Organizational Behaviour & Group Dynamics.

MBA Final Year (3rd Semester) 301: Organizational Behavior & Group Dynamics Objective: The objectives are to impart an understanding of Human Resource component in the process of management and to develop an understanding of organizational and individual variants which affect organizations. Unit - I Fundamentals for Organizational Behavior: Nature, Types of Organization, Concepts of Organizational Behavior, Challenges and Opportunities for Organizational Behavior, Developing and Organizational Behavior Model, Ability. Values, Attitudes, Job Satisfaction. Personality, Emotions, Organizational Climate, Definitions, Types, Characteristics & Importance. Organization Culture: Definition, Characteristics, Strong and Weak Cultures, Types, Changing Organizational Culture. Maintaining Culture through Socializations. The Impact of Culture on Organizational Behavior. Unit - II Group Dynamics: Understanding Groups, Nature of Group, Description of Group, Group Process, Theoretical Approach to Groups, Phases of Group Development, Teams, Development of Teams, Nature of Team and Purpose. Power and Authority, Transactional and Transformational Management. Leadership: Thrust, Inspirational Approaches to Leadership, Emotional Intelligence and Leadership, Dynamics of Leadership, Types of Leadership, Styles of Leadership, Theories of Leadership, Creating Effective Leaders, Challenges to the Leadership Construct. Unit - III Communication: Background and the Role of Communication, Communication Technology, Interactive Communication in Organizations Perception: Nature and Importance. Social Perception. Perceptual selectivity. Organizational Development: Concepts, Characteristics and Application. Learning Disabilities. Developing Learning Organization, Facilitating and Hindering Functions. Unit - IV

Organizational Behavior in Learning Organization: The changes facing Organization; Theoretical Development of Organizational Behavior, Traditional and Emerging Organizational Behavior Techniques. The future of Organizational Behavior. Attributions, Interpersonal Perceptions. Halo Effect and Stereo-typing, Perpetual Sets and Perpetual Worlds. Communication in an International Environment. Unit V Case Studies: The List of the Case studies to be provided in the class. Note: A one page single case relating to the issues detailed under one or more of the first four units shall be given as Unit V. As far as possible the theoretical questions and the case should not relate to the same issues / topics. Suggested Readings: 1. Organizational Behavior; S. P. Robbins; Prentice Hall of India, New Delhi 2. Human Behavior at Work: Keith Davis, Tata McGraw Hill, New Delhi 3. Organizational Behavior; Fred Luthans; McGraw Hill 4. Organizational Behavior; U. Sekaran; Tata McGraw Hill, New Delhi 5. Organizational Psychology; E. H. Schein; Printice Hall of India 6. Organizational Development: Behavioral Science Interventions for Organizational Improvement; W. L. French and C. H. Bell; Prentice Hall of India 7. Organizational Behavior; R. Kreitno, R. A. Kinioki, Irwin / McGraw Hill Companies

Entrepreneurship and Small Business Management

MBA Final Year (3rd Semester) 302: Entrepreneurship and Small Business Management Objective: The Objective of the course is to acquaint students with the principles of entrepreneurship and its role in industrial development of a country and to impart knowledge of the basic problems of management of small business units. Unit I: Introduction Concept of entrepreneurship; Function of an entrepreneur; Entrepreneurial competencies; Emergence of entrepreneurial class; Theories of entrepreneurship. Unit -II: Entrepreneurial Development Environmental factors affecting Entrepreneurial Development, Entrepreneurial Development Programmes and their evaluation; Government Policies and their effects; Role of Government and other Institutions. Unit -III: Management of Small and Medium Enterprises: Role of SMEs in Indian Economy; Problems of SMEs; Institutional support. Various issues related to Production, Marketing, Finance and Human Resource Management of SMEs. Industrial sickness Causes, Prevention and Remedies; Technological up-gradation. Unit -IV: Creativity and Innovation Creativity Nature, Constituents, Types; Techniques of Creative Thinking Focus Groups, Brainstorming, Attribute Analysis; Synectics; Innovation Types and Phases. Unit V Case Studies: The List of the Case studies to be provided in the class.

