Student Guide for the Analysis and Integration in Business and Management Paper

BUSB 485
The Capstone Course for the Bachelor of Science, Business Program

The Capstone Paper

supported by these Artifact Courses: BUSB 300: Ethical and Legal Environment of Business BUSB 330: Managing and Leading Organizations BUSB 340: Principles of Marketing BUSB 342: International Business BUSB 361: Financial Management and all of the other core courses in the BSB curriculum

University of Redlands School of Business

2011
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TABLE OF CONTENTS TIMELINE OF CAPSTONE ENGAGEMENT WEBSITE AND CITATION INFORMATION CHAPTER I - WHO: THE CAPSTONE PAPER PERSONNEL Capstone Instructor Artifact Faculty Undergraduate Program Director Armacost Library Staff CHAPTER II - WHY: PURPOSE OF THE CAPSTONE PAPER What is a Capstone Experience? Mastering the Learning Objectives for the Capstone Paper and BUSB 485 CHAPTER III - WHAT: THE CAPSTONE PAPER What is a Capstone Paper? What is Your Target Organization? What is Your Approach to the Target Organization Business Analysis Problem Analysis Business Innovation The Topic Proposal Form The Role of the Artifacts in the Capstone Paper CHAPTER IV - WHEN: THE CAPSTONE TIMELINE Meeting with Your Capstone Instructor Submitting the Topic Proposal Form Capstone Instructor Response to the Topic Proposal Changes to an Approved Topic Proposal Updates to Artifacts Pre-class Assignment for BUSB485 Schedule for Class Sessions and Submission of the Capstone Paper Disposition of the Capstone Paper CHAPTER V - HOW: COMPONENTS OF THE CAPSTONE EXPERIENCE Genesis of the Artifact Papers Artifact Reflection and Updating Process Grading Criteria for Artifact Updates The Capstone Paper Components of the Capstone Paper Front Matter Text Updates to Artifacts Grading Criteria for the Capstone Paper
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iv v 1 1 1 2 2 3 3 3 4 4 4 5 5 5 6 7 7 9 9 9 9 10 10 10 11 12 12 13 13 13 13 14 15 17 18

The Oral Report The Purpose and Opportunity of the Oral Report Components of the Oral Report Utilization of AV and PowerPoint Resources The Peer Response Process Grading Criteria for the Oral Report CHAPTER VI - WHERE: FINAL SUBMISSION OF THE THE CAPSTONE PAPER AND ARTIFACTS Delivery of the Capstone Paper on CD-R Guidelines for Burning your Capstone CD-R REFERENCES APPENDIX A: Glossary APPENDIX B: Topic Proposal Form APPENDIX C: Peer Response Workshops

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Timeline of Capstone Engagement

Here is the timeline of your engagement with the Capstone process:

Course Sequence*

Course Title

Links to the Capstone Experience

Artifact Course

BUSB 300

BUSB 230 BUSB 145 BUSB 301 BUSB 330 BUSB 232 BUSB 333 BUSB 340 BUSB 260 BUSB 433 BUSB 342 BUSB 361 BUSB 370 BUSB 481 BUSB 485

Ethical and Legal Environment of Business Economics for Business Mathematical Foundations for Business Critical Analysis: Written and Oral Communication Managing and Leading Organizations Business Statistics Business Information Systems Principles of Marketing Financial and Managerial Accounting GIS for Business International Business Financial Management Managing Quality and Operations Strategic Management Analysis and Integration in Business and Management

Artifact Course

Artifact Course

Artifact Course Artifact Course

Capstone Course

*Effective as of 7/1/2010; this sequence changes for students enrolling after 1 July 2011. Figure 1. Timeline of Capstone Engagement

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University of Redlands Website

www.redlands.edu

References are made throughout this Guide to the University of Redlands website. Please become familiar with these particular features at www.redlands.edu if you have not done so already. -Armacost Library -Blackboard -- from the Universitys homepage, click on myRedlands and login using your user name and password for your University e-mail account. -Undergraduate Program Resources--from the Universitys homepage, click on School of Business > Undergraduate Programs > Undergraduate Program Resources to access program and course information and resources.

Citation and Formatting Styles

Faculty may choose any recognized style for the correct and consistent citation of resources and must provide students with links to books or websites that provide details concerning their preferred style. Faculty may also instruct students to use an appropriate style of their own choice. Examples of appropriate styles include American Psychological Association (APA), Chicago Manual of Style (CMS), Modern Humanities Research Association (MHRA), and Turabian. Like all undergraduate program documents, this Guide is formatted using the American Psychological Associations (APAs) style recommendations for reference citations, section headings, running heads, and page numbers. The left-hand margin is wider than the APA standard in order to accommodate the three-hole punching of this document.

CHAPTER I WHO: THE CAPSTONE PAPER PERSONNEL

Capstone Instructor Your Capstone instructor is part of a select group of faculty that has been identified to teach BUSB 485, the course in which you will create your Capstone paper. Each instructor has demonstrated the teaching and research skills necessary to guide you through this process; each instructor also has a long history with the School of Business and understands the unique challenges and needs of the adult learner. Each instructor received special training before undertaking this Capstone process. Artifact Faculty Your Artifact faculty may be available as resources for any discipline-specific inquiries you have during the composition of your Capstone paper. The Capstone instructor has a breadth of business and management knowledge; the Artifact instructor can answer questions particular to that specific discipline. Before you reach BUSB 485, you may have completed as many as five Artifact courses and papers. Those courses are: BUSB 300: Ethical and Legal Environment of Business BUSB 330 Managing and Leading Organizations BUSB 340: Principles of Marketing BUSB 342: International Business BUSB 361: Financial Management We understand that some students will not have completed all of the Artifact courses due to transfer waivers, entry at other than the first course in the Schedule of Instruction, or interruptions in the BSB sequence of courses. Obviously, the more Artifacts you bring to your Capstone paper, the better prepared you will be for the analysis and integration required for your topic.
So, I should save all the Artifact papers I have written even though the Artifact course is over? Absolutely! Your instructor should return the Artifact papers to you with grades and evaluative comments within three weeks of the end of each Artifact course. If your papers are not promptly returned with comments from your Artifact instructor, please inform the Program Director immediately. You should save hard copies AND electronic copies of your Artifact papers for use in the Capstone. Since 2004, students have reported lost Artifact papers due to computer crashes, apartment fires, and stolen cars. Dont lose YOUR Artifact papers! The Artifact papers serve as a tangible memory for the subjects you study throughout your BSB program.

You are expected to save your Artifact papers electronically for use later in BUSB 485. Additionally, it is very IMPORTANT that you save the evaluated Artifact papers returned to you by your instructors with their comments. These annotated Artifacts will be updated as a pre-class assignment for BUSB 485 and included as appendixes to the Capstone paper.
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Undergraduate Program Director The Undergraduate Program Director oversees the implementation and operations of the entire undergraduate program. If you have questions or concerns about any element of your program that cannot be addressed by your instructors or campus staff, please contact the Undergraduate Program Director. Your Undergraduate Program Director is Dr. Denise MacNeil. She can be reached by e-mail at denise_macneil@redlands.edu or by phone at (909) 748-8775. Armacost Library Staff Visit the library at http://www.redlands.edu/library.xml. You may access many different databases to do your research; please contact Lua Gregory at (909) 748-8083 or by e-mail at lua_gregory@redlands.edu when you need research assistance and passwords. You may also request books, articles, database searches, and other library information by using the librarys website. Requests are usually answered within one business day; the library delivers books, articles, and database searches via fax or mail. Watch for announcements at your campus that will inform you of scheduled visits to your campus by the library staff. You are also welcome to attend library and database orientations at other campuses that may be more convenient to your workplace or home.

