Aravali Institute of Management, Jodhpur

Aravali Institute of Management

Project Report on E-Commerce Web Project

(Website designing)

Presented to : - Presented by:-

Prof. Sanjay Diddee Naveen Gupta
Girish Harsha
Mahaveer Singh Bhati

Date 18-03-2009 Batch 2007-09

 Aravali Institute of Management, Jodhpur

Q.1 What is the product(s) or service(s) you intend to offer for your eCommerce
Initiative?

Ans.1 The product of our website is Handicraft and Antique Arts items like as Statutes,
Tables. Sceneries, Antique Pots etc. and the service that we are intended to offering is
that we are giving the platforms to all those who love to keep Antique Art items. It is a
platform where sellers and buyers can meet and can do the transaction of Handicraft
and Antique Arts items.

Q.2 Does your E-commerce Initiative use some of the typical E-commerce business
models? (Discussed in Chapter 1 of your Text book Page no. 14-16) If so, which ones
and why? If you are not using any of the typical E- commerce business models,
describe your business model(s)?

Ans.2 Yes, our E-commerce Initiatives use some of the typical E-commerce model that
is Electronic market place and exchanges. Because this website give the common
platform to buyers and sellers to sell or to buy their product, and also give information
about buyers and importers and exporters as well not only of India and abroad as well.

Q.3 Which of the limitations of EC described in your text & presentation slides would
hamper the development or growth of your Initiative? Can you think of ways to
overcome these limitations?

Ans.3 There are some type of non-technical limitation like as security concern because
of having various type of credit card fraud so this is one of the limitation and another
limitation is lack of unknown about E-commerce and not to rely on buyers and sellers
because of not having physical presence of buyers and sellers. Sometime policies of
different countries also become the constraint for the buyers and sellers while doing
transaction globally.

Q.4 Describe Porter’s competitive forces model as it applies to the E-commerce &
Internet?

Ans.4 Yes, Porter’s competitive forces model applies to the E-commerce and Internet
According to Porter's Five Forces Model, in my opinion, competition has increased
overall as a result of the internet and e-Commerce. The internet and IT has made it
possible to both focus on the top and bottom lines and market share is expanded and
costs are cut. Many products and services exist just online, major companies have
gone online to successfully augment the brick and mortar corporations, and the playing
field is all the way to edges of cyberspace, wherever that is. We will further evaluate
this stepping through all five forces.

Buyer power is higher when buyers have more choices. Businesses are forced to add
value to their products and services to get loyalty. Many loyalty programs include
excellent services that customers demand on-line. Customers want to solve their
problems and many times they are more successful on-line than on-phone. Also, we
see internet savvy businesses springing up offering more valuable goods and services
at lower costs.

Date 18-03-2009 Batch 2007-09

 Aravali Institute of Management, Jodhpur

Supplier power is higher when buyers have fewer choices from whom to buy. As
mentioned earlier, drop shipping has increased the amount of suppliers available. All
an individual has to do is form and agreement to sell products for the company. The
company takes care of all the logistics. The same is true of associates programs that
amazon.com and google.com offer.

Threat of substitute products or services is high when there are many product
alternatives. This is different than having many suppliers. Examples of alternatives are
exchanging brand names, substituting credit card capabilities, and looking at better
values from cheaper sources. The internet allows this with the "global economy". I can
substitute my product by purchasing from companies overseas where labor, services
and products are cheaper, but of comparable quality.

Threat of new entrants is high when it is easy for new competition to enter the market.
Well, what have we been talking about? Now, small operations can open shop with less
than $10.00 per month and make a lot of money. As inventive as people are, there are
always opportunities to do improve a product or service or just create and sell
something new. Recently, many new entrants have made even more money authoring
E-books that tell others how to do what they did. Rivalry among competitors is high
when competition is more intense within industries.

Q.5 Pick a name for your company, product or service and explain way the name you
choose will help customers remember your company, product or service. Make sure
the name you choose does not violate trademark or copyright restrictions?

Ans.5 The name I have taken for my website is Old is Gold and I have taken this
name because my website offers all types of Handicraft and Antique Arts items and as
we know that our Indian culture consist of all type of Antique art items and especially
India is famous for Handicraft items. And they are also known as Heritage of our
country. Other than that these Handicraft and Antique art items are based on our
ancestor culture so in order to preserve that we are giving them a platform to buy or
sell these heritage assets. And these heritage assets attract foreigners so much that at
any cost they want to buy all types of Antique arts products. And with the help of that
our Indian culture is spreading all over the world, that’s why we have put our website
name as www.antiqueitems.in

Q.6 Pick a domain name(s) with the proper zone designation. Do a “FasterWhoIs”
search to ensure that the name you choose is available.

