSE, Nifty.

1.3 METHODOLOGY OF THE STUDY

The study is conducted to know the past performance of the selected companies and to construct the optimum portfolio based on RISK and RATE OF RETURNS of the companies

SOURCES OF THE DATA:

The source includes only the secondary data Secondary data is collected from the internet (www.nseindia.com)

1.4 LIMITATIONS OF THE STUDY:

1. The study is limited to only 15 companies. 2 Investors desired level of variance and desired expected return was not taken into consideration 3. There may be scope for committing statistical errors.

CHAPTER 2 INDUSTRY PROFILE

INDIAN EQUITY MARKET

2.1 Introduction

Stock markets refer to a market place where investors can buy and sell stocks. The price at which each buying and selling transaction takes is determined by the market forces (i.e. demand and supply for a particular stock).

Let us take an example for a better understanding of how market forces determine stock prices. ABC Co. Ltd. enjoys high investor confidence and there is an anticipation of an upward movement in its stock price. More and more people would want to buy this stock (i.e. high demand) and very few people will want to sell this stock at current market price (i.e. less supply). Therefore, buyers will have to bid a higher price for this stock to match the ask price from the seller which will increase the stock price of ABC Co. Ltd. On the contrary, if there are more sellers than buyers (i.e. high supply and low demand) for the stock of ABC Co. Ltd. in the market, its price will fall down.

In earlier times, buyers and sellers used to assemble at stock exchanges to make a transaction but now with the dawn of IT, most of the operations are done electronically and the stock markets have become almost paperless. Now investors dont have to gather at the Exchanges, and can trade freely from their home or office over the phone or through Internet.

2.2 History of the Indian Stock Market - The Origin One of the oldest stock markets in Asia, the Indian Stock Markets have a 200 years old history.

18th Century 1830's

East India Company was the dominant institution and by end of the century, business in its loan securities gained full momentum Business on corporate stocks and shares in Bank and Cotton presses started in Bombay. Trading list by the end of 1839 got broader Recognition from banks and merchants to about half a dozen brokers Rapid development of commercial enterprise saw brokerage business attracting more people into the business The number of brokers increased to 60 The American Civil War broke out which caused a stoppage of cotton supply from United States of America; marking the beginning of the "Share Mania" in India The number of brokers increased to about 200 to 250

1840's 1850's

1860's 1860-61

1862-63

1865

A disastrous slump began at the end of the American Civil War (as an example, Bank of Bombay Share which had touched Rs. 2850 could only be sold at Rs. 87) 2.1 Table showing the history of Indian stock market

] Pre-Independence Scenario - Establishment of Different Stock Exchanges 1874 1875 1880's 1894 1880- 90's 1908 1920 1923 1934 1936 1937 1940 1944 1947 With the rapidly developing share trading business, brokers used to gather at a street (now well known as "Dalal Street") for the purpose of transacting business. "The Native Share and Stock Brokers' Association" (also known as "The Bombay Stock Exchange") was established in Bombay Development of cotton mills industry and set up of many others Establishment of "The Ahmedabad Share and Stock Brokers' Association" Sharp increase in share prices of jute industries in 1870's was followed by a boom in tea stocks and coal "The Calcutta Stock Exchange Association" was formed Madras witnessed boom and business at "The Madras Stock Exchange" was transacted with 100 brokers. When recession followed, number of brokers came down to 3 and the Exchange was closed down Establishment of the Lahore Stock Exchange Merger of the Lahore Stock Exchange with the Punjab Stock Exchange Re-organization and set up of the Madras Stock Exchange Limited (Pvt.) Limited led by improvement in stock market activities in South India with establishment of new textile mills and plantation companies Uttar Pradesh Stock Exchange Limited and Nagpur Stock Exchange Limited was established Establishment of "The Hyderabad Stock Exchange Limited" "Delhi Stock and Share Brokers' Association Limited" and "The Delhi Stocks and Shares Exchange Limited" were established and later on merged into "The Delhi Stock Exchange Association Limited" 2.2 Table showing the pre Independence scenario

Post Independence Scenario

The depression witnessed after the Independence led to closure of a lot of exchanges in the country. Lahore Estock Exchange was closed down after the partition of India, and later on merged with the Delhi Stock Exchange. Bangalore Stock Exchange Limited was registered in 1957 and got recognition only by 1963. Most of the other Exchanges were in

a miserable state till 1957 when they applied for recognition under Securities Contracts (Regulations) Act, 1956. The Exchanges that were recognized under the Act were: 1. Bombay 2. Calcutta 3. Madras 4. Ahmedabad 5. Delhi 6. Hyderabad 7. Bangalore 8. Indore

Many more stock exchanges were established during 1980's, namely:

Cochin Stock Exchange (1980) Uttar Pradesh Stock Exchange Association Limited (at Kanpur, 1982) Pune Stock Exchange Limited (1982) Ludhiana Stock Exchange Association Limited (1983) Gauhati Stock Exchange Limited (1984) Kanara Stock Exchange Limited (at Mangalore, 1985) Magadh Stock Exchange Association (at Patna, 1986) Jaipur Stock Exchange Limited (1989) Bhubaneswar Stock Exchange Association Limited (1989) Saurashtra Kutch Stock Exchange Limited (at Rajkot, 1989) Vadodara Stock Exchange Limited (at Baroda, 1990) Coimbatore Stock Exchange

Meerut Stock Exchange At present, there are twenty one recognized stock exchanges in India which does not include the Over The Counter Exchange of India Limited (OTCEI) and the National Stock Exchange of India Limited (NSEIL).

Government policies during 1980's also played a vital role in the development of the Indian Stock Markets. There was a sharp increase in number of Exchanges, listed companies as well as their capital, which is visible 8 5 7 4 from 2 the following 7 6 table: Listed Cos. (Lak 4 8 0 8 6 0 0 Rs.) 3

2.3 Table showing the Trading Pattern of the Indian Stock Market Indian Stock Exchanges allows trading of securities of only those public limited companies that are listed on the Exchange(s). They are divided into two categories:

2.1 Figure showing the public limited companies

Types of Transactions
The flowchart below describes the types of transactions that can be carried out on the Indian stock exchanges:

2.2 Figure showing the Types of Transactions Indian stock exchange allows a member broker to perform following activities:

Over The Counter Exchange of India (OTCEI)

Traditionally, trading in Stock Exchanges in India followed a conventional style where people used to gather at the Exchange and bids and offers were made by open outcry.

This age-old trading mechanism in the Indian stock markets used to create much functional inefficiency. Lack of liquidity and transparency, long settlement periods and benami transactions are a few examples that adversely affected investors. In order to overcome these inefficiencies, OTCEI was incorporated in 1990 under the Companies Act 1956. OTCEI is the first screen based nationwide stock exchange in India created by Unit Trust of India, Industrial Credit and Investment Corporation of India, Industrial Development Bank of India, SBI Capital Markets, Industrial Finance Corporation of India, General Insurance Corporation and its subsidiaries and CanBank Financial Services.

Advantages of OTCEI

Greater liquidity and lesser risk of intermediary charges due to widely spread trading mechanism across India

The screen-based scripless trading ensures transparency and accuracy of prices

Faster settlement and transfer process as compared to other exchanges Shorter allotment procedure (in case of a new issue) than other exchanges

National Stock Exchange:

In order to lift the Indian stock market trading system on par with the international standards. On the basis of the recommendations of high powered Pherwani Committee, the National Stock Exchange was incorporated in 1992 by Industrial Development Bank of India, Industrial Credit and Investment Corporation of India, Industrial Finance Corporation of India, all Insurance Corporations, selected commercial banks and others. NSE provides exposure to investors in two types of markets, namely: 1. Wholesale debt market 2. Capital market Wholesale Debt Market - Similar to money market operations, debt market operations involve institutional investors and corporate bodies entering into transactions of high value in financial instrumets like treasury bills, government securities, commercial papers etc. Trading at NSE Fully automated screen-based trading mechanism Strictly follows the principle of an order-driven market Trading members are linked through a communication network This network allows them to execute trade from their offices The prices at which the buyer and seller are willing to transact will appear on the screen When the prices match the transaction will be completed

A confirmation slip will be printed at the office of the trading member

Advantages of trading at NSE Integrated network for trading in stock market of India Fully automated screen based system that provides higher degree of transparency Investors can transact from any part of the country at uniform prices

Greater functional efficiency supported by totally computerized network

2.3 NATIONAL STOCK EXCHANGE

The National Stock Exchange (NSE) is Indias leading stock exchange covering various cities and town across the country. NSE was set up by leading institutions to provide a modern, fully automated screen based trading system with national reach. The exchange has brought about unparalleled transparency, speed and efficiency, safety and market integrity. It has set up facilities that serve as a model for the securities industry in terms of systems, practices and procedures.

NSE has played a catalytic role in reforming the Indian securities market in terms of micro structure, market practices and trading volumes. The market today uses slate of art information technology to provide an efficient and transparent trading, clearing and settlement mechanism, and has witnessed several innovations in products and services viz., dematerialization of stock exchange governance, screen based trading, compression of settlement cycles, dematerialization and electronic transfer of securities, securities lending and borrowing, professionalization of trading members, fine turned

risk management systems, emergence of clearing corporations to assume counter party risks, market of debt and derivative instruments and intensive use of information technology.

The National Stock Exchange of India Limited has genesis in the report of the High Powered Study Group of Establishment of New Stock Exchanges, which recommended promotion of a National Stock Exchange by financial institutions (FIS) to provide access to investors from all across the country on an equal footing. Based on the recommendations, NSE was promoted by leading Financial Institutions at the behest of the Government of India and was incorporated in November 1992 as a tax paying company unlike other stock exchanges in the country. On its recognition as a stock exchange under the Securities Contracts (Regulation) Act, 1956 in April 1993, NSE commenced operations in the Wholesale Debit Market (WDM) segment commenced operations in November 1994 operations in Derivatives segment commenced in June 2000. OUR MISSION NSEs, mission is setting the agenda for change in the securities markets in India. The NSE was set-up with the main objectives of:

Establishing a nation wide trading facility for equities, debt instruments and hybrids.

Ensuring equal access to investors all over the country through an appropriate communication network.

Providing a fair, efficient and transparent securities market to investors using electronic trading systems.