Do issues of academic honesty apply to the Capstone paper? Absolutely! Just as you have been advised to use proper citations of resource work in all of your academic papers, giving credit when you have used the work of other people, academic honesty is critically important to the Capstone paper. Serious sanctions apply to any instance of plagiarism discovered in the Capstone paper or in any of the appended Artifact papers. Sanctioning students for plagiarism is a dreadful process; dont let it happen to you!

CHAPTER II WHY? THE PURPOSE OF THE CAPSTONE PAPER What is a Capstone Experience? While the shorthand reference for BUSB 485 may be the Capstone course, the courses formal title is Analysis and Integration in Business and Management. The courses description provides the foundation for the course and was also crafted with care in order to represent these institutional expectations: Focus on integrating knowledge and skills acquired during the program and applying them to an organizational analysis, presented as a Capstone Paper that utilizes artifacts created in earlier courses, synthesizes principles and theories from a What is a Capstone course? broad arena of learning, and demonstrates effective Why do I have to write a skills of critical inquiry, communication, and Capstone paper? secondary research. (University of Redlands, 2009, p. Capstone courses or events are 320) required in most University of You will become the expert on a topic of your own choosing, then, and the Capstone Paper will be the distillation of your expertise. It will be your culminating and summative workyour capstone experience. Mastering the Learning Objectives for the Capstone Paper and BUSB 485
Redlands degree programs. A capstone course represent[s] the culmination of the students academic accomplishmentsoffer[ing] students the opportunity to synthesize topics and skills learned in their academic programs (UR Catalog, 2009, p. 21). In BUSB 485, the Capstone course in the BSB program, students write a paper on a topic of their choosing that analyzes and integrates their program learning.

In addition to the broad expectations noted in the course description, the syllabus for the BUSB 485 course sets forth specific learning objectives. These learning objectivescourse foundationsare: 1. to analyze a real-world business issue 2. to utilize interdisciplinary resources in analyzing an organizational issue and then to apply these resources if it is necessary to identify prescriptive solutions for that issue 3. to demonstrate skills of critical inquiry in the analysis of the topic 4. to construct an integrated paper that reflects on the students accrued learning and strengthens important academic and professional skills for current and future application 5. to demonstrate progress toward managerial competency in three areas: 1) effective communication; 2) analytic skills and 3) knowledge areas 6. to analyze the knowledge gained in the Capstone process, to reflect on ones learning outcomes at the conclusion of the undergraduate program, and to exhibit this in the paper 7. to collect, evaluate, and utilize information from many kinds of resources
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CHAPTER III WHAT: THE CAPSTONE PAPER What is the Capstone Paper? The Capstone paper will be a university-level, formally written examination of a business or management subject. While we call it a paper, the final document will be submitted on a CD-R disk. It is expected that the text of the Capstone paper will be a minimum of 30 to 40 pages in length, excluding graphics and the Artifact appendixes. You will choose both the target organization for this paper and the topic option you will utilize in this study. There are three topic options from which to choose, all of which are described shortly in this chapter. Your Capstone instructor will provide a timeline for your work together during BUSB 481. This timeline will include the submission dates for your Topic Proposal Form and the updates you will perform on your Artifact papers. There will also be certain communication checkpoints so you can ask questions as they arise about your Capstone paper. What is a Business or Industry What is Your Target Organization? What company, business, or industry do you want to examine? That is your target organization.
Analysis? This is an organization- or industrytargeted study for the purpose of analyzing its place in the business environment using a SWOT Analysis or the Five Forces Model. Summaries of these models are available for your review now at http://www.quickmba.com/

Do you want to write your Capstone paper on the company by which you are employed? Do you want to explore a company with which you would like to be affiliated? Perhaps you want to think more broadly and utilize this assignment to learn more about an industry-wide issue. Or, is there an innovation that you want to bring to your workplace?

Maybe your special interest is in customer service and satisfaction in restaurants. You could focus your study on KFC, Sizzler, or on some other specific company, or you could take a broader look at customer service and satisfaction in the broader arena of food-service franchises. As your ideas take shape, make notes along the way so you will be ready to discuss the options when you meet with your Capstone instructor. Do not be afraid to think BIG. Remember, though, to think about what is reasonable to complete during an 8-week course!

What is Your Approach to the Target Organization? Business Analysis This is an organization- or industry-targeted study for the purpose of analyzing its strengths, weaknesses, opportunities, and threats (SWOT analysis). A summary recommendation is made to address the findings. Two Examples of a Business Analysis 1. SWOT Analysis. Conduct a SWOT analysis and closely examine the financial strength and the legal and ethical environment of the industry and your company. (BUSB 361, BUSB 300) (Visit www.quickmba.com for a refresher on the SWOT Analysis and other models.) As you identify the opportunities and threats in the industry, use them to help you understand where the organization should go by reviewing the marketing situation and the managerial and leadership environment. (BUSB 340, BUSB 330)

What is a Problem Analysis? This is a study of a target organization (a business or an industry) for the purpose of examining a specific problem and proposing a solution.

Once you have completed the quantitative analysis, then bring in the qualitative analysis to deal with convincing the organization to adopt a change plan. 2. Porters Five Forces Model. Use this model to evaluate these forces found in your Artifacts. (Visit www.quickmba.com for a refresher on this and other models.) Problem Analysis This is a study of a target organization (a company or an industry) for the purpose of examining a specific problem and proposing a solution. In your target organization, is your problem in the management arena? with the legal department? in the departments running the financial management and forecasting processes? There are more than enough problems to solve in the environments of business and industry. Most of us could easily list four or five problem areas without stretching our imaginations at all. The surprising thing about conducting a problem analysis, though, is that clearly defining the specific problem can often be as challenging as analyzing it. Finding problems and stating problems are not the same things. Each requires thorough examination and deduction. The more clearly you can identify your problem initially, the greater is your likelihood for success with the Capstone paper in the time available for its completion.
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Examples of a Problem Analysis Problems are often identified by conversational questions or workplace exclamations. Whatever were they thinking when they adopted this new code? Are they crazy to think that we can (fill in the blank) ______________? Why not? Questions are a good place to start in identifying issues appropriate for a problem analysis. -Is there a faster and more efficient way to keep time records for payroll? -How could the ranges and steps of the pay scale be amended to reflect merit more than simply time-served? -How can we promote a new product with limited funds for marketing? -How can we regulate inventory to conform to seasonal demands? -Do we really want to implement a 360-degree performance appraisal process? -How can we control employee theft? -How can we keep pace with technological innovations? -Why are we not receiving updates to the procedural manuals in our department? Are other departments having this same problem? Business Innovation In this study, you are seeking to adopt or create an innovation. Examples of an Analysis of a Business Innovation
What is a Business Innovation? In seeking to adopt or create an innovation, you will be concentrating on defining an innovation and developing its implementation in the future. These innovations may involve technological changes, product developments, entirely new organizations, or more.

