JOURNAL OF INTERNATIONAL MARKETING SUBJECT AND AUTHOR INDEX 2010 (VOLUME 18) SUBJECT INDEX

Item Number

Authors

Item Number

Authors

AWARD ANNOUNCEMENTS
1. Hans B. Thorelli 5-Year Award Vol. 18, No. 1, 2010, ii 2. S. Tamer Cavusgil Award Vol. 18, No. 1, 2010, iii

9. Drivers and Performance Outcomes of Relationship Learning for Suppliers in Cross-Border CustomerSupplier Relationships: The Role of Communication Culture Vol. 18, No. 1, 2010, 6385 Ruey-Jer Bryan Jean, Rudolf R. Sinkovics, and Daekwan Kim 10. Drivers of Brand Commitment: A Cross-National Investigation Vol. 18, No. 2, 2010, 6479 Andreas B. Eisingerich and Gaia Rubera 11. The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavioral Intentions: A CrossNational and Cross-Contextual Analysis Vol. 18, No. 1, 2010, 4162 V. Emre Ozdemir and Kelly Hewett 12. Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships Vol. 18, No. 1, 2010, 86108 Christina Sichtmann and Maren von Selasinsky 13. Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect Vol. 18, No. 3, 2010, 81106 Claudiu V. Dimofte, Johny K. Johansson, and Richard P. Bagozzi 14. Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers Vol. 18, No. 2, 2010, 2034 Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor 15. A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness Vol. 18, No. 2, 2010, 8098 Jana Mller and Martin Eisend 16. The Key Role of Managers Values in Exporting: Influence on Customer Responsiveness and Export Performance Vol. 18, No. 2, 2010, 119 Carlos M.P. Sousa, Emilio Ruzo, and Fernando Losada 17. Opportunism as the Inhibiting Trigger for Developing LongTerm-Oriented Western ExporterHong Kong Importer Relationships Vol. 18, No. 2, 2010, 3563 Bradley R. Barnes, Leonidas C. Leonidou, Noel Y.M. Siu, and Constantinos N. Leonidou

BUYER BEHAVIOR
3. Cross-Cultural Differences in the Effect of Received Word-ofMouth Referral in Relational Service Exchange Vol. 18, No. 3, 2010, 6280 Jan H. Schumann, Florian v. Wangenheim, Anne Stringfellow, Zhilin Yang, Vera Blazevic, Sandra Praxmarer, G. Shainesh, Marcin Komor, Randall Shannon, and Fernando R. Jimnez 4. The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavioral Intentions: A CrossNational and Cross-Contextual Analysis Vol. 18, No. 1, 2010, 4162 V. Emre Ozdemir and Kelly Hewett 5. Exploring Cross-National Differences in Organizational Buyers Normative Expectations of Supplier Performance Vol. 18, No. 1, 2010, 2340 Michelle D. Steward, Felicia N. Morgan, Lawrence A. Crosby, and Ajith Kumar 6. Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect Vol. 18, No. 3, 2010, 81106 Claudiu V. Dimofte, Johny K. Johansson, and Richard P. Bagozzi

CULTURE AND INTERNATIONAL MARKETING

7. Cross-Cultural Differences in the Effect of Received Word-ofMouth Referral in Relational Service Exchange Vol. 18, No. 3, 2010, 6280 Jan H. Schumann, Florian v. Wangenheim, Anne Stringfellow, Zhilin Yang, Vera Blazevic, Sandra Praxmarer, G. Shainesh, Marcin Komor, Randall Shannon, and Fernando R. Jimnez 8. A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers Perceived Service Quality Vol. 18, No. 3, 2010, 1840 James Agarwal, Naresh K. Malhotra, and Ruth N. Bolton

Journal of International Marketing Vol. 18, No. 4, 2010 pp. 9598

2010, American Marketing Association ISSN 1069-0031x (print) 1547-7215 (electronic)