Enabling shorter settlement cycles and book entry settlements systems and Meeting the current international standards of securities markets. The standards set by NSE in terms of market practices and technology have become industry benchmarks and are being emulated by other market participants. NSE is more than a mere market facilitator. Its that force which is guiding the industry towards new horizons and greater opportunities. PROMOTERS NSE has been promoted by leading financial institutions, banks, insurance companies and other financial intermediaries:

Industrial Development Bank of India Limited. Industrial Finance Corporation of India Limited. Life Insurance Corporation of India State Bank of India ICICI Bank Limited IL & FS Trust Company Limited Stock Holding Corporation of India Limited SBI Capital Markets Limited The Administrator of the Specified Undertaking of Unit Trust of India Bank of Baroda Canara Bank

General Insurance Corporation of India National Insurance Company Limited The New India Assurance Company Limited The Oriental Insurance Company Limited Punjab National Bank Oriental Bank of Commerce Corporation Bank Indian Bank Union Bank of India OUR LOGO

The logo of the NSE symbolize a single nationwide securities trading facility ensuring equal and fair access to investors, trading members and issuers all over the country. The initials of the Exchange viz., N, S and E have been etched on the logo and are distinctly visible. The logo symbolizes use of state of the art information technology and satellite connectivity to bring about the change within the securities industry. The logo symbolizes vibrancy and unleashing of creative energy to constantly bring about change through innovation. CORPORATE STRUCTURE NSE is one of the first demulualised stock exchanges in the country, where the ownership and management of the Exchange is completely divorced from the right to trade on it. Though the impetus for its establishment came from policy makers in the

country, it has been setup as a public limited company, owned by the leading institutional investors in the country.

From day one, NSE has adopted the form of a demutualised exchange the ownership, management and trading is in the hands of three different sets of people. NSE is owned by a set of leading financial institutions, banks, insurance companies and other financial intermediaries and is managed by professional, who do not directly or indirectly trade on the Exchange. This has completely eliminated any conflict of interest and helped NSE in aggressively pursuing policies and practices within a public interest framework.

The NSE model however, does not preclude, but in fact accommodates involvement, support and contribution of trading members in a variety of way. Its board comprises of senior executives from promoter institutions, eminent professionals in the fields of law, economics, accountancy, finance, taxation, etc. public representative, nominees of SEBI and one full time executive of the Exchange.

While the Board deals with broad policy issues decisions relating to market operations are delegated by the Board to various committee constituted by it. Such committee includes representatives from trading members, professionals, the public and the management. The day-to-day management of the Exchange is delegated to the Managing Director who is supported by a team of professional staff.

2.4 BOMBAY STOCK EXCHANGE

The Stock Exchange, Mumbai, which was established in 1875 as The Native Share and Stockbrokers Association (a voluntary non-profit making association), has evolved over the years into it present status as the premier Stock Exchange in the country. It may be noted that the Stock Exchange is the oldest one in Asia, even older than the Tokyo Stock Exchange, which was founded in 1878. The Exchange while providing an efficient market also upholds the interests of the investors and ensures redressal of their grievances, whether against the companies or its own member brokers. It also strives to educate and enlighten the investors by making available necessary informative inputs. A Governing Board comprising of 9 elected directors (one third of them retire every year by rotation) and Executive Director, three Government nominees, a Reserve Bank of India nominee and five public representatives, is the apex which regulates the exchange and decides its policies. The Governing Board following the election of directors annually elects a President, Vide President and an Honorary Treasurer from among the elected directors. The Executive Director as the Chief Executive Officer is responsible for the daydo-day administration of the Exchange. The exchange has obtained permission from Securities and Exchange Board of India (SEBI) for expansion of its BSE-on-Line Trading (BOLT) network to locations outside Mumbai. In term of the permission granted by SEBI, the members of the Exchange are free to install their trading terminals to cities where there are no Stock Exchange. However, at centers where the other exchanges are located, the Exchange is

required to sign a Memorandum of Understanding with these Exchanges permitting it to install the BOLT terminals in their jurisdictional areas. The expression of BOLT network was inaugurated by the Finance Minister, Government of India, Sri P. Chidambaram on August 30, 1997. The Exchange has signed Memorandum of Understanding with eleven Stock Exchanges, viz., Calcutta, Pune, Adhmedabad, Saurashtra, Kulch (Rajkot), Madaypradesh, Vadodara, Bhubaneshwar and Magadh (i.e., Patna) Jaipur, Coimbatore and Chennai (Madras) to provide BOLT connections to the members of these Exchanges after obtaining necessary clearance from SEBI. The BOLT network has been expanded to centers outside Mumbai and covers 232 centres having 726 VSATs (Very Small Aperture Terminals) and 1020 TWSs (Trader Work Stations) as on October 31, 1999. Of these, 648 VSATs and 872 TWSs respectively are installed outside Mumbai. With the expansion of BOLT outside Mumbai. The total average daily turnover at the Exchange has increased from Rs.1064 crores in August 1997 to Rs. 1404 crores in April 1998 and further to Rs.2885 crores in October 1999. The average daily turnover at the Exchange has increased from Rs. 851 crores in 1997-98 to R.1284 crores in 1998-99 and further to Rs.2885 crores in 1999-2000 (April October 1999). Some of the important aspects of the working of the stock Exchange, Mumbai are discussed below. TRADING The Exchange has switched over from the open outcry trading system to a fully automated computerized mode of trading known as BOLT (BSE On Line Trading) System. This system, which is both order and quote driven was commissioned on March

14, 1995. It facilitates more efficient processing, automatic order matching and faster execution of trades. Above all, the system is more transparent. The members now enter orders / quotes on their Trader Work Stations (TWSs) in their offices instead of assembling in the trading ring. The strips traded on the Exchange have been classified into A, B1, B2, C, F and Z group. The number of strips listed on the Exchange under A, B1 and B2 groups which represent the equity segments as on October 1999 was 152, 1109 and 4510 respectively. The F group represents the debt market (fixed income securities) segment wherein 670 securities were listed as at the end of October 1999. The Z group was introduced in the month of July 1999 and covers the list of companies that fail to comply with listing requirements and also fail to resolve investor complaints. The Z group comprises of 539 scripts as of October 1999. The C group covers the odd lot securities in A, B1 and B2 groups and Rights renunciations. The stock Exchange, Mumbai, is the only Stock Exchange in the country to provide a facility of on-line trading in odd lot securities and rights renunciations. This facility of trading in odd lots of securities and Rights renunciations not only offers an exit route to investors to dispose of their odd lot of securities but also provides them an opportunity to consolidate their securities into market lots. Trading in this segment covers all the scripts listed in the equity segment. The trading cycle for all these groups of securities is weekly. The trading cycle for A, B1, B2, C and Z group securities representing the equity segment is from Monday to Friday and that for F group securities representing the debt market is from Thursday to Wednesday. The Transactions in A group scripts are allowed to be carried

forward from one settlement to another settlement subject to a maximum of 75 days from the date of outstanding positions in A group scripts. The trading session for carry forward of transactions from one settlement to another is conducted on Saturdays, i.e., at the end of every trading cycle in the equity segment. Trading on the BOLT system is conducted from Monday to Friday between 10.00 a.m. and 3.30 p.m. while the carry forward session for A group securities is conducted on Saturdays between 10.00 a.m. and 12.30 p.m. The Information Systems Department of the Exchange generates the following statements that can be downloaded by the members in their back offices on a daily basis : a. Statements giving details of the daily transactions entered into by the members. b. Statements giving details of margins payable by the members in respect of the trades executed by them. The members are allowed to enter into transactions on behalf of their Institutional clients, viz., Scheduled Commercial Banks, Indian Financial Institutions (IFIs) and Foreign Institutional Investors (FIIs) and Mutual Funds registered with SEBI. The settlement of the trades (money and securities) done on behalf of the Institutions may be either through the member himself or through a SEBI registered Custodian appointed by an institution. In case the delivery / payment is to be given or taken by a Custodian on behalf of an Institution; the former has to confirm the trade done by a member. For this purpose, the Custodians have been admitted as members of the Clearing House. In case the Custodian does not confirm an institutional transaction, the liability for pay in funds or securities devolves on the concerned member.

CHAPTER 3 COMPANY PROFILE

3.1 HISTORICAL BACKGROUND OF THE COMPANY: Steel City Securities Limited was incorporated on 22nd February 1995 and raised equity of Rs.105 lakh on 24th June 1995 and obtained the membership of the largest and prestigious National Stock Exchange of H-Limited (NSE) and Bombay Stock Exchange (BSE) in 2000, in its capital market segment. The 1st VSAT for its trading workstation (TWS) at Hyderabad was installed in 1995 and the 2 nd at Visakhapatnam in April 1996. Presently, there are 64 VSATS installed at more than 50 centers in Andhra Pradesh, Orissa, Tamilnadu and Karnataka. There are 219 computer trading terminals put together connected to their VSAT at the centers (each VSAT can have 5 TWS connected). Since its inception the service of this organisation is prompt and there is not a single instance of payout of funds / deliveries delay to any client, from the beginning the firm is committed to continue the same service in future also. Companies basic principle is total commitment in service to all clients with all transparency and ensures that is it their sacred policy not to indulge in own trading, there are no self-motives or necessity to cancel or delay anything. Every branch is fully equipped and independently connected to the NSE Hub at Mumbai, every branch is having 2 to 5 trading terminals connected to VSAT. The company performance has not parallel on NSE. Steel City Securities Ltd. follows a functional organization system. It provides various services which are provided through different departments. They are:

Trading (System):
Deals with online trading facility through the VSAT Registration of clients and interaction with clients Dealing with new sub brokers and making them conversant with the system Provides updated information of a days trading activities.

