PROFILE Founded in 1997 in Mexico City, with the former name of IDEA DISEO INTEGRAL (IDEA INTEGRAL DESIGN)

it became COREDESIGN in 2002 in an effort to focus on innovation strategies for business using design, engineering, and marketing. In 2003 COREDESIGN moves to Puebla city, and since then has been developing products for different industries, as an answer to research and development of new products. Merging in one location all the stages of product development, from the business original strategy through the final manufactured product.

MISSION COREDESIGN is a company that generates knowledge, uses new technologies and develops products and services to satisfy the industry needs of innovation in the form of final products.
We visualize opportunities for future innovation, affecting the Statu Quo by applying, directing and generating a possitive change to create TANGIBLE ASSETS in the products, services, and businesses we design. COREDESIGN works with different industries, from the original concept of a product to the search of innovation opportunities. Studying and analyzing the user through design, we engineer the product in order to make it suitable for production, including defining the fabrication tools, testing and certifications, and finally the manufacturing process. Our experience centers in medical design, home appliances, packaging, electronic devices, refrigeration products, corporate graphic communication, retail, and industrial property (IP)consulting. We can achieve this through our firm methodology called STRATEGIC INNOVATION, which consists of:

CLARIFIYING THE OPPORTUNITY We discover new business opportunities in the market, through research and observation of customers and users, which allows us to identify latent needs that are not on the surface.
CONCEPT CREATION We visualize opportunities and transform them into a physical form, generating concepts for future designs that can give a clear competitive edge, from the concept design to the technical engineering feasibility.

SOLUTION IMPLEMENTATION We define the proposal so that the solution can be manufactured and can generate investment returns. Thats innovation.

FOCUS AREAS Concept design Market and user research Product design (industrial design and product engineering) Electronic and mechanical engineering Tests, normativity and certifications Mold and tool design Business planning and economic feasibility Production implementation Suppliers selection for parts/ technology/ production Corporate graphic communication and retail Rapid prototyping

INDUSTRY DEVELOPMENT AREAS Medical equipment Home appliances Consumer products Retail and merchandising Electronic products Packaging Graphic communication Industrial property and technological intelligence

COMPETITIVE ADVANTAGES Integrated product design: One stop innovation solution provider Faster development cycles, since we work with engineering, marketing and design as a whole at the beginning of a project. Solving manufacturing issues, tooling and component suppliers. Authorship of innovative products thrurough an adequate IP strategy. Rapid Prototyping model shop and testing area. Business innovation strategy consulting. Lower development costs since our team headquarters are in Mexico.

CAPABILITIES STRATEGY Product planning Quality function deployment (QFD) Busisness innovation Strategy

MECHANICAL ENGINEERING Mechanisms design Assembly design (DFA) Detail design CAD (solids and surfaces) Mechanical and electric design Cost analysis PRODUCTION MANAGMENT Production methods evaluation Prototype batch supervision Pilot batch supervision, first samples and production TOOL MANAGEMENT Supplier coordination and mold supervision Test design, fabrication and assembly of trial devices INDUSTRIAL AND INTELECTUAL PROPERTY Name and brand registration Industrial design registration, utility models and patents Drawings for patent application form Development and assistance in industrial property Patent evaluation and intangible assets Technological research and technological assimilation TESTS AND PRE-CERTIFICATIONS Tension, compression and flexion tests Hardness determination Izod impact tests and by vertical bounce Mechanic and thermal analysis Finite element analysis Tolerance Analysis Regulation and certification revision (FCC, FDA, UL) Analysis and simulation of cavity filling and cooling systems

MARKETING Market research and focus groups Design and user research Name creation, brand and corporate image Package design Retail and P.O.P (point of purchase)
DESIGN Industrial and concept design Human factors and ergonomics Product design Housings design PROTOTYPES Mock-ups and models Volumetric models Rapid prototyping RTV molding Batch prototypes VISUALIZATION 3d modeling (renders) Animations ELECTRONIC DESIGN Circuit design (analog and digital) Rigid and flexible PCB design Microcontroller programming Control systems design based in micro interface Analog and digital data acquisition Control software development

FACT SHEET
COREDESIGN, since 1997 is an engineering and product design consulting firm focused in new product development using innovation and integration of new technologies at the service of companies that want to grow or differentiate in the market. We generate new opportunities through design innovation, for the main interests of our clients. We can achieve this through our firm methodology called STRATEGIC INNOVATION, which consists of: CLARIFIYING THE OPPORTUNITY We discover opportunities in the market and new business opportunities, through research and observation of customers and users, which allows us to identify latent needs that are not very clear to people. CONCEPT CREATION We visualize opportunities transforming them into a physical form, generating concepts for future designs that can give a clear competitive edge, from the concept design to the technical engineering feasibility. SOLUTION IMPLEMENTATION We define the proposal so that the solution can be manufactured and can generate investment returns. Thats what innovation is. LEADERSHIP D.I. Rigoberto Cordero, founder and CEO Product designer, bachelor in industrial design, Universidad Iberoamericana Sta. Fe, Mexico City. He has more than 15 years of experience in product design for companies, entrepreneurs, and private and public institutions, and has developed design projects for different industries, creating new businesses by integrating design and technology . He writes the blog INNOVACCION at www.axeleratum.com HEADQUARTERS San Andrs Cholula, Puebla, Mxico Tel (52) 222 2616766/ 2610123 CONTACT D.I. Rigoberto Cordero beto@cor-des.com Cel 2228 674209 WEBSITE www.cor-des.com CLIENTS HASBRO TOYS PEPSICO GRUPO CIE GOODYEAR OXXO KRTN ELECTRODOMESTICOS DITCH WITCH OJEDA REFRIGERATION HUSSMAN AMERICAN PINEDA COVALIN UPAEP (Popular Autonomous University or Puebla State) INAOE (National Institute of Astrophisics, Optics and Electronics) MERIDIAN TECHNOLOGY CENTER INDUSTRY DEVELOPMENT AREAS Medical equipment Home appliances Consumer products Retail and merchandising Electronic products Packaging Graphic communication CAPABILITIES Industrial design Mechanical engineering Electronic engineering Marketing and user centered research Graphic communication Models and prototypes Industrial property and technological intelligence Business innovation strategy consulting