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E-TAIL
18. Drivers of International E-Tail Performance: The Complexities of Orientations and Resources Vol. 18, No. 1, 2010, 122 Deborah A. Colton, Martin S. Roth, and William O. Bearden

28. Extending the EnvironmentStrategyPerformance Framework: The Roles of Multinational Corporation Network Strength, Market Responsiveness, and Product Innovation Vol 18, No. 4, 2010, 5873 Ruby P. Lee 29. Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers Vol. 18, No. 2, 2010, 2034 Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor 30. The Key Role of Managers Values in Exporting: Influence on Customer Responsiveness and Export Performance Vol. 18, No. 2, 2010, 119 Carlos M.P. Sousa, Emilio Ruzo, and Fernando Losada 31. Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality Vol 18, No. 4, 2010, 7494 Haisu Zhang, Chengli Shu, Xu Jiang, and Alan J. Malter

ENTRY AND EXPANSION MODES

19. Going Global with Innovations from Emerging Economies: Investment in Customer Support Capabilities Pays Off Vol. 18, No. 4, 2010, 2242 Susanna Khavul, Mark Peterson, Drake Mullens, and Abdul A. Rasheed

EXPORT MARKETING
20. Antecedents and Consequences of Firms Export Commitment: An Empirical Study Vol. 18, No. 3, 2010, 4161 Antonio Navarro, Francisco J. Acedo, Matthew J. Robson, Emilio Ruzo, and Fernando Losada 21. Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships Vol. 18, No. 1, 2010, 86108 Christina Sichtmann and Maren von Selasinsky 22. The Key Role of Managers Values in Exporting: Influence on Customer Responsiveness and Export Performance Vol. 18, No. 2, 2010, 119 Carlos M.P. Sousa, Emilio Ruzo, and Fernando Losada 23. Opportunism as the Inhibiting Trigger for Developing LongTerm-Oriented Western ExporterHong Kong Importer Relationships Vol. 18, No. 2, 2010, 3563 Bradley R. Barnes, Leonidas C. Leonidou, Noel Y.M. Siu, and Constantinos N. Leonidou 24. Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation Vol 18, No. 4, 2010, 121 Mathew Hughes, Silvia L. Martin, Robert E. Morgan, and Matthew J. Robson

INNOVATION MANAGEMENT
32. The Global Research-and-Development Network and Its Effect on Innovation Vol. 18, No. 4, 2010, 4357 Changsu Kim and Jong-Hun Park

INTERNATIONAL CHANNEL DECISIONS

33. Drivers and Performance Outcomes of Relationship Learning for Suppliers in Cross-Border CustomerSupplier Relationships: The Role of Communication Culture Vol. 18, No. 1, 2010, 6385 Ruey-Jer Bryan Jean, Rudolf R. Sinkovics, and Daekwan Kim 34. Effective Distributor Governance in Emerging Markets: The Salience of Distributor Role, Relationship Stages, and Market Uncertainty Vol. 18, No. 3, 2010, 117 Maggie Chuoyan Dong, David K. Tse, and Kineta Hung

GLOBAL SOURCING/SUPPLY CHAIN MANAGEMENT

25. Drivers and Performance Outcomes of Relationship Learning for Suppliers in Cross-Border CustomerSupplier Relationships: The Role of Communication Culture Vol. 18, No. 1, 2010, 6385 Ruey-Jer Bryan Jean, Rudolf R. Sinkovics, and Daekwan Kim

INTERNATIONAL CUSTOMER SERVICE

35. Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect Vol. 18, No. 3, 2010, 81106 Claudiu V. Dimofte, Johny K. Johansson, and Richard P. Bagozzi 36. Going Global with Innovations from Emerging Economies: Investment in Customer Support Capabilities Pays Off Vol. 18, No. 4, 2010, 2242 Susanna Khavul, Mark Peterson, Drake Mullens, and Abdul A. Rasheed