Ans.6 My domain name is .in and my website name is www.antiqueitems.in and the
registering price for this is $7.88

Date 18-03-2009 Batch 2007-09

 Aravali Institute of Management, Jodhpur

Q.7 Find an Internet Name registrar that you may use to register your domain name(s).
What is the cost for registering the domain name? Was cost the only reason for
deciding where to register to name? If not, what were other reasons for picking that
particular registrar?
Ans.7 The internet name registrar that we use to register our domain name is .in and
the cost for registering the domain name is $7.88, No the cost is not the only reason to
decide the where to register the name. We consider other factor like, which are domain
most favorite for online users.
Q.8 You may want to consider registering other related domain names to prevent your
competitors or detractors from registering those names. What are some domain names
that you should register simply to prevent their use? For each name you select, explain
why you chose to register that name?
Ans.8 Other domain names that we can consider to prevent our competitors for
registering, those names are .org and .info. In both of them I will mainly prefer .org as
my domain register because this is also one of the famous familiar domain name and
easy accessible domain name and the price for this domain registering is $9.88
Q.9 Explain how the domain name(s) you chose will be easy for Internet customers to
remember and type into the Web Browser Address bar?
Ans.9
• True ownership and control.
• Brand Building – customers will remember our domain and likely bookmark it or
just type it into their browser to visit our site once they’ve been here once.
• Professionalism – having a site hosted by a paid service provider, with a custom
domain, appears amateurish by special standard will impart a positive impression
to our site’s visitors.
• Value – Companies have sold for much more than their financials would indicate,
based solely on the value of their online company’s associated domain.

Q.10 Explain how the domain name(s) you choose will help customer that use search
engines (like google.com) to find your website?

Ans.10 A good domain name may be the key to your business website profitability.
Many small business website owners falsely assume that their company name with a
.com domain extension, is the best or only choice for their website. They put more
thought into designing their logo than choosing a good, descriptive domain name. We
chose seowebsitesdesigners.com because it immediately describes who we are and
what we do, to both search engines and our website visitors.

The best domain name for our business website, will immediately tell search engines
what our website information is about. Unless your company name clearly describes
our business activities, DON'T USE IT AS YOUR DOMAIN NAME. This is one of
the most common mistakes made by new website owners. Having "My company.com"
may be great for your ego, but it's usually search engine suicide! Unless our company
name is full of the keywords that a potential customer would type into a search phrase,
you will lose search engine referrals. Good page titles and good links to good business
information help create a user friendly website and search engine referrals.

Date 18-03-2009 Batch 2007-09

 Aravali Institute of Management, Jodhpur

Q.11 Determine and document the Internet resources you will need for your company.
Based on your needs find one (or more) ISP that can provides the services in the region
that you will operate your company. Justify, your answer, why you chose that ISP(s)?

Ans.11 Broadband is often called "high-speed" Internet, because it usually has a high
rate of data transmission. In general, any connection to the customer of 256 kbit/s
(0.256 Mbit/s) or greater is more concisely considered broadband Internet. The
International Telecommunication Union Standardization Sector (ITU-T)
recommendation I.113 has defined broadband as a transmission capacity that is faster
than primary rate ISDN, at 1.5 to 2 Mbit/s. The Frequency definition of broadband is
768 kbit/s (0.8 Mbit/s). The Organization for Economic Co-operation and
Development (OECD) has defined broadband as 256 kbit/s in at least one direction
and this bit rate is the most common baseline that is marketed as "broadband" around
the world. There is no specific bitrate defined by the industry, however, and
"broadband" can mean lower-bitrate transmission methods. So BSNL Internet Service
Providers (ISPs) use this to their advantage in marketing lower-bitrate connections as
broadband. That’s why we have taken BSNL as our ISP service provider

Benefits of our Internet Service Provider

• Allowing you quick response

• Another great benefit of using an ISP is cost, having an ISP will allow you to
choose a structured plan that will not only suit your individual needs and meet
your business requirements but you can also choose a pricing plan that will suit
your individual preferences too.
• Technical Support
• Help to meet demands and expectations

Q.12 Hosting a Web Site (Provide some reasoning for the decision you made in this
section)
a. Will you host your website on your own equipment or using a virtual web
hosting company?
Ans. Virtual web hosting company.
b. Will you develop your website or outsource to a web development
company?
Ans. We will not develop our website ourselves, we will outsource the developers as
we have selected softwaredeveloperindia.com. They have presence all our India and
in 40 countries in abroad. They are taking $12/Hour for programme development that
is almost very reasonable price.
c. What are the associated costs in developing your own website
versus use outside resources?
Ans. Search Engine Optimization (SEO)
Pay Per Click Advertising (PPC)

Date 18-03-2009 Batch 2007-09

 Aravali Institute of Management, Jodhpur

Q.12 What is exactly do you want your web site to do?

