INTRODUCTION

The concept investment means employment of funds to earn additional income or growth in terms of value the essential quality of an investment is expectation of reward it involves the commitment of resources which have been from current consumption in the hope that some benefits will be received in future.

Investment in equities is also on the basis of income of the family, the investing ability may differ from persons to person according to their earning capacity. It has been long since investor has forgotten to go through the primary as well as secondary market.

The small and medium investors also fear to put that their hard earned money in the stock market due to a continuous fall in the interest rates of all the savings schemes in banks, post-office, non-banking, financial companies and provident funds the hard earned money of people is being eaten away by inflation but the stock market is the place next to direct business where erosion money due to inflation can be tripled in a few days in stock market and that an investor may burn his fingers due to evaporation of money the task of earning profits through trading in equities is not easy particularly for those who are not fully aware of the trading system at stock exchange.

Investing in equity market is good opportunity for all investor. It involves risk and return investing has been acting confined to the rich and business class in post but today it has become a household word and is very popular with people from all works of life. Derivatives as a tool in financial market as well as the market has been thin with poor liquidity and has not grown to any significance level these for research has selected on this topic to know the investment opportunities in equity market.

Company profile
Background
Karvy Consultants Limited was established in 1982 at Hyderabad. It was established by a group of Hyderabad-based practicing Chartered Accountants. At initial stage it was very small in size. It was started with a capital of Rs. 1,50,000.

In starting it was only offering auditing and taxation services. Later, it acts into the Registrar and Share transfer activities and subsequently into financial services and other services like Financial Product Distribution, Investment Advisory Services, Demat Services, Corporate Finance, Insurance etc. All along, Karvys strong work ethics and professional background leveraged with Information Technology enabled it to deliver quality to the individual. A decade of commitment, professional integrity and vision helped Karvy achieving a leadership position in its field when it handled largest number of corporate and retail that proved to be a sound business synergy.

Today, Karvy has access to millions of Indian shareholders, besides companies, banks, financial institutions and regulatory agencies. Over the past one and half decades, Karvy has evolved as a veritable link between industry, finance and people.

In January 1998, Karvy became first Depository Participant in Andhra Pradesh. An ISO 9002 Company, Karvys commitment to quality and retail reach has made it an Integrated Financial Services Company.
Today, company has 230 branch offices in 164 cities all over the India. The company adds 5 new offices every month to the companys ever growing national network in every nook and corner of the country. The company service over 16 million individual investors, 180 corporate and handle corporate disbursements that exceed Rs.2500 Crores

KARVY, is a premier integrated financial services provider, and ranked among the top five in the country in all its business segments, services over 16 million individual investors in various capacities, and provides investor services to over 300 corporate, comprising the who is who of Corporate India. KARVY covers the entire spectrum of financial services such as Stock broking, Depository Participants, Distribution of financial products - mutual funds, bonds, fixed deposit, equities, Insurance Broking, Commodities Broking, Personal Finance Advisory Services, Merchant Banking & Corporate Finance, placement of equity, IPOs, among others. Karvy has a professional management team and ranks among the best in technology, operations and research of various industrial segments.

MILE STONES OF KARVY

Mission Statement of Karvy

An organization exists to accomplish something or achieve something. The mission statement indicates what an organization wants to achieve. The mission statement may be changed periodically to take advantage of new opportunities or responsd to new market conditions. Karvys mission statement is To Bring Industry, Finance and People together.

Karvy is work as intermediary between industry and people. Karvy work as investment advisor and helps people to invest their money same way Karvy helps industry in achieving finance from people by issuing shares, debentures, bonds, mutual funds, fixed deposits etc. Companys mission statement is clear and thoughtful which guide geographically dispersed employees to work independently yet collectively towards achieving the organizations goals.

Vision of Karvy
Companys vision is crystal clear and mind frame very directed. To be pioneering financial services company. And continue to grow at a healthy pace, year after year, decade after decade. Companys foray into IT-enabled services and internet business has provided an opportunity to explore new frontiers and business solutions. To build a corporate that sets benchmarks for others to follow.