Note: A single case relating to the issues detailed under one or more of the first four units shall be given as Unit V. As far as possible the theoretical questions and the case should not relate to the same issues / topics. Suggested Readings: 1. Vasant Desai: Dynamics of Entrepreneurial Development and Management, HPH 2. Zimmerver & Scarborough: Essentials of Entrepreneurship and Small Business Management, PHI 3. S. S. Khanka: Entrepreneurship and Small Business Management, S. Chand & Sons 4. Nandon: Fundamentals of Entrepreneurship of Management, PHI 5. Holt: Entrepreneurship- New Venture Creation, PHI 6. M. B. Shukla: Entrepreneurial and Small Business Management, Kitab Mahal 7. S. B. Srivastava:A Practical Guide to Industrial Entrepreneurs, S. Chand & Sons

Marketing Research and Consumer Behaviour

MBA Final Year (3rd Semester) 304 A: Marketing Research and Consumer Behaviour Objective: The course objective is to familiarize students with decisional research which is done to provide information for a pending decision. The course has also been designed to provide students an insight to the field of consumer behavior. Unit -I: Marketing Research Nature, Scope, Importance and Limitations, Marketing Research Process, Marketing Research and Decision Making, Research Design, Types of Research Design Exploratory, Descriptive, Experimental. Unit -II: Data Collection, Analysis and Report Writing Secondary Data, Primary Data, Methods of Collecting Data, Questionnaire Designing, Construction and Administration, Interviewing Method, Mail Surveys, Observational Method, Sampling Design, Types, Techniques and Sampling Problems. Report Preparation, Factors in Organising a Research Report, Report Presentation. Applications of Marketing Research (Product Research, Advertising Research). Unit -III: Consumer Behaviour Nature, Importance; Types of Consumers, Basic Determinants of Consumer Behaviour, Consumer Decision Making Process, Motivation, Motivation Research. Unit -IV: Cultural, Social and Economic Factors Affecting Consumer Behaviour Consumer Attitude Formation and Change, Group Influence, Buying Roles, Status and Family Influences, Consumer Behaviour and Marketing Communication. Unit V Case Studies: The List of the Case studies to be provided in the class.

Note: A one page single case relating to the issues detailed under one or more of the first four units shall be given as Unit V. As far as possible the theoretical questions and the case should not relate to the same issues / topics. Suggested Readings: 1. Harper W. Boyd, Ralph Westfall and Stanley F. Starch: Marketing Research Text and Cases, Richard D. Irvin Inc., Homewood, Illiois. 2. Donald S. Tull and Well I. Hawkins: Marketing Research, PHI, New Delhi 3. C. Glenn Walters: Consumer Behaviour, Richard D. Irvin Inc., Homewood, Illinois 4. Douglas W. Mellott Jr.: Foundamentals of Consumer Behaviour, McMillan Publishing Co., New York

Advertising and Media Planning

MBA Final Year (3rd Semester) 305 A: Advertising and Media Planning Objective: Designed for students planning to make a career in the field of Marketing. The course objective is to familiarize them with the world of media and advertising with reference to India, which has gradually emerged as an industry. Effort has also been made to provide them with practical exposure to the field through illustrations, case studies, and exercises in various aspects of the craft of advertising and media planning. Unit - I: Introduction: Promotion mix and a comparative analysis of promotional tools. Career options in media and advertising. Functions of an Ad. Agency. The 5 M framework for advertising management. Designing a promotional/advertising campaign. Unit - II: Advertising Objectives: Objectives of advertising. DAGMAR approach. Functions, advantages and limitations of advertising. Effects of advertising. Social, Ethical and Legal Issues in Advertising. Unit - III: Message Designing: Concept and elements of Ad. Copy. Analyzing and evaluating an Ad Copy. Determinants and features of an effective Ad. copy. The art and techniques of copy writing and layout designing. Unit - IV: Media Selections and Advertising Budget: Media alternatives and their comparative analysis. Media history and present status in India via-a-vis its global position. Determinants of media choice. Process of media selection. Media scheduling. Advertising Budget. Unit V Case Studies: The List of the Case studies to be provided in the class.