GLOBAL STRATEGY
26. Antecedents and Consequences of Firms Export Commitment: An Empirical Study Vol. 18, No. 3, 2010, 4161 Antonio Navarro, Francisco J. Acedo, Matthew J. Robson, Emilio Ruzo, and Fernando Losada 27. Drivers of Brand Commitment: A Cross-National Investigation Vol. 18, No. 2, 2010, 6479 Andreas B. Eisingerich and Gaia Rubera

INTERNATIONAL MARKETING MANAGEMENT

37. Antecedents and Consequences of Firms Export Commitment: An Empirical Study Vol. 18, No. 3, 2010, 4161 Antonio Navarro, Francisco J. Acedo, Matthew J. Robson, Emilio Ruzo, and Fernando Losada

96 Journal of International Marketing

38. Drivers of Brand Commitment: A Cross-National Investigation Vol. 18, No. 2, 2010, 6479 Andreas B. Eisingerich and Gaia Rubera 39. Drivers of International E-Tail Performance: The Complexities of Orientations and Resources Vol. 18, No. 1, 2010, 122 Deborah A. Colton, Martin S. Roth, and William O. Bearden 40. Exploring Cross-National Differences in Organizational Buyers Normative Expectations of Supplier Performance Vol. 18, No. 1, 2010, 2340 Michelle D. Steward, Felicia N. Morgan, Lawrence A. Crosby, and Ajith Kumar 41. Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality Vol 18, No. 4, 2010, 7494 Haisu Zhang, Chengli Shu, Xu Jiang, and Alan J. Malter 42. Opportunism as the Inhibiting Trigger for Developing LongTerm-Oriented Western ExporterHong Kong Importer Relationships Vol. 18, No. 2, 2010, 3563 Bradley R. Barnes, Leonidas C. Leonidou, Noel Y.M. Siu, and Constantinos N. Leonidou 43. Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation Vol 18, No. 4, 2010, 121 Mathew Hughes, Silvia L. Martin, Robert E. Morgan, and Matthew J. Robson

48. Exporting Services Successfully: Antecedents and Performance Implications of Customer Relationships Vol. 18, No. 1, 2010, 86108 Christina Sichtmann and Maren von Selasinsky

INTERNATIONAL PROMOTION
49. Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers Vol. 18, No. 2, 2010, 2034 Shintaro Okazaki, Barbara Mueller, and Charles R. Taylor 50. A Global Investigation into the Cultural and Individual Antecedents of Banner Advertising Effectiveness Vol. 18, No. 2, 2010, 8098 Jana Mller and Martin Eisend

INTERNATIONAL STRATEGIC ALLIANCES AND JOINT VENTURES

51. The Global Research-and-Development Network and Its Effect on Innovation Vol. 18, No. 4, 2010, 4357 Changsu Kim and Jong-Hun Park 52. Managing Knowledge for Innovation: The Role of Cooperation, Competition, and Alliance Nationality Vol 18, No. 4, 2010, 7494 Haisu Zhang, Chengli Shu, Xu Jiang, and Alan J. Malter

INTERNATIONALIZATION OF THE FIRM

53. Going Global with Innovations from Emerging Economies: Investment in Customer Support Capabilities Pays Off Vol. 18, No. 4, 2010, 2242 Susanna Khavul, Mark Peterson, Drake Mullens, and Abdul A. Rasheed 54. Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation Vol 18, No. 4, 2010, 121 Mathew Hughes, Silvia L. Martin, Robert E. Morgan, and Matthew J. Robson

INTERNATIONAL MARKETING OF SERVICES

44. Cross-Cultural Differences in the Effect of Received Word-ofMouth Referral in Relational Service Exchange Vol. 18, No. 3, 2010, 6280 Jan H. Schumann, Florian v. Wangenheim, Anne Stringfellow, Zhilin Yang, Vera Blazevic, Sandra Praxmarer, G. Shainesh, Marcin Komor, Randall Shannon, and Fernando R. Jimnez 45. A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers Perceived Service Quality Vol. 18, No. 3, 2010, 1840 James Agarwal, Naresh K. Malhotra, and Ruth N. Bolton 46. Drivers of International E-Tail Performance: The Complexities of Orientations and Resources Vol. 18, No. 1, 2010, 122 Deborah A. Colton, Martin S. Roth, and William O. Bearden 47. The Effect of Collectivism on the Importance of Relationship Quality and Service Quality for Behavioral Intentions: A CrossNational and Cross-Contextual Analysis Vol. 18, No. 1, 2010, 4162 V. Emre Ozdemir and Kelly Hewett