There are many examples of innovation: technological changes, new products, perhaps even a new organization. Innovations can occur industry-wide, company-wide, division-wide, or only departmentwide. You will be concentrating heavily upon defining an innovation and developing its implementation in the future as opposed to performing an analysis of the past. The message that you are trying to deliver is, Here is the innovation, this is what it can do for us, and this is how and when we can make it happen. Technological Change. Predicting the outcome of technological change is very difficult. Technological change puts a strain upon human resources, ethics policies, financial ratios, and accounting controls that result in unpredictable events taking place. The intangibles of vision and leadership are also often sorely tested. Product Development. New product development depends heavily upon marketing, operations, human resources, finance, macroeconomics, microeconomics, and law. New Organizations. New organizations can be created within existing organizations or as entirely new ones built from scratch. One Last Item. Set up a chart of accounts for each innovation or technological change with budgets supported by written assumption
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The following types of components could typically be included in any of the three topic options for your Capstone paper. Many of these components will be part of the Artifact papers you completed earlier in the program. Each component is identified by the Artifact course number and discipline area. Analysis of the situation in terms of leadership (BUSB 330: Managing and Leading Organizations) Analysis of the legal parameters and ethical concepts involved (BUSB 300: Ethical and Legal Environment of Business) Analysis of the situation in terms of leadership (BUSB 330: Managing and Leading Organizations) Analysis of the legal parameters and ethical concepts involved (BUSB 300: Ethical and Legal Environment of Business) Analysis of the marketing issues involved (BUSB 340: Principles of Marketing) Financial analysis appropriate to the study (BUSB 361: Financial Management) Analysis of the global factors and potential that Do I need to have my topic apply (BUSB 342: International Business) The Topic Proposal Form The Topic Proposal Form appears as Appendix B in this Guide. It is also available on-line with other course and program resources on the UR website. Your Capstone instructor will tell you when it needs to be submitted for review, comment, and approval.
approved? Yes, your Capstone instructor will approve your topic. You will submit a Topic Proposal Form and your instructor will approve your proposed topic or suggest that you revise it before approval is given. The Topic Proposal Form is considered to be homework for BUSB 485, so it is important that you submit your form according to the schedule your instructor provides.

When you submit your Topic Proposal Form to your Capstone instructor, you will receive some helpful feedback to help clarify your vision of your Capstone paper. You might be asked to re-consider, re-define, re-organize, re-everything. This very important step in the process should help to make sure that you and your Capstone paper are getting off to a great start. If your first proposal is declined by your instructor, there is still time to re-organize your plans and stay on schedule. The Role of the Artifacts in the Capstone Paper By the mid-point in your BSB program, you may have written as many as three Artifact papers: BUSB 300, BUSB 330, and BUSB 340. Based on the units you transferred from other institutions, however, you may have been waived from some of these courses and may not have written all of these Artifact papers. This is another element that makes the Capstone paper process unique to each student! We recognize that not all students will complete all of the five Artifact papers prior to the start of BUSB 485 due to these transfer waivers. Obviously, though, the more Artifact papers one has written, the greater ones readiness and ones resources for the Capstone paper.
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You can now focus more specifically on your approach to your target organization. You are creating your own collection of resources to serve as a foundation to your Capstone paper. You have been developing your competencies to think clearly, communicate effectively, and research competently and ethically. Your Artifact papers will be an external source of memorytangible reminders of what knowledge you have already mastered and how that knowledge can be applied in the bigger picture. That is what this analysis and integration business is all How many Artifact papers about. It should be noted here that you will have a choice concerning the course content you want to include in your Capstone Paper. While most students will reach BUSB 485 with five Artifact Papers in hand, you will ultimately select the content of five core courses as central to your Capstone Paper. In most cases, these five core courses will represent most of your Artifact Papers. We have learned, though, that the topics that students choose for the Capstone Paper will not always be aligned with the Artifact courses. Now you may choose the five most relevant courses to your topic. You will still append all of your Artifact Papers to the Capstone Paper, but you now have a wider range of core topics to include in your Capstone Paper.
must be used in the development of my Capstone paper? There is not a hard and fast rule on the inclusion of a certain number of Artifact papers in the Capstone paper. Based on your selected topic, not all of the Artifact courses will be relevant to your paper. The important role of the Artifacts is to contribute to the Capstone in a meaningful way, not simply to include, say, International Business course content whether that is appropriate to your topic or not. What is required, though, is that you include specific content from at least five of your core courses in the Capstone paper. When you submit your Topic Proposal Form to your Capstone instructor and begin discussions about your topic selection and the development of your Capstone paper, your instructor can guide you in selecting the most appropriate combination of Artifact papers and content from other core courses for inclusion in your paper.

CHAPTER IV WHEN: THE CAPSTONE TIMELINE

Meeting with Your Capstone Instructor Your Capstone instructor will provide the guidance necessary for you to prepare for the Capstone course. The Capstone instructor will contact your clusters CEO and arrange this face-to-face meeting with your cluster during BUSB 481: Strategic Management. At this meeting, you will receive the framework for the work leading up to BUSB 485, including a timeline for all assignments and deliverables. On scheduled dates, you will submit one or more completed forms or documents to your Capstone instructor. Your Capstone instructor will provide details concerning contact methodology for future communications to support the progress you will be making. It is necessary for all BSB students to have an operable University of Redlands e-mail address. This is critical for communications and for access to Blackboard.
What if I change my mind about my Capstone topic once it is approved? Life happens! If your interests and/or your employment situation change and your original, approved topic is no longer available/appropriate to you, you should submit a new Topic Proposal Form to your instructor immediately. Casual topic changes are not encouraged, especially as you get closer to the Capstone course, but some things are simply unavoidable.

Submitting the Topic Proposal Form Submitting your Topic Proposal Form to your instructor according to the schedule set forth for such deliverables is very important. Your instructor may assign grading consideration to the on-time submission of this very important document.

Note: If you are undecided about your topic when it is time to submit your Topic Proposal Form, you are advised to submit up to three alternative Topic Proposal Forms. There is a box on the form where you can indicate if this proposal is your first, second, or third choice. The Capstone instructor will comment on the viability of all of the topics and recommend one topic proposal that seems most viable for your study. The decision is ultimately yours; the instructors feedback should make your decision easier.

Capstone Instructor Response to the Topic Proposal Your Capstone instructor will review your Topic Proposal Form(s) and respond with comments according to the BUSB 485 schedule of communications. The first decision to be made is whether the topic is appropriate and feasible. An appropriate topic will fit into one of the three topic options, will address a significant issue or opportunity, and will have strong potential for allowing you to apply a number of course disciplines from the program. A feasible topic will also be confined in scope to a task that can realistically be accomplished within the eight-week time frame of the Capstone course.
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Changes to an Approved Topic Proposal Changes to your topic prior to arriving at the first class session of BUSB 485 may be unavoidable, but they are not encouraged. Whenever circumstances dictate a change to the topic, an immediate consultation with your Capstone instructor is in order. Updates to Artifacts Pre-class Assignment for BUSB 485 Your Artifact papers should all be returned to you with instructor comments. If you do not receive graded papers back from your instructors in a timely way, please notify your Program Director immediately! These comments should be addressed and your Artifact papers should be updated to reflect major suggestions. It will be necessary to review and update your Artifacts immediately prior to BUSB 485 for currency and applicability to your Capstone topic. Data cited in BUSB 300 and BUSB 330 will be more than a year old when you write your Capstone paper! The Artifact Reflection and Updating Process
What if I dont have all five Artifact papers when I reach the Capstone course? We recognize that not all students will arrive at BUSB 485 with all five Artifact papers. Some students may have been waived from Artifact courses because they took those courses at other schools. We assume that these students have the content knowledge from waived courses, even if they do not have an Artifact paper for that subject.

