Scenarios: White Flint Sector Plan

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White Flint Forward: Plan the Future
WHITE FLINT SECTOR PLAN

SCENARIOS
May 22 & 30, 2007 Advisory Group Meetings
The M-NCPPC 1
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YOUR PRIORITIES
1. Mixed Use Urban Village

2. Sense of Place
3. Walking and Biking
4. Green
5. Transit Options
Metro Access
New Rockville Pike
Parking
Retail Variety
The M-NCPPC 2
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YOUR PRIORITIES ALL SCENARIOS
Expanded mixed use

Mixed Use Urban Village
‘Complete’ neighborhoods
live+work+play+shop
Industrial
The M-NCPPC 3
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Town Center at Metro

spans Pike
Sense of Place
Gateways
Urban design guidelines
character & focal points
The M-NCPPC 4
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Fine-grained network
Easy Walking & Biking
Bikeway system
Urban trails
Walking Times Pedestrian System
Metro
Station
M
5 minute
10 minute
The M-NCPPC 5
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Green spaces
Green
Tree-lined streets
Green roofs & buildings
per Countywide policies
The M-NCPPC 6
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Transit Options Loops, shuttles & MARC

study
Metro Access Second station entrance
The M-NCPPC 7
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New Rockville Pike Boulevard concept
Parking Shared Parking Strategy
Retail Variety Strategy
The M-NCPPC 8
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White Flint’s Niche
The Downtown for North Bethesda
The County’s Main Street; A Conference Center Hub
The M-NCPPC 9
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BIG IDEAS
A Sustainable 21st Century Urban Village

The most retail & the most varied skyline with the tallest buildings in the county
Complete Neighborhoods
groceries + recreation + transit + nature + pubic places + places to live+ places to work
Model Green Urban Village for Region

sustainable with high mobility & major green urban trails
Rockville Pike Boulevard

grand, tree-lined, transit-friendly, functional, safe, crossable
Sharper Tools for Achieving Great Design

mixed-use zones, new urban design guidelines, improved review process
The M-NCPPC 10
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RETAIL STUDY
Types of Shopping Centers
• Corner Store – 7Eleven

• Convenience Shops - owner occupied
• Neighborhood Center - grocery store anchor
• Community Center/Power Center- jr. anchors
• Regional Center- fashion mall department store anchors
• Lifestyle Center – quality of shopping experience no anchor
The M-NCPPC 11
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RETAIL STUDY
• Demand for
Local
Big box
Moderate mainstream ( Kohl’s, Penney’s).
• By 2011, Trade Area can add:

6 ‘neighborhood centers’ with grocery stores or…
100 corner stores or…
2 community centers
The M-NCPPC 12
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RETAIL STUDY
• Montrose Parkway increase trade area & demand
• Conversion of one regional mall is likely
• One big ‘Life Style Center’ spanning the Pike is difficult but
achievable.
The M-NCPPC 13
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LAND USE
Existing
1992 Plan
Commercial
Mixed Use
Industrial
5/29/2007
The M-NCPPC 14
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LAND USE SCENARIOS
1
Minimum Change
2.5 Commercial to Mixed Use

Mid Pike Plaza: 2.5 FAR
White Flint Mall: 2.0 FAR
FAR is Floor Area Ratio after all bonuses.
Commercial
2.0 Mixed Use
Industrial
5/29/2007
The M-NCPPC 15
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LAND USE SCENARIOS

2
Moderate Change
2.5 White Flint Mall: 2.0 FAR
3.0 Metro Blocks : 3.0 FAR
3.0 WMATA Bus Lot: 2.0 FAR
In scenario 2A, mixed use means 50% residential,
while in 2B it means 80%.
2.0 Commercial
Mixed Use
Industrial
5/29/2007
The M-NCPPC 16
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LAND USE SCENARIOS

3
Great Change
3.0 White Flint Mall: 2.0 FAR
6.0 Metro Blocks : 6.0 FAR
6.0 WMATA Bus Lot: 2.0 FAR
PLUS More
PLUS O
2.0 Commercial
Mixed Use
Industrial
5/29/2007
The M-NCPPC 17
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Summary of Development in Each Scenario