To cater to the unique needs and requirements of the mass affluent by providing complete financial solutions and thereby transform their dreams into reality to bring a better tomorrow.

Karvy Alliances
Karvy Computershare Private Limited is a 50:50 joint venture of Karvy Consultants Limited and Computershare Limited, Australia. Computershare Limited is world's largest - and only global -- share registry, and a leading financial market services provider to the global securities industry. The joint venture with Computershare, reckoned as the largest registrar in the world, servicing over 60 million shareholder accounts for over 7,000 corporations across eleven countries spread across five continents. Computershare manages more than 70 million shareholder accounts for over 13,000 corporations around the world. Karvy Computershare Private Limited, today, is India's largest Registrar and Share Transfer Agent servicing over 300 corporate and mutual funds and 16 million investors.

Karvy Quality policy

To achieve and retain leadership, Karvy shall aim for complete customer satisfaction, by combining its human and technological resources, to provide superior quality financial services. In the process, Karvy will strive to exceed Customer's expectations.
Karvy Quality Objectives As per the Quality Policy, Karvy will :

Build in-house processes that will ensure transparent and harmonious relationships with its clients and investors to provide high quality of services.

Establish a partner relationship with its investor service agents and vendors that will help in keeping up its commitments to the customers.

Provide high quality of work life for all its employees and equip them with adequate knowledge & skills so as to respond to customer's needs.

Continue to uphold the values of honesty & integrity and strive to establish unparalleled standards in business ethics.

Use state-of-the art information technology in developing new and innovative financial products and services to meet the changing needs of investors and clients.

Strive to be a reliable source of value-added financial products and services and constantly guide the individuals and institutions in making a judicious choice of same.

Strive to keep all stake-holders(shareholders, clients, investors, employees, suppliers and regulatory authorities) proud and satisfied.

FINANCIAL SERVICES AT KARVY FINAPOLIS KARVY SERVICES AN OVERVIEW

ABOUT KARVY GROUP

Karvy has traveled the success route, towards building a reputation as an integrated financial services provider, offering a wide spectrum of services for over 20 years. Karvy, a name long committed to service at its best. A fame acquired through the range of corporate and retail services including mutual funds, fixed income, equity investments, insurance to name a few. Our values and vision of attaining total competence in our servicing has served as a building block for creating a great financial enterprise. The birth of Karvy was on a modest scale in the year 1982. It began with the vision and enterprise of a small group of practicing Chartered Accountants based in Hyderabad, who founded Karvy. We started with consulting and financial accounting automation, and then carved inroads into the field of Registry and Share Transfers. Since then, we have utilized our quality experience and superlative expertise to go from strength to strength to provide better and new services to the investors. And today, we can

look with pride at the fruits of our experience into comprehensive financial services provider in the Country.

Karvy companies are: 1. 2. 3. 4. 5. 6. 7. 8. Consultants service Stock broking Depositary participants Investment advisory services Computershare private Mutual funds Global service Comtrade

9. 10. 11.

Insurance Securities IT enabled services

KARVY CONSULTANTS LIMITED

The first securities registry to receive ISO 9002 certification in India. Registered with SEBI as Category I Registrar, is Number 1 Registrar in the Country. The award of being Most Admired Registrar, is one among many of the acknowledgements we received for our customer friendly and competent services.

KARVY STOCK BROKING LIMITED

The company, Member of National Stock Exchange (NSE), offers a comprehensive range of services in the stock market through the benefits of in-depth research on crucial market

dynamics, done by qualified team of experts. Apart from stock broking activities, the company also provides Depository Participant Services to its corporate and retail customers.

KARVY INVESTORS SERVICE LIMITED

Registered with SEBI as a Category I Merchant Banker and ranked among the top 10 merchant bankers in the country, the company has built a reputation as a professional advisor in structuring IPOs take over assignments and buy back exercises.