Re-read your Artifacts and review your Artifact instructors comments, asking yourself these questions: Does the Artifact apply to my target organization? If yes, what does it recommend? What process/framework did it use to make that recommendation? If no, what process or technique related to this Artifact course/discipline would be appropriate to apply to my target organization? Apply this process/technique to your current situation or target. What updating will your Artifact need? Consideration should be given to the currency and applicability of the data in the original Artifact to the topic and organization selected for the Analysis and Integration Paper. What additional secondary research will you have to do to integrate the Artifact with the Capstone paper? One Last Item These updates to the Artifact papers should be ready to submit to your Capstone instructor at the first class meeting of the BUSB 485. The final Capstone paper CD-R with Artifacts as appendixes and other required components must be in the hands of your Capstone instructor no later than 10 days after the date of your last class meeting. No late penalty will be assessed as long as you honor this 1010

day grace period. Logistical details concerning the delivery of your Capstone CD-R to your instructor will be provided by your instructor during BUSB 485. Disposition of the Capstone Paper submitted to the University The Universitys copy of your Capstone paper should be delivered in the form of a CD-R disk. Your Capstone instructor may require an additional hard copy for grading. The Universitys copy will be kept for up to three years before disposal. It will be available to School of Business faculty for various academic and pedagogical Will I have to do any other reasons, to the Undergraduate Program Director for work in this course while I am writing my Capstone paper? assessment of outcomes, to School of Business Yes. You will work with several case administration for a variety of purposes, and to our studies during this course that will accrediting body, WASC. The confidentiality statement help you refine your skills for the you include among the Front Matter documents of processes of analysis and integration. your Capstone paper will control access of your paper to You will do some final work with the Browne and Keeley program text, readers outside of these groups. It is important that you keep a copy of your Capstone paper. The CD-R you submit to your instructor will not be returned to you.
Asking the Right Question, to hone your critical thinking abilities. You will also make a formal oral presentation of your Capstone paper to your instructor and your class.

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CHAPTER V HOW: COMPONENTS OF THE CAPSTONE EXPERIENCE Genesis of the Artifact Papers Artifact papers are assigned in these five classes: BUSB 300: Ethical and Legal Environment of Business BUSB 330: Managing and Leading Organizations BUSB 340: Principles of Marketing BUSB 342: International Business BUSB 361: Financial Management As noted earlier, it is understood that some students will not have completed all of these five courses prior to the start of the Capstone course. Over the years we have observed some misunderstanding about the content of Artifact papers Some students seem to think that every Artifact paper must be written about the same company or topic that they will ultimately explore in their Capstone paper. This is NOT the case! You wont be sure about your Capstone topic until you reach your Capstone course. In each Artifact course, you select a topic that will be of most benefit to you while you learn about the content of that specific course. When you reach the Capstone course and get re-acquainted with your Artifact papers, you will be utilizing those course-specific theories and concepts and their applications to your Capstone paper; however, you will not necessarily be using the same organizational context. Some students do find a commonality among some of their Artifact papers and their Capstone topic. That is fortunate happenstance, but it is NOT an institutional expectation or requirement! There is not a hard and fast rule on the inclusion of a certain number of Artifact papers in the Capstone paper. Based on your selected topic, not all of the Artifact courses will be relevant to your paper. The important role of the Artifacts is to contribute to the Capstone in a meaningful way, not simply to include, say, International Business course content whether that is appropriate to your topic or not. What is required, though, is that you include specific content from at least five of your core courses in the Capstone paper. When you submit your Topic Proposal Form to your Capstone instructor and begin discussions about your topic selection and the development of your Capstone paper, your instructor can guide you in selecting the most appropriate combination of Artifact papers and content from other core courses for inclusion in your paper. NOTE: The School of Business emphasizes the improvement of writing throughout the program and believes it to be a universally applicable goalno matter at what skill level you enter the program. If you have not yet contacted your regions writing tutor and availed yourself of this free service, it is strongly recommended that you do so prior to entering the Capstone course. Submitting one or more of your Artifact papers to this person for comment will provide helpful guidance on improving your writing in preparation for all BSB courses. Providing evidence of this contact to your Capstone instructor is expected.
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Grading Criteria for the Artifact Paper Updates Your instructor may assign up to 10 points of the grading scheme for BUSB 485 for the timely submission of your Artifact paper updates. They will be evaluated on the level of engagement demonstrated in your work on the updates. Your Capstone instructor will provide more specific information about faculty expectations for the updates. The Artifact Reflection and Updating Process Re-read your Artifacts and review your Artifact instructors comments, asking yourself these questions: Does the Artifact apply to my target organization? If yes, what does it recommend? What process/framework did it use to make that recommendation? If no, what process or technique related to this Artifact course/discipline would be appropriate to apply to my target organization? Apply this process/technique to your current situation or target. What updating will your Artifact need? Consideration should be given to the currency and applicability of the data in the original Artifact to the topic and organization selected for the Analysis and Integration Paper. What additional secondary research will you have to do to integrate the Artifact with the Capstone paper? These updates to the Artifact papers should be ready to submit to your Capstone instructor at the first class meeting of the BUSB 485.

The Capstone Paper Components of the Capstone Paper The Capstone paper consists of three major components: a. front matter, consisting of four items (for some, five); b. your Capstone paper with a reference section, and any appendixes in support of the text itself; c. your updated Artifact Papers as individual appendixes to the paper. Typically, the document will range in length from 30 to 40 pages for the Capstone paper, not including graphics or the appendixes, but this is not to be taken as an absolute indication of the length. It may be longer. The 160-hour time frame is a much better parameter by which to plan. Please note that the text subsections that you will write depend on the Topic Option you have chosen (see Chapter III).

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Format your Capstone paper in compliance with APA formatting rules unless your Capstone instructor has instructed you to use a different style and citation style. Front Matter The title page, an abstract of your paper, and your approved BSB Topic Proposal Form are the front matter for the Capstone paper. This section will also include your release form and, if appropriate, a statement concerning the confidentiality your paper. The release form indicates the degree to which others may access and utilize your paper. Students whose papers include sensitive or proprietary information may include a confidentiality notice which means that your paper cannot be accessed by anyone outside of the Universitys processes. The importance of the title page is to identify you, your cluster, and the date. The following should be noted: 1. After the title of your Capstone paper, your name, and your institutional affiliation (University of Redlands School of Business), add the following information: a line that provides your student What are the Capstone-related identification number. The number is a documents? unique identifier used for archiving In addition to the Capstone paper, and other administrative purposes by you will include all of your Artifact papers as appendixes. This is why it the school. It is assigned by the is so important to save your Artifact University in a manner which papers. Other documents provide guarantees privacy of information and administrative information, such as a is used for the Universitys confidentiality form and a release administrative purposes throughout the form. These forms are discussed in the Student Guide and are available program. for download from the Universitys a line that provides your cluster website under Undergraduate identification, such as Program Resources. IR.BSB.FA10W. a line that provides the official submission date of your Capstone paper. Title John Q. Student University of Redlands School of Business Student Identification Number 1234567 IR.BSB.FA10W February 24, 2013 2. Each draft version submitted as a scheduled deliverable to the Capstone instructor must carry the current date and, below it, the version number. This information will not, however, appear in the final version.

