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A RESEARCH PROJECT REPORT

ON

To Study the Consumer Buying Behaviour in Reference to LG Home Appliance


IN

Mirzapur City
SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE AWARD OF MASTER OF BUSINESS ADMINISTATION DEGREE OF GBTU, LUCKNOW FOR SESSION- 2011-2013
UNDER THE GUIDANCE OF SUBMITTED BY

Ms. Karisma Singh

Ganesh Shakti Pandey M.B.A. IV Sem Roll No-1107670023

GHANSHYAM BINANI ACADEMY OF MANAGEMENT SCIENCES (GBTU CODE - 076) Affiliated to G.B. Technical University, Lucknow and approved by AICTE, New Delhi.

TABLE OF CONTANT

Academic Certificate Declaration Acknowledgment Executive Summary List of the Figure List of the Table

CHAPTER -1
Problem Definition Need of the Study Scope of the Study Review of the Literature

PAGE-NO.

CHAPTER -2
Introduction to LG Electronic India Pvt. Ltd.

CHAPTER -3
Introduction ..

CHAPTER -4
Conceptual frame work of LG home Appliance

CHAPTER-5
Research methodology: Statement of Objective 65-69

Research Design & Hypothesis

Data Collection Method

Sampling Plan (Sample population, technique & Sample size)

Area of research

Time period of Research

Limitation of the study

CHAPTER -6
Data Analysis & Interpretation 70-79

CHAPTER-7
Finding , suggestion ,conclusion 80-81

Appendix
Glossary Bibliography 82-82

Questionnaire

83-84

DECLARATION
I Ganesh Shakti Pandey, Student of IV Semester GBAMS Mirzapur declare that the project on To Study the Consumer Buying Behaviour in Reference to LG Home Appliance is the result of my own efforts and it is based on data collected and guidance given to me. I have prepared it during my winter Internship for Six weeks in june 2012. This report is correct to best of my knowledge and so far has not been published anywhere else.

Ganesh Shakti Pandey MBA-IV sem.

ACKNOWLEDGEMENT
Gratitude is the hardest of emotions to express and often not find adequate words to convey the entire feels Winter training is the important part of MBA course, which has helped me to learn a lot of experience, which will be beneficial in my succeeding career. For this with an ineffable sense of gratitude I take this opportunity to express my deep sense of indebtedness to Respected Dr. Sheela Singh director of GBAMS Mirzapur an esteemed

Management institution who has provided me an opportunity to learn the corporate culture during my MBA Coordinators Mr. Alok Srivastava GBAMS to arrange summer training Programme during the course.

I am also very much thankful to Mr Rajesh Keshwani Store

manager Reliance Trend,

Ghaziabaad, for his interest, constructive criticism. Persistent encouragement & untiring guidance throughout the development of the project. It has been my great privilege to work under his inspiring guidance. Ganesh Shakti Pandey MBA-III sem.

Preface
This paper provides detailed information about the growth of retailing industry in India. It examines the growing awareness and brand consciousness among people across different socio-economic classes in India and how the urban and semi-urban retail markets are witnessing significant growth. It explores the role of the Government of India in the industry growth and the need for further reforms. In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the India Retail Industry to grow faster. The paper includes growth of retail sector in India, strategies, strength and opportunities of retail stores, retail format in India, recent trends, and opportunities and challenges. This paper concludes with the likely impact of the entry of global players into the Indian retailing industry. It also highlights

the

challenges

faced

by

the

industry

in

near

future.