KARVY COMPUTERSHARE PRIVATE LIMITED

KARVY have traversed wide spaces to tie up with the worlds largest transfer agent, the leading Australian company, Computershare Limited. The company that services more than 75 million shareholders across 7000 corporate clients and makes its presence felt in over 12 countries across 5 continents has entered into a 50-50 joint venture with us.

With its management team completely transferred to this new entity, they will aim to enrich the financial services industry than before. The future holds new arenas of client servicing and contemporary and relevant technologies as they are geared to deliver better value and foster bigger investments in the business. The worldwide network of Computershare will hold us in good stead as they expect to adopt international standards in addition to leveraging the best of technologies from around the world.

Excellence has to be the order of the day when two companies with such similar ideologies of growth, vision and competence, get together.

Karvy Mutual Fund Services:

They have attained a position of immense strength as a provider of across-the-board transfer agency services to AMCs, Distributors and Investors.

Nearly 40% of the top-notch AMCs including prestigious clients like Deutsche AMC and UTI swear by the quality and range of services that they offer. Besides providing the entire back office processing, they provide the link between various Mutual Funds and the investor, including services to the distributor, the prime channel in this operation.

Carrying the limitless' ideology forward, they have explored new dimensions in every aspect of Mutual Fund servicing right from volume management, cost effective pricing, delivery in the least turnaround time, efficient back-office and front-office operations to customized service. They have been with the AMCs every step of the way, helping them serve their investors better by offering them a diverse and customized range of services. The first to market' approach that is their anthem has earned us the reputation of an innovative service provider with a visionary bent of mind.

Their service enhancements such as Karvy Converz', a full-fledged call center, a top-line website (www.karvymfs.com), the m-investor' and many more, creating a galaxy of customer advantages.

Issue Registry:

In their voyage towards becoming the largest transaction-processing house in the Indian Corporate segment, they have mobilized funds for numerous corporate, Karvy has emerged as the largest transaction-processing house for the Indian Corporate sector. With an experience of handling over 700 issues, Karvy today, has the ability to execute voluminous transactions and hard-core expertise

in technology applications have gained us the No.1 slot in the business. Karvy is the first Registry Company to receive ISO 9002 certification in India that stands testimony to its stature

Karvy has the backing of skilled human resource complemented by requisite technological packages to ensure a faster processing capability. Karvy has the benefit of a good synergy between depositories and registry that enables faster resolution to related customer queries. Apart from its unique investor servicing presence in all the phases of a public Issue, it is actively coordinating with both the main depositories to develop special models to enable the customer to access depository (NSDL, CDSL) services during an IPO.

Their trust-worthy reputation, competent manpower and high-end technology and infrastructure are the solid foundations on which their success is built.

Corporate Shareholder Services: Karvy has been a customer centric company since its inception. Karvy offers a single platform servicing multiple financial instruments in its bid to offer complete financial solutions to the varying needs of both corporate and retail investors where an extensive range of services are provided with great volume-management capability.

Today, Karvy is recognized as a company that can exceed customer expectations which is the reason for the loyalty of customers towards Karvy for all his financial needs. An opinion poll commissioned by The Merchant Banker Update and conducted by the reputed market research agency, MARG revealed that Karvy was considered the Most Admired in the registrar category among financial services companies.

They have grown from being a pure transaction processing business, to one of complete shareholder solutions.

KARVY GLOBAL SERVICE PRIVATE LIMITED

Karvy Global Services is the global services arm of the Karvy Group of Companies engaged in the business of offshore business process outsourcing in the areas of human resource outsourcing, finance and accounting operations outsourcing, research and analytics and back office processing operations.
Head quartered: KARVY Global Services is headquartered at Hyderabad, India and operates from three global delivery centers in Hyderabad.

Their business development offices are located in New York, Chicago and California in United States, Toronto in Canada and London in United Kingdom and Horgen in Switzerland. E-mail us to know how they can serve you.