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Text You will write this material as a summary and final discussion of your selected topic. The content details of this main section are presented below in two ways. The first is a chart showing how the sub-sections relate to the three topic options. Following that, the subsections are explained in terms of expected content. Component Identification: for submission dates, see Figure 1. Component #1 Component #1 Component #1 Component #2 Component #2 Component #2 Component #3 Text Sub-Sections Topic Option #1 An Analysis of an Organization or Industry Introduction Yes Business Context Current Business Strategies Current Business Capabilities S.W.O.T. Yes Optional Yes Yes Topic Option #2 An Analysis of a Problem in a Target Organization Yes Yes Yes Yes Yes N/A Yes Topic Option #3 Exploration of an Innovation in an Organization or an Industry Yes Yes Optional Yes Yes Yes Yes

Five Forces Yes Model Assessment Yes Solutions, Conclusions, and Recommendations

Figure 4. Sub-Sections of the Capstone Paper Determined by Topic Options Notes: Yes = Required Optional = Not all situations are under study in each topic option. Some areas of study may apply to a particular study. This adaptation should be proposed by the student to the Capstone instructor for discussion and review. N/A = Not Applicable. Students may also propose adaptations of this. Introduction. The Introduction is meant to provide an overall explanation of the study that will allow the reader to gain a broad and general understanding of the study. There are three sub-areas to this section: Purpose, Scope, and Definitions. 1. Purpose. The purpose of the study will be identified as ONE of the following three topic options: a. This explains your reasons for selecting a particular industry to study, what information you will gain from the study, and how you will apply that information.
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b. This explains your reasons for choosing to study a particular problem in an organization with which you are familiar. Explain further what information you will gain from the study and how you will apply that information. c. This explains your reasons for choosing to study the innovation of a particular change, a new product, or a new service. Explain further what information you will gain from the study and how you will apply it. 2. Scope. Due to time and other boundaries, you will find that it is important to define and clarify what the study will and will not cover. One approach to this is to list the areas that you will emphasize in your study. 3. Definitions. On a separate page(s), list those terms that may not be familiar to the reader and provide definitions for these terms. Be sure to cite the sources for these definitions. Remember that this section allows you to avoid the burden of inserting definitions in the middle of your material, I dont want to change my breaking up the thought, interrupting the topic; I want to expand it. Should I contact my Capstone reader, and making the writing more difficult. Business context. In summary form, describe the environment in which the organization or industry functions, considering such things as regulatory restraints, competition, labor supply, etc. These elements may be mentioned again in other sections, but this allows you to make a statement about what you consider the most important factors. Current business strategies. For the target organization you have chosen to study, describe any currently known strategies the organization is pursuing, or plans to pursue. For industry studies, describe any common threads of strategy, e.g., the creation of a separate cheap fares airline by a major airline (Delta created Song) to compete with the other discount airlines (JetBlue, etc.).

instructor and let him/her know about this change? Always stay in touch with your Capstone instructor concerning these kinds of thoughts. This particular change will obviously increase the scope of your study, making it more difficult to finish a comprehensive paper that meets University requirements within the time allotted for the course. Scope Creep is always a danger. It is better to start with a narrowly defined topic area that can be explored in depth. There will always be areas that you would like to explore in further studies.

Current business capabilities. The business capabilities described below are frequently overlooked in the analysis of an organization or industry. They may or may not also be mentioned in a SWOT analysis, but a detailed examination in these areas is also overlooked many times. They are important to the overall success of a problem solution, the understanding of an industrys position, or the implementation of an innovation. 1. Business Processes. Describe the processes that enable the functioning of the organization on a day-to-day basis and support the achievement of the operational goals. For example, the utility industry supplies a service and commodity (natural gas, water, etc.); bills and collects revenue from customers for the delivery of the services and commodity; responds to customer service requests; builds and maintains facilities used in the delivery of the services and commodity; maintains an inventory of equipment and
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2. 3. 4.

5. 6. 7.

supplies in support of daily operations; and periodically applies to the regulatory commission that oversees it for changes in the rules that govern the operations. The analysis you provide should determine how responsive these processes are, whether they are integrated in order to provide visibility to all impacts that changes make, etc. Supporting IT tools. Describe the state of the IT infrastructure and analyze the adequacy of it for its role in the support of the operations. Internal organization. Define the organizational structures history and current approach (hierarchical vs. matrix, etc.). Ethical and legal environment. Describe the ethical considerations and processes. Use as evidence mission statements, codes of conduct, media articles, quotes from upper-level management, and any other evidence discovered. Financial analysis. Analyze the organization or industry based on the financial statements. Management and control systems. Analyze the organization or industry using the perspectives from the Financial Accounting course. Marketing issues. Analyze the organization or industry using the perspectives from the Marketing course.
How long should this Capstone paper be? Typically, the Capstone paper will range from 30 to 40 pages in length. The Guide describes all of the required components. When you integrate information from your Artifact papers or papers from your other core courses, it is easy to see how your paper will easily reach this length.

SWOT Analysis. Provide an analysis of the target organization using SWOT (Strengths, Weaknesses, Opportunities, and Threats). Five Forces Model - Provide an analysis of the target industry using the Five Forces model (level of rivalry, potential for entry, power of suppliers, power of customers, and the threat of substitute products). Remember to visit www.quickmba.com to review models!

Assessment solutions, conclusions, and recommendations. In this section you will summarize your main points and arrive at appropriate conclusions and recommendations. Utilize the concepts put forth in the Browne and Keeley text, Asking the Right Questions. Updates to Artifacts This section contains the five Artifact papers from the program. They have been updated and submitted to your Capstone instructor as a pre-class assignment for BUSB 485. Please see Chapter IV of this Guide. Grading Criteria for the Capstone Paper Component #1 Component #2 Component #3 Analysis and Integration Paper draft 10 points 10 points 10 points 15 points

(Please refer to Figure 2 for identification of the contents of each component.

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The Oral Report on the Capstone Paper The Purpose and Opportunity of the Oral Report At the end of the Capstone course, you will share the results of your Capstone paper in an oral presentation to your instructor and learning cohorts. Depending on the nature of the topic you chose to explore, this classroom presentation may be a dry run for making the same presentation to the management of your company, to a prospective employer, or to an enterprise banker. Your Capstone instructor will provide pertinent details concerning the length of your oral presentation when you reach the BUSB 485 course. Such details may, by necessity, be determined simply by the number of students in your class. Components of the Oral Report This presentation is a formal report. Before the day of the class meeting when you present your oral report, you will post an abstract of your paper on Blackboard or distribute it to your instructor and classmates by e-mail. Your classmates will print and review the abstracts before bringing them to class, so everyone will be prepared to listen and comment thoughtfully on the oral reports. Some students consider this oral These topics are suggested for use when organizing your oral report. This is not an exhaustive list; please include other topics that are significant to your paper. Your instructor may provide additional content guidelines for this report.
presentation as a dry run prior to presenting their Capstone paper to their managers at work.

