Professional Documents
Culture Documents
CREATIVE ACES
Marketing Decks for Small Business Marketing
July 2012
INTRO
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#0
Title
Company name Logo Ticker (if public) Tagline Website Nothing else.
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#1
OVERVIEW
Do this last, it is the attention grabber. Make it concise and strong.
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#2
THE PROBLEM
What is the problem that your services/product will solve? If more than one, keep it clear and simple. Why have customers contacted you in the past? What situation is causing a problem for your niche market?
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#3
THE SOLUTION
Describe your business, be concise. Include compelling benefits, accompany with a defining graphic that illustrates your product or service. This is a critical point, you either have your audience hooked by now or youve lost em.
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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the opportunity
Quick synopsis of market. Include size and growth of market for the next several years; focusing on niche or segments of your market and percentage youll dominate.
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#5
technology
HOW you/your company will deliver products and services to the client? This is your value proposition. Before and after diagrams from case studies, partners essential to the process, etc.
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#6
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#7
Competitive landscape
Who are your direct competitors? What differentiates you/your company? Everyone has competitor, so ask yourself, again, why do my customers work with me?
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#8
Go To Market Strategy
How and what do customers buy? This is your ideal customer profile and how youve crafted your marketing plan to address those key problems.
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#9
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#10
Current status
What have you already accomplished? Next steps?
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#11
The team
Emphasize what YOU bring to the table; relevant accomplishments, etc. Whos on the team, strategic partners? How do all team members contribute?
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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#12
Summary
Summarize your THREE strongest points; distilled down to memorable sound bites. Solicit feedback and interaction, Q&A. What is your CALL TO ACTION? How obtain more information? Now, go back and rewrite the Overview slide/page.
Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation
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Creative aces
About
Creative Aces is a design and publishing firm specializing in designing visual communications that enhance your company and its story. Creating innovative solutions for all aspects of a marketing mix including brochures, direct mail, corporate ID, advertising, e-books, annual reports and web designs. Visit us at www.creativeaces.com or contact joann@creativeaces.com Like the idea of doing an ebook like this instead of a boring old white paper? Im standing by.
* Guy Kawasakis infamous presentation rule is 10 slides. 20 minutes. 30 point font. Universal Pitch Deck, The Ultimate 12-Slide Structure For Any Presentation 16