1.

Area Of Specialization : Finance

2. Title of the Project Improve and Build Client Revenue for Sundram Finance

3. Statement of the problem The company recently started experiencing problem of declining client revenues. Client revenue has been rapidly declining by almost 15% every year. There has been a steady increase in credit due to which overall revenue has also has gone down. Other factors like low sales, bad depts., rising cost of manpower and resources has also added to the problem of declining revenue from clients. Due to this, overall functioning of the company is affected as cash is not available for long term planning. Short term plans are also affected due to decline in revenue from previous clients. Overall accounts of the company are also affected and balance sheet does not depict a healthy picture which would have serious consequences and affect the investors and stakeholders of the company.

4. Objectives and Scope

Objective The objective of my project is to evaluate the reason for declining client revenue in Sundram Finance and suggest remedial measures. It would also suggest various preventive and corrective actions to top management that would help the company in improving and building client revenue

Scope My Study will be confined to a) Present Clients of Sundram Finance b) Past Clients of Sundram Finance c) Employees of Sundram Finance

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5. Methodology Primary Data For obtaining the Primary data for the project, I propose to use two research instruments i.e. Questionnaire and Structured Interviews:

a.

Questionnaire I. Sample Size II. Sample Composition i. Clients ii. Previous Clients iii. Staff iv. Past Employees : : : : : 25 10 5 5 5

b. Structured Interviews I. Sample Size II. Sample Composition i. Clients ii. Previous Clients iii. Staff iv. Past Employees : : : : : 10 4 2 2 2

6. Company Name: Sundram Finance 7. Company Profile

Sundram Finance is a leader in financial services, offering solutions to clients in more than 100

countries with one of the most comprehensive global product platforms available. We have been helping our clients to do business and manage their wealth for more than 200 years. Our business has been built upon our core principle of putting our clients' interests first. Sundram Finance is part of Bajaj & Co., a global product and services firm with assets of $2.2 trillion

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8. Questionnaire

Please tick mark the responses in one of the columns only Sr. Question Statement No 1 Your company maintains good client revenue 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Your job deals with management of clients Your company revenue is increasing every year You have the capability to achieve the targets in time in order to increase revenue Management maintains financial relationship. The company create policies to increase profit Facilities available in the company are satisfactory. You feel company gives proper bonus and cash. You feel that your working hours are convenient. You feel company has a good cash capital ratio. Company earns good revenue from repeat sales Customers financial complaints are settled quickly resolved by the management. You feel company has cash for daily expense Your company is investing in long term revenue You feel that your job is secured one

9. Number of Respondants: 50

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10. Location of Study: Noida 11. References 1. Client Revenue Management By J.D Agarwal

2. Client Revenue Management: Strategies and Techniques By Hrishikesh Bhattacharya

3. Revenue Management By Lorenzo Preve

4. Towards Better Revenue Management By Gopala Krishna Murthy G

5. Essentials of Client Revenue By Sagner

6. How to Measure and Build Revenue By Nigel Hill

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12. Chapter Scheme The Chapter Scheme in the project report is planned to be as under: a. Chapter 1 b. Chapter 2 c. Chapter 3 d. Chapter 4 e. Chapter 5 f. Chapter 6 g. Chapter 7 h. Chapter 8 i. Chapter 9 j. Introduction Objective and Scope Theoritical Perspective / Organizational Profile Methodology Data Collected Data Analysis Finding of the Study Recommendations Conclusion

Appendices and Annexure

k. Bibliography

13. Profile of Project Guide a. Name: Satish Sharma b. Educational Qualification: MBA c. Years of Work Exp: 6 years d. Current Org.: Sundram Finance e. Current Designation: Finance Manager f. Address:

i. ii. iii. iv. v.

House No: C 14 Street: Sector 22 City: Noida State: U.P Mob: 9810378588 vi. Email:satishsharma1984@gmail.com

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