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Restaurant Menus are a Dinosaur

In the era of Mobile, Google Maps, and the Quantified Self.... ...The notion of a static menu that HIDES information is absurd.
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whatsGood!
WhatsGood is a transformational technology that takes static restaurant menus and makes them:

Searchable Sortable And best of all, Personalized!

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What Weve Got

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BigData for Food

A MACHINE LEARNING platform for analyzing food. NATURAL LANGUAGE ALGORITHMS that can qualify food as: Popular Vegan Low Calorie Gluten-Free Atkins Diet Nut-Free Lactose-Free ...or whatever is Good to you!

For 50MM Menu Items across the US Roughy 70% of ALL RESTAURANTS in the country.
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Reddit for Menus

Menu Ranked by Popularity Now, Filter out only Gluten-Free

*A Real Search In West Hollywood (@Fairfax and Beverly Blvd)

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Now see how the ribs stack up in LA and the US. Look, they dont even have that many calories!

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The One Big Thing

Find your perfect dish in 10 seconds or less. Anywhere, anytime, anything!

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The Ballers

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Founders
Brandon Kleinman, CEO Tim Shea, CTO

Strategy Director TBWA\Chiat\Day Founder Brainmuffin Labs Disney Imagineer Needs 4 hours of sleep

- Head of Tech TBWA\Chiat\Day - Serial Entrepreneur - Data Scientist - Mobile Developer

Advisors:
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Avesta Rasouli David Segura CEO of Giant Media Founder of Coloft

Why Us?
We understand Brands and how they think. Are avid health fanatics & foodies ourselves. Understand Niche Groups pain of finding food. But Primarily: We understand how to execute and build a technology and a brand from scratch!

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Revenue Models

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White-label Partners

Incentivize: Health care providers Wellness centers HMOs Weight loss programs Hospital networks

Benefits: - Reduce Insurance Claims - Affect Premiums For Preventative Medicine - Support 360 holistic treatment

Reduce costs & risks

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Nutritionist Advisory Board

Lauren Cornell, RD Elana Sussman, RD Life-threatening diagnoses like cancer, heart attacks, and Diabetes require life-altering changes to peoples eating habits.

These doctors would prescribe one of WhatsGoods premium filters to patients, enabling them to continue a normal life while eating healthy.

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Health 2.0
Health Providers leverage the WhatsGood platform to reduce costs. WhatsGood creates a customized version of the app for their customers. WhatsGood words with our R.D.s to build custom filters and algorithms to account for sodium, calcium, glucose etc. Patients easily transition to their diet while on-the-go. Provider pays a recurring per-user license fee of between $1-5 Why The Love It: - Diet is a key contributor to exasperating hyper-tension our application causes a reduction in claims - When selling plans to corporations and individuals their digital assets serve as a key differentiator

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The Big Vision

Big Data platform making consumers healthier andhealthproviders happier. Sell products, diet systems, & coaching Own the category Massive Opportunity:

**Weight Loss/Snack Foods/Supplements/Coaching** **$60B/Year Industry**

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Traction

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Jawbone UP
Product integration with wearable Jawbone UP device WhatsGood Mobile and Big Data extension provides users 360 picture of their fitness Roadmap for 2012

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Weight Watchers
Development of WhiteLabel application & proprietary algorithm Application showing users Points on-the-go Negotiating specifics with Biz Dev

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Marketing
Partnerships with A-List Media and Promotion Cos Vice Networks Food & lifestyle web video & TV series Huffington Post FoodTech column CAA and Wagstaff PR Celebrity Chef users and invite-only events. GrubWithUs Dining events & focus groups with evangelists.
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Distribution
Trusted partners for doing User Acquisition and Market Research projects on the cheap: Grandparents.com Baby Boomer products and services GlutenFreeSaver.com Gluten Free daily-deal site The Rundown Nightlife and culture newsletter

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Summary

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What Now?
LA Beta Test complete - Jan/Feb 2013 Reacting to feedback - New UX & iOS Native - 4/15 Go-Live, App Store, & Distribution Partnerships - 5/1 Fundraise Complete - 4/1

Seeking A Few Strategic Investors and Partners for Our Angel Round
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Thank You

Sunday, March 17, 13