Data Processing: Opening of the account after the fulfillment of various formalities. Shares are credited to the De-Mat account by dematerializing the physical shares and those brought from the secondary market. The process of settling the selling and buying obligations takes places through the delivery instruction slip to their respective clients. Accounts: The function of accounts departments is to maintain a record of all the pay-in, pay-out cash received for De-Mat account opening, account closing, transaction charges for operating the account. Records of expenses incurred and incomes earned from business are also maintained basing on which year after year an annual report is prepared to which the latest data is annexed in its 1st chapter. Deliveries: This department acts as an intermediary between stock exchange and clients. Hence proper knowledge is very essential. Proper records of all inward and outward stocks should be maintained failing which there may be improper deliveries leading to penalties and disagreements with clients. settlement period. NSCCL is extended the responsibility of settling the delivery obligations of sellers and buyers dealt in a given

BOARD OF DIRECTORS OF STEEL CITY SECURITIES LIMITED Sri G.Sree Rama Murthy Sri G.Raja Gopal Reddy Sri K.Satyanarayana Sri Satish Kumar Arya Sri G.Satya Rama Prasad Chairman and Managing Director Executive Director Executive Director (S) Director Operations Director

The various service departments in SCSL are: Systems Departments Inspection Department Personal Department Accounts Deliveries Depository Participant Research and Development

ACTIVITIES OF STEEL CITY:

STEEL CITY SECURITIES LIMITED

TRADING FACILITIES

SETTLEMENT OF TRADES

FUNDS

SECURITIES

PAY IN

PAY OUT

PAY IN

PAY OUT

SECURITIES BOUGHT BY CLIENTS

LOSS

FUNDS

INTERNAL FUNDS PAY OUT TO CLIENTS

NSE

3.1 Figure showing the activities of steel city 3.2 STRUCTURE OF THE ORGANISATION:

Managing Director. Under him there are three Executive Directors for surveillance & operations and also a Sleeping Director. Mr.G.Sree Ram Murthy is the Chairman cum Managing Director, Mr.G.Raja Gopal Reddy the Executive Director looks after the market development and opening of new franchisees. He also looks after requirements of new and existing branches. Mr.K.Satyanarayana the Executive Director, surveillance has an inspection team under him for the purpose of vigilance in all branches and franchisees. Mr.Satish Kumar Arya is the Director Operations. He controls the trading limits, margins etc. All office related matters are dealt by him. He is also responsible for meeting the requirements and following the rules set by the stock exchanges. Mr.G.S.R.Prasad is the fourth Director who does not play any role in the day to day working of the company. Senior Manager (Operations) is Mr.Murali is responsible for De-Mat with NSDL / CDSL. Senior Manager (Systems) is Mr.V.Srinivas who looks after the Networking, Software, Hardware and trading related requirements and VSAT connectivity. Finance and accounts were looked after by Mr.Ramu who is a Chartered Accountant. Mr. Samba Murthy is responsible for the trading and registration of new clients. He is the Trading Manager. Mr. Krishna Naga Bhutan is the Marketing

Manager. He is also responsible for conduction various awareness seminars. The legal section deals with the investors problems and legal issues with the company. Even without relation to the company they render legal services.

The different branches and franchisees of the company report directly to the Head Office in Visakhapatnam and any activity taken up by these should be brought to the notice of the Head Office. Every branch has a Branch Manager, Accountant, Trading Manager and Trading Operator. The company has various functional departments for its smooth functioning.

3.3 COMPANY POLICY

The basic policy of SCSL, is not to indulge in own trading. The basic principle of SCSL is total commitment in service to all clients. The service of SCSL is prompt and hence there are not delays in payout of funds or deliveries to any client. SCSL collects pay in T+1 and its payout in T+3 days. Through SCSL, trade in NSE per day is 200 crores whereas; trade in BSE per day is 4 crores. Capital: The base capital is set up a trade center is 1 crore, SCSL raised equity of Rs.105 lakhs during its incorporation. Earlier, SCSL paid Rs.75 lakhs as base capital to NSE when it was set up. Every trade corporation has to maintain a reserve of some amount with NSE. At present, SCSL has 7.5 crores as margin with NSE. Working Staff: There is 100 to 150 staff employed in SCSL. The staff draws a salary basing on the cadre they are employed. The salaries in SCSL vary from Rs.2000 to Rs.20000 per month basing on the cadre of the employee. Employee Recruitment: In SCSL, the top managements select the candidate and the letter of appointment or rejection is sent to the Board of Directors. The Directors do the

placement in SCSL. The placement can either be in the Head Office or in any other branches of SCSL. Planning: It involves planning of Human Resource Department i.e. recruitment, selection, training etc. it also involves forecasting of personnel changing values, attitudes and behavior of employees. Directing: In this company, the personnel manager co-ordinates various managers at different levels as the personnel functions are concerned. The wilting and effective cooperation of employees for the attainment of organization goals is possible through proper direction. Controlling: In SCSL, the top management does the controlling. In this aspect, they do auditing training programmes; directing moral surveys are some of the functions of the top management. Recruitment: It is the process of searching for prospective employees and simulating them to apply for jobs in the organization. In SCSL, if they want any person, they will give notification in newspaper in order to simulate eligible persons to apply for that job. Employee Relation: The employee relations at all levels remains cordial. Training, Promotion and Transfers are done in SCSL to motivate and increase the morale of the staff. All the employees in SCSL from top to bottom perform their services with sincerity, hard work,

dedication and with team spirit due to which SCSL is considered as one of the best stock trading firm in India.

Selection, Placement and Training: The top management shall do the selections. Placement is in the head office and in the branches of SCSL, which are in different places. Selected candidates are placed in one of the branches of SCSL and gives proper training. 3.4 Functions of the SCSL: SCSL provides mock trading to its clients and members. SCSL provides complete automated system both in trading and settlement process. SCSL enables clients to trade both in NSE and BSE. SCSL converts the paper shares into electronic shares through DMAT process. SCSL provides market information. SCSL acts as clearing member for trades taking place through SCSL. SCSL is a depository participant of NSDL & CDSL and it is a trading and clearing member of NSE & BSE. Facilities provided to Client in SCSL: Gross exposure facility given in SCSL is 5 times. But, up to 10 times, it is relaxed to clients. Turnover facility given in SCSL to clients is 33.33 times. But, the restrictions are not considered. Minimum of Rs.20, 000 margin money is collected from professional clients who trade for speculation purpose. For deliver purpose, no margin

money is collected. Due to the total commitment in service to its clients, SCSL is considered to be one of the best Stock Broking Companies in India.

NSE Branches of SCSL: Mumbai Secunderabad Gajuwaka Vizianagaram Tirupathi Bhimavaram Vijayawada Mellor Nandyala Gudiwada Kakinada Cuddapah Guntur Prodduttur Narsaraopet Chilakalurpet Eluru Ongole

NSE Franchisees:

Rourkela Srikakulam Chennai Anantapur Chittor Amalapuram Madanapalli Panjagutta

Berhampur (2) Visakhapatnam Kukatpalli Bakaram Tenali Pidiguralla Hanumakonda Erragadda

3.5 SECURITIES TRADED IN SCSL: In SCSL all the shares, scrips, stocks, bonds, debentures, derivatives, government securities, debt instruments etc. can be traded. But generally, trading is mostly done in scrips listed in BSE & NSE.

The government securities and the corporate securities can be traded through NEAT system in NSE. Only trading mechanism available in the debt market was the telephone market before June 1994 when NSE launched wholesale debt market (WDM) segment. This provides the only formal platform for trading of a wide range of debt securities. Though many trades in the gilts takes place through telephone, a longer chunk of trades get rented through NSE brokers. Trading in derivatives of securities commenced in June 2002 with the enactment of enabling legislation in early 2000. 3.6 THE TRADING PROCESS: Steel City Securities Limited provides stock trading services to its clients and members. It enables the clients to trade in both NSE & BSE. Through the computer trading terminals in SCSL, the client places an order to buy or sell the shares. After the trade is confirmed, the client receives the settlement net positions. SCSL collects the margin, brokerage, service tax & commission from the clients for the trades taking place in SCSL. SCSL converts the physical shares into the electronic shares through DMAT process. Clearing and settlement of trades, dematerialization of shares,

providing market information to the clients are daily chores in SCSL, apart form trading. 1. DOCUMENTATION: The trading member or stockbroker shall enter into an agreement in the specified format provided by NSE with the client before accepting orders on latters

behalf.

The said agreement shall be executed on non-judicial stamp paper of

adequate value, duly signed by both the parties on all the pages. This agreement is known as Member Constraint Agreement. Copy of this agreement is to be kept with the trading member permanently. In addition to the agreement, the stock broker/trading member shall seek information from the client in the Client Registration Application Form obtaining information like investor risk profile, financial profile, social profile, investor identification details, family, income, PAN, employment, age, investments, other assets, financial liabilities etc. A stockbroker shall not deal knowingly, directly or indirectly, with a client who defaults to another stockbroker. Similarly, the sub-broker shall enter into an agreement with the client before placing orders, with shall be executed on non-judicial stamp paper. The client should provide information to the sub-brokers in the client registration application form

2. ON-LINE TRADING: NEAT System: The NEAT system supports an order driven market, wherein orders match on basis of time and price priority. All quantity fields are in units and prices are

quoted in Indian Rupees. The regular lot size and tick size for various securities traded is notified by the exchange from time to time. To bring in efficiency, transparency and depth in the market, NSE provides a fully automated screen based trading system known as NEAT. Its trading members use NEAT system for trading in the capital market segment in NSE. a. Logging on to the NEAT system:

User ID Trading Member ID Password New Password b. Market Phase:

The system is normally made available for trading on all days except Saturdays, Sunday & other holidays. i. Pre-open phase:

The pre-open period is relevant only in the normal market. Order matching takes place at the end of the session, based on which an opening price is computed & assigned to all trades of pre-open.

ii.

Opening:

In this period, all orders that have been entered in the pre-open phase are matched. During this phase, the trading member cannot login to the system. If the member is already logged in the cannot perform trading activities till market is opened.

iii.

Open Phase: The open period indicates the commencement of trading activity. To signify the start of a trading, a message is sent to all the trade workstation. Order entry is allowed when all the securities have been opened. During this phase, orders are matched on a continuous basis. Trading in all the instruments is allowed unless they are specifically prohibited by the exchange. The activities that are allowed at this stage are: Inquiry: Inquiry about the market status, the shares and their prices. Order entry: Placing an order to buy or sell the scrips by quoting the price and

the quantity of the share. Order modification: Modifying the order that has been already placed. The modification may be with respect to price or quantity. Order cancellation: The order placed already can also be cancelled if the price or the quantity of scrip is not satisfactory. Order cancellation also includes quick order cancellation. iv. Market close:

Where the market closes, trading in all instruments for that market comes to an end. No further orders are accepted, but the user is permitted to perform activities like inquiries. v. Surcon:

Surveillance and control (SURCON) is that period after market close during which, the users have inquiry access only. After the end of SURCON period, the system processes the data for making the system available for the next trading day.