Greetings and Introduction of the Topic Option and the Organization/Innovation Your Motivations in Selecting this Topic Option and Organization/Innovation Methods of Inquiry: Secondary Research Successes and Challenges Utilization of the Artifact Papers Results of the Analysis and Integration Processes Unexpected Outcomes? Surprises? How Will You Utilize this Information? Did You Discover Any Ethical Challenges in this Analysis and Integration Paper? How Would You Undertake this Paper/Process Differently? Utilization of AV and PowerPoint Resources

We encourage the use of charts, graphs, illustrations, and figures to support your oral report. These can be prepared as hard-copy displays or in PowerPoint slides. A PowerPoint projector will be available for your presentation. While your instructor may not require you to use these additional resources, such visual aids will enhance your presentation. The Peer Response Process of Oral Presentations
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The Peer Response Process will be employed for the oral reports. You will receive feedback from each of your classmates following your presentation. These are responses to your presentation, not evaluations or corrections. Due to time constraints, the feedback will be written and given to you at the end of the class session. Please refer to Appendix C for the Peer Response Worksheets. These are also available on the Universitys web site. Grading Criteria for the Oral Report Twenty points of the overall grade for this course are assigned to the oral report. This is the distribution of those points: 5 points Preparation and distribution of the Abstract before Session Eight 5 points Delivery of the oral presentation 10 points Content of the oral presentation

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CHAPTER VI WHERE: THE FINAL SUBMISSION OF THE CAPSTONE PAPER AND ARTIFACTS Delivery of the Capstone Paper on CD-R The final delivery of the CD-R to your Capstone instructor is due no later than 10 days after the date of the last class meeting. No late penalty will be assessed as long as you honor this 10-day grace period. Your instructor will provide delivery details concerning final submission of your Capstone CD-R. It is essential that you keep an electronic copy of your Capstone Paper! The Capstone Paper you submit to the University will not be returned to you!!!

Guidelines for Burning your Capstone CD-R Overview of the Electronic Capstone Paper To develop the electronic Capstone paper, you will have an electronic folder on your computer with subfolders. These subfolders are like tabbed dividersthey will keep your files separated and organized. Some documents, such as charts and brochures, will be scanned and converted to image files. Structure and Layout of Directories and Files
How is the Capstone paper delivered? There are two ways to look at this question. First, the paper itself is delivered on a CD-R disk. Instructions for organizing and burning the Capstone paper are provided in this Student Guide for the Analysis and Integration in Business and Management Paper and on the website. Second, your instructor will inform you of ways to deliver your completed paper within the 10-day grace period.

The structure of the digital Capstone paper should conform to this sequence: Create a main folder and name it Capstone Paper. Create seven subfolders and name them SectionI, SectionII, etc. (with NO spaces). All files, whether Word documents, images, etc., will be saved in their appropriate folders. Place the subfolders for the sections in this order: Subfolder Purpose: Name: SectionI Front Matter SectionII Capstone Paper SectionIII BUSB 300 Artifact SectionIV BUSB 330 Artifact SectionV BUSB 340 Artifact SectionVI BUSB 342 Artifact SectionVII BUSB 361 Artifact

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If you are missing an artifact, do not skip that section. Include that artifacts section in the appropriate order. In that file, include a Word document that says, The artifact for _____________(course alpha and number i.e., BUSB 330) is not available. Table of Contents for the Capstone Paper Using MS Word, create a Table of Contents for your Capstone paper and call it contents.doc. Save this file in the main Capstone directory; do not save it in one of the subfolders. In this document you will identify, section by section, each item in your Capstone. You will also identify each documents filename. This way the reader will be able to identify your files easily. The first line of text for your Table of Contents should read: Capstone Paper by: (Your Name) (Your Student ID). A Table of Contents may look like this: Capstone Paper by John Q. Student (ID# 1234567) Table of Contents SectionI: Front Matter 1. Front Matter (frontmatter.doc) SectionII: Capstone Paper 1. Capstone Paper (Capstone.doc) SectionIII: BUSB 300 Artifact 1. Artifact for Managing and Leading Organizations (busb300.doc) SectionIV: BUSB 330 Artifact 1. Artifact for Principles of Management (busb330.doc) SectionV: BUSB 340 Artifact 1. Artifact for Ethics and Business Law (busb340.doc) SectionVI: BUSB 342 Artifact 1. Artifact for Financial Management (busb342.doc) SectionVII: BUSB 361 Artifact 1. Artifact for International Business (busb361.doc)

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Heres the MS Explorer view, provided by Adjunct Professor Jack Valenty. The TOC is in the main directory of Capstone Paper at the same level as the subfolders.

Subfolders that are inside the the folder Capstone Paper Section VIII contains your PowerPoint Presentation. It is at the instructors discretion if you are required to submit a PowerPoint of your presentation.

If you have additional information to include in your Capstone paper, you may further organize those documents by adding more subfolders in the appropriate sections. **Note: If you wish to use hyperlinks within your Table of Contents document to link items from the Table of Contents to the actual files on your CD, you may do so. This is not required. Scanning Original Documents into Images You will need to use an image scanner to scan all original documents that cannot be otherwise included in the electronic Capstone paper. If you can obtain a digital version of the item without having to scan your paper version, that is preferable. An example of this would be saving a brochure that you developed related to your Capstone topic, rather than scanning the entire brochure. NOTE: Students are reminded to adhere to all copyright laws pertaining to scanning images and documents. Scanning Guidelines Scanning color documents (such as a brochure) to black and white is acceptable as long as it is still clear and legible. Scan documents to 100% of the actual image size or larger. Do not scan documents to less than 100% of original size. Scanned images MUST be saved in either .jpg or .gif formats ONLY. (No documents in .tiff, .bmp, .art, etc., format, please.)
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A note about file naming: Do not use the / character, and do not use any spaces. Use the underscore (_) character instead of spaces. Filenames should be descriptive of the contents of the file. Scanned documents MUST be legible when viewed with Internet Explorer. Scanned documents MUST be oriented properly (i.e. not upside down or sideways). Scanning Tips

Every scanner and its accompanying software are different, so follow the manufacturers instructions to get started. When scanning things with a lot of text such as forms and brochures, scan in grayscale mode. Some scanning programs allow you to specify the type of document you are scanning, such as an image, a page with print, or a page with print and images. Some scanning programs also allow you to pre-determine what type of file you are going to save the results to (such as an image, a Word document, etc). Work with these settings until you get a clear, legible image. Writing Documents with MS Word

Write your documents using MS Word or a compatible application. Save all such documents with a .doc or .docx file extension. Burning Your Capstone Paper to CD-R Once you are finished compiling all the files for your Capstone paper, write or burn the data to a CD-R. Burn the Capstone paper with the directory and subdirectory structure that is outlined above. Labeling your Jewel Case and CD-R

When is the Capstone paper due? The Capstone paper is due to the Capstone instructor not later than 10 days following the last class meeting of your Capstone course. This allows plenty of time to fine-tune the paper and manage the CD burning of the Capstone paper and all of the related documents.