KARVY COMMTRADE LIMITED

Commodities market, contrary to the beliefs of many people, has been in existence in India through the ages. However the recent attempt by the Government to permit Multi-commodity National levels exchanges has indeed given it, a shot in the arm. As a result two exchanges Multi Commodity Exchange (MCX) and National Commodity and derivatives Exchange (NCDEX) have come into being.

These exchanges, by virtue of their high profile promoters and stakeholders, bundle in themselves, online trading facilities, robust surveillance measures and a hassle-free settlement system. The futures contracts available on a wide spectrum of commodities like Gold, Silver, Cotton, Steel, Soya oil, Soya beans, Wheat, Sugar, Channa etc., provide excellent opportunities for hedging the risks of the farmers, importers, exporters, traders and large scale consumers. They also make open an avenue for quality investments in precious metals. The commodities market, as it is not affected by the movements of the stock market or debt market provides tremendous opportunities for better diversification of risk. Realizing this fact, even mutual funds are contemplating of entering into this market.

Karvy Comtrade Limited is another venture of the prestigious Karvy group. With their well established presence in the multifarious facets of the modern Financial services industry from stock broking to registry services, it is indeed a pleasure for us to make foray into the commodities derivatives market which opens yet another door for us to deliver their service to their beloved customers and the investor public at large.

With the high quality infrastructure already in place and a committed Government providing continuous impetus, it is the responsibility of us, the intermediaries to deliver these benefits at the door-steps of their esteemed customers. With their expertise in financial services, existence across the lengths and breadths of the country and an enviable technological edge, they are all set to bring to you, the pleasure of investing in this burgeoning market, which can touch upon the lives of a vast majority of the population from the farmer to the corporate alike. They are confident that the commodity futures can be a good value addition to their portfolio.

The company provides investment, advisory and brokerage services in Indian Commodities Markets. And most importantly, they offer a wide reach through their branch network of over 225 branches located across 180 cities.

KARVY INSURECE BROKING PRIVATE LIMITED

At Karvy Insurance Broking Pvt.Ltd., they provide both life and non-life insurance products to retail individuals, high net-worth clients and corporate. With the opening up of the insurance sector and with a large number of private players in the business, they are in a position to provide tailor made policies for different segments of customers. In their journey to emerge as a personal finance advisor, they will be better positioned to leverage their relationships with the product providers and place the requirements of their customers appropriately with the product providers. With Indian markets seeing a sea change, both in terms of investment pattern and attitude of investors, insurance is no more seen as only a tax saving product but also as an investment product. By setting up a separate entity, they would be positioned to provide the best of the products available in this business to their customers.

Their wide national network, spanning the length and breadth of India, further supports these advantages. Further, personalized service is provided here by a dedicated team committed in giving hassle-free service to the clients.

Karvy Securities Limited

The company is into distribution of Financial Products. It distributes a wide range of financial products and services from insurance to credit cards and loans. The company provides sound advisory services to suit the different investment needs of customers..

COMPETITORS OF KARVY

A diversified financial services group with a pan-India presence and presence in multiple international locations, Religare Enterprises Limited ("REL") offers a comprehensive suite of customer-focused financial products and services targeted at retail investors, high net worth individuals and corporate and institutional clients. REL, along with its joint venture partners, offers a range of products and services in India, including asset management, life insurance, wealth management, equity and commodity broking, investment banking, lending services, private equity and Mutual Fund. With a view to expand and diversify, REL operates in the life insurance space under 'Aegon Religare Life Insurance Company Limited' and has launched India's first wealth management joint venture under the brand name 'Religare Macquarie Private Wealth'. REL operates from seven domestic regional offices, 43 sub-regional offices, and has a presence in 498 cities and towns controlling 1,837* business locations all over India.

The India Infoline group, comprising the holding company, India Infoline Limited and its wholly-owned subsidiaries, straddle the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits, GoI bonds and other small savings instruments to loan products and Investment banking. India Infoline also owns and manages the websites www.indiainfoline.com and www.5paisa.com

The company has a network of 976 business locations (branches and sub-brokers) spread across 365 cities and towns. It has more than 800,000 customers.