When the system starts processing data, the interactive connection with the NEAT system is lost and the message to that effect is displayed at the trader workstation. Back Office: To know the trade position of the client , back-office is done in SCSL everyday immediately after the trade ends. STEEL PACK is the package used in back office system. Steel City Software team was designed and maintained this STEELPACK Package. The main modules of back office system are: Trading Finance Importing Exporting Margins Clearing Business Controls Payin-Payout House Keeping In the back office, first the Import Export module is opened where the trade file of the days trade is collected and the text file was imported to the system. There, the old closing prices are inserted by new prices from the Bhav copy file. Bhav copy is the average of last half-an-hour prices of the scrips. To calculate the net mark to market value, Bhav copy file is imported from NSE/BSE/NCDEX/MCX. Net mark to market value is to be known to know the

profit or loss position of the client, basing on which the Trading Manager of SCSL will decide whether the client can trade or not for the next day on comparing it with the margin paid by the client. After importing the Bhav copy file, the trading module is opened. In trading module, the sauda status is known from the Sauda Manager. Sauda manager is the number of trade confirmations recorded. Confirmation of trading transaction with brokerage commission is known as Sauda. After Sauda Manager, Net positions process is done. In the net positions process, cumulative net position reports, client-wise net position reports and other reports are made and are given to clients and to the accounts department. The bills are prepared and sent to the respective clients. 2. REPORTS: After selecting REPORTS option from main menu, the member has to specify the criteria for which the report is needed. The types of reports that may be generated are: Net Position Reports Client Wise and Scrip Wise; Contract Note reports; Client Wise Confirmation reports; Bills Summary reports; bad deliveries reports; auctions reports; objections reports; margins reports; securities reports and miscellaneous reports. The daily reports of various aspects relating to the trading activities are maintained. 3. CLEARING:

Settlement of trades transacted on an exchange requires smooth, preferably instantaneous, movement of securities and funds in accordance with the prescribed schedule of pay-in / pay-out. Movement of securities has been almost instantaneous

in the dematerialized environment.

Two depositories are in place to provide

electronic transfer of securities. 10 major stock exchanges accounting for about 99% of turnover have been connected to depositories. All actively traded scrips are held, traded and settled in de-mat form. NSE follows a different model where a clearing corporation guarantees settlement obligations emanating from trades. 4 SETTLEMENTS: The trades accumulated over a trading cycle are clubbed together at the end of the trading cycle, positions (trades) are netted and the balance obligations are settled. There is one type of settlement: A. Rolling settlement: In a rolling settlement, each trading day is considered as a trading period and trades executed during the day are settled based on the net obligations for the day. At nse, trades in rolling settlement are settled on a t+2 basis i.e. On the 2nd working day. For arriving at the settlement day all intervening holidays, which include bank holidays, nse holidays, saturdays and sundays are excluded. Typically trades taking place on monday are settled on wednesday, tuesday's trades settled on hursday and so on. In order to enhance liquidity, to shorten the settlement cycle and to promote market for derivatives, sebi permitted rolling settlement in respect of selected shares and trades in this segment are settled by de-mat delivery only. In this type of settlement, for confirmed trades, the settling bank will arrange for payment and clearance and depository for effecting transfers by electronic book entry system. Canara bank provides the clearinghouse facility.

The following table and figure represent rolling settlement process. A tabular representation of the settlement cycle for rolling settlement is given below: Activity Rolling Settlement Trading Custodial Confirmation Delivery Generation Securities and Funds pay in Securities and Funds pay out Valuation Debit Auction Day T T+1 working days T+1 working days T+2 working days T+2 working days T+2 working days T+3 working days

Trading Clearing Settlement

Post Settlement Settlement Agencies

The NSCCL, with the help of clearing members, custodians, clearing banks and depositories settles the trades executed on exchanges. The roles of each of these entities are explained bellow: a. b. c. d. e. f. NSCCL CLEARING MEMBERS CUSTODIANS CLEARING BANKS DEPOSITORIES PROFESSIONAL CLEARING MEMBER

Explanations: 1. file). Trade details from Exchange to NSCCL (real-time and end of day trade

2. affirm back.

NSCCL notifies the consummated trade details to CMs/custodians who Based on the affirmation, NSCCL applies multilateral netting and

determines obligations. 3. 4. 5. 6. Download of obligation and pay-in advice of funds/securities. Instructions to clearing banks to make funds available by pay-in-time. Instructions to depositories to make securities available by pay-in-time. Pay-in of securities (NSCCL advises depository to debit pool account of

custodians/CMs and credit its account and depository does it). 7. Pay-in of funds (NSCCL advises Clearing Banks to debit account of

custodians/CMs and credit its account and clearing bank does it). 8. Pay-out of securities (NSCCL advises Clearing Banks to credit account of

custodians/CMs and debit its account and depository does it). 9. Pay-out of funds (NSCCL advises Clearing Banks to credit account of

custodians/CMs and debit its account and clearing bank does it). 10. 11. Depository informs custodians/CMs through DPs. Clearing Banks inform custodians/CMs.

5. COST OF TRADING: The various costs involved in the process of online trading in Steel City Securities Limited, Visakhapatnam are as follows: a. Margins: The Trade Corporation has to

The base capital to set up a trade center is one crore rupees. Earlier, SCSL paid Rs.75 lakhs as base capital when it was set-up. maintain a reserve of some amount with NSE where 30% - 50% will be in the form of cash and the remaining in the form of bank guarantees (securities), FDRs etc. SCSL has 7.5. crores as margin with NSE at present.

Gross intra-day turnover (buy and sell) of a member shall not exceed 25 times the base capital. Gross exposure of a member at any time shall not exceed 8.5 times the free base capital of one crore rupees and not exceed 12 times over the free base capital of one crore rupees. Minimum of Rs.20000 is collected as margin money from professional clients in SCSL. For delivery purpose no margin money is collected. Client margin collection is calculated in 16 types known as Span calculation and the maximum margin is collected from the clients. SCSL collects 25% margin money in futures from clients. For trading in index 15% margin is charged. For retail clients, the full amount of the value of shares is calculated and collected to allow them to purchase the shares. Gross Exposure 1 >1 3 > 3& 6 > 6& 8 > & 20 > 20 Margin Payable ( Rs. Crore) Nil 2.5% in excess of Rs. 1 crores Rs. 5 lakh plus 5% in excess of Rs. 3crores Rs.20 lakh plus 10% in excess of Rs. 6 crores Rs.40 lakh plus 15% in excess of Rs. 8 crores Rs. 220 lakh plus 20 % in excess of Rs.20

Brokerage: Brokerage is of two types: i. Speculation brokerage or square up commission:

This brokerage is charged where buying and selling of shares is done in one day only and at the end of the days trade, the position is zero. The speculation brokerage is charged from 0.02% to 0.05%.
ii.

Delivery Brokerage:

This brokerage is charged where there may be buying or selling lot remaining at the end of the days trade. The delivery brokerage is charged from 0.3% to 0.5%. As per SEBI, maximum brokerage shouldnt exceed 2.5% both in BSE and NSE. For retail clients, the brokerage charged is 0.7%. A sub-broker charge 2.5% from the clients to sell or buy the shares out of which, SCSL charges 1% from the sub-broker. b. Service tax:

In SCSL, 10.2% service tax on brokerage is collected from the clients. c. Stamp duty:

If the stamp duty of 0.006% on turnover is Rs30 or more, only Rs30 is collected in NSE. In BSE, the minimum is 1Re and the maximum stamp duty is unlimited. d. Security Transaction Tax

This has reference to the Securities Transaction Tax (STT) introduced in the Finance Act 2004. As per the Finance Act 2004, STT on the transactions executed on the Exchange will be as under: SI.No. 1. Taxable securities transaction Rate Payable by Purchase of an equity share in a company or a unit of0.075 %. Purchaser an equity oriented fund, where (a) the transaction of such purchase is entered into in a recognized stock exchange; and (b) the contract for the purchase of such share or unit is settled by the actual delivery or transfer of such share or unit. 2. Sale of an equity share in a company or a unit of an0.075 %. Seller equity oriented fund, where

(a) the transaction of such sale is entered into in a recognized stock exchange; and (b) the contract for the sale of such share or unit is 3. settled by the actual delivery or transfer of such share or unit. Sale of an equity share in a company or a unit of an0.015 % equity oriented fund, where (a) the transaction of such sale is entered into in a recognized stock exchange; and (b) the contract for the sale of such share or unit is settled otherwise than by the actual delivery or transfer of such share of unit Seller

7. ACCOUNTS: The Accounts/ Finance department maintains the accounts in SCSL. accounts are prepared in three forms. They are: a. b. c. Client-wise net positions, Scrip-wise net positions, Pay-in and Pay-out settlement of funds. The

8.DEMATERIALIZATION AND ELECTRONIC TRANSFER OF SECURITIES: Though de-mat was introduced in 1994, it came into existence in 1996. The depositories Act, 1996 was passed to provide for the establishment of depositories in securities with the objective of ensuring free transferability of securities with speed, accuracy and security by dematerializing the securities in the depository model. A depository holds securities in dematerialized form. It maintains ownership records of securities and effects transfer of ownership through book entry.

The two depositories, National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL) provide services to investors and clearing members through Depository Participants (DPs). They do not change the investors and clearing members directly but charge their DPs, who are free to have their own charge structure for their clients. De-mat Process: When a client places his physical shares for de-mat, SCSL after inputting the information in depository participants sends the physical shares to the company, which issued the shares. The client code number and the information and the clients signature is sent to Share Holding Registrar. There they verify whether the shares really belong to the client and whether the signature is matching or not. Once they are satisfied that the information sent through the DPs are right, the shares are cleared and the information is passed on to the client. The physical shares are then torn away as they already exist in electronic form. When a client enters into DP for de-mat purpose, he is given a unique code member. He can know his share position easily. It is known as client ID number. Advantages of Dematerialization: The process of transfer of securities became faster. The fear of loosing the share certificates is not there because of dematerialization. Theft, forgery, mutilation of certificates is not found in dematerialization. 9. INTERMEDIARIES:

There are no intermediaries in between SCSL and NSE, BSE,NCDEX and MCX. Similarly there are no intermediaries in between SCSL and professional clients. Since SCSL is a share broker to NSE, BSE,NCDEX and MCX the Clients operating in SCSL directly, on behalf of other clients are sub-brokers to the ultimate clients who dont operate the trade directly. So, there may be sub-brokers as intermediaries in between SCSL and clients who do not trade directly in SCSL.