We have provided a CD jewel case insert on the website with other Capstone-related documents. Type the appropriate information and print this insert. Read the authorship statement and sign the insert in ink. You can print it on plain paper (although heavier stock works better), then cut it out and slip it inside the front cover of the CD jewel case. This helps us identify your CD case, and helps us verify that the material contained on the CD reflects your own scholarship. It is also a good idea to label the CD itself. You can stomp it with an adhesive label or use a Sharpie marker. General Guidelines for Burning your CD-R Acceptable File Types (formats) .pdf (Adobe PDF is the first choice, using Adobe Acrobat reader 5.0 or better) .jpg (Joint Photographic Experts Groupan image fileis a second choice) .gif (Graphic Interchange Formatan image fileis also a second choice)
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.doc or .docx (MS Word 97 or a later version) .xls (MS Excel 97 or a later version) .html/.htm (HyperText Markup Language a web page) Tips

When you think you are finished burning the Capstone paper, test it. Open each document, making sure that there are no errors and that everything displays as you intend it to. Take the CD-R to another computer and, again, test the CD-R to make sure it works. REMEMBER: It is essential that you keep a copy of your electronic Capstone Paper! The Capstone Paper you submit to the University will not be returned to you! In the Classroom During the course, your instructor may require that you bring hard-copy drafts of parts of your Capstone to class to share in work sessions or to submit as homework. These requests are at the discretion of your instructor and do not affect the final electronic submission of your Capstone paper.

When you think you are finished burning the Capstone paper, test it. Open each document, making sure that there are no errors and that everything displays as you intend that it should. Take the CD-R to another computer and test the CD-R to make sure it works.

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REFERENCES Leedy, P. D. & Ormrod, J. E. (2001). Practical research: Planning and design. (7th ed.). New York: McGraw-Hill Irwin. Neufeldt, V.E. (Ed.). (1988). Websters new world dictionary. New York: Simon & Schuster. University of Redlands. (2009). Catalog. Redlands, CA: Author. Valenty, J. T. (2011, March 22). (Letter to Michelle McBride). Capstone Documents Archive, Redlands, CA.

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APPENDIX A: GLOSSARY Analysis and Integration in Business and Management This is the title of BUSB 485, the final course in the BSB degree program. Analysis and Integration in Business and Management Paper This is the final paper written in the BSB program that utilizes the Artifact papers written in some of the previous courses. The student first selects a target organization and then selects a topic option that provides developmental guidelines for the paper. Artifact Paper A paper written in a BSB course that meets the subject-specific requirements of that course and can then be used later as a resource for the Analysis and Integration Paper written in BUSB 485. There are five Artifact courses offered in this sequence in the BSB program: BUSB 300, BUSB 330, BUSB 340, BUSB 342, and BUSB 361.It is possible that not all BSB students will have completed all five of the Artifact Papers prior to BUSB 485 based on transfer waivers or entering at the second or third enrollment points. Artifact Updates Prior to the start of BUSB 485 all Artifact papers will be updated to reflect currency and applicability to the approved Capstone Paper topic and submitted to the Capstone instructor for review. The deadline for submitting these updates will be provided by the Capstone instructor early in your Capstone engagement. BSB Program Texts Save ALL of your BSB program textbooks for use in developing your Capstone paper! Blackboard (Bb) This is the web-based instructional program used by the University to facilitate teaching and communications for all undergraduate program courses. Capstone Course This is the informal reference to BUSB 485: Analysis and Integration in Business and Management. Capstone Instructor This is the faculty member assigned to your cluster to teach BUSB 485. You will meet your Capstone instructor during BUSB 481: Strategic Management so you can began the initial stages of development for your Capstone Paperidentifying a target organization; selecting a topic option; and receiving general information and a timeline about the course, the pre-class assignments, and communications prior to the start of BUSB 485. Capstone Paper This is the informal reference for the Analysis and Integration in Business and Management Paper. Peer Response Workshops These are in-class activities in BUSB 485 when students provide helpful feedback to classmates on written and oral assignments. Orientation for the process is provided in the classroom; forms are in Appendix C of this Guide and also among
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the Student Resources for the program on the website. Student Services Manager This is the person with whom you should discuss all issues related to completing all graduation requirements. If you need to earn units outside of the BSB program to meet General Education or other graduation requirements, or if it becomes necessary for you to withdraw from a course or the program, please do not delay in contacting your Student Services Manager. Target Organization This is the business or industry that you choose as the focus of your Capstone Paper. Topic Option There are three topic options for the development of a Capstone Paper. You may choose to write a business or industry analysis, an analysis of a business or industry problem, or you may propose a business innovation. Topic Proposal Form Students submit this form to the Capstone Instructor to indicate the selection of the target organization and the topic option. The instructor will approve the proposal or recommend that revisions be made. Changes to a target organization or a topic option require submission of a new Topic Proposal Form. An approved Topic Proposal Form is required before the start of BUSB 485. The Topic Proposal form is Appendix B in this Guide and is also among the Student Resources for the program on the website. Undergraduate Program Director This is the person charged with the administration and oversight of all aspects of the BSB program. You may contact your Undergraduate Program Director with any questions or concerns about the BSB program and its courses or this Capstone Paper and the BUSB 485 course: denise_macneil@redlands.edu (Please direct concerns about classroom and facilities management issues to the Campus Director at your local campus.)

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APPENDIX B: BSB Capstone Topic Proposal Form

BSB Capstone Topic Proposal Name Cluster e-mail address Daytime phone number Evening phone number Topic Option #1 #2 #3 Description Business Analysis Problem Analysis Business Innovation Check one:

Proposed Title _____________________________________________________________ Prioritization of Topic Proposal: This is my _____first topic choice ______second topic choice _____third topic choice Description_________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ________________________________________________________________ ____I will ____I will not need approval from my employer to develop this paper.

Please discuss these topics in the space allotted. These should help you to identify the focus and the scope of your Capstone paper. 1. Background:

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2. What is the current situation?

3. What should be the desired situation?

4. Identify the problem/purpose of your paper:

5. What is the scope of your paper?

6. What are the benefits to be gained from investigating your topic?

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Course Sequence

Course Title

Check the five course subject areas to be included in your Capstone Paper

BUSB 300 BUSB 230 BUSB 145 BUSB 301 BUSB 330 BUSB 232 BUSB 333 BUSB 340 BUSB 260 BUSB 433 BUSB342 BUSB 361 BUSB 370 BUSB 481

Ethical and Legal Environment of Business Economics for Business Mathematical Foundations for Business Critical Analysis: Written and Oral Communication Managing and Leading Organizations Business Statistics Business Information Systems Principles of Marketing Financial and Managerial Accounting GIS for Business International Business Financial Management Managing Quality and Operations Strategic Management

APPROVAL BY CAPSTONE INSTRUCTOR ________ Approved ________ Approved with required modifications ________ Not approved Comments:

Capstone Instructor _____________________________________________________ Date _________________________________________________________________

