Professional Documents
Culture Documents
March 6, 2013
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P OLITICAL S EPARATION
Movement of Goods: Customs, Tariffs Movement of People: Immigration Movement of Money: Currency exchange Movement of Capital: Regulation, Taxation Movement of Ideas: Censorship, Firewalls Anderson and van Wincoop: Border reduces trade 44%
Degrees of Separation: What Exactly is Distance? Schaur
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P HYSCIAL S EPARATION
Oceans Mountains Physical Distance Costs of:
Transport (Goods) Travel (People) Communication (Information)
Time
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R ELATIONAL S EPARATION
Transactions rely on trust
Between buyers and sellers Of public ofcials Of intermediaries Trade within Networks: e.g. Keiretsu in Japan
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E NVIRONMENTAL S EPARATION
Opportunities for trade due to differences in
Climate Seasons Natrual resources
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E NVIRONMENTAL S EPARATION
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D EVELOPMENTAL S EPARATION
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D EVELOPMENTAL S EPARATION
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D EVELOPMENTAL S EPARATION
Income is distributed unevenly across the world Countries that may give you cheap inputs, may not be able to afford the products you are selling A huge amount of the global population has relatively little income
Does this impact product development? Think about pharmaceutical companies that develop AIDS drugs!
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C ULTURAL S EPARATION
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C ULTURAL S EPARATION
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C ULTURAL S EPARATION
What exactly is culture? I am not sure, but here are some differences:
In Germany mostly guys play football, in the US mostly girls play football
What does that mean for ADIDAS?
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6 degrees of separation combine to make foreign business challenging In particular, these broad themes result in detailed costs Example: World Banks Doing Business Data
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E XAMPLE : C HILE
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S OME N UMBERS
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A R EAL E XAMPLE
Goal:
Develop Market Potential According to Country Portfolio Analysis
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