As mentioned earlier, SCSL is depository participant. intermediary between clients and NSDL & CDSL. 10. MARKET INFORMATION:

So, SCSL acts as an

In SCSL, daily the research analyst collects the market information and it is analyzed. The market information is used to forecast the index movement, price movement of the shares and enables the clients to make use of the information in trading to get better results. The research analyst in forecasting the market movement follows the technical analysis, fundamental analysis and efficient market hypothesis. The research analyst collects the information about the company, the industry and the economy through different media to know the companys position. The research analyst follows the market closely by watching the price movement of the shares in the market. investment decisions. The technical analysis is very helpful in making

The research analyst follows different tools of technical

analysis like Japanese candlestick method; Elliot wave theory; Dow theory; price

trends and volume trends; volatility; floating stock and volume of trade etc., to assess the market. Technical analysis reveals the movement of the scrip. It explains when to buy a share and when to sell. So, the research analyst gives much important to the technical analysis to forecast the price movement of the scrip accurately. Since, the NSE & BSE are markets with strong form efficiency, as the market discounts the information itself very quickly and changes as per the information, the research analyst has only fewer jobs to do here. The research analyst not only analyses the marketing information but, every day in SCSL an edition of the research analysts, suggestions on scrips that have to be bought and sold is also printed which helps the clients of SCSL to invest in shares that are profitable. Mostly, the predictions of the research analyst about the market movement prove to be accurate. So market information in SCSL is trust worthy. 3.7 STEPS TAKEN BEFORE THE REGISTRATION OF THE CLIENT: 1. Registration of the Client:

The customer has to fill in the registration form and provide details of his Qualifications, Date of Birth etc. He has to furnish his photographs and proof of Identity through PAN Card, Driving License or Voter Identity Card. 2. Introduction of the Client:

The customer has to be introduced by one of the existing clients of the company who voucher for the honesty and integrity of the former. 3. Background of the Client:

A detailed background check of the client is necessary. Only after a thorough check of his place of origin, his business etc. the client is registered. 4. Strengths / Weaknesses of the Client:

The clients financial position is also monitored. Only customers who have a sound financial position are registered for trading. 5. Previous record of business:

The previous record of the business of the client is checked to see the fairness in his dealings and promptness in settling the outstanding debts. 6. Undertaking / Agreement:

An undertaking is taken from the client to the effect that the deals have been done on behalf of him by Steel City Securities Ltd on his instruction and is liable to the profits / losses thereof. 7. Storing previous transactions:

All transactions of the client are stored for legality purpose. According to the guidelines of SEBI the transactions of the past five year have to be maintained.

CHAPTER 4 THEORETICAL FRAME WORK

4.1 INTRODUCTION TO PORTFOLIO MANAGEMENT

Investing in securities such as shares, debentures and bonds is profitable as well as exciting. It in deeds it involves a great deal of risk. It is rare to find investors investing their entire saving in a single security. Instead, they tend to invest in a group of securities. Such, group of securities is called a portfolio creation of a Portfolio helps to reduce risk without sacrificing returns. WHAT IS PORTFOLIO MANAGEMENT? An investor considering investment in securities is faced with the problem of choosing from among a large number of securities His choice depends upon the risk - return characteristics of individual securities. He would attempt to choose the most desirable securities and like to allocate his funds over the group of securities. Again he is faced with the problem of deciding which securities to hold and how much to invest in each. The investor faces an infinite number of possible Portfolio or group of securities The risk and return characteristics of Portfolios defer from those of individual securities combining to form a Portfolio The investors tries to choose the optimal Portfolio taking into consideration the risk - return characteristics of all possible Portfolios As the economic and financial involvement keeps changing the risk - return characteristics of individual securities as well as Portfolios also change. An Investor invests his funds in a Portfolio expecting to get a good return with less risk to bear

Portfolio management comprises all the processes involved in the creation and maintenance of an investment Portfolio. It deals specifically with security analysis, Portfolio analysis, Portfolio selection, Portfolio revision and Portfolio evaluation

4.2 OBJECTIVES OF PORTFOLIO MANAGEMENT The objectives of investment Portfolio management can be classified into two categories. 1. BASIC OBJECTIVES a) To maximize yield/return and b.) To minimize risk 2. SECONDARY OBJECTIVE: a.) Regular return b.) Stable income c.) Appreciation of capital d.) More liquidity e.) Safety of investment f.) Tax Benefit NEED FOR PORTFOLIO MANAGEMENT Portfolio Management is a process encompassing many activities of investments in assets and securities. It is a dynamic and flexible concept and involves regular and systematic analysis, judgment and action. The objective of this service is to help the unknown and investors with the expertise of professionals in investment Portfolio management It involves construction of Portfolio based upon the investor's objectives, constraints,

preferences for a risk and returns and tax liability. The Portfolio reviewed and adjusted from time to time in tune with the market conditions The evolution of Portfolio is to be done in term of targets set for risk and return The change in the Portfolio are to be effected to meet the changing condition

Portfolio construction refers to the allocation of surplus funds in hand among the variety of financial assets upon for investment Portfolio theory concerns itself with the principles governing such allocation The modern view of investments is oriented more towards the assembly of proper combinations of individual securities to form investment Portfolios A combination of securities held together will give a beneficial result if they are grouped in a manner to secure a high return after taking into consideration the risk element. The modern theory is of the view that by diversification, risk can be reduced. Diversification can make by the investor either by having a large number of shares of companies in different reasons. In different industries are those producing different types of product lines. Modern theories believe in the perspective of combination of securities under constraints of risk and return. ELEMENTS OF PORTFOLIO MANAGEMENT Portfolio management is ongoing process involving the following basic tasks 1 Identification of investors objectives, constraints and preferences.

2. Strategies are to be developed and implemented in tune with investment Policy formulated 3. Review and monitoring of the performance of the portfolio. 4 Finally the evolution of portfolio.

SEBI GUIDELINES TO THE PORTFOLIO MANAGERS On7th"' January 1993, the Security Exchange Board of India issued regulations to the Portfolio managers for the regulation of Portfolio management services by merchant bankers. They are as follows Portfolio management services shall be in the nature of investment or consultancy management for an agreed fee at clients risk. The Portfolio manager shall not guarantee return directly or indirectly the fee should not be depended upon or it should not be returned sharing basis Various term of agreements, fees, disclosures of risk and repayment should be mentioned Client's funds should be kept separately in client wise account which should be subject to audit? Manager should report clients at intervals not exceeding six months Portfolio manager should maintain high standards of integrity and not desire any benefit directly or indirectly from client's funds. The client shall be entitled to inspect the documents. Portfolio managers shall not invest funds belonging to clients in badla financing, bills discounting and lending operations. Clients money can be invested in money and capital market instruments Settlement on termination of contract as agreed in the contract.

Clients funds should be kept in a separate bank account opened in scheduled commercial bank.

Purchase or sale of securities shall be made at prevailing market price.

Portfolio managers with his Clint are fiduciary in nature. He shall act both as an agent and trustee for the funds received.

4.3 PHASES OF PORTFOLIO MANAGEMENT Each phase is an integral part of the whole process and the success of Portfolio management depends upon the efficiency in carrying out each of the phases.

SECURITY ANALYSIS The security available to an investor for investment is numerous and of various types the shares of over seven thousand companies are listed in the stock exchange of the country. Traditionally the securities were classified into ownership securities such as equity shares and preference shares and creditor ship securities such as debentures and bonds. Security analysis is the initial phase of the Portfolio management this consists of two alternative approaches namely fundamental analysis and technical analysis FUNDAMENTAL ANALYSIS The primary motive of buying a share is to sell it subsequently at a higher rate An investor would be interested to know the dividend to be paid on the share in the future as also the future price of the share. These values can only be estimated and predicted with

certainty. These values are primarily determined by the performance of the company, which in turn is influenced, by the performance of the industry. An investor at the time of the investment has to evaluate a lot of information about the past performance and the expected future performance of companies, industries and the economy as a whole before taking the investment decision such evaluation or analysis is called fundamental analysis. Fundamental analysis insists that no one should purchase or sell a share on the basis of tips and rumors. The fundamental approach calls upon the information about company belongs and the economy this result in informed investing for the fundamentalist makes use of EIC framework of analysis. a) Company specific factors such as the age of its plant, the quality of management, brand image of its labor management relations act, and these factors are likely to make a company performance quite different from that of its competitors in the same industry b) Industry wide factors such as demand supply gap in the industry, the emergence of substitute products, change in government policy relating to industry etc And these factors affect only those companies belonging to a specific industry. c) Economy wide factors such as growth rate of the economy, inflation rate, and foreign exchange rates etc, which affects all companies. A. ECONOMY ANALYSIS he performance of a company depends on the performance of the economy if the economy is booming, income raises and the demand for the goods will increase, on the other hand, if the economy is in recession, the performance of the companies will be generally bad.

The following are the same of the key economic variable that an investor must monitor as a part of his fundamental analysis

Growth rate of national income Inflation Interest rate Governments revenue, expenditure and deficits Exchange rate Infrastructure Monsoon Economic and political stability

B. INDUSTRY ANALYSIS Investors ultimately invest his money in the securities of one or more specific companies. Each company can be characterized as belonging to an industry. The performance of companies would therefore, be influenced by the fortunes of the industry to which it belongs For this reason an analyst has to undertake an industry analysis so as to study the fundamentals factors affecting the performance of different industries 4.4 INDUSTRY LIFE CYCLE Marketing experts believes that each product has a life cycle. In the same way, an industry is also said to have a life cycle this industry life cycle theory is generally attributed to Julius Gowdinsky. According to the theory, the life of an industry can be segregated into 1. Pioneering stage

2. The expansion stage 3. The stagnation stage 4. The decay stage 4.5 COMPANY ANALYSIS Company analysis is the final stage of fundamental analysis the economy analysis provides the investor a board outline of prospectus of growth in the economy. The industry analysis helps the investor to select the industry in which investment would be rewarding. Now he has to decide the company in which he should invest his money. Company analysis provides the answer to this question. Company analysis deals with the estimation of return and risk of individual shares. This calls for information this information influence investment decisions Information regarding companies can be broadly classified into two board groups, internal and external Internal information sources include annual reports to shareholder, public and private statement of officers of the company, the company's financial statements, etc, external sources of information are those generated independently these are prepared by investment services and the financial press The prosperity of a company would depend upon its profitability and financial health. The financial statements published by a company periodically help us to assess the profitability and financial health's of the company are the balance sheet and the profit and loss account The first gives us the picture of the company's assets and liabilities while the second gives us a picture of its earnings. Some of the factors to be analyzed at the time of selecting a company for investment are:

Top management officials of that company The company's past performance. The rate of dividend declared by the company in the past Growth opportunities of the company Competitive opportunities of the company Company's Turnover rate Company's goodwill Past annual reports, etc

4.6 TECHNICAL ANALYSIS The analysts believe that share prices are determined by the demand and supply forces operating in the market. These demand and supply forces in turn are influenced by a number of factors these factors cannot be qualified. The combined impact of all these factors is reflected in the share price moment. Technical analysis is the name given to forecasting techniques that utilize historical share price date The basic premise of technical analysis sis that price move in trends or waves which may be upward or down ward. It is believed that due present trends are influenced by the past trends and that due projection of future trends is possible by an analysis of past price trends. The technical analysis is really a study of past or historical price and volume movement so as to predict the future stock price behavior.

