Professional Documents
Culture Documents
By Martha Lagace
Harvard Business School Working Knowledge
Since the 1990s, the Balanced Scorecard system has cut a path in business as a more
rigorous way to measure performance by quantifying what had been considered
intangible assets, such as human capital, information, and culture. The system draws
strength from four perspectives:
1. financial measures;
2. customers;
3. internal processes; and
4. learning and growth.
Q: This is your third book since The Balanced Scorecard and The
Strategy-Focused Organization. How would you like to build on the
lessons you convey in Strategy Maps for your future research?
What's next for you?
Additional Information:
Robert S. Kaplan is the Marvin Bower Professor of Leadership
Development at Harvard Business School.