RESEARCH METHODOLOGY IN INTERNATIONAL MARKETING

55. A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers Perceived Service Quality Vol. 18, No. 3, 2010, 1840 James Agarwal, Naresh K. Malhotra, and Ruth N. Bolton 56. Exploring Cross-National Differences in Organizational Buyers Normative Expectations of Supplier Performance Vol. 18, No. 1, 2010, 2340 Michelle D. Steward, Felicia N. Morgan, Lawrence A. Crosby, and Ajith Kumar

Subject and Author Index 2010 97

AUTHOR INDEX
Item Number Acedo, Francisco J. Agarwal, James Bagozzi, Richard P. Barnes, Bradley R. Bearden, William O. Blazevic, Vera Bolton, Ruth N. Colton, Deborah A. Crosby, Lawrence A. Dimofte, Claudiu V. Dong, Maggie Chuoyan Eisend, Martin Eisingerich, Andreas B. Hewett, Kelly Hughes, Mathew Hung, Kineta Jean, Ruey-Jer Bryan Jiang, Xu Jimnez, Fernando R. Johansson, Johny K. Khavul, Susanna Kim, Changsu Kim, Daekwan Komor, Marcin Kumar, Ajith Lee, Ruby P. Leonidou, Constantinos N. Leonidou, Leonidas C. Losada, Fernando Malhotra, Naresh K. Malter, Alan J. Martin, Silvia L. Mller, Jana 20, 26, 37 8, 45, 55 6, 13, 35 17, 23, 42 18, 39, 46 3, 7, 44 8, 45, 55 18, 39, 46 5, 40, 56 6, 13, 35 34 15, 50 10, 27, 38 4, 11, 47 24, 43, 54 34 9, 25, 33 31, 41, 52 3, 7, 44 6, 13, 35 19, 36, 53 32, 51 9, 25, 33 3, 7, 44 5, 40, 56 28 17, 23, 42 17, 23, 42 16, 20, 22, 26, 30, 37 8, 45, 55 31, 41, 52 24, 43, 54 15, 50 Morgan, Felicia N. Morgan, Robert E. Mueller, Barbara Mullens, Drake Navarro, Antonio Okazaki, Shintaro Ozdemir, V. Emre Park, Jong-Hun Peterson, Mark Praxmarer, Sandra Rasheed, Abdul A. Robson, Matthew J. Roth, Martin S. Rubera, Gaia Ruzo, Emilio Schumann, Jan H. Shainesh, G. Shannon, Randall Shu, Chengli Sichtmann, Christin Sinkovics, Rudolf R. Siu, Noel Y.M. Sousa, Carlos M.P. Steward, Michelle D. Stringfellow, Anne Taylor, Charles R. Tse, David K. Von Selasinsky, Maren Wangenheim, Florian v. Yang, Zhilin Zhang, Haisu Item Number 5, 40, 56 24, 43, 54 14, 29, 49 19, 36, 53 20, 26, 37 14, 29, 49 4, 11, 47 32, 51 19, 36, 53 3, 7, 44 19, 20, 18, 10, 16, 36, 24, 39, 27, 20, 53 26, 37, 43, 54 46 38 22, 26, 30, 37

3, 7, 44 3, 7, 44 3, 7, 44 31, 41, 52 12, 21, 48 9, 25, 33 17, 23, 42 16, 22, 30 5, 40, 56 3, 7, 44 14, 29, 49 34 12, 21, 48 3, 7, 44 3, 7, 44 31, 41, 52

98 Journal of International Marketing