DOW THEORY

Whatever is generally being accepted today as technical analysis has roots in due dow theory Charles Dow formulated a hypothesis that the stock markets does not move on a random basis but it is influenced by three distinct cyclical trends that guide its direction. According to dow Theory,. The market has three moments & these moments are simultaneous in nature. These moments are the primary moments, secondary reactions and minor moments The primary moment is the long range cycle that carries the entire market up or down This is due long term trend in the market The secondary reactions act as a restraining force on due primary moment These are in due opposite direction to the primary moment and last only for a short while these are also known as corrections The third moment in the market is the minor moments which are the day to day inculcations in the market These moments are not significant and have a very short duration. According to Dow theory, the price moment in the market can be identified by means of a line chart In this chart, the closing prices of shares or the closing values of the market index may be plotted against the corresponding trading days. 4.7 BASIC PRINCIPLES OF TECHNICAL ANALYSIS The market value of security is related to demand and supply factors operating in the market. There are both rational and irrational factors which surround the supply and demand factors of a security. Security prices behave in a manner that their moment in continuous in a particular direction for same length of time

 Trends in stock prices have been seen to changes when there is a shift in the demand and supply factors. The shifts in demand and supply can be detected through charts prepared specially to show market action Patterns which are projected by charts record price moments and these recorded patterns are used by analysts to make forecasts about the moment of prices in future Portfolio Analysis A portfolio is a group of securities held together as investment. Investors invest their funds in a portfolio of securities rather than in a single security because they are risk averse. By constructing a portfolio, investors attempts to spread risk by not putting all their eggs into one basket Portfolio phase of Portfolio management consists of denitrifying the range of possible Portfolio that can be constituted from a given set of securities and calculating their return and risk for further analysis. PORTFOLIO SELECTION Portfolio analysis provides the input for the nest phase in portfolio management, which is Portfolio selection the proper goal of Portfolio construction is to get high returns at a given level of risk. The inputs from Portfolio analysis can be used to identify the set of efficient Portfolio. From this set of Portfolio the optimal Portfolio has to be selected for investment. PORTFOLIO REVISIONS Having constructed the optimal Portfolio the investor has to constantly monitor the Portfolio to ensure that it continues to he optimal As the economy and financial markets are dynamic, the changes take place almost daily The investor now has to revise his

Portfolio The revision leads to purchase of new securities and sale of some of the existing securities from the Portfolio.

Portfolio Evaluation The objective of constructing a Portfolio and revising it periodically is to earn maximum returns with minimum risk Portfolio evaluation is the process Which is concerned with assessing the performance of a Portfolio over a selected period of time in terms of return and risk Portfolio evaluation is useful in yet another way It provides a mechanism for identifying weakens in the investment process and for improving these deficient areas 4.8 RISK Every investment is characterized by return and risk A person making an investment expects to get some return from the investment in the future It as future is uncertain, so is the future expected return It is this uncertainty associated with the returns from an investment that introduces risk into an investment Risk distinguishes between the expected return and the realize return from an investment The expected return is the uncertain future return that an investor expects to get from his investment The realized return is the certain return that an investor has actually obtained form his investments are the end of the holding period The investor makes the investment decision based on the expected return from the investment The actual return realized from the investment may not compare to the expected return This possibility of variation of the actual return from the expected return is termed risk.

TYPES OF RISK

MARKET RISK Market risk arises due to ups and downs in the market this risk affects the share Market prices of share move up or down consistently for some time period, a general rise in share price is refereed to as a bullish trend, whereas a general fall in share prices is referred to as a movement of share price indices such as a BSE Sensitive Index, BSF. National index, NSE Index etc INTEREST MARKET RISK Interest rate risk is a type of risk that particularly affect debt securities like bonds, debentures A bond or debenture normally has a fixed coupon rate of interest The issuing company pays interest to the bondholder at this coup rate A bond is normally issued with a coupon rate, which is equal to the interest rate prevailing in the market at the time of issue The market interest rate may change but the coupon rate remains constant till the maturity of the instrument PURCHASING POWER RISK This risk refers to the variation in investor return caused by inflation results in lowering of the purchasing power of money this type or risk is more inflationary in fixed income securities and less in variable return securities BUSINESS RISK Every company operates within a particular operating environment This operating environment comprises both internal and external environment The impact of these operation conditions is reflected in the operating costs of the company Business risk is thus a function of the operating conditions faced by a company and is the variability in operating income caused by the operating conditions of the company

FINANCIAL RISK Financial risk is a function of financial leverage, which is the use of debt in the capital structure The presence of debt in the capital structure creates fixed payments in the form of interest This fixed interest payment creates more variability in the earnings per share (EPS) available to equity share holders This variability in EPS due to the presence of debt in the capital structure of a company is referred to as financial risk This risk is an avoidable risk. RETURN ON PORTFOLIO Each security in a Portfolio contributes returns in the proportion of this investment in a security Thus the Portfolio expected return is the weighted average of the expected return from each of the securities, with weights representing the proportionate share of the security in the total investment Why an investor does have so many securities in his Portfolio9 If the security ABC gives the maximum return why not he invests in that security all his funds and thus maximize the returns'1 The answer to this question lie in the investors perception of risk attached to investments his objectives of income safety, appreciation, liquidity and hedge against loss of value of money etc this pattern of investment in different asset categories, security categories types of instruments etc , would all be described under the caption of diversification which aims at the reduction or even elimination of non systematic or company related risk and achieve the specific objectives of investors PORTFOLIO RISK return of the as Risk on a Portfolio is different from on individual securities The risk is reflected in the variability of the returns form zero to infinity The expected return

depends on the probability of returns and their weighted contribution to the risk of the Portfolio There are two measures of risk in this context, one is the absolute deviation and the other is standard deviation Most investors invest in a Portfolio of assets as they do not want to put all their eggs in one basket Hence, what really matters to them is not the risk and return of the stocks in isolation but the risk and a whole

PORTFOLIO MANAGEMENT & DIVERSIFICATION A combinations of securities that have risk & return feature make up a Portfolio Portfolio may or may not take on the aggregate directive scrip's on the individual particulars Portfolio analysis takes the various components of risk and return for each industry considers mixed effect of combined securities Portfolio selection involves choosing the best Portfolio to suit the risk return preferences of the Portfolio investor, management of Portfolio is a dynamic activity of evaluating and revising the Portfolio in terms of its objectives It is widely accepted that individual scrip's carry a certain degree of risk Portfolio helps in spreading the risk over many securities This risk is reduced the basic principle is that is a Portfolio holds several assets or securities, which may include cash also if even one goes back the other, will provide protection from the loss The diversification can be either vertical of Horizontal In vertical diversification a Portfolio can have scrip's of different company's within the same industry In Horizontal diversification one and have different scrip's chosen from different industries. 4.9 INVESTMENT DECISIONS

DEFINITIONS According to F. Amiling investment may be defined as a purchase by an individual or institutional investor of a financial or real asset that produces a return proportional to the risk assumed over some future investment period According to D H Fischer and R J Jordan investment is a commitment of funds made in the expectation of some positive rate of return It the investment is properly undertaken the return will be commensurate with the risk the investor assures.

CONCEPT OF INVESTMENT Investment will generally be used in its financial sense and as such investment is the allocation of monitory resources to assets that are expected to yield some gain or positive return over a given period of time. Investment is a commitment of persons funds to derive future income in the form of interest, dividends, rent, premiums, pension benefits are the appreciation of value of his principal capital. Any investor would like to know the media or range of investments so that he can use his discretion and safe in those investments, which will give him both security and stable return The ultimate objective of the investor is to derive a variety of investments that meet his preference for risk and expected return The investor will select the Portfolio that will maximize his utility. All investments is risky as the investor will put his money an efficient invest with proper training can reduce the risk and maximize the returns He can avoid pitfalls and protect his interest

Money and information are the basis and the first requirement of investment is the availability of money or savings but money is not enough as investments are generally made on the basis of information of the companies, instruments, industry and economy. Both money and information flow do help making investment management GUIDE LINES FOR EQUITY INVESTMENT Equity shares are characterized by price fluctuations, which can produce substantial gains or inflict severe losses given the volatility and dynamism of the stock market, investor required greater competence and skill along with a touch of good luck too - to invest in equity share. Here are some general guidelines to play to equity game, irrespective of whether you are aggressive or conservative

Adopt a suitable formula plan Establish value anchors Asses market psychology Combine fundamental and technical analyze Diversity sensibly Periodical review and revise you Portfolio QUALITIES FOR SUCCESSFUL INVESTING Contrary thinking Patience Composure Flexibility and Openness

MARKET PORTFOLIO It is very difficult for the company to manage the internal and the external risk The internal risk is within the company which may be minimized, but external risk due to market conditions, which cannot be minimized. To some extent the market risk may be analyzed on the basis of the financial techniques namely: CAPM (Capital Asset Pricing Model) CML (Capital Market Line) SML (Security Market Line) 4.10 CAPITAL ASSET PRICING MODEL (CAPM) The market will have efficient and inefficient securities But the investor cannot identity only efficient securities, he may invest in both efficient (where minimum return is guaranteed) and inefficient securities (where minimum risk is not guaranteed) this analysis can be done under CAPM It was developed in the year I960 by William sharpe, John linter and Mission It was developed on the basis of Markowitz Risk and return theorem Actually CAPM is an extension f the Portfolio theory of Markowitz, The Portfolio theory is a description of how rational investors should build efficient Portfolio's and select the optimal Portfolio. CAPM is the one of the important model helping the company As well as the investor, to know what the risk is involved in the market as well as the overall return the market depends upon Systematic Risk and unsystematic risk Efficient and inefficient risk. ASSUMPTIONS

I. The investors are well versed with the market and the risk 2 Investor will choose the Portfolio on the basis of expected return and the variance. 3 Minimum returns is guaranteed (R) 4. The investments are perfectly divisible. 5. The capital market is in equilibrium. 6. There is no imperfection in the market. 7 the investor should invest for a sine long period and all the investments are in uniform, based on systematic and unsystematic risk.

