Professional Documents
Culture Documents
The 27,000-seat
soccer stadium at
Home Depot
Center.
‘
COMING HOME
The complex opened in June 2003 and ‘Los Angeles Galaxy’ but, beginning in franchises including the Los Angeles
the HDC has since staged a number of 2005 a second MLS Team, ‘C.D. Chivas Kings (NHL); the Manchester Monarchs
events, including the 2003 World USA’ — owned and named after the (AHL); Reading Royals (ECHL); Chicago
Women’s World Cup Soccer Finals, the Chivas de Guadalajara soccer team in Fire; DC United; Los Angeles Galaxy; Met-
World Sevens International Rugby Cham- Mexico — will also call The Home Depot rostars and San Jose Earthquakes (MLS).
pionships, the MLS Cup League Finals, Center it’s ‘home stadium’. The company also operates five hockey
the 2003 MLS All-Star Game, Southern The addition of the second team cre- franchises in Europe and the management
California C.I.F. Football Championships ates further pressure on the already busy of shares in the Los Angeles Lakers (NBA)
and the recently concluded SuperMoto schedule, which includes training for the and Los Angeles Sparks (WNBA), owned
Event for the 2004 ‘X’ Games, to name but men’s and women’s national teams. As a by Philip Anschutz; AEG Marketing, a
a few. result, it is not possible to re-sod the field sponsorship, sales, naming rights and con-
during the lengthy soccer season. It is sulting company; AEG Merchandising, a
Protection is Vital therefore an even greater priority for the multi-faceted merchandising company;
The protection of their grass playing sur- stadium management of HDC to ensure AEG Creative, a full-service marketing
face is therefore critical, not least as the the maximum protection of the field when and advertising agency and AEG LIVE, a
stadium is not only the home of MLS team hosting their six major concert tours per collection of companies devoted to all
year. aspects of live entertainment including:
AEG TV (formerly Spring Communica-
AEG In Action tions), devoted to the creation and market-
AEG, the owner and operator of the com- ing of live events for pay-per-view and
Below left: Home Depot Center is plex, is one of the leading sports and other electronic media; Creative Battery,
home to the MLS team ‘Los Angeles entertainment presenters in the world. producers of live entertainment for a vari-
Galaxy’ and will also become the home AEG, a wholly owned subsidiary of The ety of media and venues; AEG Tours &
ground of the MLS team ‘C.D. Chivas Anschutz Corporation, owns or controls a Special Events and Golden Voice, live
USA’ in 2005. collection of companies including facilities entertainment promotion and touring
such as: STAPLES Center; The Home companies. AEG LIVE is currently pro-
Depot Center; The Forum (as exclusive ducing ‘Celine Dion A New Day…Pre-
booking agent for sports and entertain- sented By Chrysler’, a spectacular
ment programming); HealthSouth Train- theatrical production starring Dion and an
ing Center; NOKIA live at Grand Prairie international cast of 60 dancers, musicians
▲
and Kodak Theater (as operator); sports and artists, directed by Franco Dragone
Top left: The set-up for The Cure’s concert at Top right: Terraflor® scores highly in the storage stakes as
Home Depot Center. it is compact and easy to stack.