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John Wilder Tukey, a mathematician who first coined the term exploratory data analysis, was right when he suggested that the idea of visualization helps us see what we have not noticed before. That is especially true when you are trying to identify relationships and find meaning in huge amounts of collected data. Sure, analyzing the data can tell the story, but wouldnt seeing the results help you more easily grasp the meaning? Analyzing data and displaying the results with graphs and charts makes patterns, trends and outliers easily visible. For example, what if you had data on cell phone use? Using basic bar chart techniques, you could likely spot some interesting correlations. You might notice that areas with certain types of networks experience more dropped calls. Another analytic visualization could show opportunities for growth in a particular region. Analytic visualizations are critical to gaining fast insights from your data. If sophisticated analyses can be performed quickly, even immediately, and results presented in ways that showcase patterns and allow for querying and exploration, people across all levels of your organization can
understand and derive value from massive amounts of data faster than ever before.
The greatest value of a picture is when it forces us to notice what we never expected to see.
John W. Tukey Exploratory Data Analysis, 1977
as well as identifying and explaining the relationships between the data variables that are displayed.
This cash flow analysis is displaying revenue, profits and expenses and forecasting each into the future. For more details, read the What does this mean? panel.
visualizations and reports, then email them to others, who can add their thoughts as well. Or capture your comments via video and audio, and share them that way. Data visualizations are great for showing and sharing information. Visualizing your data can be both fun and challenging. If you are working with big data, it is easier to understand information in a visual instead of a large table with lots of rows and columns. However, with the many visually exciting choices available, it is possible that the visual creator may end up presenting the information using the wrong visualization. In some cases, there are specific visuals you should use for certain data. In other instances, your audience may dictate which visualization you present. In the latter scenario, showing your audience an alternative visual that conveys the data differently may provide just the information thats needed for them to truly understand what it all means.
For more information and to test drive SAS Visual Analytics, visit sas.com/ visualanalytics
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