Ans.12 Our website will give a platform to the buyers for purchasing the Handicraft
and Antique arts items. Our website will also give information about the importers and
exporters of Handicraft and Antique items and also give the directory country wise.
Our website also give the flexibility of payment system.

Q.13 Who is your intended audience(s)? Discuss some key attributes of your desired
audience(s). Explain how your web site will appeal to your intended audience(s)?

Ans.13 Our intended audience are buyers and sellers of Handicraft and Antique arts
items. Our audiences want the visual list of product and the information about the
exporter and importers of these Handicraft and Antique art items in various countries.
They also want flexibility in the payment mechanism that we have given in our
website.

Q.14 List the contents that will be on your web site?

Ans.14 The contents of our website are as follows:-

• Home
• About Us
• Payment System
• Product List
• Service List
• Free Shipping
• Store
• Gallery
• Contact Us

Date 18-03-2009 Batch 2007-09

 Aravali Institute of Management, Jodhpur

Q.16 Provide a diagram (use any tool that you are comfortable is using) outline
your web site structure and navigation

Ans.16
Home

About Us

Payment System

Product List

Service List

Free Shipping
Information
Directories
Store

Gallery

Contact Us

Date 18-03-2009 Batch 2007-09

 Aravali Institute of Management, Jodhpur

Q.17 Using any graphic tool that you are comfortable is using; provide a mockup of your
home page (just one first page that everyone will see first!). There is no need to actually
create a home page, just provide a graphical representation of how it would appear. Also
provide a narrative explaining why your choice of colors, graphics, text, logos etc. would
be attractive for your intended audience?

Ans.17 The colour that we have used is creamish colour with having the some type of
leaves background on that we have choosen this background because our website is
basically shows the Handicraft and Antique art items and this creamish colour is like a
wooden colour so this will easily attract the customers and it is also eye capturing colour.

Q. 18 Map 7Cs for the website you have created?

Ans.18

 Context: The design, structure and text of our websites is as per our core business and
products we deal in. Our navigation bar is creamish in colour and the text describes
what is our core speciality

 Content: The content of our website is online purchasing of Handicraft and Antique art
items and also give the dominant knowledge about various exporters and importers of
different countries who are following their business..

 Community: We have relationship building to our customers through continuous

feedbacks from them and exchanges of e-mails.

 Customization: The website is highly tailored according to customer’s needs, interests

and habits.

 Communication: The communication is two way communication through instant e-

mail messages

 Connection: The website has framed link and it is a destination site with very few
linkages with other sites.

 Commerce: Online order booking and fulfillment takes place after registration.

Date 18-03-2009 Batch 2007-09

 Aravali Institute of Management, Jodhpur

Q.19 Why would anyone with a credit card want to use an electronic cash system on the
Web?

Ans.19 In the use of off-line electronic money, the merchant does not need to interact with
the bank before accepting a coin from the user. Instead he can collect multiple coins
Spent by users and Deposit them later with the bank. Off-line e-cash schemes also
need to protect against cheating merchants, i.e. merchants that want to deposit a coin
twice (and then blame the user).
Moreover in credit card users there are also some difficulties in setting up high-risk
merchant accounts. The most difficult step is to get the eligibility certificate to
open a merchant account. The agencies that provide you with your merchant account
will examine your credit cards at first or check whether you have any previous
merchant account. Therefore customers may use electronic cash system.

Q.20 Of the electronic payment systems listed below (or any other you may find), which
one do you think would be the best to use for your eCommerce initiative’s transactions?
Justify your answer.
a. http://www.paysimple.com/
b. http://www.mypaynet.com
c. http://checkout.google.com/sell?promo=sha2
d. http://www.authorize.net/
e. http://www.worldpay.com/
f. https://www.paypal.com/

Ans.20 We are choosing paypal because this gives us various type of benefits like as
Faster than a check
Online payments with PayPal’s Mass Payment are instant. Never again do you have to say
"the check is in the mail."
Flexibility for recipients
Recipients of your payments can electronically transfer their money to a checking account,
send money to friends, or shop online.
Simple record-keeping
Minimize your accounting paperwork with a downloadable transaction history. Reconcile
exceptions easily by automatically returning unclaimed funds.
Competitive pricing
A low fee of 2.0% of the payment amount with a cap of $1.00 USD (or its equivalent in
the payment currency) is assessed on each payment made with Mass Payment

PayPal makes buying products and services or even sending money as easy as sending
email. It's secure and we don't have to give out our credit card account details to each
merchant you buy from.
It's an extra measure of security for your credit card when you buy.
It's an extra measure of security for merchants since they are dealing with verified buyers.
PayPal is now owned by eBay - so security, service and reliability is good and improving
each year.
.

Date 18-03-2009 Batch 2007-09