Return of CAPM = Rf. + ( (RM- RF))

Where:RI

- risk free rate =market return

RM

=market risk

= (j rjm) / m CAPITAL MARKET LINE (CML) Hence all of them will ace the same efficient frontier every investor will seek As all investors are assumed to have identical (homogenous) expectations to combine the risky Portfolio with different levels of lending or borrowing according to his desired level of risk. Because all investors hold the risky Portfolio, then it will include all risky securities in the market. The Portfolio of all securities is referred to as the market Portfolio

This combination will lie along with the straight line protecting the investor under the name called efficient frontier This line formed by the action of all investors mixing the market Portfolio with the risk free assets is known as capital market line An investor wants to invest his saving in efficient securities if the return is more than his expectation. In such case he will borrow more than his saving, taking more risk and invest in efficient market to earn maximum income But, if the return is not to this expectation he will not borrow from outside but he will lead the money to the market to earn extra income in the name called CML risk return. SECURITY MARKET LINE (SML) SML is one of the methods to know the return; based on the market risk It is related to C'APM Since the market consists of efficient and inefficient securities, out of which the investor will select any one company to invest. Analyzing the return of the company in relation with market condition is called SML The security market line provides the relationship between the expected return and Beta of a security or Portfolio This relationship can be expressed in the form of the following equation the relationship between the expected return and Beta of a security can be determined graphically

CML & SML It is necessary to contrast SML with SMI. Both postulate a linear (straight line) relationship between risk and return. In CML the risk is defined as total Risk and is measured by standard deviation, while in SMI the risk is defined as Systematic Risk and

is measured by Beta CML is valid only for efficient Portfolio while SMI is valid for all Portfolios and all individual securities as well CML is the basis of the capital market theory while SML is the basis of CAPM. PORTFOLIO PERFORMANCE Portfolio performance is the last step in the process of Portfolio management Portfolio analysis, selection and revision are undertaken with the objective of maximizing returns and minimizing risk Portfolio performance is the stage where we examine to what extent the objective has been achieved Through Portfolio performance the investor tries to find out how well the Portfolio has performed Portfolio of securities held by an investor is the result of his investment decisions Portfolio performance is the really a study of the impact of such decisions Without Portfolio performance. Portfolio management would be incomplete Performance is an appraisal of evaluation Portfolio performance refers to the evaluation of the performance of the Portfolio. Portfolio performance essentially comprises of two functions, performance measurement and performance evaluation Performance measurement is an accounting function which measures the return earned on a Portfolio during the holding period or investment period. Performance evaluation, on the other hand addresses such issues as whether the performance was superior or inferior, whether the performance was due to skill or luck etc , Evaluating the investment is nothing but Portfolio performance the performance can be analyzed on the basis of

Sharpe method Treynor method

 Jenson method Fama method SHARPE METHOD The performance measure developed by William sharpe is referred to as the Sharpe model or adjusted performance Risk Method In this model sharpe consider only systematic risk (i.e. expected risk) and eliminate unsystematic risk (i.e. unexpected risk) The formula for calculating the performance through this model TREYNOR METHOD The performance measure developed by Jack Treynor is referred to as Treynor Model This method is also called as velocity Risk adjusted method or Return to variability ratio method or character line risk adjusted method. Treynor followed the same system of sharpe, hut he considered both systematic and unsystematic risk In this model he considered the market risk (i.e.) but not the Portfolio risk (i.e.). Sharpe uses the total risk as measured by standard deviation, while treynor employs the systematic risk as measured by the beta coefficient in a fully diversified Portfolio all unsystematic risk would be diversified away and the relevant measure of risk would be the Beta coefficient. For such a Portfolio Treynor model would be the appropriate measure of performance evaluation For a Portfolio that is not so well diversified, the Sharpe model using the total risk would be the appropriate performance measure JENSON MODEL Another type of risk adjusted performance measure has been developed by Michael Jenson and is deferred to as the Jenson Measure or Model This model attempts to measure the differential between the actual return earned on a Portfolio and the return

expected from the Portfolio given its level of risk Same like Treynor, Jenson considered both Systematic and unsystematic risk. He considered the market return based on CAPM technique The CAPM model is used to calculate the expected return on Portfolio It indicates the return that a Portfolio should earn for its given level of risk The difference between the return actually earned on a Portfolio and the return expected from the Portfolio is a measure of the excess return or differential return that has been earned over the above what is mandated for its level of systematic risk The differential return gives as indication of the Portfolio managers predictive ability or managerial skills. FAMA METHOD The performance measure discussed so far assess the overall performance of a Portfolio tugena Fama has provided an analytical framework that allows a detail break down of Portfolio performance into the source or components of performance. According to Fame, the performance is analyzed, with risk and without risk along with selectivity and diversification When the investor is not satisfied with existing performance, he may switch over to a new company within the industry called sensitivity and if he is not interested in the same industry he may select different industries called diversification. FAMA took both Systematic and Unsystematic Risk When there is no risk The correlation is defined as

Where

and

are the standard deviations of

and .

Correlation is a statistical technique which can show whether and how strongly pairs of variables are related. For example, height and weight are related - taller people tend to be heavier than shorter people. The relationship isn't perfect. People of the same height vary in weight, and you can easily think of two people you know where the shorter one is heavier than the taller one. Nonetheless, the average weight of people 5'5'' is less than the average weight of people 5'6'', and their average weight is less than that of people 5'7'', etc. Correlation can tell you just how much of the variation in peoples' weights is related to their heights. CORRELATION COEFFICIENT The correlation is one of the most common and most useful statistics. A correlation is a single number that describes the degree of relationship between two variables. The formula for the correlation is:

CO-EFFICIENT OF DETERMINATION:

It expresses the proportion of the total variation that has been explained i.e., the percentage variation in the dependent variable that is accounted for by the independent variable. If we square the correlation of coefficient, we obtain a number called the coefficient of determination.Covariance and correlation are related parameters that indicate the extent to which two random variables co-vary. Suppose there are two technology stocks. If they are affected by the same industry trends, their prices will tend to rise or fall together. They co-vary. Covariance and correlation measure such a tendency. COVERIANCE A statistical measure of correlation of the fluctuations is of two different quantities. In finance, covariance is applied to the annual rates of return of different investments, to measure the correlation of their year-to-year fluctuations in performance. The definition is Cov (r1, r2) = 1/n * Where the terms r1 (r1 i - r1 ave) * (r2 i - r2 ave) and r2 are actual values of the annual rates of return of two

investments, taken over several years, n is the total number of values of r1 i and r2 i used, and r1 ave and r2 ave are the average values of r1 i and r2 i. VARIANCE The variance is one of several indices of variability that statisticians use to characterize the dispersion among the measures in a given data set. To calculate the variance of a

given data set, it is necessary to first calculate the mean of the scores, then measure the amount that each score deviates from the mean and then square that deviation. Numerically, the variance equals the average of the several squared deviations from the mean STANDARD DEVIATION The standard deviation is one of several indices of variability that statisticians use to characterize the dispersion among the measures in a given data set. To calculate the standard deviation of a data set it is first necessary to calculate that data sets variance. Numerically, the standard deviation is the square root of the variance. Unlike the variance, which is a somewhat abstract measure of variability, the standard deviation can be readily conceptualized as a distance along the scale of measurement. MEAN The mean is the average of the scores in the data set. Numerically, it equals the sum of the scores divided by the number of scores. It is of interest that the mean is the one value which, if substituted for every score in a data set,, would yield the same sum as the original scores, and hence it would yield the same mean. CALCULATION OF PORTFOLIO WEIGHTS The following formula is used for calculating Minimum risk portfolio (a)2 - Rab (a) (b) Xa = (a)2 + (b)2 - 2 * Rab * (a) * (b)

Where Xa=propotion of security a

Xb=proportion of security b (a) =standard deviation of security a (b)=standard deviation of security b Rab=correlation coefficient between a & b. Xb= 1- Xa PORTFOLIO RETURNS Formula for two securities portfolio

Rp=WaRa+WbRb

Formula for three securities portfolio

Rp=WaRa+WbRb+WcRc
Where Wa=weight of security a Wb= weight of security b Wc=weight of security c Ra=return on security a Rb=return on security b Rc=return on security c. Rp=return on portfolio. CALCULATION OF PORTFOLIO RISK The following formula is used to calculate portfolio risk in case of two securities.

(p) = Where:-

(( Xa)2 (a)2 + (Xb)2 (b)2 + 2 (Xa) (Xb) (a)(b) Rab

(p) Xa Xb (a) (b) Rab

= = = = = =

portfolio risk proportion of investment in security a proportion of investment in security b standard deviation of security a standard deviation of security b correlation coefficient between security a & b.

The following formula is used to calculate portfolio risk in case of three securities.

(p) = ((Xa)2 (a)2+(Xb)2(b)2+(Xc)2(c)2+2 (Xa) (Xb) (a)(b) Rab+ 2(Xa) (Xc) (a)(c) Rac+2 (Xc) (Xb) (c)(b) Rbc

Where: Xa ,Xb, Xc are the weights of the securities (a),(b),(c) are the standard deviations of the securities Rab is the correlation coefficient between a & b. Rbc is the correlation coefficient between b & c. Rca is the correlation coefficient between c & a.

CHAPTER-5 DATA ANALYSIS & INTERPRETATION

5.1 MARKET RETURNS:

NIFTY:

DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 19/06/09

NIFTY CLOSING PRICE 3671.65 4238.50 4448.95 4586.90 4583.40

NIFTY RETURNS (%)

15.43 4.96 3.10 -0.07

4313.60 -5.88 5.1 Table showing the Market Returns of NIFTY

5.1 Graph showing the Market Returns of NIFTY EXPRESSION AVG RATE OF RETURN VARIENCE STANDARD DEVIATION RESULT 3.50 49.06 7.00

5.2 PERFORMANCE EVALAUATION OF VARIOUS COMPANIES 1) MAHINDRA SATYAM LTD

DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09

CLOSING PRICE 44.70 53.55 53.35 66.85 80.70

RATE OF RETURNS (%) 19.79 -0.37 25.30 20.71

19/06/09 77.60 -3.84 5.2 Table showing the performance of Mahindra Satyam Ltd EXPRESSION AVG RATE OF RET VARIENCE STANDARD DEV CORRELATION COFF COFF OF DET RESULT 12.31 143.37 11.97 0.76 9.65 0.44 0.19

5.2 Graph showing the performance of Mahindra Satyam Ltd

2) SBI DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 19/06/09 CLOSING PRICE 1313.50 1732.00 1868.85 1817.65 1634.60 1724.60 5.3 Table showing the performance of SBI RATE OF RETURNS (%) 31.86 7.90 -2.73 -10.07 5.50

EXPRESSION AVG RATE OF RET VARIENCE STANDARD DEV CORRELATION COFF COFF OF DET

RESULT 6.49 201.16 14.18 1.53 1.13 0.75 0.56

5.3 Graph showing the performance of SBI

3) ANDHRA BANK DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 CLOSING PRICE 65.75 86.05 94.80 92.55 84.40 RATE OF RETURNS (%) 30.87 10.16 -2.37 -8.80