Note: A single case relating to the issues detailed under one or more of the first four units shall be given as Unit V. As far as possible the theoretical questions and the case should not relate to the same issues / topics. Suggested Readings: 1. Chunawala, S. A.: Foundation of Advertising Theory and Practice, HPH 2. Aaker, David A., Batra, Rajiv, Myers, John G.: Advertising Management, New Age International Publishers 3. Mathur, U. C.: Advertising Management, New Age International Pulishers 4. Gupta, S. L. and Ratna, V. V.: Advertising and Sales Promotion Management, Sultan Chand and Sons

C- Security Analysis and Portfolio Management

MBA Final Year (3rd Semester) 308 C: Security Analysis and Portfolio Management Objective: The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and to give the students an in-depth knowledge of the theory and practice of Portfolio Management. Unit - I: Fundamental Analysis - Economic analysis, Industry Analysis and Company analysis; Technical Analysis - Price and volume indicators, indices and moving averages; Interpretation of trends and indices. Unit - II: Efficient Market Hypothesis Weak, Semi-strong and Strong Markets; Testing of different forms of Market efficiency and their significance; Valuation of Fixed Income Securities Bonds, Debentures, Preference Shares and Convertible Securities; Valuation of Variable Income Securities Equity Shares. Unit - III: Portfolio Management Meaning, Importance, Objective and Various Issues in Portfolio Construction, Revision of Portfolio and Evaluation; Portfolio Analysis Estimating rate of return and standard deviation of portfolio return; Effects of combining securities; Markowitz risk return optimization. Unit - IV: Single Index Model Portfolio total risk, Portfolio market risk and unique risk; Sharpes optimization solution; Capital Market Theory Capital market line, Security market line; Risk free lending and borrowing. Unit - V: Portfolio Construction - Techniques of Portfolio Construction, Feasible Portfolio, Efficient Frontier; Portfolio Performance Evaluation Measure of return, Risk

adjusted measures of performance evaluation, Market timing, Evaluation criteria and procedures Suggested Readings: 1. Fischer, Donald E. and Jordan, Ronald J.: Security Analysis and Portfolio Management, PHI, New Delhi 2. Bhall, V. K.: Investment Management Security Analysis and Portfolio Management, S. Chand, New Delhi 3. Alexander, Gordon J. and Sharpe, William F.: Fundamentals of Investments: Englewood Cliffs, Prentice Hall Inc, New Jersey 4. Elton, Edwin J and Gruber, Martin J. : Modern Portfolio Theory and Investment Analysis, John Wiley, New York. 5. Amling, Frederic: Investment, Englewood Cliffs, Prentice Hall, New Jersey

C- Tax Planning & Management

MBA Final Year (3rd Semester) 309 C: Tax Planning & Management Objective: The objective is to acquaint the students with important provisions of Income Tax and Technique of planning and management. Unit - I: Basic Concepts of Income Tax; Residence and Tax Liability, Exempted Incomes under Sec. 10, Computation of Income under the Head, Business and Profession and Capital Gains. Relief to Business under Sec. 80. Unit - II: Computation of Income and Tax Liability of different assesses an Individual, Firm, HUF and Companies. Unit - III: Tax Planning: Concept, Significance and Problems of Tax Planning. Distinction between Tax evasion and Tax avoidance. Tax Planning regarding setting up New business; with reference to location, nature and form of organization of new business. Tax Planning for Financial Management Decisions: Tax Planning relating to Capital Structure Decision, Dividend Policy, Inter-corporate Dividend and Bonus Shares. Unit - IV: Tax Planning in Specific Managerial Decisions: Make or Buy, Own or Lease, Repair or Replace, Shut-down or Continue. Special Tax provisions relating to Free Trade Zones, Infrastructure Sector and Backward areas. Unit - V: Corporate Tax Administration: Assessment Procedure, Tax Authorities, Appeal and Revision, Filing of Return including e-filing, Advance payment of Tax. Suggested Readings:

1. Singhania, V. K.: Direct Taxes- Law and Practice, Taxman Pub. (P) Ltd. Delhi 2. Srinivas, E. A.: Corporate Tax Planning, TMH 3. Prasad, Bhagwati: Income Tax Law and Practice 4. Palkiwala, N. A, Palkiwala B. A.: Law & Practice of Income Tax, N. M. Tripathi, Mumbai 5. Shah, D. A.: A Treatise on Tax Planning, N. M. Tripathi, Mumbai