Existing 1992 1 Minimal 2A 2B 3 Great
Plan Change Moderate Moderate Change
No Change Change (see next
Change 50% Res. 80% Res. slide)
DU’s
dwelling units
2,100 6,400 10,900 13,600 17,300 20,500
rounded to 100
Million SF
‘Office Retail
Industrial Other’ 5.5 11.5 13.8 13.9 9.7 20.1
rounded to 1.0M
Metro Block 0.39 1.60 1.60 3.00 3.00 6.00
Conference Center
FAR - Area 2
WMATA Bus Lot 0.10 0.87 0.87 2.00 2.00 2.00
FAR- Area 11
Metro Block 0.00 2.24 2.24 3.00 3.00 6.00
LCOR FAR-Area
14
Mid Pike Plaza 0.26 0.81 2.5 2.5 2.5 3.00
FAR-Area 17
White Flint Mall 0.50 0.79 2.00 2.00 2.00 2.00
FAR-Area 18
The M-NCPPC 18
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LAND USE SCENARIOS
Analysis Areas
Mid Pike Metro Block
Plaza LCOR
Area 17 Area 14
WMATA
Metro Block
Bus Lot
Conference
Area 11
Center
Area 2
White Flint
Mall
Area 18
5/29/2007
The M-NCPPC 19
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MOBILITY ANALYSIS OF
SCENARIOS
The M-NCPPC 20
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The M-NCPPC 21
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The M-NCPPC 22
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The M-NCPPC 23
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White Flint Critical Lane Volumes (CLVs)

Locations with Congestion Above MSPA* Standards for Moderate Growth Scenario
Nebel @ Randolph
NB 355 Ramp @ Montrose Pkwy 2 Moderate Growth plus

local street improvements
Old Georgetown @ Edson 2 Moderate Growth
Old Georgetown @ Tilden 1992 Plan
Existing Conditions
Old Georgetown @ Executive
Intersection
Old Georgetown @ Mid Pike
Executive @ Nicholson
Rockville @ Old Georgetown
Rockville @ Mid-Pike
Rockville @ Edson
Rockville @ Nicholson
Rockville @ Marinelli
Nicholson @ Nebel
0.00 0.50 1.00 1.50 2.00
*MSPA = Metro Station Policy Area, where Volume / Capacity Ratio
intersection capacity is defined as 1800 CLV
The M-NCPPC 24
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White Flint Sector Plan Potential Transportation Strategies

Demand Management
The M-NCPPC 25
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Transit Services
The M-NCPPC 26
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Local Street Network
The M-NCPPC 27
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Policies
The M-NCPPC 28
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SCHOOL NEEDS ANALYSIS
• Need one elementary school

• Pressure on middle and high schools
• Timing of influx of students matters
The M-NCPPC 29
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ENVIRONMENTAL COMPONENTS
Countywide Measures
• Zoning
• Road Code
Sector Plan: Permeability target
The M-NCPPC 30
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WHITE FLINT SECTOR PLAN

SCENARIOS
May 22 & 30, 2007 Advisory Group Meetings
The M-NCPPC 31
Green
The M-NCPPC 32

Scenarios: White Flint Sector Plan

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Green

White Flint Forward: Plan the Future

WHITE FLINT SECTOR PLAN

1. Mixed Use Urban Village

YOUR PRIORITIES ALL SCENARIOS

Expanded mixed use

YOUR PRIORITIES ALL SCENARIOS

Town Center at Metro

YOUR PRIORITIES ALL SCENARIOS

YOUR PRIORITIES ALL SCENARIOS

YOUR PRIORITIES ALL SCENARIOS

Transit Options Loops, shuttles & MARC

Metro Access Second station entrance

YOUR PRIORITIES ALL SCENARIOS

New Rockville Pike Boulevard concept

Parking Shared Parking Strategy

Retail Variety Strategy

White Flint’s Niche

The Downtown for North Bethesda

The County’s Main Street; A Conference Center Hub

A Sustainable 21st Century Urban Village

Model Green Urban Village for Region

Rockville Pike Boulevard

Sharper Tools for Achieving Great Design

Types of Shopping Centers

• Corner Store – 7Eleven

• By 2011, Trade Area can add:

• Montrose Parkway increase trade area & demand

• Conversion of one regional mall is likely

LAND USE SCENARIOS

2.5 Commercial to Mixed Use

LAND USE SCENARIOS

FAR is Floor Area Ratio after all bonuses.

LAND USE SCENARIOS

Summary of Development in Each Scenario

LAND USE SCENARIOS

White Flint Critical Lane Volumes (CLVs)

NB 355 Ramp @ Montrose Pkwy 2 Moderate Growth plus

Old Georgetown @ Mid Pike

Rockville @ Old Georgetown

White Flint Sector Plan Potential Transportation Strategies

White Flint Sector Plan Potential Transportation Strategies

White Flint Sector Plan Potential Transportation Strategies

White Flint Sector Plan Potential Transportation Strategies

SCHOOL NEEDS ANALYSIS

• Need one elementary school

Sector Plan: Permeability target

WHITE FLINT SECTOR PLAN

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