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S P O RT S T U R F, F L O O R I N G & A L L I E D P R O D U C T S

The 27,000-seat
soccer stadium at
Home Depot
Center.

The Home Depot he Home Depot Center (HDC) is a


Centre in Carson,
CA, USA —
featuring state-of-
T 125-acre development in Carson,
California, USA, which features
state-of-the-art stadia, with facilities for
the-art stadia. soccer, tennis, track & field, cycling, vol-
leyball, baseball, softball, basketball and
other sports. Designated as an “Official
U.S. Olympic Training Site”, The Home
Depot Center is the U.S.A.’s most com-
plete training facility for Olympic, ama-
teur and professional athletes.
The Home Depot Center was created
around a 27,000-seat soccer stadium, a
The Home Depot Center 13,000-seat tennis stadium, a 20,000-seat
track & field facility, and an indoor velo-
recently chose Terraflor® to protect drome.
its main asset... its turf!

COMING HOME

96 PANSTADIA NOVEMBER 2004


S P O R T S T U R F , F L O O R I N G & A L L I E D P R O D U C T S

The complex opened in June 2003 and ‘Los Angeles Galaxy’ but, beginning in franchises including the Los Angeles
the HDC has since staged a number of 2005 a second MLS Team, ‘C.D. Chivas Kings (NHL); the Manchester Monarchs
events, including the 2003 World USA’ — owned and named after the (AHL); Reading Royals (ECHL); Chicago
Women’s World Cup Soccer Finals, the Chivas de Guadalajara soccer team in Fire; DC United; Los Angeles Galaxy; Met-
World Sevens International Rugby Cham- Mexico — will also call The Home Depot rostars and San Jose Earthquakes (MLS).
pionships, the MLS Cup League Finals, Center it’s ‘home stadium’. The company also operates five hockey
the 2003 MLS All-Star Game, Southern The addition of the second team cre- franchises in Europe and the management
California C.I.F. Football Championships ates further pressure on the already busy of shares in the Los Angeles Lakers (NBA)
and the recently concluded SuperMoto schedule, which includes training for the and Los Angeles Sparks (WNBA), owned
Event for the 2004 ‘X’ Games, to name but men’s and women’s national teams. As a by Philip Anschutz; AEG Marketing, a
a few. result, it is not possible to re-sod the field sponsorship, sales, naming rights and con-
during the lengthy soccer season. It is sulting company; AEG Merchandising, a
Protection is Vital therefore an even greater priority for the multi-faceted merchandising company;
The protection of their grass playing sur- stadium management of HDC to ensure AEG Creative, a full-service marketing
face is therefore critical, not least as the the maximum protection of the field when and advertising agency and AEG LIVE, a
stadium is not only the home of MLS team hosting their six major concert tours per collection of companies devoted to all
year. aspects of live entertainment including:
AEG TV (formerly Spring Communica-
AEG In Action tions), devoted to the creation and market-
AEG, the owner and operator of the com- ing of live events for pay-per-view and
Below left: Home Depot Center is plex, is one of the leading sports and other electronic media; Creative Battery,
home to the MLS team ‘Los Angeles entertainment presenters in the world. producers of live entertainment for a vari-
Galaxy’ and will also become the home AEG, a wholly owned subsidiary of The ety of media and venues; AEG Tours &
ground of the MLS team ‘C.D. Chivas Anschutz Corporation, owns or controls a Special Events and Golden Voice, live
USA’ in 2005. collection of companies including facilities entertainment promotion and touring
such as: STAPLES Center; The Home companies. AEG LIVE is currently pro-
Depot Center; The Forum (as exclusive ducing ‘Celine Dion A New Day…Pre-
booking agent for sports and entertain- sented By Chrysler’, a spectacular
ment programming); HealthSouth Train- theatrical production starring Dion and an
ing Center; NOKIA live at Grand Prairie international cast of 60 dancers, musicians


and Kodak Theater (as operator); sports and artists, directed by Franco Dragone

AEG was recently selected to fully develop the 28-


acre Millennium Dome and adjacent property,
located in the eastern part of London, England,
along the River Thames, and will create new
arenas within the Millennium Dome, as well as on
a 50-acre site in the heart of Berlin, Germany.