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APPENDIX C Peer Response Workshops Since writers write to communicate with audiences, it can often be very helpful to hear from those audiences during the writing process. As you draft and revise your Capstone papers, receiving feedback from your peers helps to identify questions for further exploration, isolates moments of confusion, and provides an interactive environment in which to work with other students. This peer response process can also be applied to the updates to your artifact papers and your oral report. Following are ways to explore the writer-audience dynamic in BUSB 485. The central idea is that you will read your classmates work and provide feedback for the writers. One key assumption informs everything that appears in this process: these peer response groups work with the idea that you are responding to each others work, not evaluating it. Peer response groups are not about grading or evaluating each others work. Instead, the emphasis is on the writer-audience relationship. As classmates, you are audiences for each others ideas and, as such, you can provide crucial feedback about issues raised in the writings. As readers, you can ask about parts that confused you or tell the writer about places where you might like to have seen more explanation or examples. In many cases, you will be able to suggest helpful references you have come across in your own research or provide ideas relating to your own area of expertise. WHAT ABOUT Read each others writing and generate a list of questions that begin with the phrase What about? The form of this question is open-ended and asks you to generate ideas about what the writers might consider further. QUESTION ON EVERY PAGE Read each others work and write a question on each page of the text. This exercise often works best when you ask open questions that begin with How and Why. Questions that press for precision are also helpful, such as Who? When? What? and Under what conditions? Less helpful questions are ones that can be answered with a simple yes or no because they can foreclose on further exploration. QUESTIONS FROM THE WRITER As the writer, develop a set of questions you would like your readers to consider as they read the piece. Again, open-ended questions are more helpful. RESPONSE LETTER Read each others work, but this time do not write anything down as you read. Just read and try to take in what you can. Afterwards, write a letter to the writer that considers as many issues from the reading you can recall. Letters might pose questions, try to summarize some points, and offer other perspectives. The response letter is an attempt to focus on a holistic reading of the piece.

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Peer Response Worksheet #1

(Blank forms can be downloaded from the web site.)

Author: Respondent: 1. What is the writers topic?

2. What is the writer trying to claim about the topic?

3. What moments in the piece seemed particularly important to you? Intriguing? Explain the reasons for your choices.

4. What moments in the piece confused you? Explain. Where would you like to see more examples or more explanation of an example?

5. Develop two or three questions about the piece that the writer might consider for revision.

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Peer Response Sheet #2

Author: Respondent:

TOPIC

THESIS

INTRIGUING ASPECTS

Points of Confusion, Vagueness, Unsubstantiated Claims

Questions for the Writer to Consider:

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Adobe PDF .......................................................... 23 Analysis and Integration in Business and Management ................................................ 3, 26 Analysis and Integration in Business and Management Paper .......................................... 26 APA ................................................................. v, 14 Appendix A ......................................................... 26 Appendix B .......................................................... 28 Appendix C .......................................................... 31 Armacost Library............................................... v, 2 Artifact Faculty ...................................................... 1 Artifact Papers ............................................ 8, 12, 26 Artifact Reflection and Updating........................... 10 Artifact Reflection and Updating Process .............. 13 Artifact Updates ................................................... 26 Assessment .......................................................... 17 Assistant Campus Director .................................. 27 Blackboard ..................................................... 18, 26 BSB Program Texts ............................................. 26 Burning your CD-R ............................................. 23 BUSB 145............................................................ 30 BUSB 230............................................................ 30 BUSB 232............................................................ 30 BUSB 260............................................................ 30 BUSB 300............... i, 1, 5, 7, 10, 12, 20, 21, 26, 30 BUSB 301............................................................ 30 BUSB 330..................... i, 1, 5, 7, 10, 12, 20, 21, 30 BUSB 333............................................................ 30 BUSB 340..................... i, 1, 5, 7, 12, 20, 21, 26, 30 BUSB 342......................... i, 1, 7, 12, 20, 21, 26, 30 BUSB 361..................... i, 1, 5, 7, 12, 20, 21, 26, 30 BUSB 370............................................................ 30 BUSB 433............................................................ 30 BUSB 481............................................................ 30 BUSB 4851, 3, 4, 7, 8, 9, 10, 11, 13, 17, 18, 26, 27, 31 Business Analysis ............................................ 5, 28 Business Context ................................................. 16 Business Innovation ..................................... 5, 6, 28 Capstone Course .............................. 3, 9, 12, 18, 26 Capstone Engagement .......................................... iv Capstone Instructor .......................... 1, 9, 26, 27, 30 Capstone Paper .......................................... 4, 21, 26 Capstone Paper. ...................................................... 8 Capstone Timeline ................................................. 9 CD-R ....................................... 4, 10, 11, 20, 23, 24 Changes to an Approved Topic Proposal ............ 10 Chapter I ................................................................ 1 Chapter II ............................................................... 3 Chapter III ............................................................. 4 Chapter IV ............................................................. 9 Chapter V............................................................. 12 Chapter VI ........................................................... 20 Citation and Formatting Styles .............................. v Components ......................................................... 12

Components of the Capstone Paper ..................... 13 Copyright ............................................................. 22 Current Business Capabilities .............................. 16 Current Business Strategies ................................. 16 Definitions ..................................................... 15, 16 Delivery of the Capstone Paper ........................... 20 Ethical and Legal Environment of Business ...... 1, 7 Final Submission of the Capstone Paper ............. 20 Financial Management ...................................... 1, 7 Five Forces Model ............................................ 5, 17 Front Matter ....................................... 11, 14, 20, 21 Glossary ............................................................... 26 Grading Criteria for the Artifact Paper Updates .. 13 Grading Criteria for the Capstone Paper.............. 17 Gregory, Lua .......................................................... 2 International Business........................................ 1, 7 Keep a Copy of Your Capstone Paper. ................ 11 Labeling your Jewel Case and CD-R ................... 23 Learning Objectives ............................................... 3 MacNeil, Dr. Denise .................................. 2, 11, 27 Managing and Leading Organizations ................... 1 Managing and Leading Organizations) .................. 7 Oral Report .................................................... 18, 19 Overview of the Electronic Capstone Paper ........ 20 Peer Response Process of Oral Presentations ...... 18 Peer Response Sheet #2 ....................................... 33 Peer Response Worksheet #1............................... 32 Peer Response Workshops ............................. 26, 31 Porters Five Forces Model.................................. 5 Pre-class Assignment ........................................... 10 Principles of Marketing .................................... iv, 1 Principles of Marketing) ........................................ 7 Problem Analysis ......................................... 5, 6, 28 Purpose ................................................................ 15 References ............................................................ 25 Role of the Artifacts in the Capstone Paper ............. 7 Scanning Guidelines ............................................ 22 Scanning Original Documents ............................. 22 Scanning Tips ...................................................... 23 Scope ............................................................. 15, 16 Structure and Layout of Directories and Files ..... 20 Student Services Manager ................................... 26 SWOT Analysis................................................ 5, 17 Table of Contents for the Capstone Paper ........... 21 Target Organization ............................... 4, 5, 15, 27 Text ...................................................................... 15 Timeline of Capstone Engagement ....................... iv Topic Option ................................ 13, 15, 18, 27, 28 Topic Proposal Form ............. 4, 7, 9, 12, 14, 27, 28 Undergraduate Program Director .............. 2, 11, 27 Updates to Artifacts ....................................... 10, 17 Utilization of AV and PowerPoint Resources ..... 18 Writing Tutor ....................................................... 12 www.quickmba.com ............................................... 5 www.redlands.edu ....................................... v, 2, 23

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