19/06/09 84.20 -0.23 5.4 Table showing the performance ANDHRA BANK EXPRESSION AVG RATE OF RET VARIENCE STANDARD DEV CORRELATION COFF COFF OF DET RESULT 5.92 192.74 13.88 1.70 -0.03 0.85 0.72

5.4 Graph showing the performance of ANDHRA BANK

4) MAHINDRA & MAHINDRA DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 CLOSING PRICE 513.45 630.30 668.90 709.90 783.80 22.75 6.12 6.12 10.40 RATE OF RETURNS (%)

19/06/09 735.75 -6.13 5.5 Table showing the performance of MAHINDRA & MAHINDRA EXPRESSION AVG RATE OF RET VARIENCE STANDARD DEV CORRELATION COFF COFF OF DET RESULT 7.85 85.98 9.27 1.21 3.61 0.91 0.82

5.5 Graph showing the performance of MAHINDRA & MAHINDRA

5) MARUTHI SUZUKI DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 CLOSING PRICE 848.20 961.95 1027.10 1087.10 1085.10 RATE OF RETURNS (%) 13.41 6.77 5.84 -0.18

19/06/09 1049.90 -3.24 5.6 Table showing the performance of MARUTHI SUZUKI

EXPRESSION AVG RATE OF RET VARIENCE STANDARD DEV CORRELATION COFF COFF OF DET

RESULT 4.52 33.62 5.79 0.80 1.72 0.97 0.94

5.6 Graph showing the performance of MARUTHI SUZUKI

6) HERO HONDA DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 CLOSING PRICE 1221.90 1298.20 1337.15 1453.95 1467.20 RATE OF RETURNS (%) 6.24 3.00 8.73 0.91

19/06/09 1464.85 -0.16 5.7 Table showing the performance of HERO HONDA

EXPRESSION AVG RATE OF RET VARIENCE STANDARD DEV CORRELATION COFF COFF OF DET

RESULT 3.74 10.98 3.31 0.29 2.72 0.63 0.39

5.7 Graph showing the performance of HERO HONDA

7) DLF DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 19/06/09 CLOSING PRICE 258.05 334.00 406.50 408.00 367.80 330.75 5.8 Table showing the performance of DLF RATE OF RETURNS (%) 29.43 21.70 0.36 -9.85 -10.07

EXPRESSION AVG RATE OF RET VARIENCE STANDARD DEV CORRELATION COFF COFF OF DET

RESULT 6.31 267.24 16.34 2.08 -0.97 0.89 0.79

5.8 Graph showing the performance of DLF

8) L&T DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 19/06/09 CLOSING PRICE 989.00 1300.75 1402.20 1522.60 1581.80 1497.05 5.9 Table showing the performance of L&T RATE OF RETURNS (%) 31.52 7.79 8.58 3.88 -5.35

EXPRESSION AVG RATE OF RET VARIENCE STANDARD DEV

RESULT 9.28 148.10 12.16

 CORRELATION COFF COFF OF DET

1.71 3.29 0.98 0.96

5.9 Graph showing the performance of L&T

9) R POWER DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 CLOSING PRICE 129.15 165.00 180.90 184.25 192.40 RATE OF RETURNS (%) 27.75 9.63 1.85 4.42

19/06/09 175.85 -8.60 5.10 Table showing the performance of R POWER

EXPRESSION AVG RATE OF RET

RESULT 7.01

VARIENCE STANDARD DEV CORRELATION COFF COFF OF DET

142.80 11.95 1.66 1.20 0.97 0.94

5.10 Graph showing the performance of R POWER

10) TATA POWER DATE 15/05/09 22/05/09 29/05/09 05/06/09 12/06/09 CLOSING PRICE 908.60 1044.10 1070.45 1080.70 1177.80 RATE OF RETURNS (%) 14.91 2.52 0.95 8.98

19/06/09 1163.85 -1.18 5.11 Table showing the performance of TATA POWER

EXPRESSION

RESULT

AVG RATE OF RET VARIENCE STANDARD DEV CORRELATION COFF COFF OF DET

5.23 34.90 5.90 0.65 2.95 0.77 0.59

5.11 Graph showing the performance of TATA POWER

BETA:
The BETA coefficient is a measure of systematic risk. BETA is the measure of volatility/responsiveness of the individual security with respect to the changes in the market security. THREE CASE OF BETA: 1. If BETA=1, the securities are called normal securities i.e. a given change in market say 10% is followed by an incidental change in the security.

2. If BETA>1, the securities are called Aggressive securities i.e a given change in market is followed by a more than proportionate change in the security. Ex: If the change in the market is 10% and BETA of the security is say 1.5 there will be 15% change in the individual securities return. 3. If BETA<1, the securities are called Defensive securities i.e. a given change in market is followed by a less than proportionate change in the individual security. Ex: if the change in the market is 10% and Beta of security is 0.5 there will be 5% change in the individual securities return. ANALYSIS OF BETA COMPANY NAME MAHINDRA SATYAM SBI ANDHRA BANK M&M MARUTI SUZUKI HERO HONDA DLF LTD L&T R POWER TATA POWER >1 (More Volatile) 1<<0 (Less Volatile) 0.76 1.53 1.70 1.21 0.80 0.29 2.08 0.65 1.71 1.66 <0

DEFINITION OF ALPHA ALPHA Alpha is not only used to measure the extra return rewarded to you for taking on risk posed by factors other than market volatility, it also measures how much if any of this extra risk helped the fund outperform its corresponding benchmark.

Using Beta, alphas computation compares the funds performance to that of the benchmarks risk adjusted returns and establishes if the funds returns outperformed the markets given the same amount of risk.

For example, if a fund has an alpha of 1, it means that the fund outperformed the benchmark by 1%. Negative alphas are bad in that they indicate that the fund underperformed for the amount of extra, fund-specific risk the funds investors. ALPHA VALUES OF THE COMPANIES COMPANY NAME MAHINDRA SATYAM SBI ANDHRA BANK M&M MARUTI&SUZUKI HERO HONDA DLF LTD L&T R POWER TATA POWER

9.65 1.13 -0.03 3.61 1.72 2.72 -0.97 3.29 1.2 2.95

5.3 ESTIMATION OF SECURITY RETURNS: COMPANY SATYAM SBI Rm Ri Ri -20 -5.55 -29.59 -10 2.05 -14.17 10 17.25 16.43 20 24.85 31.73

ANDHRA BANK MARUTHI SUZUKI M&M HERO HONDA DLF L&T R POWER TATA POWER

Ri Ri Ri Ri Ri Ri Ri Ri

-34.03 -14.28 -20.59 -3.08 -42.57 -30.91 -32 -10.05

-17.03 -6.28 -8.49 -0.18 -21.77 -13.81 15.4 -3.55

16.97 9.72 15.71 5.62 19.83 20.39 17.8 9.45

33.97 17.72 27.81 8.52 40.63 37.49 34.4 15.95

5.12 Table showing the estimation of security returns COMPANY NAME MAHINDRA SATYAM SBI 5.92 ANDHRA BANK M&M 4.52 MARUTI&SUZUKI 3.74 HERO HONDA 6.31 DLF LTD L&T 7.01 R POWER 5.23 TATA POWER 5.90 11.95 9.28 16.34 12.16 3.31 5.79 7.85 13.88 9.27 AVG RATE OF RET 12.31 6.49 S.D 11.97 14.18

18 16 14 12 10 8 6 4 2 0
C M OM AH P IN AN DR Y A NA SA M TY E AN AM DH RA S B M BA I AR NK UT HE I& M& RO SU M Z H UK O I DL ND F A LT D R TA P L& TA OW T PO ER W ER

5.12 Graph showing the estimation of security returns

5.4 Construction of Portfolio depending upon values of Return and Risk MAHINDRA SATYAM L&T M&M R POWER SBI VARIANCE- COVARIANCE MATRIX COMPANY NAME SATYAM L&T M&M R POWER SBI SATYAM L&T M&M R POWER SBI -14.19 134.49 72.62 127.15 201.16

143.37 73.41 71.62 57.04 73.41 148.10 105.18 140.66 71.62 105.18 85.98 105 57.04 140.66 105 142.80 -14.19 134.49 72.62 127.15 5.13 Table showing the variance and covariance matrix

WEIGHTAGE GIVEN TO COMPANIES R S.NO 1 2 3 SATYAM 0.1 0.2 0.5 L&T 0.2 0.2 0.2 M&M 0.5 0.2 0.1 POWER 0.1 0.2 0.1 SBI 0.1 0.2 0.1 Portfolio Return 8.36 8.6 10.14 Portfolio Risk 9.77 9.93 9.66

5.13 Graph showing the variance and covariance matrix

BEST PORTFOLIO
R SATYAM 0.5 L&T 0.2 M&M 0.1 POWER 0.1 SBI 0.1 Portfolio Return 10.14 Portfolio Risk 9.66

CHAPTER-6 FINDINGS & SUGGESTIONS

FINDINGS:
Based on the analysis and evaluation of the twelve firms, it can be concluded that

The investor can know the risk and returns of the shares using this analysis.

The analysis is useful for investors who want to invest in long, short & medium term.

Technical analysis is used to predict short-term share price movement.

DLF and L&T gives high returns when market increased by 20%.

DLF and ANDHRA BANK gives low returns when market decreased by 20%.

MAHINDRA SATYAM gives very good returns (12.31%).

DLF is high risky security (16.34%).

SUGGETIONS & RECOMMENDATIONS:

The investor can avoid purchasing of shares in the secondary market directly. The investor should consider investing in steady and long growth shares only. The investor must have the knowledge of not only about the company they have invested even about other company to know the financial position of the total market. Mutual funds and open-ended shares are in demanded in the market at the present moments. The investor has to consider both risk and returns of the company before investing in it. The investor can eliminate diversifiable risk by holding a large enough portfolio of securities. Investors need to have high level of empowerment and access to financial advice so that they can take appropriate decisions based on their risk return appetite. The investor has to analyze the performance of the company before making investment decisions.

BIBLIOGRAPHY

Books :
1. I M PANDEY, financial management, 9th edition, 2004, vikas publishing house private limited.

2. M Y KHAN AND P.K. JAIN text, problems and cases 4 th edition, 2004, Tata Mc Garaw-Hill publishing company limited.

3. PRASANNA CHAN DRA, financial management, theory and practices-5th edition-2001, Tata Mc Graw-Hill publishing company limited.

Websites: http://www.steelcitynettrade.com http://www.google.co.in http://www.encyclopedia.com