William P.

Roeling
Telephone: 813.926.0285 Mobile: 813.260.0047 Email: roelingwp@gmail.com Linkedin: www.linkedin.com/pub/william-roeling/66/771/68

Sales & Marketing Manager

MBA (Economics and Finance), Bachelor of Arts, Sales & Marketing Manager, B2B Sales & Marketing Initiatives, with more than 20 years of revenue generation experienced in identifying strategic avenues that have strengthened new and existing business initiatives for organizations such as: Owens-Corning, Sherwin-Williams, Dierco Supply, Inc., The Society of the Plastics Industry, Inc., (SPI), and RADCO. Grew client base over 400 clients, increased annual sales by over $1.6 million, developed and directed a national marketing program, developed and directed a national quality assurance program, directed and trained a national field inspection team of 18, attended/exhibited national trade shows to develop and strengthen B2B relationships, and made formal presentations to private, state and federal officials.

Core Strengths

P & L Improvements Developing RFPs and RFQs Client Relationship Management (CRM) Building & Leading High Performance Teams

Formal Presentation Skills Forming Strategic Alliances Increasing Brand Awareness Strategic Account Development

Career Highlights

Conceptualized and implemented an industry certification program for the National Mobility Equipment Dealers Association (NMEDA) that accomplished the following 3 items: 1) Produced $700,000+ in revenues annually; 2) Expanded customer base by more than 300 clients; 3) Developed relationships and created buy-in by state and private funding agencies with the trade association. Additionally, experienced making formal presentations at annual trade show. Entrusted by senior management with developing the ACCU-R Program for marketing Expanded Polystyrene (EPS) to the commercial roofing industry. Developed strategic business alliances for The Society of the Plastics Industry within various industries (manufacturing, roofing, architectural, design, etc.) to support the ongoing needs of the program. Developed and directed a wide-array of print and media advertising efforts for the ACCU-R Program throughout the U.S. Turned-around the commercial coatings division for Sherwin-Williams. Realized P&L improvements of twenty-two per cent ($2.4 to $2.93 million) by changing business practices, releasing disgruntled employees, eliminating theft, initiating quality assurance checks, assigning responsibility and instilling a positive can do attitude. Additionally, fine-tuned the ability to hire, train, communicate, motivate and support team personnel. Created a new sales territory for Owens-Corning that increased sales from zero to $3.5 million within 2 years. As a result of sales success promoted to Branch Manager for business growth in Louisiana, Mississippi, Southern Alabama and the Florida Panhandle. Promoted again to Commercial Acoustical Manager for continued business growth in the same 4-state region.

Key Areas of Competency

Go-To-Market Strategies Sales Forecasting & Planning Ability to Travel to Generate Business Strong Verbal and Communications Skills Directing Special Sales/Marketing Projects Budgeting: Advertising, Trade Shows, Promotions

Leadership by Example Contract Negotiation Skills Establishing Lasting B2B Relationships Creating Shared Sales & Marketing Vision Public Relations & Advertising Management Amending Business Plans According to Economic Cycles

William P. Roeling Professional Experience & Accomplishments

RADCO, Inc., Tampa, Florida

Page Two

February 1996 to January 2013

RADCO is a nationally recognized third party engineering firm that specializes in product certifications and listings, testing and inspections. Testing and inspections are internationally recognized by the International Accreditation Services (IAS).

Vice President of Marketing Marketing third party services: certification, listing, testing and inspections to clients and
potential clients in the U.S. and Canada, directing a team of 18 field auditors and managing strategic business accounts.

Transitioned the company from approximately 60% revenue dependency from one industry to a balanced mix of new business markets adding more than 400 new accounts that generated more than $1.6 million in annual gross revenues. Developed and directed an industry certification program for the National Mobility Equipment Dealers Association (NMEDA) for vehicle modifications for disabled drivers. Worked with OEMs: Chrysler, Ford, GM, Honda and Toyota. Made formal presentations on behalf of industry to state and federal government entities and private funding agencies. Conducted classroom training and field training/updating audits with field auditors in industries within which company worked: plastics, gypsum, mobility equipment, house-wrap, synthetic stucco, cement, vinyl decking and siding, unlisted gas appliances, wood-burning pizza ovens, fiberglass pools, highway light pole anchors, construction anchors, etc. Served as a back-up field auditor to handle overflow work when field auditors were committed to special projects. Serve as chairman for the American Society of Testing Materials (ASTM) subcommittee on geofoam and chaired the five year development of the D-6817 Geofoam Standard. Member of four other ASTM subcommittees. Exhibited at various industry trade shows, regular guest speaker/presenter, and sponsored industry 5K runs.

Prior Professional Experience

The Society of the Plastics Industry, Inc., Washington, DC Dierco Supply, Inc., Tampa, Florida Sherwin-William Company, Metairie, Louisiana Owens-Corning Corporation Territory Sales Manager-New Orleans, Louisiana Branch Manager-Mobile, Alabama Director of Commercial Acoustics-New Orleans, Louisiana National Marketing Manager Vice President of Sales & Marketing Commercial Branch Manager

Education & Professional Development

MBA, Economics & Finance, University of New Orleans, New Orleans, Louisiana BA, History, Tulane University, New Orleans, Louisiana Professional Credentials Past Member American Subcontractors Association (ASA) Member International Codes Council (ICC) Member American Society of Testing Materials (ASTM) Professional Accomplishments Past President - American Subcontractors Association Current Chairman - ASTM D-6817 sub-committee (Geofoam) Spokesman - The Society of the Plastics Industrys ACCU-R Program Guideline Development - NMEDAs Quality Assurance Program (QAP) Helped Develop the NMEDA Online Training Program for the QAP Technical Skills Word Suites, Excel & Outlook