MKTG303, Promotion Management Group Project

For the class project, you need to select your team members (up to 5 persons per team). Each team is responsible for analyzing a business organizations Promotion management. The team should select which business organization & brand they would like to analyze, and then analyze the organizations brand PROMOTION Management (current advertising, sales promotion, salespersons, PR and other brand promotion programs). In addition, teams should include recommendations for the chosen organizations promotion programs. BRAND Promotion opportunity analysis (the focus of the project is on BRAND not a company). Each team will have to present their findings to the class in a formal presentation. In addition, each team will submit a final report (typed, double spaced), with their results (use Time New Roman 12 point). Final report and presentations should be the collaborative effort of the group.

Project
Cover page Title ; Team members name Introduction
Your papers intro: Who we are; what/how we did in the paper; the organization of paper. Then, A brief description of your promotion plan for the chosen company/brand.

Description of the organization & brand

Company o The company/SBUs mission statement/objectives Business summary o Marketing Mix Focus on the companys Brand Product Price Place Promotion

Customers: Market segmentation, Target market

Analysis of current marketing communication activities (again Focus on the brand!) Description of its current marketing communication activities (all the marketing communication activities) Compare the marketing communication activities with competitors marketing communication activities

Effectiveness of its marketing communication activities (from the perspectives of target consumers)

The Integrated Marketing Communication Plan Recommendations for the organizations marketing communication activities (be specific) o What are the objectives of IMC? o What marketing communication activities? o Why did you pick these recommendations? o What benefits would these adjustments make to the organization/brand?

Reference Appendix

Formal Group Presentation

During the semester, you will present your project several times in the classroom. If you dont participate in your teams presentation, you will get no presentation points. Use PowerPoint slides and other multimedia

(1) The First Presentation

Introduction
Your papers intro: Who we are; what/how we did in the paper; the organization of paper.

Description of the organization & brand

Company o The company/SBUs mission statement/objectives Business summary o Marketing Mix Product Price Place Promotion

Customers: Market segmentation, Target market

(2) The Second Presentation

Description of the organization & brand

Company & Marketing Mix Customers

Analysis of current marketing communication activities

Description of its current marketing communication activities (all the marketing communication activities) Compare the marketing communication activities with competitors marketing communication activities Effectiveness of its marketing communication activities (from the perspectives of target consumers)

(3) Final Presentation

Introduction
Your papers intro: Who we are; what/how we did in the paper; the organization of paper. Then, A brief description of your promotion plan for the chosen company/brand.

The Integrated Marketing Communication Plan Recommendations for the organizations marketing communication activities (be specific) o What are the objectives of IMC? o What communication activities? o Why did you pick these recommendations? o What benefits would these adjustments make to the organization/brand?