Above: The Home Depot Center needed


to find a system to protect their field...

...they chose Terraflor®,


manufactured by Terraplas Plc
from the UK (right).

NOVEMBER 2004 PANSTADIA 97


S P O R T S T U R F , F L O O R I N G & A L L I E D P R O D U C T S

Top left: The set-up for The Cure’s concert at Top right: Terraflor® scores highly in the storage stakes as
Home Depot Center. it is compact and easy to stack.

COMING and now appearing at the Colosseum at


Caesars Palace in Las Vegas.
AEG is currently overseeing the devel-
Terraflor ® is covered by the same
patents as Terraplas® as it works in exactly
the same way, allowing the passage of air
HOME opment of L.A. Live, a proposed four mil-
lion square foot development, featuring a
and light, thereby ensuring that the grass
continues to grow, even whilst covered.
7,000-seat state-of-the-art live theatre, a Terraflor® is merely a natural progression
1,200-room convention ‘headquarters’ with some highly innovative features,
hotel, along with entertainment, restau- making a near perfect product even better!
rant, residential and office space, all adja-
cent to STAPLES Center. Ingenious Design Features
These innovative features include versatil-
Home Depot Center ity in its application for both natural and
AEG Senior Vice President of Operations, artificial turf fields. It is designed to stop
Lee Zeidman, commenting on the pur- fluids and dirt passing through the tile to
chase of 9,000m2 of Terraflor®, for protect- the turf and causing damage. This is
ing their field, said: “This is a move we achieved by the whole system overlapping
anticipated [i.e. the purchase of a Turf Pro- and interlocking, ensuring that there are
tection System] when we were planning no gaps. Terraflor ® also has an inbuilt
the Stadium [Home Depot Center] and expansion capability of some 9mm per m2,
have continued to research and test all of which is considerably more than is
the alternatives on the market, until we required to avoid lifting due to expansion
determined that Terraflor® would be the with temperature variations.
best product for us. Not only does Ter- The loading weights that Terraflor ®
raflor ® protect the Stadium grass better can resist are virtually the same as Ter-
than any other product on the market, it raplas ®, which means that even mixing
locks together and overlaps, making a towers of some 100 tonnes can be accom-
floor that is outstanding for our concert modated simply by spreading the load
guests, as well as a great work surface for with scaffold boards.
the production and operations staff. The number of venues utilising fourth
The Terraflor® system has already been generation artificial turf is growing expo-
put to the test, with two sold-out concerts nentially, however it is not yet widely
starring the Dave Matthews Band, who understood that artificial turf actually
played the stadium for two nights, imme- requires a greater degree of protection
Above: Terraflor® — seen here at The Home Depot diately following The Cure’s appearance.” than natural turf. There are two main rea-
Center ready for The Cure and Dave Matthews The set-up for The Cure’s concert sons for this:
Band concerts. (August 27th) and the Dave Matthews
◆ Any harmful substance that gets on to
Band (August 28th and 29th, commenced
the artificial turf remains there and
Below: The Terraflor®was removed after six days on August 25th and removal of the Ter-
festers, whereas with natural turf it
and the turf was virtually ready for play. raflor ® took place on August 30th. It
would grow out.
should also be noted that the turf was only
one week old, was covered for nearly six ◆ Should an area of natural turf get
days, and a game was played the follow- damaged it can easily be replaced, you
ing week! cannot do this with artificial turf.

Terraflor® Takes Terraflor® has been specifically designed


Centre Stage to address these problems.
Terraflor® is manufactured by Terraplas All in all, it’s clear that the manage-
plc, who are renowned for their Terraplas® ment at Home Depot Center did their
turf protection system, which has sold homework well when they chose arguably
some half a million square metres (five one of the world's finest turf protection
million square feet) worldwide. Terraplas® systems, Terraflor® by Terraplas plc. ■
is in fact responsible for protecting the turf
at most of the world’s top multi-purpose For further information visit:
stadia. www.terraplas.com

98 PANSTADIA NOVEMBER 2004

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