Shriram insight Share Brokers Ltd. was incorporated in 1995; it was promoted by professional entrepreneurs and incubated by Shriram group. It commenced operations with corporate membership on NSE in cash segment in 1996.

It provides customers with access to Equity, Equity and Commodity Derivatives, Mutual Funds, IPOs, Life and General Insurance products and Gold Coins. Shriram Insight Share
Brokers Ltd. is the stock broking arm of 14 crore (3.2bn) Shriram group, a name to reckon with in the financial services sector for the past 3 decades and market leader in truck finance. Shriram Insight has some corporate vision to achieve the success ladder.

Reliance Money, a Reliance Capital company and part of the Reliance Anil Dhirubhai Ambani Group is a comprehensive financial services and solution provider. It is a one-stopshop, providing end-to-end financial solutions (including mobile and web-based services). It has the largest non-banking distribution channel with over 10,000 outlets and 20,000 touchpoints spread across 5,165 cities/ towns; catering to the diverse needs of over 3 million existing customers.

Reliance Money endeavors to change the way investors transact in financial markets and avails financial services. It provides customers with access to Equity, Equity and Commodity Derivatives, Offshore Investments, Portfolio Management Services, Wealth Management Services, Investment Banking, Mutual Funds, IPOs, Life and General Insurance products and Gold Coins. Customers can also avail Loans, Credit Card, Money Transfer and Money Changing services.

Achievements :

Among the top 5 stock brokers in India (4% of NSE volumes) India's No. 1 Registrar & Securities Transfer Agents Among the top 3 Depository Participants Largest Network of Branches & Business Associates ISO 9002 certified operations by DNV Among top 10 Investment bankers Largest Distributor of Financial Products Adjudged as one of the top 50 IT uses in India by MIS Asia Full Fledged IT driven operations

WORK FLOW MODEL OF COMMODITY:

Application

Serial Number Punching

Head Office Advisory Service

Account opening

Client Code

Online Trading

Pay-in

Payout

Account Closing Application

Account Closed

SWOT ANALYSIS:

Strength:
Good research team. Dedicated employees. Strong customer relationship. Strong brand name. Wide spread branches and brokers network..

Weakness:
Technology need to be upgraded. Not enough advertisement.

Opportunity:
Growing IPO issues. Positive outlook of people towards financial products. Growing consumer awareness about equity related product.

Threat :
Market uncertainty. Emerging competition. Broad economic factors like inflation for trade business.

Mc. Kinseys 7S Frame Work

Shared values:

Trust Integrity Dedication Commitment Transparency Enterprise Hard work and team play Learning & innovation Empathy and humility

Staff:
The karvy stock brokerage has 16 employees , 6 employee are for the marketing and 10 are for different post based on their product . All the employees are for different discipline and trained .

Style:
The company follows the top-down approach where in the top level managers gives the instruction and the bottom level managers follow them. However, in karvy they have a pleasant and cooperative culture where everyone ideas are taken into consideration. All are participative when it comes to working at the office so as to reach the targets and meet the organizational goals jointly in the least possible time.

Skills:
The company has the potential and proficient, technical and fundamental analyst who helps to analyse the market carefully and correctly before any investment . the dealers at the karvy are fully trained . thus, the skills which are dominant capabilities and core competencies possessed are very much parallel to the organization strategy, system, structure and culture.

System:
The daily job activities and the procedure that staff members engage into a job get done. The system comprises of main system that run organization like the human resource and finance . they have the computerized Information system from where all the important data are being collected and then processed further as per various needs. The management control system at karvy is all bound by the company vision and mission system as well as their immediate targets. The appraisal is based on their performance and on reaching target basis so they can encourage them and retain the potential employees.

Learning Experience:
The Experience undergoing this project in Karvy was helpful in many ways: Helped in understanding the market transactions on equity market. Various products and services that are offered by the karvy to customers. Better understood by real time study of online trading. Helped to understand the future contracts and the tools used to analyse the equties.