Executive summary:

PRAN group of companies is one of the leading business institute of Bangladesh. We have prepared report based on PRAN Juice Company. To prepare this report we have followed product supply chain management for target market. PRAN group of industries are now one of the most successful industry in our country. They are trying to increase their business line and their own brand. PRAN group also trying to beat the competitive market by doing different types of business. PRAN always try to invent unique product for the customer that will also help to increase the profit margin and achieve the highest market share then competitors. Methodology: To do all this things we need much information therefore we have collected this information form both primary & secondary sources. (a) Primary sources: Data collect by face to face communication

(b) Secondary sources: Books, some research report . Lecture sheet

Benefits: As a student we have learned the procedure of supply chain mangement. By making this brand book we have gathered knowledge about branding.

Limitation of the report: During the study of the report we have faced following problem

Time is not enough for such an extensive study. Information relating to the topic is very sensitive that is why secondary data have been in some extant.

what is a Supply Chain Network?

Supply chain networks allow us to look at the big picture; giving us a better understanding of the flow of materials and information. Supply chains and supply networks both describe the flow and movement of materials & information, by linking organisations together to serve the end-customer. Network describes a more complex structure, where organisations can be cross-linked and there are two-way exchanges between them; chain describes a simpler, sequential set of links (Harland et al., 2001) In order to understand a supply chain network; we need to understand what a supply chain is. A supply chain is a series of processes linked together to form a chain. Organisations are linked via two types of flows: To get a complete picture of an organisations supply chain network; information & material flow should be mapped. Inefficiency can then be located and removed.

Material flow: Is the movement of goods from raw primary goods (such as Wool, Trees and Coal etc.) to complete goods (TVs, Radios and Computers) that are to be delivered to the final customer. Information flow: Is the demand from the end-customer to preceding organisations in the network.

Supply Chain Network: Information flow, Flow of Materials If a focal firm provides their suppliers with their sales data/ forecasting demand information; their supplier will be able to reduces costs (such as over production waste) and improve prices In order to better serve your end customer it is important to develop strong partnerships within your supply network which has a flow on effect to your end customers whether you are a manufacturer, distributor or retailer. Better communication will increase efficiency and productivity. Trust is the core ingredient to developing better communication and relationships.

PRAN Company profile:

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Drivers of supply chain

1. Facility

2. Transportation
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3. Price

4. Inventory 5. Information 6. Distribution

Place or Distribution: We will primarily use our existing distributors for distributing our new product Pran Juice then; we will make some new channels and assign some distributors to promote our product to all over the country. We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume. We will make our consumer by Value Delivery Network.
PRAN relies on a dedicated dealer network to distribute its products, with the number of dealers rising from 476 in FY2009 to almost 700 in FY2011.

DISTRIBUTION CHANNELS
Coca Cola Company makes two types of selling Direct selling Indirect selling

Direct Selling

In direct selling they supply their products in shops by using their own transports. They have almost 450 vehicles to supply their bottles. In this type of selling company have more profit margin.

Indirect Selling
They have their whole sellers and agencies to cover all area. Because it is very difficult for them to cover all area of Pakistan by their own so they have so many whole sellers and agencies to assure their customers for availability of coca cola products.
Target market Our main target market people are the young ages people who like to drink juice very much. Mostly the school going students and the children. Beside that we also focus the young generation people. Although our main target market is young people but we also prefer the people of adult and old ages people.