Polo

Wu

Mobile Prac,ce Leader VP (), Isobar Taiwan

1998PocketNet Inc.
HelloAsia Brience Inc.(Bates 141)
(Satrcom Media) 
15
20123
(Brain Magazine)
Mentor of Start-up Lab Taiwan
(www.iii.org.tw) FIND Mobile First 
Coca-ColaP&GSamsungDIAGEOCIGNA
AVONYahoo!Ciba VisionORBISRichemont Chunghwa
TelecomAmwayHennessy 


2013/04/02

MOBILE USERS

u 42%
11
17%
u 29%

2%


u FIND2012
855736
35.4%20111
15.4%3192015
67.7%29.6%


:(DMA) FIND 2012

1.1B Global Mobile 3G Subscribers, 37% Growth,

Q4 @ Only 18% of Mobile Subscribers


13%2009 12
1%

2012

MODERN MOBILE DEVICE EVOLUTION

iPods Changed Media Industry...iPhones Ramped Even

Faster...iPad Growth (3x iPhone)

iPod
2000 iPhone

iPad
2000

13

Android Phone AdopVon Has Ramped Even Faster 4x

iPhone

Android iOS 16
Android
iOS

-
15

hybrid
16

Google Google FiberGoogle Google

1000Mbps Google Fiber
1TB

17

always on

18



19

20

21

ID =

22

24

25

26

PC

27

http://blog.trendone.com

ALWAYS ON PLUG-IN

32

KT 4G Wi-Fi Egg

FB Phone

34

35

36

37

IPTV
38

LINE19
Twi^erFacebook4954

40

Gartner : 2011-2020
2016

2012
1,300
20163
5,300

41

42

43

44

Mary Meeker

46

Re-ImaginaVon of CompuVng Devices

47

Re-ImaginaVon of ConnecVvity...

...Re-ImaginaVon of ConnecVvity
We hope to rewire the way people spread and
consume information...We think a more open and
connected world will help create a stronger economy
with more authentic businesses that build better
products and services.
- Mark Zuckerberg, Founder / CEO, Facebook Letter
to Potential Shareholders, May 2012

Re-ImaginaVon of Life Stories

Re-ImaginaVon of News + InformaVon Flow

Re-ImaginaVon of Note Taking

Re-ImaginaVon of Drawing

Re-ImaginaVon of Photography

Re-ImaginaVon of Diaries

Re-ImaginaVon of Scrapbooking / AspiraVon

Re-ImaginaVon of Magazines...

Re-ImaginaVon of Books

Re-ImaginaVon of Music

Re-ImaginaVon of Sound

Re-ImaginaVon of ArVsts / Concerts

Re-ImaginaVon of Video

Re-ImaginaVon of Video CreaVon / ProducVon

Re-ImaginaVon of DistribuVon + MoneVzaVon for Talent

Re-ImaginaVon of Home Entertainment...

Re-ImaginaVon of TV...

Re-ImaginaVon of CommunicaVon

Re-ImaginaVon of NavigaVon + Live Trac Info

Re-ImaginaVon of Sports Info

Re-ImaginaVon of Home Improvement

Re-ImaginaVon of Calling a Cab

Re-ImaginaVon of Cars

Re-ImaginaVon of Yellow Pages

WhatsTheNumber

Re-ImaginaVon of Coupons + Local Services

Re-ImaginaVon of Cash Registers...

Swipy

Re-ImaginaVon of Marketplaces
News&Market

Re-ImaginaVon of Manufacturing

Re-ImaginaVon of Instant GraVcaVon / Personal

Services...
Beebub
One Click & Delivered to You

Re-ImaginaVon of Idea Building / Funding

Re-ImaginaVon of Business CollaboraVon

Re-ImaginaVon of RecruiVng / Hiring

Re-ImaginaVon of Healthcare Access

Re-ImaginaVon of Learning

- Bing Gordon Partner, KPCB

Re-ImaginaVon of Engagement

Re-ImaginaVon of EducaVon...

Korea SK Telecom

Re-ImaginaVon of Rewards / SaVsfacVon

Re-ImaginaVon of Government Subsidies...

Re-ImaginaVon of CommunicaVon...

Re-imaginaVon of Crime Awareness

Re-ImaginaVon of Thermostats

Re-ImaginaVon of Pet Care

Re-ImaginaVon of Feeds... ;)

u app app
2008 7 190
u2012 24%
iOS
Android
u +
2013 +
PC

u
u
u
u
u
u//
u
u

97

98

99

EVA Air

myfone

Mobile Commerce

App
App

103

iPad

 2012 3
5700
2012 600%
2011
1.77% 2012 6.87%
2012 22

2012 1757
613
2012 355
86.6%
2012 12 10%
52.7 1 556%

2012

 9%

2012 

DEC

AUG

JAN

%

% 

 410%

( )

AUG
( )

1

2

3

4

5

6
7
8
( 2012 )

9

10

11

12

 19:00

21:0083%
( )

22:0079%

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
( 24)




19%



3C




10%






10%
 3C
8%
8%







FACEBOOK TURNS OFF WEBSITE INTERNALLY TO

FORCE MOBILE DEVELOPMENT

117

119

120

121

U
W
L
PAU

MAY YOU HAVE FULL OF MOBILE POWER!

THANK YOU!